Effective date: December 31, 2019
FINANCIAL INSIGHT TECHNOLOGY, INC ("Company") is committed to protecting
your privacy. We have prepared this Privacy Policy to describe to you our practices regarding
the personal data (as defined below) we collect from users of our website, located at
www.SmartAsset.com (the "Site") and related services (collectively, "Services").
1. USER CONSENT. By submitting personal data through our Site and Services, you agree to the terms of
this Privacy Policy and you expressly consent to the processing of your personal data in accordance with this
Privacy Policy.
2. A NOTE ABOUT CHILDREN. We do not intentionally gather personal data about visitors who are under the
age of 13.
3. A NOTE TO USERS OUTSIDE OF THE UNITED STATES. Your personal data may be
processed in the country in which it was collected and in other countries, including the United
States, where laws regarding processing of personal data may be less stringent than the laws
in your country. BY USING OUR SITE OR SUBMITTING PERSONAL DATA THROUGH
OUR SITE OR SERVICES, YOU EXPRESSLY CONSENT TO THE PROCESSING OF YOUR
PERSONAL DATA ACCORDING TO THIS PRIVACY POLICY.
4. TYPES OF DATA WE COLLECT.
Personal Data You Provide to Us. We collect personal data from you when you provide it voluntarily on the Site.
You may provide your name, phone number, email address, zip code, marital status, financial goals, household
income, home ownership status, details about your family, Twitter handle, Facebook profile and other details you
may submit to us. You may also provide information in response to our surveys,
Personal Data Collected via Technology. To make our Site and Services more useful to you, our servers (which may
be hosted by a third party service provider) collect personal data from you, including your IP address or HTTP
referrer. We also use Cookies (as defined below) and navigational data like Uniform Resource Locators (URL) to
gather information regarding the date and time of your visit and the solutions and information for which you
searched and which you viewed. Like most Internet services, we automatically gather this personal data and store
it in log files each time you visit our website or access your account on our network.
We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which
stay on your computer until you delete them) to provide you with a more personal and interactive experience on
our website. Persistent Cookies can be removed by following Internet browser help file directions. If you choose
to disable Cookies, some areas of our website may not work properly. We have also enabled Google Analytics
features, including Demographics and Interest Reporting to gather demographic information provided by these
features. You can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads
by changing your Google Ads Settings.
SmartAsset is a member of the Digital Advertising Alliance (DAA) self-regulatory program and adheres to the DAA
self-regulatory Principles for Online Behavioral Advertising. We work with a variety of advertisers, ad networks
and analytics companies (“Ad Partners”) that collect information about your use of our services. You can opt out
of the use of interest-based advertising at any time by visiting the
Digital Advertising Alliance consumer
choice page.
Our Relationship with Social Networking Sites. We have created, and may offer you, interfaces that allow you to
connect with social networking websites such as Facebook and Twitter ("SN Sites") through our Site. We will work
with the SN Site's application protocol interface (better known as their developer API) in a way that allows you
to authorize us to access your account on that SN Site on your behalf. In order to provide this authorization,
you will not provide us with your user name or password to the SN Site, but you will need to log-in to that SN
Site directly through our Site. Once authorized by you, the SN Site will provide us a token that allows the SN
Site to recognize us when we ask, on your behalf, for access to your account information or to post information.
You will be able to revoke our access to any SN Site at any time by amending the appropriate settings from
within your account settings on the applicable SN Site, though such revocation may limit the Services we are
able to provide you.
5. USE OF YOUR DATA.
General Use. In general, personal data you submit to us is used either to respond to requests that you make,
or to aid us in serving you better. Company uses your personal data in the following ways:
Creation of Anonymous Data. We may create Anonymous Data records from personal data by excluding
information (such as your name) that make the data personally identifiable to you. We use this Anonymous Data to
analyze request and usage patterns so that we may enhance the content of our Products and services and improve
site navigation. Company reserves the right to use and disclose Anonymous Data to Third Party Companies in its
discretion.
Feedback. If you provide feedback on the Site or Services to us, we may use such feedback for any
purpose, provided we will not associate such feedback with your personal data. Company will collect any
information contained in such communication and will treat the personal data in such communication in accordance
with this Privacy Policy.
6. DISCLOSURE OF YOUR PERSONAL DATA.
Affiliates. . Although we currently do not have a parent company, any subsidiaries, joint ventures, or
other companies under a common control (collectively, "Affiliates"), we may in the future. We may share some or
all of your personal data with these Affiliates, in which case we will require our Affiliates to honor this
Privacy Policy. If another company acquires Company or our assets, that company will possess the personal data
collected by it and us and will assume the rights and obligations regarding your personal data as described in
this Privacy Policy.
Disclosure to Third Party Service Providers. We may share your personal data with third party service
providers to facilitate creation of accounts or to provide services to us that enable us to make the Site or the
Services available to you.
Disclosure to SmartAdvisor Marketplace and Marketing Participants. We may share your advisor matching
form intake data with relevant financial advisor matches that meet participation criteria and actively
participate in the SmartAdvisor platform. The terms and conditions permit those advisors to contact you with
the information you have provided.
Other Disclosures. Regardless of any choices you make regarding your personal data (as described below),
Company may disclose personal data if it believes in good faith that such disclosure is necessary to: (a) comply
with relevant laws or to respond to subpoenas or warrants served on Company; or (b) protect or defend the rights
or property of Company or users of the Products or related services.
7. THIRD PARTIES.
Personal and/or Anonymous Data Collected by Third Parties. We may receive Personal and/or Anonymous Data about
you from other sources like telephone or fax, or from companies that provide our Services by way of a co-branded
or private-labeled website or companies that offer their products and/or services on our website ("Third Party
Companies"). Our Third Party Companies may supply us with personal data, such as your email address, in order to
help us establish the account. We may add this information to the information we have already collected from you
via our website in order to improve the Services we provide.
Our provision of a link to any other website or location, such as the payment processing websites, is for your
convenience and does not signify our endorsement of such other website or location or its contents. When you
click on such a link, you will leave our site and go to another site. During this process, another entity may
collect personal data or Anonymous Data from you.
We have no control over, do not review, and cannot be responsible for, these outside websites or their content.
Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to
any collection of data after you click on links to such outside websites.
NOTICE TO CALIFORNIA RESIDENTS - YOUR CALIFORNIA PRIVACY RIGHTS (AS PROVIDED BY CALIFORNIA CIVIL CODE SECTION
1798.83).
A CALIFORNIA RESIDENT WHO HAS PROVIDED PERSONAL DATA TO A BUSINESS WITH WHOM HE/SHE HAS ESTABLISHED A
BUSINESS RELATIONSHIP FOR PERSONAL, FAMILY, OR HOUSEHOLD PURPOSES (A "CALIFORNIA CUSTOMER"), MAY REQUEST
INFORMATION ABOUT WHETHER THE BUSINESS HAS DISCLOSED PERSONAL INFORMATION TO ANY THIRD PARTIES FOR THE THIRD
PARTIES' DIRECT MARKETING PURPOSES. IN GENERAL, IF THE BUSINESS HAS MADE SUCH A DISCLOSURE OF PERSONAL DATA,
UPON RECEIPT OF A REQUEST BY A CALIFORNIA CUSTOMER, THE BUSINESS IS REQUIRED TO PROVIDE A LIST OF ALL THIRD
PARTIES TO WHOM PERSONAL DATA WAS DISCLOSED IN THE PRECEDING CALENDAR YEAR, AS WELL AS A LIST OF THE
CATEGORIES OF PERSONAL DATA THAT WERE DISCLOSED. CALIFORNIA CUSTOMERS MAY REQUEST FURTHER INFORMATION ABOUT
OUR COMPLIANCE WITH THIS LAW BY E-MAILING INFO@SMARTASSET.COM. PLEASE NOTE THAT WE ARE REQUIRED TO RESPOND
TO ONE REQUEST PER CALIFORNIA CUSTOMER EACH YEAR, AND WE ARE NOT REQUIRED TO RESPOND TO REQUESTS MADE BY
MEANS OTHER THAN THROUGH THIS E-MAIL ADDRESS.
8. YOUR CHOICES REGARDING YOUR PERSONAL DATA.
Choices. . We offer you choices regarding the collection, use, and sharing of your personal data. We will
periodically send you free newsletters and e-mails that directly promote the use of our site or the purchase of
our Services and may contain advertisements for Third Party Companies. When you receive newsletters or
promotional communications from us, you may indicate a preference to stop receiving further communications from
us and you will have the opportunity to "opt-out" by following the unsubscribe instructions provided in the
e-mail you receive or by contacting us directly (please see contact information below). Should you decide to
opt- out of receiving future mailings, we may share your e-mail address with third parties to ensure that you do
not receive further communications from third parties. Despite your indicated e-mail preferences, we may send
you notices of any updates to our Terms of Use or Privacy Policy.
Changes to Personal Data. You may request deletion of your personal data by us, but please note that we
may be required (by law or otherwise) to keep this information and not delete it (or to keep this information
for a certain time, in which case we will comply with your deletion request only after we have fulfilled such
requirements). When we delete any information, it will be deleted from the active database, but may remain in
our archives.
9. JOB APPLICANTS.
When visit the careers portion of our Sites, we collect the information that you provide to us in connection
with your job application. This includes business and personal contact information, professional credentials and
skills, educational and work history, and other information of the type that may be included in a resume. This
may also include diversity information that you voluntarily provide. We use this information to facilitate our
recruitment activities and process employment applications, such as by evaluating a job candidate for an
employment activity, and monitoring recruitment statistics. We may also use this information to operate and
improve the Services, and as otherwise necessary for compliance, fraud prevention, and safety purposes.
10. SECURITY OF YOUR PERSONAL DATA.
Company is committed to protecting the security of your personal data. We use a variety of security technologies
and procedures to help protect your personal data from unauthorized access, use, or disclosure. Despite these
measures, you should know that Company cannot fully eliminate security risks associated with personal data and
mistakes may happen.
11. CONTACT INFORMATION.
The company welcomes your comments or questions regarding this Privacy Policy. Please e-mail us at info@smartasset.com or contact us at the following address:
Financial Insight Technology, Inc
Attn: Michael Carvin
122 East 42nd Street, Suite 4300, New York, NY 10168, USA
12. DISPUTE RESOLUTION.
If you believe that Company has not adhered to this Statement, please contact Company by email at
info@smartasset.com. We will do our best to address your concerns. If you feel that your complaint has been
addressed incompletely, we invite you to let us know for further investigation.
13. CHANGES TO THIS PRIVACY POLICY.
This Privacy Policy is subject to occasional revision, and if we make any substantial changes in the way we use
your personal data, we will notify you by sending you an e-mail to the last e-mail address you provided to us
and/or by prominently posting notice of the changes on our website. Any material changes to this Privacy Policy
will be effective upon the earlier of thirty (30) calendar days following our dispatch of an e-mail notice to
you or thirty (30) calendar days following our posting of notice of the changes on our site. These changes will
be effective immediately for new users of our website, Products or related services. Please note that at all
times you are responsible for updating your personal data to provide us with your most current e-mail address.
In the event that the last e-mail address that you have provided us is not valid, or for any reason is not
capable of delivering to you the notice described above, our dispatch of the e-mail containing such notice will
nonetheless constitute effective notice of the changes described in the notice. In any event, changes to this
Privacy Policy may affect our use of personal data that you provided us prior to our notification to you of the
changes. If you do not wish to permit changes in our use of your personal data, you must notify us prior to the
effective date of the changes that you wish to deactivate your account with us. Continued use of our website,
Products, or related services, following notice of such changes shall indicate your acknowledgement of such
changes and agreement to be bound by the terms and conditions of such changes.
14. NOTICE TO CALIFORNIA RESIDENTS
We are required by the California Consumer Privacy Act of 2018 (“CCPA”) to provide to California residents an
explanation of how we collect, use and share their personal Information, and of the rights and choices we offer
California residents regarding our handling of their personal information.
CCPA Scope and Exclusions. The description of our Privacy Practices and Privacy Rights in this Notice apply only
to California residents whose interactions with SmartAsset are limited to:
How you interact with us | Personal information collection | CCPA-defined categories | Sources of personal information | Purposes for which we may collect and use the personal information | Data Sharing |
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Like many companies online, we use services provided by Google, Facebook and others companies that use tracking technology. These services rely on tracking technologies – such as cookies and web beacons – to collect directly from your device information about your browsing activities, your interactions with websites, and the device you are using to connect to the Internet. There are a number of ways to opt out of having your online activity and device data collected through these services, which we have summarized below:
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