When you’re searching for a financial advisor, you’re likely to encounter an assortment of initials after each financial professional’s name. Some of the most common are CFP®, CFA and CPA. These letters signify different financial certifications, which demonstrate expertise in a certain aspect of financial services. Advisors seeking a certification typically need to complete hours of coursework and then pass an exam. They also need to abide by professional ethics standards in most cases. Holders of certifications may also be required to earn continuing education credits in order to maintain their knowledge as well as their certification.
Are you looking to work with a financial advisor? SmartAsset’s free tool can match you with advisors who serve your area today.
1. Certified Financial Planner™ (CFP®)
Certified Financial Planner™ (CFP®) are well-versed in topics across the financial field. They assess their clients’ full financial portfolio and then provide personalized financial plans. To become a CFP®, a professional must complete a set of courses, then pass a seven-hour test. The test is administered by the CFP Board, and the pass rate is below 70%, which illustrates how stringent the requirements are.
What they can do for clients: A CFP® could help you with a wide range of financial tasks, including setting and achieving financial goals, creating budgets, managing investments, planning for retirement and handling complex situations like an inheritance. They can also offer guidance on tax strategies, estate planning and insurance needs.
2. Certified Public Accountant (CPA)
A CPA license is for accountants, tax preparers and financial analysts. It is one of the more widely recognized financial certifications in the industry. This certification is administered by the American Institute of CPAs (AICPA). It requires 150 hours of coursework and then passing a rigorous exam.
What they can do for clients: Clients typically work with CPAs in a wide range of financial services, including tax preparation and planning, auditing and financial statement analysis. They could also help you with tax compliance, identifying potential tax savings and ensuring accurate financial reporting.
3. Chartered Financial Consultant (ChFC)
The ChFC certification was created as an alternative to the CFP® certification. The program offers specialties beyond the CFP®’s essentials. The course is run by the American College of Financial Services and requires four months of study and testing.
What they can do for clients: A ChFC can offer you more specialized services in areas like retirement planning, investment strategies, tax planning, estate planning and insurance. So, for example, if you have a niche need financial planning for divorce or small business planning, a ChFC could be useful. This is different from a CFP®, who generally focuses on broader financial planning with an emphasis on long-term goals and fiduciary responsibility.
4. Chartered Financial Analyst (CFA)

A CFA, or chartered financial analyst, is an expert in investments and securities. The certification is administered by the CFA Institute, which calls the CFA credential “the most respected and recognized investment management designation in the world.” The program requires candidates to master 10 investment topics and also pass three levels of rigorous exams.
What they can do for clients: Working with a CFA can be a good choice if you’re looking for expert advice on investment strategies, portfolio management and financial analysis. They generally specialize in assessing market trends, evaluating securities and making informed recommendations to help clients grow and protect their wealth. CFAs can also help you with asset allocation, risk management and long-term financial planning.
Are you looking to expand the marketing of your financial advisor practice? Try SmartAsset AMP, a holistic client prospecting and marketing automation platform.
5. Chartered Retirement Planning Counselor (CRPC)
The CRPC certification is designed for financial professionals specializing in retirement planning. The designation, awarded by the College for Financial Planning, requires candidates to complete a structured course and pass an exam that focuses on key aspects of retirement income, tax implications, Social Security, estate planning and risk management.
What they can do for clients: A CRPC can help you develop a retirement income strategy, optimize Social Security benefits and navigate tax-efficient withdrawal strategies. They focus on pre-retirement and post-retirement planning, ensuring clients have sustainable income streams and financial stability throughout retirement.
6. Financial Risk Manager (FRM)
An FRM is a risk-management specialist. Holders of this certification are likely to be found working in banks as risk analysts. To earn an FRM, candidates must pass a two-part, eight-hour multiple choice test administered by the GARP. The pass rates are often below 50%.
What they can do for clients: You may want to work with an FRM to identify, assess and manage potential financial risks, such as market volatility, credit risk, or operational challenges. They can also recommend strategies to help manage these risks and optimize portfolios to balance risk and return.
7. Chartered Life Underwriter (CLU)
A CLU is the best certification for insurance agents. There is no comprehensive exam, but candidates have to take eight courses administered by the American College of Financial Planning. CLUs are experts in life insurance, estate planning and risk management.
What they can do for clients: CLUs typically help clients with wealth transfer strategies, choosing life insurance and protecting assets. They can work with you to create plans for passing wealth to beneficiaries and reduce tax liabilities. CLUs also offer advice on retirement planning and risk management, making them valuable for clients seeking long-term financial stability.
8. Chartered Alternative Investment Analyst (CAIA)
The CAIA is for professionals managing alternate investments, such as hedge funds and real assets. The charter program, run by the CAIA Association, takes about a year to complete and includes coursework as well as exams.
What they can do for clients: CAIAs can help you diversify your portfolio beyond traditional stocks and bonds, offering strategies to manage risk and potentially enhance returns. So, if you’re interested in putting some of your portfolio into alternative investments, their expertise can be valuable to help you gain exposure to these non-traditional asset classes.
9. Certified Private Wealth Advisor (CPWA®)

The CPWA certification is tailored for advisors who work with high-net-worth clients on sophisticated wealth management strategies. This designation, awarded by the Investments & Wealth Institute, requires candidates to complete an intensive program that covers advanced investment management, tax strategies, estate planning and asset protection.
What they can do for clients: A CPWA can assist with complex wealth strategies, including tax planning, portfolio management, estate issues and wealth transfer, as well as planning for executives. If you have significant assets and need a holistic approach to wealth preservation and growth, a CPWA may be a good fit.
10. Certified Investment Management Analyst (CIMA)
The CIMA certification focuses on advanced investment consulting and portfolio management. It is offered by the Investments & Wealth Institute in partnership with top business schools. Candidates must complete rigorous coursework and pass an exam that covers asset allocation, risk management, behavioral finance and portfolio theory.
What they can do for clients: A CIMA professional can help you construct diversified portfolios, manage risk exposure, and optimize investment performance. They are well-versed in modern portfolio theory, alternative investments and sophisticated asset management techniques, making them valuable for clients seeking data-driven investment strategies.
Bottom Line
It’s important to consider an advisor’s certifications when you’re deciding who to work with. Financial certifications are indicative of a financial advisor’s area of expertise and level of education. For example, if you need tax advice you might consider working with a certified public accountant. If you’re looking to create a comprehensive financial plan, consider working with a CFP® or ChFC.
Tips for Finding a Financial Advisor
- Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
- If you’re a financial advisor and are interested in client lead generation, SmartAsset AMP can help. AMP, or Advisor Marketing Platform, is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice’s marketing operation. Get started today.
Photo credits: ©iStock.com/ferrantraite, ©iStock.com/simonkr, ©iStock.com/monkeybusinessimages