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Valley National Financial Advisors Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Valley National Financial Advisors (legally known as Valley National Advisers, Inc.) is a large fee-based advisory firm. Based in Bethlehem, Pennsylvania, the firm employs a sizable team of financial advisors that are responsible for managing thousands of client accounts. Valley National also holds a spot on SmartAsset's list of the top financial advisors in Bethlehem.

As a fee-based firm, certain advisors at Valley National can receive extra commissions on top of advisory fees. This differs from a fee-only firm, as they only receive compensation from the fees that clients pay.

Valley National Financial Advisors Background 

Valley National Financial Advisors was established in 1985 by firm founder and chairman Thomas M. Riddle, who still owns the firm today. Matthew E. Petrozelli serves as the firm’s CEO and chief compliance officer (CCO). Valley National specializes in financial planning, investment management and supervisory services, and it uses portfolio building software such as Tamarac and Morningstar.

Valley National’s team offers a range of qualifications, including certified financial planner (CFP), personal financial specialist (PFS), enrolled agent (EA), accredited estate planner (AEP), certified public accountant (CPA) and more.

Valley National Financial Advisors Client Types and Minimum Account Sizes 

Valley National Financial Advisors serves both non-high-net-worth and high-net-worth individuals, charitable organizations, pension and profit-sharing plans, trusts, estates and businesses. However, the majority of its client base is comprised of non-high-net-worth individuals.

The firm doesn’t have a minimum account size requirement, though it does impose a minimum annual fee of $1,500. For certain clients, this may make the firm's services cost-prohibitive.

Services Offered by Valley National Financial Advisors

Clients have access to the following advisory services at Valley National Financial Advisors:

  • Portfolio management
  • Financial planning
    • Tax services 
    • Retirement planning
    • Insurance planning
    • Estate planning
    • Education planning
  • Trust services

The firm also provides a handful of proprietary programs. One of them is VNFA NEXT, which is a financial planning service for individuals with an income above $100,000. Another is called ExecutiveEdge, which is designed specifically to help executives of companies with their financial planning and investment needs.

Valley National Financial Advisors Investment Philosophy 

Valley National Financial Advisors has a mission that involves enabling people and organizations to meet their long-term financial goals. The firm’s planning and investing philosophy is built on relationships, communication and direction, according to its website.

The firm's key security analysis methods include technical, cyclical and fundamental analysis. When it comes to investment strategies, Valley National employs margin transactions, long-term purchases (securities held for more than a year) and short-term purchases (securities held for less than a year). 

Fees Under Valley National Financial Advisors

Valley National Financial Advisors has two separate fee schedules: one for discretionary accounts and one for institutional accounts. The firm’s discretionary fee schedule applies to individuals holding stocks, bonds and mutual funds. The firm also offers accounts managed and held at American Funds and Nationwide Advisory Solutions. Institutional accounts come with a flat rate of 0.50%, though this may be negotiable.

All clients may be subject to an annual minimum advisory fee of $1,500. The firm's discretionary fee schedule is below:

Valley National Financial Advisors Fee Schedule
AUM Management Fees
Up to $1,000,000 1.00%
$1,000,000 to $2,000,000 0.70%
$2,000,000 to $5,000,000 0.50%
$5,000,000 and above 0.40%

Here's a breakdown of how the advisory fee rates above translate to potential fee amounts:

*Estimated investment management fees do not include brokerage, custodial, third-party manager or other fees, which can vary in amount.
Estimated Investment Management Fees at Valley National Financial Advisors*
Your Assets Valley National Financial Advisors Fee Amount
$500K $5,000
$1MM $10,000
$5MM $32,000
$10MM $52,000

What to Watch Out For

Valley National Financial Advisors doesn’t have any disclosures listed on its Form ADV.

Though Valley National is a fiduciary, its advisors, some of whom are also broker-dealer representatives, may recommend securities or insurance products and earn commissions for doing so. This can pose a potential conflict of interest. Despite this, the firm is legally bound to act in clients' best interests due to its fiduciary duty.

Opening an Account With Valley National Financial Advisors

You can contact Valley National Financial Advisors about opening an account by calling (610) 868-9000. The firm's headquarters are located in Bethlehem, Pennsylvania, but it also operates offices in Phillipsburg, New Jersey and Johnstown, Pennsylvania.

All information is accurate as of the writing of this article.

Tips for Investing

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How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research