Menu burger Close thin Facebook Twitter Google plus Linked in Reddit Email arrow-right-sm arrow-right
Loading
Tap on the profile icon to edit
your financial details.

Top Financial Advisors in Winston Salem, NC

Your Details Done
by Updated

This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Winston-Salem, North Carolina

Winston-Salem, North Carolina, has a relatively large selection of financial advisor firms to choose from. To help you sort through your options, SmartAsset has compiled this list highlighting the top firms in the city. We highlight a number of important factors for each firm, including their minimums, investment strategies, available services and more. To expand your search, try SmartAsset’s financial advisor matching tool. It connects you with up to three advisors who serve your area.

Find a Fiduciary Financial Advisor

We match more than 50,000 people with financial advisors per month. Get connected to an advisor that serves your area today.
Free inital consultations. All advisors are fiduciaries.

Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 Salem Investment Counselors Inc. Salem Investment Counselors Inc. logo Find an Advisor

Read Review

$3,500,685,568 No set account minimum
  • Financial planning services
  • Portfolio management

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management
2 Sheets Smith Wealth Management Sheets Smith Wealth Management logo Find an Advisor

Read Review

$1,139,782,419 $500,000
  • Financial planning services
  • Portfolio management
  • Selection of other advisors

Minimum Assets

$500,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors
3 Arbor Investment Advisors Arbor Investment Advisors logo Find an Advisor

Read Review

$859,711,575 $1,000,000
  • Financial planning services
  • Portfolio management
  • Publication of periodicals or newsletter
  • Consulting pursuant to ERISA 404C

Minimum Assets

$1,000,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Publication of periodicals or newsletter
  • Consulting pursuant to ERISA 404C
4 Timonier Timonier logo Find an Advisor

Read Review

$409,045,432 Varies based on account type
  • Financial planning services
  • Portfolio management
  • Pension consulting services

Minimum Assets

Varies based on account type

Financial Services

  • Financial planning services
  • Portfolio management
  • Pension consulting services
5 Blue Rock Wealth Management, LLC Blue Rock Wealth Management, LLC logo Find an Advisor

Read Review

$241,000,000 $100,000
  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors

Minimum Assets

$100,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors
6 Horizon Financial Services, LLC Horizon Financial Services, LLC logo Find an Advisor

Read Review

$175,600,233 $100,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
  • Educational workshops

Minimum Assets

$100,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
  • Educational workshops
7 Cassia Capital Partners LLC Cassia Capital Partners LLC logo Find an Advisor

Read Review

$164,123,645 $250,000
  • Financial planning
  • Portfolio management

Minimum Assets

$250,000

Financial Services

  • Financial planning
  • Portfolio management

What We Use in Our Methodology

To find the top financial advisors in Winston Salem, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is accurate as of the writing of this article. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria.

Salem Investment Counselors Inc

Salem Investment Counselors Inc is a fee-only firm. Clients of the firm include a nearly even mix of regular individuals and high-net-worth individuals, plus a small number of institutional clients, all of which are charitable organizations. 

Many of the advisors at Salem are chartered financial advisors (CFAs) and some are also certified public accountants (CPAs).

Fees are generally charged based on a percentage of assets under management. There is no minimum account size at this firm.

Salem Investment Counselors Background

Salem was founded in 1979. It is wholly owned by its partners, President David B. Rea, VP Dale M. Brown, Secretary/Treasurer Jeffrey C. Howard, VP Kenneth S. Jones, VP Mark Thompson and VP Joseph McCaffrey.

Services offered at Salem include asset management and financial planning.

Salem Investment Counselors Investing Strategy

Salem believes that equities should be at the heart of a client’s portfolio and that portfolio strategies should meet clients' objectives while matching risk tolerance. Fixed-income investments are also used, as are mutual funds, exchange-traded funds (ETFs), cash and cash equivalents and venture capital/private equity funds.

Sheets Smith Wealth Management

Sheets Smith Wealth Management is a fee-only firm. The team's education and professional certifications include MBA degrees, chartered financial analyst (CFA), certified financial planner (CFP) and chartered retirement planning counselor (CRPC).

Clients of the firm are mostly individuals, many of whom do not have high net worths. Institutional clients include pension and profit-sharing plans, charitable organizations and other investment companies. 

Fees at Sheets Smith are generally based on a percentage of assets under management with different rates based on whether equity or fixed-income is the principal investment. The minimum account size is $500,000.

Sheets Smith Wealth Management Background

The firm was founded in 1982 by John Sheets and William (Bill) Smith. Sheets remains the principal owner of the firm.

Services include investment management, wealth preservation strategies and financial planning.

Sheets Smith Wealth Management Investing Strategy

Advisors at Sheet Smith seek to build a portfolio for each client with return expectations that match the risk tolerance the client has expressed. For equities, advisors look for good companies with shares trading at reasonable prices, allowing for good long-term investments. For fixed-income, advisors look to give investors a range of maturity dates.

Arbor Investment Advisors

Arbor Investment Advisors is a fee-only firm. Clients of the firm - which has a minimum account size of $1 million - are mostly individuals, the majority of whom are high-net-worth. Institutional clients include pension and profit-sharing plans, charitable organizations and corporations.

Some of the team members of the firm have certified financial planner (CFP) and/or chartered financial advisor (CFA) certifications.

Investment advisory fees are based on a percentage of assets under management. Financial planning fees are sometimes billed hourly.

Arbor Investment Advisors Background

The firm was founded in 1998 and is owned by Scott E. Cawood, Scott D. Jones, William E. Hollan III, Paige P. Birchfield, April Y. Beason and Erika L. Mielke. Cawood serves as the CEO and chief investment officer.

Services offered at the firm include investment advice, employee stock option evaluation, financial planning, consulting, estate planning and insurance planning.

Arbor Investment Advisors Investing Strategy

Arbor generally uses asset allocation models that it implements with various types of funds, including exchange-traded funds (ETFs), no-load open ended mutual funds and closed-end funds. Individual securities recommendations are generally only discussed if a client comes into the relationship already holding shares.

Timonier

Timonier is a fee-only firm. Clients of the firm include individuals and high-net-worth individuals, plus institutional clients including pension plans and charitable organizations. The minimum account size is $1 million but certain other services require a minimum of $2 million. All minimums, though, may be waived or lowered at the firm's discretion.

Financial designations earned by advisors at Timonier include certified financial planner (CFP), certified public accountant (CPA), chartered financial analyst (CFA), accredited asset management specialist (AAMS), chartered retirement plan specialist (CRPS), certified investment management analyst (CIMA) and global financial steward (GFS).

Wealth management fees are charged based on a percentage of assets under management. Investment consulting fees are charged either hourly or on a flat basis. No one at the firm earns commissions for selling securities, but some advisors are also real estate agents.

Timonier Background

Timonier was founded in 1997 as Baker Capital Advisors and reorganized in 2009 as Timonier. The firm’s principal owners are Nicholas Baker (who serves as president) and Janice French (who serves as VP and chief compliance officer).

Services offered include wealth management, investment consulting, retirement planning, estate planning, college funding plans, cash flow analysis and retirement plan consulting.

Timonier Investment Strategy

Advisors at Timonier use a holistic approach to wealth management. Asset allocation is considered the primary determinant of long-term portfolio success. The firm invests in a variety of securities, including but not limited to mutual funds, variable annuities, real estate, stocks, bonds and cash and cash equivalent holdings.

Blue Rock Wealth Management, LLC

Blue Rock Wealth Management, LLC is a fee-based firm. Professional certifications on the team include certified financial planner (CFP), chartered life underwriter (CLU), chartered financial consultant (ChFC) and certification for long-term care (CLTC). The minimum account size at Blue Rock is $100,000. 

Clients at Blue Rock are mostly high-net-worth individuals, with some non-high-net-worth individual clients as well. Institutional clients include pension plans, charitable organizations and corporations.

Asset management services are charged as an asset-based fee. Consulting fees are charged at an hourly rate. Some advisors may earn commissions for selling securities. This is a potential conflict of interest, but advisors are bound by their fiduciary duty to act in the best interest of the client.

Blue Rock Wealth Management Background

The firm was founded in 2009, succeeding a previous firm called Hunt Collins & Associates, which was founded in 2001. Jennifer W. Johnson is the sole owner of the firm.

Services include portfolio management, financial planning, estate planning, risk management, retirement planning, education funding and investment portfolio design.

Blue Rock Wealth Management Investing Strategy

The primary investments at Blue Rock are mutual funds, exchange-traded funds (ETFs), annuities, real estate investment trusts (REITs), stocks and bonds. 

A variety of factors go into choosing funds for each client's specific plan, including past performance, fees, portfolio manager and overall ratings. Fundamental analysis is used to pick stocks for investment, but the firm does sometimes use technical and/or cyclical analysis as well. 

Horizon Financial Services, LLC is a fee-based firm. Professional certifications on the team include certified public accountant (CPA) and certification for long-term care (CLTC). The minimum account size at Horizons Financial Services is $100,000. 

Clients at the firm are generally individuals (including high-net-worth individuals) as well as pension and profit-sharing plans.

Asset management services are charged as an asset-based fee. Consulting fees are charged at an hourly rate. Some advisors may earn commissions for selling insurance, as they are licensed insurance agents. This is a potential conflict of interest, but advisors are bound by their fiduciary duty to act in the best interest of the client.

Horizon Financial Services Background

Horizon Financial Services has been in business since July 2011. The principal owner is John Joseph Brais.

The firm offers both discretionary and non-discretionary direct asset management services.

Horizon Financial Services Investing Strategy

The firm's methods of analysis include charting analysis, fundamental analysis and technical analysis. In developing guidance for a client, Horizon Financial Services’ analysis may include cash flow analysis, investment planning, risk management, tax planning and estate planning. The firm also uses both long-term and short-term investment strategies. Based on the information gathered, advisors tailor a detailed strategy specific to the client’s specific situation.

Cassia Capital Partners LLC is a fee-only advisory firm, which means that it receives compensation solely from clients. Clients of the firm include individuals and high-net-worth individuals, trusts, estates, endowments, foundations and business entities. The minimum account size is $250,000, but it can be waived or lowered at the firm's discretion.

Wealth management fees are charged based on a percentage of assets under management. Consulting fees are charged on a fixed or hourly rate. 

Cassia Capital Partners Background

Cassia Capital Partners was founded in October 2011. The firm is owned and operated by James R. Helvey III (who serves as managing partner) and Charles D. Barham III (who serves as managing partner and chief compliance officer). 

Services offered include portfolio management services and consulting services. More specifically, they cover establishing an investment strategy pursuant to client goals, asset allocation, portfolio construction as well as investment management and supervision.

Cassia Capital Partners Investment Strategy

Clients of Cassia Capital Partners enter into an agreement with advisors before engaging the firm's services. The agreement defines terms, conditions, authority and responsibilities of each party, based on the services offered listed above. 

The firm maily uses a fundamental analysis method in developing investment strategies for clients. However, it may also employ cyclical analysis and other risk-based methods when formulating investment decisions.

The firm uses various sources for research, including financial media companies, third-party research materials, online sources and review of company activities (including annual reports, external research and press releases). 

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research