Top Financial Advisors in Grand Rapids, MI

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Fiduciary Financial Advisors is a fee-based financial advisor firm that works with individuals, high-net-worth individuals, families, trusts, retirement plans, corporations, charitable foundations and small and mid-sized businesses.

As a fee-based practice, some investment adviser representatives may earn commissions from selling insurance products in their individual capacities, in addition to the fees that advisory clients pay. While this creates a conflict of interest, the firm has a fiduciary duty to act in clients’ best interests.

Fiduciary Financial Advisors provides investment management, financial planning, legacy position management, digital asset management, professional trustee services, outsourced CFO services and retirement plan advisory services. The firm also offers management of certain held-away accounts through the Pontera platform and may refer clients to and oversee independent third-party managers.

The firm’s investment approach may include long-term holding, strategic asset allocation, tactical asset allocation, value investing and alternative investments. Its analysis methods can include fundamental, technical, cyclical and quantitative analysis, as well as mutual fund and ETF analysis, model manager analysis and digital asset management analysis.

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Lifeworks Advisors is a fee-based firm that caters to individuals, high-net-worth individuals, charitable organizations, retirement plans, corporations and other businesses. Lifeworks Advisors does not impose a minimum account size, making their services accessible to clients of all financial backgrounds.

Lifeworks Advisors offers wealth management services for a fee that’s based on a percentage of assets under management. For clients seeking retirement plan advisory services, Lifeworks charges either an annual asset-based fee or an annual fixed fee. Financial planning fees are charged monthly or as a one-time fee. In addition to these fees, some advisors can earn third-party commissions when selling securities or insurance. Despite the conflict of interest this form of compensation creates, the firm is legally required to act in your best interests as a fiduciary.

The firm’s advisors hold a range of professional certifications, including the Certified Financial Planner™ (CFP®), chartered financial consultant (ChFC), certified public accountant (CPA) designations, among others.

Lifeworks Advisors takes a comprehensive approach to investing, focusing on meeting future liabilities with financial assets. This planning-based approach seeks to ensure that clients' investment portfolios align with their long-term financial goals. Additionally, Lifeworks also employs a risk-based approach to construct investment portfolios for its clients, taking into consideration their investment goals, financial situation, time horizon, and tolerance for risk.

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NPF Investment Advisors is next on our list of the top financial advisors in Grand Rapids. This fee-only practice maintains advisory relationships with individuals above and below the high-net-worth threshold, retirement plans, charitable organizations, corporations and businesses.

In general, the firm prefers to work with clients who have at least $1.5 million in investable assets. NFP also charges a minimum annual fee of $10,000.

Advisors on staff hold a variety of professional certifications, including the Chartered Financial Analyst (CFA), Certified Financial Planner™ (CFP®) certified private wealth advisor (CPWA), chartered retirement planning counselor (CRPC) and certified divorce financial analyst (CDFA) designations, among others. And as a fee-only firm, the only compensation that NPF receives is the advisory fees that clients pay. Neither the firm nor its advisors receive third-party compensation for selling financial products, like insurance. 

NPF Investment Advisors provides customized portfolio management and financial planning services. That latter may include retirement, tax, estate, insurance, education and charitable planning, as well as Social Security optimization and guidance on concentrated stock positions, equity compensation and special needs planning.

Although NPF is technically open to using any type of investment within its clients’ portfolios, it primarily invests in equities, corporate bonds, municipal bonds and exchange-traded funds (ETFs). On a less frequent basis, the firm may invest client assets in certificates of deposit (CDs), no-load and load-waived mutual funds, warrants, commercial paper, variable annuities, U.S. government securities and pooled investment vehicles.

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Innovia Wealth, founded in 2017, primarily serves individuals, high-net-worth individuals, corporations, charities and retirement plans. Clients are generally required to have a minimum household account size of $1 million, though this requirement may be waived at the firm’s discretion.

Innovia Wealth also has an affiliation with an insurance agency and receives a portion of commissions from sales of insurance products, which presents a conflict of interest. This makes Innovia Wealth a fee-based advisor, as opposed to a fee-only firm. Despite this conflict of interest, Innovia Wealth has a fiduciary duty to act in your best interests as a client. 

The firm's team of advisors hold a range of financial credentials, including the Certified Financial Planner™ (CFP®), Chartered Financial Analyst (CFA), certified public accountant (CPA), certified plan fiduciary advisor (CPFA) and chartered retirement planning counselor (CRPC) designations, among others. 

The firm provides investment management, financial planning, retirement plan advisory, subadvisor oversight, private fund management and family office services. Areas of planning include income, retirement, tax, estate, insurance, education funding, philanthropy and cash flow. Family office services may also extend to bookkeeping, bill payment and family succession planning. 

Its investment approach incorporates fundamental, technical, quantitative and efficient market analysis. Strategies range from long-term and short-term holdings to asset allocation, use of subadvisors, margin transactions, options, structured products and private funds. Portfolios typically include equities, bonds, mutual funds, ETFs, private market investments and cash equivalents. 

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BeManaged is an independent fee-only advisory firm that specializes in helping individuals and employers with financial planning and oversight. The firm's entire client base of over 1,200 clients is made up of individuals without a high net worth. The firm, which doesn't set an account balance minimum, offers services in investment management, and financial planning and coaching.

BeManaged's small advisory team includes two Chartered Financial Analysts (CFAs) and one advisor who holds the chartered special needs consultnat (ChSNC) and investment advisor certified compliance professional (IACCP) designations. As a fee-only practice, neither the firm nor its advisors earn commissions for selling you securities or insurance. 

The firm provides investment management for defined contribution plan participants through its BeManaged and BeAdvised programs, as well as discretionary portfolio management for outside retirement accounts. Services include personalized risk assessment, investment policy statements, portfolio rebalancing, regular updates and annual reviews. The firm also offers employer-sponsored financial counseling on retirement planning, contribution strategies and employee benefits.

BeManaged aims to provide an in-depth analysis of its client's goals and current financial situation before deciding on an investment approach. The amount of risk in reaching the client's goals is important for the firm to address their needs appropriately. The advisor will then pick a mixed portfolio that addresses their overall desired outcome. The firm promotes active management, typically supplying account reviews two to four times per year. 

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Blue Water Asset Management works with individuals, high-net-worth individuals, pension and profit-sharing plans, charitable organizations, corporations and other businesses, pooled investment vehicles, government entities, insurance companies, investment advisers, investment companies, business development companies and banking or thrift institutions. 

The firm provides discretionary portfolio management, financial planning, advisory consulting, third-party money manager selection and pension consulting services. Its planning and consulting work may address risk management, investment planning, financial organization, plan review, fund selection, participant education and performance monitoring.

Blue Water Asset Management generally uses asset allocation and diversification principles associated with Modern Portfolio Theory. The firm primarily relies on investment model portfolios developed by third-party money managers, so its advisory approach focuses more on asset allocation and manager selection than on analysis of individual securities.

Strategies may include long-term purchases, short-term purchases, short sales, option writing and occasional short-term trading. Portfolios are generally built through third-party money manager model portfolios, depending on the client’s goals, risk tolerance and investment needs.

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Stonebridge Financial Group, legally organized as Global Financial Group Advisors LLC, has been in business since 2012. The firm is fee-based, meaning its advisors may earn commissions from securities or insurance sales through Osaic Wealth, Inc., in addition to charging advisory fees. While this arrangement presents a conflict of interest, the firm and its advisors have a fiduciary duty to act in your best interests. 

Stonebridge serves individuals, high-net-worth individuals, businesses, nonprofit organizations, as well as pension and profit-sharing plans. It does not impose a minimum account size.

The firm provides a range of services, including asset management, retirement plan consulting and standalone financial planning. The firm’s planning services address retirement, investment, estate, charitable giving, education, and tax matters, along with debt management, insurance evaluation, and business financial analysis.

Portfolios are constructed using mutual funds, equities, bonds, ETFs, REITs, government securities, annuities and insurance products. To select those investments, Stonebridge relies on fundamental analysis, which involves examining a company’s financial details and overall business quality to decide if an investment is a good value. The firm primarily uses long-term trading, with some short-term trading and options strategies. 

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As a fee-only firm, LaFleur & Godfrey Private Wealth Management receives all of its compensation solely from client-paid fees. The firm is heavily individual-centric, as the vast majority of its client base comprises individuals with and without a high net worth. Charitable organizations, retirement plans and businesses make up the rest of its clients.

There is no specific set account minimum at LaFleur and Godfrey. The firm's team of advisors includes Chartered Financial Analysts (CFA) and Certified Financial Planners™ (CFP®), one of whom also holds the certified employee benefit specialist (CEBS) designation.

Comprehensive wealth management is the premier offering at LaFleur & Godfrey. This service covers both financial planning and investment management. When it comes to financial planning, the firm can help clients with tax and cash flow needs, reitrement planning, investment planning, divorcing planning and other areas. 

LaFleur & Godfrey Private Wealth Management meets with clients before even thinking about investing any of their money. This meeting involves attaining a deep understanding of the clients' situation and needs, as the firm will look to identify your risk tolerance, time horizon, income needs and short- and long-term financial goals. Based on these factors, your advisor will build a portfolio plan to reach your objectives.

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Financial Advisory Corporation is a fee-only firm, which means all of its compensation comes from the fees that clients pay for its services. The firm's client base includes both non-high-net-worth and high-net-worth individuals. It also advises institutional clients, including retirement plans, charitable organizations and corporations.

There is no minimum account size requirement here, but there is a minimum annual fee of $18,000. The firm's fee structure is a bit different than other firms. Clients are charged a base fee, plus a percentage of net worth and a percentage of investments. The advisory team here includes Certified Financial Planners™ (CFP®, certified kingdom advisors (CKAs) and one Chartered Financial Analyst (CFA).

Financial Advisory Corporation provides wealth management services that combine investment management and financial planning. Its offerings include developing risk-based portfolios, ongoing monitoring, rebalancing and reporting, as well as comprehensive planning in areas such as retirement, taxes, estate planning and education funding.

Financial Advisory Corporation builds portfolios around asset allocation, tailoring the mix of investments to each client’s goals and risk tolerance. Portfolios often include mutual funds, ETFs, bonds and cash equivalents, with regular rebalancing to stay on target. The firm relies on long- and short-term strategies, fundamental research and ongoing monitoring, while using margin or options only in rare, client-specific cases.

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Midwest Capital Advisors is a fee-only firm with a staff that includes Certified Financial Planner™ (CFP®), accredited investment fiduciaries (AIF), among other credentialed professionals. The firm does not have a minimum investment requirement, but it reserves the right to charge a minimum fee.

Midwest Capital Advisors advises both non-high-net-worth and high-net-worth individuals. It also has an institutional business, advising pension and profit-sharing plans, charitable organizations, government entities and corporations.

The firm designs portfolios with a long-term perspective, combining stocks and bonds in proportions that fit each client’s goals, timeline and comfort with risk. They start with broad market guidelines and make adjustments to capture opportunities that may improve returns. From time to time, they also make shorter-term changes based on market trends, economic conditions or policy shifts.

To build these portfolios, the firm typically uses diversified investment options such as mutual funds, ETFs, and collective trusts. They mix both actively managed and index-based strategies, carefully evaluating fund managers on performance, fees and consistency. Portfolios are regularly reviewed and rebalanced to maintain diversification and keep them aligned with each client’s objectives.