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Helping people make smart financial decisions.

We are committed to publishing the most accurate and actionable advice, personalized calculators and educational tools to help people navigate life’s big personal finance decisions.

What we do at SmartAsset

We are a financial technology company aiming to provide the best personal finance advice on the web. We offer free and personalized tools to empower people to make smart personal finance decisions around homebuying, investing, retirement, taxes and more.

How we do it

Our free tools, calculators and advice are objective and based on data. We use patent-pending Automated Financial Modeling (AFM) technology to help people make confident decisions that impact their finances and financial goals, such as saving for a home or retirement. In some cases, companies compensate us with a referral fee if a user clicks on or is approved for a financial product through our site. This compensation does not influence our recommendations or advice. We maintain editorial integrity when evaluating products and clearly label any partner and sponsored or advertising content.

Our Values

We Empower Users
Our financial insight empowers our users.
We Trust Each Other
We have trust in what we do and in one another.
We Rise & Adapt
We rise and adapt to deliver.
Data Fuels Our Decisions
Data shapes our goals and drives our actions.
We Collaborate
We value people's talent, ideas, and voices.

Who we are

We are a team of techies, journalists and data nerds committed to bringing you transparency and accuracy no matter where you are in your financial journey.