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broker dealer

A broker-dealer is the regulatory term for what most of us just call a brokerage. Technically, the person who takes our calls (to buy or sell) is a registered representative of a broker-dealer, though you probably just refer to the person as your broker. Wirehouses like Morgan Stanley and Wells Fargo, discount brokerages like Charles Schwab and TD Ameritrade and independent firms like LPL Financial and Raymond James are all broker-dealers. Robo-advisors like Betterment and Sofi have affiliated broker-dealers (Betterment Securities and Sofi Securities). In fact, the bigger financial advisor and wealth management firms tend to be either dually registered as investment advisors and broker-dealers or affiliated with a broker-dealer. Read on to learn what broker-dealers do, how they make money and what their potential conflicts of interest are.

What Does a Broker-Dealer Do?

Essential to keeping the market liquid, broker-dealers can be firms, banks or individual people. And as you may be able to guess from the hyphenated name, they serve two distinct roles.

Sometimes they act as a broker. This means they help clients buy or sell a security, like a stock. As a middleman, they help you buy the shares from whomever is selling them, and in return you pay a brokerage commission.

At other times, they act as a dealer. This means they are actual participants or principals in a sale of securities. (Note that traders buy and sell for themselves – and not as part of a regular business.) This is how broker-dealers help keep markets liquid (by taking securities onto their books before they’ve found buyers) – and build their own portfolios. Here, the broker-dealers will make sure to sell the securities for more than they paid, earning money for their firm’s account. Broker-dealers must disclose to clients when they are acting as a principal in a transaction. (By law, they can’t profit from both ends of the same transaction.)

Generally, the larger broker-dealers are what’s called wirehouses. The name, as you probably guessed, refers to the time when brokerages used the wires to communicate with their branches. (Large firms would pass along key price or offering information to their offices across the country.) Four of the biggest still standing are Morgan Stanley, Bank of America Merrill Lynch, UBS and Wells Fargo. They may sell their own products, while independent firms like Edward Jones, LPL Financial and Raymond James only sell other companies’ products. Meanwhile, discount broker-dealers like Charles Schwab and E*Trade do not offer as much advice as the full-service brokerages (wirehouses and independent brokerages).

How Do Broker-Dealers Make Money?

broker dealer

One of the main ways broker-dealers make money is through brokerage fees. These are fees charged for executing trades for clients. A brokerage fee can be calculated in a few different ways. Some fees are a flat fee per transaction. Others are a percentage of total sales. Some fees are a mix of the two.

The amount you pay will also depend on the type of broker-dealer you use. A full-service broker will offer a large number of services and generally charge between 1% to 2% of the money involved in a trade. Discount and online brokerages have much lower brokerage fees, oftentimes charging flat rates of between $0 and $30 for each trade.

On the “dealer” side of the equation, a broker-dealer makes a profit from what’s called the bid-ask spread. This follows the same logic of how any business makes money. A broker-dealer buys securities, such as bonds and stocks. They then sell the securities to another investor at a price higher than the buying price. The difference between the two prices is known as the dealer’s spread, and it represents the profit that the broker-dealer makes on the transactions.

Broker-Dealers and Conflicts of Interest

broker dealer

Until recently, large broker-dealers generally had affiliated investment advisor firms. This kept the different roles clearly delineated and minimized potential conflicts of interest. Your advisor recommends you buy a stock, you say yes, your advisor puts in the order with their affiliated broker-dealer. Your advisor only gets paid for giving you good advice and the broker-dealer gets paid for fulfilling the order.

But increasingly, broker-dealers are dually registering also as investment advisors. Or financial advisors are also working as registered representatives of broker-dealers. This streamlines their processes, but makes it harder for customers to know when their advisor is acting as a fiduciary (which is required of investment advisors) or a broker (who only has to recommend suitable products). You advisor recommends you buy a stock, but is he doing this as your advisor who works in your best interest or as your broker? The only way to know for sure is to ask.

The Bottom Line

A broker-dealer is what most of us think of as a brokerage. It acts as the middleman between buyers and sellers of securities. The dealer part comes into play when the firm is buying or selling for its own account. Your wealth advisor may also serve as your broker-dealer, but this presents a potential conflict of interest you should be aware of.

Investment Tips

  • If you’re in the market for a financial advisor to help you invest, the ones who call themselves “fee only” typically have fewer potential conflicts of interest than those who are “fee based.” To find an advisor who meets your preferences, use our free financial advisor matching service. Just answer a few questions and we’ll match you with up to three advisors vetted by us.
  • Curious how the buying power of your money will change over time? Use SmartAsset’s free inflation calculator to see the project impacts of inflation.

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Ben Geier, CEPF® Ben Geier is an experienced financial writer currently serving as a retirement and investing expert at SmartAsset. His work has appeared on Fortune, and CNNMoney. Ben is a graduate of Northwestern University and a part-time student at the City University of New York Graduate Center. He is a member of the Society for Advancing Business Editing and Writing and a Certified Educator in Personal Finance (CEPF®). When he isn’t helping people understand their finances, Ben likes watching hockey, listening to music and experimenting in the kitchen. Originally from Alexandria, VA, he now lives in Brooklyn with his wife.
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