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The Top Financial Advisors in Green Bay, WI

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Green Bay, Wisconsin

If you’re looking for a financial advisor in Green Bay, Wisconsin, you’ve come to the right place. We conducted intensive research to find the top registered financial advisor (RIA) firms in Green Bay. As fiduciaries, RIAs are required by law to always provide advice in your best interests. We narrowed your search to the top 2 advisory firms in Green Bay. And to make the process even easier, we developed an interactive advisor matching tool. It connects you with up to three local fiduciary financial advisors.

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Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 Nicolet Advisory Services Nicolet Advisory Services logo Find an Advisor

Read Review

$1,216,622,681 Varies based on account type
  • Financial planning
  • Portfolio management

Minimum Assets

Varies based on account type

Financial Services

  • Financial planning
  • Portfolio management
2 Harbor Wealth Management, LLC Harbor Wealth Management, LLC logo Find an Advisor

Read Review

$237,183,741 No set account minimum
  • Portfolio management
  • Financial planning
  • Educational seminars/workshops
  • Income tax planning and preparation

Minimum Assets

No set account minimum

Financial Services

  • Portfolio management
  • Financial planning
  • Educational seminars/workshops
  • Income tax planning and preparation

What We Use in Our Methodology

To find the top financial advisors in Green Bay, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is accurate as of the writing of this article. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria.

Nicolet Advisory Services

Nicolet Advisory Services, also known as Nicolet Bank Wealth Management, tops our list with billions in assets under management (AUM). The firm employs several advisors, including ones with notable designations in the financial services space. Below, we list some of their certifications: 

  • Accredited investment fiduciary (AIF)
  • Chartered financial analyst (CFA)
  • Certified financial planner (CFP)
  • Chartered life underwriter (CLU)
  • Chartered financial consultant (ChFC)
  • Accredited asset management specialist (AAMS)
  • Certified trust and financial advisor (CTFA)

The firm doesn’t disclose minimum account sizes, but it states that these vary based on the type of investment program you’re enrolled in. Still, most of its individual clients don’t have not high-net-worths.   

Nicolet Advisory Services Background 

Nicolet Advisory Services became an RIA in 2016 and is owned by Nicolet Bankshares, Inc. The firm offers wealth management and personal banking services. Its wealth management program combines portfolio management services with financial planning advice. Depending on your needs, your financial plan may cover the following: 

Moreover, the firm also can provide advice on managing existing investments such as 401(k) plans, 529 college savings plans and annuity contracts. Nicolet Advisory Services also offers investment management services through the Institutional Intelligent Portfolios program. This is a robo-advisor option sponsored by Schwab Wealth Investment Advisory. 

Nicolet Advisory Services Investment Strategy 

Nicolet Advisory Services tailors its investment strategies to the risk tolerance and financial goals of its clients. Investment management services can be provided on a discretionary or non discretionary basis. So you can let the investment managers take control of your portfolio, or you can work with your advisor and place reasonable restrictions on some securities. 

In general, Nicolet Advisory Services designs portfolios with mutual funds, exchange-traded funds (ETFs), individual equities and individual debt securities. 

Institutional Intelligent Portfolios invest in ETFs. Although the program is sponsored by Schwab, Nicolet Advisory Services would design the investment strategies applied to your robo-advisor portfolio.

Harbor Wealth Management

Harbor Wealth Management is a fee-based firm in Green Bay. It made the Baron's Hall of Fame and the InvestmentNews list of Icons & Innovators. The investment advisor has millions in assets under management (AUM) and many client accounts. The firm’s small staff of advisors serve individuals, high-net-worth individuals, retirement plans, pension and profit sharing plans, trusts, corporations, partnerships and other entities. 

When it comes to advisory fees, Harbor Wealth earns its compensation from asset-based fees, hourly fees, fixed fees and commissions. The firm’s commissioned-based compensation arrangements can present a conflict of interest with clients if advisors favor investment products with higher fees over more suitable, non-commissioned products. However, the firm mitigates this risk by acting as a fiduciary

The Forbes top-ranked team also includes individuals with several prestigious designations. Below, we list different financial services certifications and how many members in the broader team hold these. One advisor may have multiple designations. 

  • Certified public accountant (CPA)
  • Certified financial planner (CFP)
  • Chartered financial analyst (CFA)
  • Accredited estate planners (AEP)
  • Chartered financial consultants (ChFC)
  • Certified retirement plan counselor (CRPC)
  • Personal finance specialist (PFS)
  • Certified trust and financial advisor (CTFA)
  • Chartered advisor in philanthropy (CAP)
  • Retirement income certified professional (RICP)

Moreover, the team also represents an LLM (master of laws) and an MBA. 

Harbor Wealth Management Background 

Harbor Wealth Management launched operations in 2010. It’s owned by Eric Heus and Brent Polzin. Combined, these advisors have more than 30 years of experience in the financial services industry. They oversee a team that offers discretionary asset management services and financial guidance on the following topics: 

  • Life Planning
  • Risk Management
  • Estate Planning
  • Tax Planning
  • Philanthropy and Planned Giving

Harbor Wealth Management Investment Strategies

Harbor Wealth Management’s investment strategy is driven by Modern Portfolio Theory. This involves applying mathematical principles to the historic characteristics of different asset classes to design an asset-allocation that may maximize returns for a given level of risk. The firm also makes investment decisions based on other factors like the client’s investment goals and time horizon.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research