Finding the Top Financial Advisors in Winter Park, Florida
The search for a financial advisor can be challenging and time consuming. Finding one that best fits your needs takes more than a simple Google search. You must also dig through long and complex financial and disclosure documents to make sure the advisory firm has lived up to its code of ethics and can provide quality service. But don’t worry. The team at SmartAsset did all the hard work for you to bring you the top financial advisor firms in Winter Park, Florida. We cover key details like services offered, minimum investments, fee structures and more. SmartAsset's free financial advisor matching tool is another option for those looking to work with a local advisor.
Find a Fiduciary Financial Advisor
We match more than 50,000 people with financial advisors per month. Get connected to an advisor that serves your area today.| Rank | Financial Advisor | Assets Managed | Minimum Assets | Financial Services | More Information |
|---|---|---|---|---|---|
| 1 | American Financial Advisors, Inc.  Find an Advisor | $110,862,705 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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| 2 | BARR Financial Services, LLC  Find an Advisor | $159,911,912 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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| 3 | RiverTree Advisors, LLC  Find an Advisor | $161,620,009 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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| 4 | Matthias Private Wealth, LLC  Find an Advisor | $141,837,747 | $5,000,000 |
| Minimum Assets$5,000,000Financial Services
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| 5 | Lyons Wealth Management  Find an Advisor | $99,196,983 | Varies based on account type |
| Minimum AssetsVaries based on account typeFinancial Services
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What We Use in Our Methodology
To find the top financial advisors in Winter Park,, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:
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AUMFirms with more total assets under management are ranked higher. -
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Individual Client CountFirms who serve more individual clients (as opposed to institutional clients) are ranked higher. -
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Clients Per AdvisorFirms with a lower ratio of clients per financial advisor are ranked higher. -
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Age of FirmFirms that have been in business longer are ranked higher.
All information is accurate as of the writing of this article. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria.
American Financial Advisors is a fee-based financial advisor working mostly with individuals, around two-thirds of which are not high-net-worth. The only institutional clients at American Financial are pension/profit sharing plans. The team includes three certified financial planners (CFPs), one chartered financial analyst (CFA) and one accredited investment fiduciary (AIF).
Fees are based on a percentage of assets under management, with fixed and hourly fees also used for financial planning. There is no minimum account size listed. Some advisors earn commissions, which is a conflict of interest. Still, fiduciary duty applies to all advisors.
American Financial Advisors Background
The firm was founded in 1989 and is owned equally by Matthew Boyce and William Mertes.
Services offered at American Financial include asset management, financial planning, consulting, retirement strategies, estate consideration and insurance planning.
American Financial Advisors Investment Strategy
All of the money you invest at American Financial will go into mutual funds. Passive strategies are preferred, so asset class selection is the most important part of the process.
BARR Financial Services
BARR Financial Services works with individual clients, including those both with and without a high net worth, estates, trusts and corporations. You don’t need a minimum investment to establish a relationship with the firm. In fact, most individual clients fall outside the scope of high net worth.
When you work with the firm, you generally will have access to professionals with many distinct financial certifications. President and Co-Founder Kirk Barr Young is a certified financial planner (CFP), chartered financial consultant (ChFC), registered financial consultant (RFC), chartered life underwriter (CLU), certified senior advisor (CSA), certified estate planner (CEP) and certified divorce financial analyst (CDFA).
BARR Financial is a fee-only firm. This means that representatives don't receive third part commissions of any kind.
BARR Financial Services Background
Kirk Barr Young founded the firm in 2000, lending his middle name to it. The practice can establish a long-term financial plan that covers several aspects of your financial life, including retirement savings, estate planning, investment management, senior living, divorce-related financial concerns and more.
BARR Financial Services Investment Strategy
BARR Financial Services builds investment portfolios based on the client’s individual circumstances such as time horizon, investment goals and risk profile. It uses mutual funds, exchange-traded funds and individual securities.
The firm may engage in the following strategies:
- Long-term purchases: generally involve the acquisition of an investment instrument and holding it for a period of at least one year
- Short-term purchases: generally involve the acquisition of an investment instrument and holding it for a period of not more than one year
- Margin trading: generally involves purchasing securities with funds borrowed from the firm that holds your brokerage account
RiverTree Advisors
RiverTree Advisors works with non-high-net-worth individuals, high-net-worth individuals, pensions and profit-sharing plans. This is a fee-only firm.
You don’t need a minimum investment to start a relationship with RiverTree. The firm is a fee-only financial advisory firm. It charges asset-based fees for investment management services or hourly or fixed fees for financial planning services. It doesn’t earn commissions or other payments from third-party companies or advisors.
RiverTree Advisors Background
RiverTree formed in 2013 and is owned by Theodore Rich, the firm’s principal. Rich has been in the financial services industry for more than two decades. The firm features a small staff, including Rich, and utilizes the expertise of several external professionals to render a full suite of financial planning and investment management services.
These can include the following:
- Business planning
- Cash flow management
- Retirement planning
- Investment management
- Estate planning
- Charitable giving
- Insurance
- Charitable giving
RiverTree Advisors Investment Strategy
RiverTree seeks to create diversified portfolios by taking advantage of a globally diversified investment strategy. Its investment mix generally consists of mutual funds and exchange-traded funds (ETFs) that aim for domestic and international exposure. The firm relies on internal research in selecting these funds and other securities.
These mutual funds typically are built with balanced domestic equity, fixed-income, alternatives and international equity as well as cash and cash equivalents.
Matthias Private Wealth
Matthias Private Wealth is a fee-only firm and comes in last on our Winter Park list of top financial advisors.
To open an account with this boutique firm, you’d need a minimum account size of $5 million. The firm primarily works with high-net-worth individuals. It also works with individuals without a high net worth, charities and businesses.
Matthias Private Wealth Background
Richard R. Matthias formed the firm in 2017 and remains its sole owner. The practice provides portfolio management and a wide array of financial planning services such as estate planning, charitable giving, tax planning and bookkeeping.
Matthias Private Wealth Investment Strategy
The firm seeks to construct diversified portfolios, taking into account several factors such as client time horizon, risk appetite and long-term goals. Matthias Private Wealth typically invests client assets along common stock, private placement securities, bond funds and other fixed-income securities as well as mutual funds and exchange-traded funds (ETFs).
Its securities selection process is mainly driven by fundamental analysis, which involves researching publicly available financial and market information. When evaluating equities, the firm may consider the following factors:
- Financial strength ratios
- Price-to-earnings ratios
- Dividend yields
- Growth rate-to-price earnings ratios
Lyons Wealth Management is a fee-only firm which works almost exclusively with individuals, all of whom do not have a high net worth. An investment company is the only institutional client at the firm. Fees are based on a percentage of assets under management.
The team at LWM includes one advisor with a certificate in investment performance measurement (CIPM). The minimum initial investment is either $100,000 or $500,000, depending on the program a client uses.
Lyons Wealth Management Background
LWM was founded in 2009 and is primarily owned by Alexander Read.
Services include investment management services and financial planning.
Lyons Wealth Management Investment Strategy
There are four main investment strategies at the firm: income overlay, tactical allocation, mutual funds and small cap investing. Nearly two-thirds of investments are in mutual funds, with stocks, bonds, derivatives and cash holdings also employed.
