NEW YORK–May 8, 2024-- (View article here)--SmartAsset, the web’s largest marketplace connecting consumers to financial advisors, announced Pure Financial Advisors, LLC (“Pure”) has reported generating more than $1 billion in new AUM through its SmartAsset partnership, with another several hundred million in its pipeline. Pure’s accomplishment provides another proof point of SmartAsset’s ability to drive organic growth and help its partner firms build enterprise value.

“Generating over $1 billion in new AUM - approximately 1,000 new clients - is a clear indication of the quality of Pure’s value proposition and also our ability to drive and scale organic growth for our wealth management partners,” said Michael Carvin, founder and CEO of SmartAsset. “Pure’s performance demonstrates that aggressive, double-digit organic growth rates are achievable in wealth management with dramatically better capital efficiency than M&A. Last year, our partner firms closed an estimated $34 billion in new AUM.** Wealth management firms with a good consumer offering, ready to commit to best practice, can exceed their growth ambitions.”

Since partnering with SmartAsset, Pure has grown to $6.29 billion in AUM (as of March 25, 2024), expanded from four locations - all in Southern California - to eight locations across four states and completed four acquisitions.

“Our team is proud to celebrate this achievement with SmartAsset,” said Joe Anderson, CEO & President of Pure.* “We have seen a remarkable return on investment and comparatively low client acquisition costs even as we’ve multiplied our spend over the years. Furthermore, we are notably more confident in our expansion plans in adding new advisors and entering new markets, as we’ve done in Seattle, Chicago and Sacramento, knowing we have a reliable partner like SmartAsset to support such growth efforts.”

Following the launch of SmartAsset’s new Advisor Marketing Platform (AMP), Pure expects to expand on the partnership to generate more qualified leads and provide more value-added services for existing clients.

“We intend to not just continue to partner with SmartAsset but to increase the magnitude and scope of our partnership as we continue on our growth journey and mission of providing fee-only, credentialed financial education, planning, and investment advice to all those in need of it,” Anderson said. “SmartAsset has given us a new medium by which to access people who need our services and help, and our goal is to continue increasing that access in existing and new markets and in new and innovative ways with SmartAsset’s help.”

NEW YORK–March 5, 2024-- (View article here)--SmartAsset, the web’s largest marketplace connecting consumers to financial advisors, today launched a new growth platform for financial advisors that helps them acquire new clients and retain existing ones more easily.

The SmartAsset Advisor Marketing Platform (AMP) is an outcome-driven platform set to redefine the prospecting process by providing advisors with an all-inclusive client engagement platform that will deliver a fixed range of referrals over a six or twelve-month subscription.

Available in three plan levels - Discover, Accelerate and Scale - SmartAsset AMP allows advisors to access referral generation, nurture campaigns, automated calling and texting, and live connections - all for a simple monthly subscription. At every plan level, SmartAsset AMP will enable advisors to grow confidently with clear expectations around bottom-line drivers like client conversion, meeting set rates, assets under management (AUM) targets and more.

NEW YORK–April 19, 2023-- (View article here)--SmartAsset,the web's largest marketplace connecting consumers to financial advisors, announces the acquisition of DeftSales, a leading prospect engagement company for financial professionals. The DeftSales suite of tools automates outreach, provides compelling analytics insights and integrates with a range of CRM platforms.

"We are enormously excited to announce the acquisition of DeftSales and we look forward to integrating their solutions with our own SmartAdvisor platform." Said Michael Carvin, SmartAsset CEO & Founder. "The feedback from advisors using DeftSales has been incredibly clear - by automating many tasks, it dramatically decreases the work required to be successful in converting SmartAdvisor prospects into clients."

As an advisor growth solution, SmartAdvisor™ continuously focuses on helping advisors grow their practices. DeftSales by SmartAsset™ will combine to offer a robust user interface that is fully compliant, including automated campaigns and analytics, which allow advisors to spend more time honing their communications and improving their skills.