Menu burger Close thin Facebook Twitter Google plus Linked in Reddit Email arrow-right-sm arrow-right
Tap on the profile icon to edit
your financial details.

JW Cole Advisors Review

Your Details Done
by Updated

This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

JW Cole Advisors (JWCA) is a registered investment advisor firm located in Tampa, Florida, that conducts its advisory business through a network of hundreds of investment advisor representatives (IARs). Through these independent advisors, the fee-based firm works with both individual and institutional clients around the country. 

JW Cole Advisors Background 

JWCA was founded in 2000 by John Carlson. Carlson also serves as the firm’s president, chief executive officer (CEO) and chief financial officer (CFO). JWCA chiefly offers investment advisory services, while its affiliated, independent broker-dealer, JW Cole Financial, Inc., provides securities, investment products and insurance services to independent advisors. National Financial Services, LLC (NFS) serves as JWCA’s clearing firm for its brokerage business.  

JW Cole Advisors Client Types and Minimum Account Sizes 

JWCA serves individuals and high-net-worth individuals, partnerships, trusts, estates, pension and profit-sharing plans, charities, corporations and other entities. The firm does not require a minimum account balance to work with them. 

Services Offered by JW Cole Advisors

JWCA specializes in the following advisory services:

  • Portfolio management: JW Cole Advisors offers four types of managed programs: 
    • Traditional and Signature Advisory Account Programs: IARs directly manage client accounts according to their financial profile and investment objectives. 
    • Asset-based Advisory Account Program: Wrap fee program with one, an all-inclusive fee that covers advisory services, custodial and transactional fees. IARs tailor their investment advice to a client's financial profile and investment objectives. 
    • Managed Account Solutions Program: This allows an IAR to manage a client's investment advisory portfolio by using a third-party advisory service. 
    • JWCA AMP Program: Automated online program that uses a simple question-based process to access risk tolerance and build a client's portfolio. 
  • Financial planning
  • Selection of other advisors, including private fund managers
  • Variable Annuity sub-account management

JW Cole Advisors Investment Philosophy

Among the firm’s top securities evaluation methods are fundamental analysis and technical analysis. JWCA may invest a variety of public and private securities, including equities, corporate debt, government obligations, municipal securities, exchange-traded funds (ETFs), unit investment trusts, mutual funds, annuities and insurance products and other investment instruments.

After determining a client’s circumstances, investment objectives and needs, JWCA employ one or more of the following strategies: long- and short-term purchases, trading, margin transactions and option transactions. 

Fees Under JW Cole Advisors 

JWCA charges a Gross Advisory Fee of 1.35% of your account's average daily asset balance for its AMP program. This fee does not include the underlying mutual fund and ETF expenses. 

Asset-based wrap program fees follow this schedule:

Amount of assets Management fee Program fee Total management fee
First $250K 2.65% 0.30% 2.95%
$250,001-$500K 2.45% 0.26% 2.71%
$500,001 - $1MM 1.75% 0.25% 2.00%
$1,000,001 - $2MM 1.50% 0.24% 1.74%
Above $2MM Negotiable  0.23% Negotiable

The firm may also charge a flat rate or by the hour for financial planning and consulting services. Hourly rates may range up to $350 per hour. Clients who work with third-party investment advisors will incur management fees that cover the advisor, JWCA, platform provider and transaction costs. For variable annuity sub-accounts, advisors charge up to 2.00% of AUM. 


What to Watch Out For 

JWCA’s Form ADV reports one regulatory action, which involved one or more of its advisory affiliates. The action was given for unaffiliated companies receiving three types of fees between January 2014 and March 2021. The resolution provided the firm with a censure, cease and desist and to pay a fine as well as disgorgement that together totaled $1,957,053.11.

The majority of the firm's IARs are dually registered as representatives of JW Cole Financial and may also be licensed insurance agents. When recommending or selling insurance or investment products, advisors can earn commission-based compensation in addition to the firm’s asset-based management fees. This creates potential conflicts of interest. That said, the firm has a fiduciary duty to put clients' interests first, and it says it requires its representatives to disclose all conflicts of interest. 

Opening an Account With JW Cole Advisors

To contact the firm, call the firm’s principal office at (813) 935-6776 to set up an appointment.

All information was accurate as of the writing of this article.

Tips for Retirement Planning

  • Financial professionals can be instrumental in helping you reach your short- and long-term savings goals. If you’d like help finding an advisor near you, SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • It’s never too soon to begin saving for retirement. In fact, the earlier you start, the more money you’ll likely have for your post-employment years. But exactly how much money do you need to retire? Our retirement calculator can help. 

How Long $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We weighed potential expenditures for a prospective retiree with a  $1 million nest egg to assess how many years that fund would cover in retirement in America’s largest cities.

We applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in metro areas across the U.S.

We assumed the $1 million would grow at a net annual return of 2% after inflation. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.