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JW Cole Advisors Review

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JW Cole Advisors, Inc.

JW Cole Advisors, Inc.

With its headquarters in Tampa, Florida JW Cole Advisors, Inc. (JWCA) serves nearly 11,000 clients, who include a wide array of individual and institutional investors. The fee-based financial advisor has about 300 advisors managing nearly $2.1 billion in assets under management (AUM).

JW Cole Advisors Background 

JWCA was established in 2000 by John Carlson. In addition to founder, Carlson is the firm’s president, chief executive officer (CEO) and chief financial officer (CFO). JWCA chiefly offers investment advisory services, while its affiliated, independent broker-dealer, JW Cole Financial, Inc., provides securities, investment products and insurance services to independent advisors. National Financial Services, LLC (NFS) serves as JWCA’s clearing firm for its brokerage business. 

The firm’s primary office is in Tampa, but it has another office in Carlsbad, California. 

JW Cole Advisors Client Types and Minimum Account Sizes 

JWCA serves non-high-net-worth and high-net-worth individuals, partnerships, trusts, estates, pension and profit-sharing plans, charities, corporations and other entities. The firm’s minimum account sizes generally range from $10,000 to $100,000.

Services Offered by JW Cole Advisors

JWCA specializes in the following advisory services:

  • Portfolio management
  • Financial planning
  • Selection of other advisors
  • Hourly and fixed-rate consulting

JW Cole Advisors Investment Philosophy

Among the firm’s top securities evaluation methods are fundamental analysis and technical analysis. JWCA may invest a variety of public and private securities, including equities, corporate debt, government obligations, municipal securities, exchange-traded funds (ETFs), unit investment trusts, mutual funds, annuities and insurance products and other investment instruments.

After determining a client’s circumstances, investment objectives and needs, JWCA employs one or more of the following strategies: long- and short-term purchases, trading, margin transactions and option transactions. 

Fees Under JW Cole Advisors 

JWCA has three managed programs for which it charges asset-based fees through a tiered schedule. The three programs are the Traditional and Signature Advisory Account Programs, Asset-Based Advisory Account Program and Managed Account Solutions Program. Asset-based fees follow this schedule:

Amount of assets Management fee
$250,000 2.65%
$250,001-$500,000 2.45%
$500,001-$1,000,000 1.75%
Above $2,000,000 Negotiable 

That said, the firm may offer a flat rate for the above programs. It may also charge a flat rate or by the hour for financial planning and consulting services. Hourly rates may be up to $350 per hour. Clients who work with third-party investment advisors will incur management fees that cover the advisor, JWCA, platform provider and transaction costs. For variable annuity sub-accounts, advisors charge up to 2.00% of AUM. 

What to Watch Out For 

When recommending or selling insurance or investment products, advisors can earn commission-based compensation that is in addition to the firm’s asset-based management fees. This creates potential conflicts of interest. That said, the firm has a fiduciary duty to put clients' interests first, and it says it requires its representatives to disclose all conflicts of interest. 


JWCA’s Form ADV reports one regulatory action, which involved one or more of its advisory affiliates. The disclosure doesn’t provide details about the event. 

Opening an Account With JW Cole Advisors

To contact the firm, call the firm’s principal office at (813) 935-6776 to set up an appointment.

Tips for Saving for Retirement 

  • It’s never too soon to begin saving for retirement. In fact, the earlier you start, the more money you’ll likely have for your post-employment years. But exactly how much money do you need to retire? Our retirement calculator can help. 
  • Financial professionals can be instrumental in helping you reach your short- and long-term savings goals. If you’d like help finding an advisor near you, SmartAsset’s free financial advisor matching service connects you with up to three local advisors based on your preferences.

All information was accurate as of the writing of this article.

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology To determine how long a $1 million nest egg would cover retirement costs in cities across America, we analyzed data on average expenditures for seniors, cost of living and investment returns.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. This reflects the typical return on a conservative investment portfolio. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research