Finding the Top Financial Advisors in Winter Park, Florida
The search for a financial advisor can be challenging and time consuming. Finding one that best fits your needs takes more than a simple Google search. You must also dig through long and complex financial and disclosure documents to make sure the advisory firm has lived up to its code of ethics and can provide quality service. But don’t worry. The team at SmartAsset did all the hard work for you to bring you the top financial advisor firms in Winter Park, Florida. We cover key details like services offered, minimum investments, fee structures and more. SmartAsset's free financial advisor matching tool is another option for those looking to work with an advisor who serves your area.
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|Rank||Financial Advisor||Assets Managed||Minimum Assets||Financial Services||More Information|
|1||American Financial Advisors Inc. Find an Advisor||$732,898,362||No set account minimum|| || |
Minimum AssetsNo set account minimum
|2||Financial Advisory Partners, LLC Find an Advisor||$305,754,250||$100,000|| || |
|3||Financial Harvest Wealth Advisors Find an Advisor||$268,906,840||$5,000 minimum annual fee|| || |
Minimum Assets$5,000 minimum annual fee
|4||BARR Financial Services, LLC Find an Advisor||$187,107,401||No set account minimum|| || |
Minimum AssetsNo set account minimum
|5||Callahan Wealth Advisory Find an Advisor||$235,453,913||No set account minimum|| || |
Minimum AssetsNo set account minimum
|6||Ahl Investment Management, Inc. Find an Advisor||$157,834,530||$500,000|| || |
|7||RiverTree Advisors, LLC Find an Advisor||$175,359,915||No set account minimum|| || |
Minimum AssetsNo set account minimum
|8||Lyons Wealth Management Find an Advisor||$147,533,457||Varies based on account type|| || |
Minimum AssetsVaries based on account type
|9||Matthias Private Wealth, LLC Find an Advisor||$165,575,197||$5,000,000|| || |
What We Use in Our Methodology
To find the top financial advisors in Winter Park,, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:
- AUMFirms with more total assets under management are ranked higher.
- Individual Client CountFirms who serve more individual clients (as opposed to institutional clients) are ranked higher.
- Clients Per AdvisorFirms with a lower ratio of clients per financial advisor are ranked higher.
- Age of FirmFirms that have been in business longer are ranked higher.
All information is accurate as of the writing of this article. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria.
American Financial Advisors
American Financial Advisors is a fee-based financial advisor working mostly with individuals, around two-thirds of whom are not high-net-worth. Fees are based on a percentage of assets under management, with fixed and hourly fees also used for financial planning. There is no minimum account size listed.
The team includes three certified financial planners (CFPs), one chartered financial analyst (CFA) and one accredited investment fiduciary (AIF). Some advisors may earn commissions from the sale of insurance products, which could be a potential conflict of interest. Still, the firm is a fiduciary and is legally obliged to act in the best interest of its clients at all times.
American Financial Advisors Background
The firm was founded in 1989 and is owned equally by Matthew Boyce and William Mertes.
Services offered at American Financial include asset management, financial planning, consulting, retirement strategies, estate consideration and insurance planning.
American Financial Advisors Investment Strategy
American Financial Advisors is committed to passive management and strategic asset allocation. The firm believes that "95% of a portfolio’s return is the result of asset class selection rather than security choice or market timing." Only passively managed no-load, low cost, asset class and index funds are considered for portfolio construction.
Financial Advisory Partners
New to the list this year is fee-based Financial Advisory Partners. Clients consist of both non-high-net-worth and high-net-worth individuals, charities and businesses. There a $100,000 minimum account size.
As a fee-based firm, some advisors at Financial Advisory Partners may earn a commission for the sale and purchase securities or insurance products. Although this may be a potential conflict of interest, the firm is a fiduciary and must act in the best interest of its clients at all times.
Financial Advisory Partners Background
Financial Advisory Partners was founded in 2008 and began offering investment advisory services in 2020. The firm is primarily owned by Alexander van den Berg and David Suphin, while Northstar Bank holds a minority ownership stake.
Services offered include financial planning and third-party investment management on either a discretionary or non-discretionary basis.
Financial Advisory Partners Investment Strategy
Financial Advisory Partners utilizes a combination of fundamental, technical and cyclical analysis, as well as charting and modern portfolio theory to formulate its investment strategies. Recommendations are based entirely on each client's goals and tolerances, and portfolios are usually constructed of individual securities and exchange-traded funds (ETFs).
Financial Harvest Wealth Advisors
New to the list this year and ranking third is Financial Harvest Wealth Advisors. The firm's client base consists entirely of individuals, the majority of whom fall into the high-net-worth category. While there is no minimum account requirement, Financial Harvest does charge a minimum annual fee of $5,000 and recommends that clients have more than $167,000 in investable assets.
As a fee-based firm, Financial Harvest advisors may earn a commission for the sale of insurance products. While this may be a potential conflict of interest, the firm is bound by fiduciary duty to act in the best interest of its clients at all times.
Financial Harvest Wealth Advisors Background
Financial Harvest was founded in 2008 and is owned by CEO David Witter and Nancy Witter.
The firm focuses on helping families preserve wealth, independence and autonomy. As such, it offers a holistic wealth management service based on investment consulting, comprehensive financial planning and relationship management.
Financial Harvest Wealth Advisors Investment Strategy
Financial Harvest advisors practice strategic asset allocation and modern portfolio theory with the aim of long-term preservation of generational wealth. Portfolio are primarily constructed using open-end mutual funds, unit investment trusts (UITs), fixed income investments, and on occasion, the firm may include exchange-traded funds (ETFs) and private offerings.
Financial Harvest believes the market is informationally efficient and that actively-managed funds consistently offer negative returns given their high costs. As a result, portfolios at this firm will likely be made with long-term assets that are passive in nature.
BARR Financial Services
BARR Financial Services works with individual clients, including those both with and without a high net worth, estates, trusts and corporations. You don’t need a minimum investment to establish a relationship with the firm. In fact, most individual clients fall outside the scope of high net worth.
When you work with the firm, you generally will have access to professionals with many distinct financial certifications. President and Co-Founder Kirk Barr Young is a certified financial planner (CFP), chartered financial consultant (ChFC), registered financial consultant (RFC), chartered life underwriter (CLU), certified senior advisor (CSA), certified estate planner (CEP) and certified divorce financial analyst (CDFA).
BARR Financial is a fee-based firm, and certain advisors may receive a commission from the sale and purchase of recommended securities. Although this is a potential conflict of interest, the firm is bound by fiduciary obligation to act in the best interest of its clients at all times.
BARR Financial Services Background
Kirk Barr Young founded the firm in 2000, lending his middle name to it. Young continues to be majority owner, with the minority stake owned by Michael Stewart.
The practice can establish a long-term financial plan that covers several aspects of your financial life, including retirement savings, estate planning, investment management, senior living, divorce-related financial concerns and more.
BARR Financial Services Investment Strategy
BARR Financial Services builds investment portfolios based on the client’s individual circumstances such as time horizon, investment goals and risk profile. It uses mutual funds, exchange-traded funds and individual securities.
The firm may engage in the following strategies:
- Long-term purchases: generally involve the acquisition of an investment instrument and holding it for a period of at least one year
- Short-term purchases: generally involve the acquisition of an investment instrument and holding it for a period of not more than one year
- Margin trading: generally involves purchasing securities with funds borrowed from the firm that holds your brokerage account
Callahan Wealth Advisory
Next on our list is fee-based Callahan Wealth Advisory. Clients are mostly non-high-net-worth individuals, although the firm does also serve high-net-worth clients and pension and profit-sharing plans. There is no minimum to open an account.
As a fee-based firm, advisors may earn a commission for the sale of insurance products. While this may be a potential conflict of interest, the firm is bound by fiduciary duty to act in the client's best interest.
Callahan Wealth Advisory Background
Callahan Wealth Advisory was founded just last year and is owned by husband-wife duo Natalia and Colin Callahan.
Services include comprehensive investment management on a wrap-fee basis, retirement consulting and financial planning.
Callahan Wealth Advisory Investment Strategy
Callahan Wealth advisors uses a variety of analysis methods to formulate its investment strategies, such as fundamental, cyclical, quantitative, qualitative and third-party-informed analyses. The firm generally offers three types of portfolio strategies: asset allocation, fixed income and private fund. The type of portfolio constructed depends on a client's objectives, risk tolerance and time horizon.
Ahl Investment Management
Ahl Investment Management is a fee-only firm and ranks sixth on our list. The firm has roughly twice the number of non-high-net-worth individuals to high-net-worth individuals, and also serves three charitable organizations. Ahl requires a minimum of $500,000 in investable assets to open an account.
Ahl Investment Management Background
Ahl was founded in 1999, making it the second-oldest firm on this list. Managing member Richard Ahl and sharehold Wendy Ahl are the principal owners.
The firm offers discretionary and non-discretionary portfolio management services, including financial planning.
Ahl Investment Management Investment Strategy
Advisors at Ahl use technical and fundamental analysis to formulate an investment strategy for clients based on their individual objectives, risk tolerance and time horizon.
Investments recommended may include: equity securities, corporate debt securities (other than commercial paper), commercial paper, certificates of deposit, municipal securities, mutual funds, United States government securities, options contracts on securities, money market funds, real estate investment trusts (REITs), derivatives, structured products, exchange traded funds (ETFs), interests in partnerships investing in real estate and interests in partnerships investing in oil and gas interests.
RiverTree Advisors works with non-high-net-worth individuals, high-net-worth individuals, pensions and profit-sharing plans. There is no minimum investment.
The firm is a fee-only financial advisory firm. It charges asset-based fees for investment management services or hourly or fixed fees for financial planning services. It doesn’t earn commissions or other payments from third-party companies or advisors.
RiverTree Advisors Background
RiverTree formed in 2013 and is owned by Theodore Rich, the firm’s principal. Rich has been in the financial services industry for more than two decades. The firm features a small staff, including Rich, and utilizes the expertise of several external professionals to render a full suite of financial planning and investment management services.
These can include the following:
- Business planning
- Cash flow management
- Retirement planning
- Investment management
- Estate planning
- Charitable giving
- Charitable giving
RiverTree Advisors Investment Strategy
RiverTree seeks to create diversified portfolios by taking advantage of a globally diversified investment strategy. Its investment mix generally consists of mutual funds and exchange-traded funds (ETFs) that aim for domestic and international exposure. The firm relies on internal research in selecting these funds and other securities.
These mutual funds typically are built with balanced domestic equity, fixed-income, alternatives and international equity as well as cash and cash equivalents.
Lyons Wealth Management
Lyons Wealth Management is a fee-based firm which works almost exclusively with individuals, all of whom do not have a high net worth. An investment company is the only institutional client at the firm.
The team at LWM includes one advisor with a certificate in investment performance measurement (CIPM). The minimum initial investment is either $100,000 or $500,000, depending on the program a client uses.
As a fee-based firm, LWM advisors may receive a commission from the sale of insurance products. Although this represents a conflict of interest, the firm is a fiduciary and legally obliged to act in the best interest of its clients.
Lyons Wealth Management Background
LWM was founded in 2009 and is primarily owned by Alexander Read.
Services include investment management services and financial planning.
Lyons Wealth Management Investment Strategy
There are four main investment strategies at the firm: income overlay, tactical allocation, mutual funds and small cap investing. Nearly two-thirds of investments are in mutual funds, with stocks, bonds, derivatives and cash holdings also employed.
Matthias Private Wealth
Matthias Private Wealth is a fee-only firm and comes in last on our Winter Park list of top financial advisors. To open an account with this boutique firm, you’ll need a minimum account size of $5 million as it primarily works with high-net-worth individuals. It also works with individuals without a high net worth, charities and businesses.
Matthias Private Wealth Background
Richard R. Matthias formed the firm in 2017 and remains its sole owner.
The practice provides portfolio management and a wide array of financial planning services such as estate planning, charitable giving, tax planning and bookkeeping.
Matthias Private Wealth Investment Strategy
The firm seeks to construct diversified portfolios, taking into account several factors such as client time horizon, risk appetite and long-term goals. Matthias Private Wealth typically invests client assets along common stock, private placement securities, bond funds and other fixed-income securities as well as mutual funds and exchange-traded funds (ETFs).
Its securities selection process is mainly driven by fundamental analysis, which involves researching publicly available financial and market information. When evaluating equities, the firm may consider the following factors:
- Financial strength ratios
- Price-to-earnings ratios
- Dividend yields
- Growth rate-to-price earnings ratios