With its headquarters in Tampa, Florida JW Cole Advisors, Inc. (JWCA) serves nearly 11,000 clients, who include a wide array of individual and institutional investors. The fee-based financial advisor has about 300 advisors managing nearly $2.1 billion in assets under management (AUM).
JW Cole Advisors Background
JWCA was established in 2000 by John Carlson. In addition to founder, Carlson is the firm’s president, chief executive officer (CEO) and chief financial officer (CFO). JWCA chiefly offers investment advisory services, while its affiliated, independent broker-dealer, JW Cole Financial, Inc., provides securities, investment products and insurance services to independent advisors. National Financial Services, LLC (NFS) serves as JWCA’s clearing firm for its brokerage business.
The firm’s primary office is in Tampa, but it has another office in Carlsbad, California.
JW Cole Advisors Client Types and Minimum Account Sizes
JWCA serves non-high-net-worth and high-net-worth individuals, partnerships, trusts, estates, pension and profit-sharing plans, charities, corporations and other entities. The firm’s minimum account sizes generally range from $10,000 to $100,000.
Services Offered by JW Cole Advisors
JWCA specializes in the following advisory services:
- Portfolio management
- Financial planning
- Selection of other advisors
- Hourly and fixed-rate consulting
JW Cole Advisors Investment Philosophy
Among the firm’s top securities evaluation methods are fundamental analysis and technical analysis. JWCA may invest a variety of public and private securities, including equities, corporate debt, government obligations, municipal securities, exchange-traded funds (ETFs), unit investment trusts, mutual funds, annuities and insurance products and other investment instruments.
After determining a client’s circumstances, investment objectives and needs, JWCA employs one or more of the following strategies: long- and short-term purchases, trading, margin transactions and option transactions.
Fees Under JW Cole Advisors
JWCA has three managed programs for which it charges asset-based fees through a tiered schedule. The three programs are the Traditional and Signature Advisory Account Programs, Asset-Based Advisory Account Program and Managed Account Solutions Program. Asset-based fees follow this schedule:
|Amount of assets||Management fee|
That said, the firm may offer a flat rate for the above programs. It may also charge a flat rate or by the hour for financial planning and consulting services. Hourly rates may be up to $350 per hour. Clients who work with third-party investment advisors will incur management fees that cover the advisor, JWCA, platform provider and transaction costs. For variable annuity sub-accounts, advisors charge up to 2.00% of AUM.
What to Watch Out For
When recommending or selling insurance or investment products, advisors can earn commission-based compensation that is in addition to the firm’s asset-based management fees. This creates potential conflicts of interest. That said, the firm has a fiduciary duty to put clients' interests first, and it says it requires its representatives to disclose all conflicts of interest.
Opening an Account With JW Cole Advisors
To contact the firm, call the firm’s principal office at (813) 935-6776 to set up an appointment.
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All information was accurate as of the writing of this article.