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We help you get smart with your assets.

We are committed to bringing you the most accurate and actionable advice so you can confidently make the decisions that impact your finances and your life.

What we do at SmartAsset

We are a financial technology company aiming to provide the best personal finance advice on the web. We offer free and personalized tools to empower you to make smart personal finance decisions around homebuying, retirement, taxes and more.

How we do it

Our tools and advice are objective and based on the data. We use our patent-pending Automated Financial Modeling, or AFM, technology to simulate how different decisions (like buying or renting a home) will affect you financially. In some cases companies do pay us a referral fee if you click on or are approved for a financial product through our site. This compensation does not influence our recommendations or advice. We maintain editorial integrity when evaluating products and clearly label any partner, sponsored or advertising content and placements.

Our Values

We Empower Users
Our financial insight empowers our users.
We Trust Each Other
We have trust in what we do and in one another.
We Rise & Adapt
We rise and adapt to deliver.
Data Fuels Our Decisions
Data shapes our goals and drives our actions.
We Collaborate
We value people's talent, ideas, and voices.

Who we are

We are a team of techies, journalists and data nerds committed to bringing you transparency and accuracy no matter where you are in your financial journey.