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We help you get smart with your assets.

We are committed to bringing you the most accurate and actionable advice so you can confidently make the decisions that impact your finances and your life.

What we do at SmartAsset

We are a financial technology company aiming to provide the best personal finance advice on the web. We offer free and personalized tools to empower you to make smart personal finance decisions around homebuying, retirement, taxes and more.

How we do it

Our tools and advice are objective and based on the data. We use our patent-pending Automated Financial Modeling, or AFM, technology to simulate how different decisions (like buying or renting a home) will affect you financially. In some cases companies do pay us a referral fee if you click on or are approved for a financial product through our site. This compensation does not influence our recommendations or advice. We maintain editorial integrity when evaluating products and clearly label any partner, sponsored or advertising content and placements.

Who we are

We are a team of techies, journalists and data nerds committed to bringing you transparency and accuracy no matter where you are in your financial journey.

Our Founders

Our Experts

Investors

And other Smart investors.
Our calculators are seen by 35 million+ users every month
on SmartAsset and across our partners’ sites

Awards

2018 Award
The Webby Award Honoree Best User Experience
2018 Award
Folio Top Women in Media AJ Smith, VP of Content and Financial Education
2016 Award
The Webby Award Honoree Financial Services/Banking
2016 Award
Benzinga Fintech Award Winner Best Educational Tools & Services
2015 Award
The Webby Award Honoree Best User Experience
2015 Award
The Webby Award Honoree Financial Services/Banking
2014 Award
The Webby Award Honoree Financial Services/Banking
2013 Award
The Webby Award Honoree Financial Services/Banking

Contact us

info@smartasset.com Press Inquires press@smartasset.com Financial Advisors smartadvisor@smartasset.com

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