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How to Find a Financial Advisor

Finding a financial advisor is easier than ever. In addition to traditional methods like word-of-mouth recommendations, you can also use a financial advisor matching tool or find one through an advisor network’s online database. With so many options at your fingertips, though, how do you know if you’re choosing the right advisor for you? Not all financial advisors are created equal, after all, and given the important role they’ll play in helping you achieve your financial goals, it’s a decision you want to get right. It’s worth devoting time and effort to finding a financial advisor you can trust and will want to work with for years to come. Here’s a guide to how to find a financial advisor, and what to consider when choosing one.

How to Find a Financial Advisor

The first step to choosing a financial advisor is locating a number of suitable options to pick from. There are plenty of ways to do this, including:

1. Financial Advisor Matching Tool

SmartAsset’s advisor matching tool can drastically simplify your search. You’ll answer some questions about your goals, investable assets and location, and the free tool will match you with up to three advisors that meet your personal needs. Then you can interview the advisors to see if any are a good fit for you. This method is much easier than traditional methods, which involve lots of manual research.

2. Word of Mouth

Another solid place to start is by asking your friends, family and colleagues for recommendations. Chances are you already know someone who has successfully worked with a financial advisor. It’s even more helpful if you ask people who are in a similar financial situation. Advisors often specialize in serving certain types of clients, so your wealthy great uncle’s financial advisor might not be a good fit if you’re just starting to invest and save for your retirement.


3. Online Databases Through Professional Advisor Networks

To narrow your options down to advisors who hold certain certifications or levels of experience, try searching an online database of financial advisors. The following professional associations offer search functionalities on their websites so you can search for advisors in the network by location:

  • Garrett Planning Network
  • XY Planning Network
  • National Association of Personal Financial Advisors
  • Financial Planning Association

What to Look for in a Financial Advisor

There are a few key elements to look for when deciding who to entrust with the management of your money. These include reviewing advisory certifications, fee structures (fee-based vs. fee-only), disclosures, investment strategies and more.

Many of the professional organizations listed above solely include fee-only financial advisors. The National Association of Personal Financial Advisors (NAPFA), for instance, is a membership group for fee-only financial advisors that requires additional continuing education. Fee-only financial advisors only earn money through client fees as opposed to fee-based advisors, who also may earn money from selling products. If you’re concerned with objectivity and transparency, your best bet is to choose a financial advisor who works on a fee-only basis. They’re less likely to pressure you into buying a certain product. This doesn’t guarantee that they’ll be the best advisor for your situation, but it minimizes any risk for potential conflicts of interest. Always be sure to ask advisors how they earn money.

Another way to find a financial advisor who has your best interest is to ask if they abide by fiduciary duty. All SEC-registered investment advisors are fiduciaries, meaning they must always act in their clients’ best interests. In a similar vein, you should ask if an advisor has been subject to any past disciplinary issues. Frequent issues or a number of similar disclosures on an advisor’s record may raise a red flag.

Financial Advisors and Advisory Certifications

How to Find a Financial Advisor

As you start to weigh your options, you might notice that some advisors hold various certifications. Certifications are indicative of advisors’ level of experience and education, as well as their area of expertise. However, not all certifications are alike. Some, like the certified financial planner (CFP) and chartered financial consultant (ChFC) designations, require extensive coursework, a background check and a certain level of experience and education. Others can be easily obtained simply by paying a fee.

The best-known financial advisor certifications are CFP, ChFC and certified public accountant (CPA). CFP and ChFC designations both require multiple courses and comprehensive exams. Furthermore, candidates must have degrees and years of experience even to be eligible for the designation. CPAs must also complete education courses and exams, but they specialize in accounting. All three certifications include a code of ethics that advisors must abide by.

There are many more certifications than the three above, but when you’re looking around, be sure to check the processes advisors must go through to obtain those licenses. You can use the NAPFA website or the CFP website to verify an advisor’s certifications.

Finding an Advisor Who Meets Your Needs

In addition to certifications and fees, it’s important to think about what you’re looking for an advisor. Finding an advisor who specializes in what you need will be that much more helpful. One of the first things to consider is how much you’re able or willing to invest. Many financial advisors require account minimums, so your amount of investable assets may help you further narrow down your options. For instance, many financial advisors require their clients to invest at least $250,000 to open an account, while others may set their account minimums as high as $1 million. (Note: You can save yourself some time by using the advisor matching tool, which asks about your investable assets and narrows down your options accordingly.)

When looking into individual advisors, also take into account who they typically work with. Advisors can specialize in serving specific client types, like wealthy families, business owners or retirees. You ideally want to work with an advisor who specializes in serving clients who have similar financial situations to your own. While most advisors have a comprehensive financial education, an advisor with decades of experience in one specialty may not have the best skill set for your situation if they don’t align. For example, if an advisor typically works with those who are close to retirement and you’re 25 years away from retirement, that advisor might not be the best fit for you.

In figuring out how to a find a financial advisor who’s a good fit, you should also make sure an advisor offers the types of services you need. While some advisors primarily focus on investing, many offer their clients a suite of financial planning services, such as estate planning, tax planning, retirement planning and higher education planning with 529 plans. If you have a particular need, ensure an advisor will be able to meet it.

Finally, when you deciding how to find a financial advisor, consider your investing style. Are you willing to take risks to grow your assets, or are you more interested in preserving your wealth for the next generation? Be sure to talk to an advisor about his or her investing style to ensure that it aligns with your own.

How to Choose a Financial Advisor

How to Find a Financial Advisor

Once you’ve narrowed down your options based on the above criteria, you should look further into the finalists. You should speak to multiple financial advisors before deciding on one to hire.
Interview each of the contenders, asking them a number of questions, like

  • Are you a fiduciary?
  • What certifications and experience do you have?
  • Do you have any disclosures?
  • What services do you offer?
  • What types of clients do you specialize in serving?
  • How do you make money?
  • What’s your investment philosophy?
  • How often do you communicate with your clients?

In addition to interviewing your options, you should also do your own research. You can find most of the above information on a firm’s Form ADV, or SEC-filed paperwork. You can view this paperwork on the SEC’s Investment Advisor Public Disclosure website. An advisor should also be able to provide this paperwork if you request it.

Be picky – you’re entrusting this person to manage your money, after all. You shouldn’t choose a financial advisor unless it’s someone you’re completely happy with and can envision working with for years to come.

Investing Tips for Beginners

  • Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with financial advisors in your area in 5 minutes. If you’re ready to get matched with local advisors, get started now.
  • If you’re just getting started and don’t have a lot to invest, working with a robo-advisor may be helpful. Robo-advisors offer portfolio management services just like traditional financial advisors, but they typically have lower fees and account minimums. These are the top 10 robo-advisors.

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Becca Stanek, CEPF® Becca Stanek is a graduate of DePauw University. Becca is an experienced writer/editor who serves as a retirement expert for SmartAsset. She's passionate about helping people understand the sometimes daunting ins and outs of personal finance. Becca is a Certified Educator in Personal Finance® (CEPF®) and a member of the Society for Advancing Business Editing and Writing. Her work has also appeared at Time, The Week, Mic and The Washington Monthly. Becca grew up in the Midwest and now lives in New York City.
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