Helping people make smart financial decisions.
We are committed to publishing the most accurate and actionable advice, personalized calculators and educational tools to help people navigate life’s big personal finance decisions.
What we do at SmartAsset
We are a financial technology company aiming to provide the best personal finance advice on the web. We offer free and personalized tools to empower people to make smart personal finance decisions around homebuying, investing, retirement, taxes and more.
How we do it
Our free tools, calculators and advice are objective and based on data. We use patent-pending Automated Financial Modeling (AFM) technology to help people make confident decisions that impact their finances and financial goals, such as saving for a home or retirement. In some cases, companies compensate us with a referral fee if a user clicks on or is approved for a financial product through our site. This compensation does not influence our recommendations or advice. We maintain editorial integrity when evaluating products and clearly label any partner and sponsored or advertising content.
- We Empower UsersOur financial insight empowers our users.
- We Trust Each OtherWe have trust in what we do and in one another.
- We Rise & AdaptWe rise and adapt to deliver.
- Data Fuels Our DecisionsData shapes our goals and drives our actions.
- We CollaborateWe value people's talent, ideas, and voices.
Who we are
We are a team of techies, journalists and data nerds committed to bringing you transparency and accuracy no matter where you are in your financial journey.