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Top Financial Advisors in Grand Rapids, MI

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Finding a Top Financial Advisor Firm in Grand Rapids, Michigan

Sorting through all financial advisor firms in your area to find the right advisor for you can be a challenging undertaking. To simplify the search for Grand Rapids residents, SmartAsset has created this list of the top Grand Rapids financial advisor firms. After extensive research into the area’s firms, SmartAsset has provided information on the services that each firm offers, the account minimums required, the fees charged and more. You can also use SmartAsset’s financial advisor matching tool to get connected with financial advisors near you, then interview them to figure out which one best fits your needs.

Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 FormulaFolio Investments FormulaFolio Investments logo Find an Advisor

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$3,467,023,250 $25,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Market timing
  • Educational seminars

Minimum Assets

$25,000

Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Market timing
  • Educational seminars
2 Retirement Wealth Advisors, LLC Retirement Wealth Advisors, LLC logo Find an Advisor

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$2,179,419,572 $25,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Educational seminars

Minimum Assets

$25,000

Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Educational seminars
3 NPF Investment Advisors NPF Investment Advisors logo Find an Advisor

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$1,999,437,216 $1,500,000
  • Financial planning
  • Portfolio management
  • Consultations

Minimum Assets

$1,500,000

Financial Services

  • Financial planning
  • Portfolio management
  • Consultations

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4 Financial Advisory Corporation Financial Advisory Corporation logo Find an Advisor

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$731,263,892 $9,500 minimum annual fee
  • Financial planning
  • Portfolio management

Minimum Assets

$9,500 minimum annual fee

Financial Services

  • Financial planning
  • Portfolio management
5 Grand Wealth Management, LLC Grand Wealth Management, LLC logo Find an Advisor

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$487,509,716 $1,000,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

Minimum Assets

$1,000,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
6 Midwest Capital Advisors, LLC Midwest Capital Advisors, LLC logo Find an Advisor

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$567,783,128 No set account minimum
  • Financial planning
  • Portfolio management
  • Educational seminars
  • Retirement plan consulting

Minimum Assets

No set account minimum

Financial Services

  • Financial planning
  • Portfolio management
  • Educational seminars
  • Retirement plan consulting
7 Strategies Wealth Advisors, LLC Strategies Wealth Advisors, LLC logo Find an Advisor

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$720,000,000 $1,000,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Business and tax consulting

Minimum Assets

$1,000,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Business and tax consulting
8 LaFleur & Godfrey Private Wealth Management LaFleur & Godfrey Private Wealth Management logo Find an Advisor

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$614,913,410 No set account minimum
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Credit and cash management solutions

Minimum Assets

No set account minimum

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Credit and cash management solutions
9 Calder Investment Advisors Calder Investment Advisors logo Find an Advisor

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$215,000,000 $25,000
  • Financial planning
  • Portfolio management
  • Pension consulting

Minimum Assets

$25,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
10 Voisard Asset Management Group Voisard Asset Management Group logo Find an Advisor

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$258,253,924 $250,000
  • Financial planning
  • Portfolio management
  • Pensions consulting
  • Selection of other advisors

Minimum Assets

$250,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pensions consulting
  • Selection of other advisors

How We Found the Top Financial Advisor Firms in Grand Rapids, Michigan

To find the top financial advisors in Grand Rapids, Michigan, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

FormulaFolio Investments

FormulaFolio Investments

FormulaFolio Investments is by far the largest firm on this list. The advisory team here includes certified financial planners (CFPs), chartered retirement planning counselors (CRPCs) and chartered financial analysts (CFAs). Notably, Inc. 500 ranked this firm on its list of the fastest-growing private companies in the U.S. for the sixth year in row.

This fee-based firm works mostly with non-high-net-worth individuals, a claim supported by the fact that the firm serves 62 such individuals for every one high-net-worth individual. This could be because of the firm’s comparatively modest $25,000 account minimum.

Some of the advisors at this firm can receive commissions from the sale of insurance products to clients. While this creates a potential conflict of interest, the firm's fiduciary duty requires it to act in clients' best interests at all times.

FormulaFolio Investments Background

FormulaFolio Investments was founded in 2011 by chief investment strategist Jason Wenk. The firm is owned by Brookstone Capital Management, LLC.

FormulaFolio’s services are completely customizable and chosen for each client depending on their specific financial needs. The firm handles investment management, retirement planning, individual employer-sponsored retirement plan management and tax management.

FormulaFolio Investments Investing Strategy

FormulaFolio’s investment approach is based on emotion-free, long-term investment formulas that its advisors have built through academic research. The firm says that its algorithms will incorporate your financial and investment goals, risk tolerance and current tax situation to ensure your needs are met by your designated time horizon.

Once a formula has been built and agreed upon both by you and your advisor, the firm begins a three-step secondary process. The first step is deciding on asset allocations, followed by choosing a money manager and then by the ongoing management of your portfolio. These secondary steps are intended to add a personal touch to a portfolio-building process largely driven by formulas.

Retirement Wealth Advisors

Retirement Wealth Advisors, LLC

Retirement Wealth Advisors is a fee-based financial advisor firm that connects clients to its financial advisors around the country. The firm’s typical clients include individuals with and without a high net worth, businesses, trusts, estates, charitable organizations, retirement plans and other investment advisors.

You must have at least $25,000 in investable assets to open an advisory relationship with this firm. It also reserves the right to waive or alter this minimum investment requirement.

Some of the advisors here have the opportunity to sell insurance products on a commission basis. While this opens the door for a potential conflict of interest, advisors are requires to act in clients' best interests at all times.

Retirement Wealth Advisors Background

Founder and president Jason Wenk established Retirement Wealth Advisors in 2005. Wenk is also the founder and chief investment strategist for the top firm on this list, FormulaFolio Investments.

As its name indicates, Retirement Wealth Advisors is heavily focused on retirement. The firm offers retirement planning for impending retirement and income planning for those who are already retired. The firm offers other types of financial services, as well, such as estate planning, trust creation and tax minimization.

Retirement Wealth Advisors Investment Strategy

Your relationship with Retirement Wealth Advisors will begin with an opening consultation, during which the firm will ask you about your current and desired financial circumstances, liquidity needs and risk tolerance. A portfolio is then built for you based on your preferences and needs. The firm primarily uses investments like stocks, exchange-traded funds (ETFs), bonds and mutual funds. Through these investing opportunities, the firm seeks to have your funds globally diversified to help mitigate risk.

Because the firm believes that managing an existing portfolio is just as important as the process of building a new portfolio, its advisors value rebalancing. This is done both to ensure that your asset allocations remain within target, and so that any new investment strategies can be implemented as quickly as possible.

NPF Investment Advisors

NPF Investment Advisors

NPF Investment Advisors is a largely individual-centric firm, as more than 95% of its clients are either high-net-worth or non-high-net-worth individuals. However, the firm maintains advisory relationships with retirement plans, charitable organizations, government entities and businesses as well. In general, the firm prefers to work with clients who have at least $1.5 million in investable assets.

NPF’s premier offering is its investment management services, which involves the creation of a personalized investment portfolio for each client. Financial planning services are also available at the firm. These include estate planning, insurance needs analysis, retirement planning, charitable planning, debt management, education planning, special needs planning and more.

As a fee-only firm, the only compensation that NPF receives is the advisory fees that clients pay themselves.

NPF Investment Advisors Background

NPF Investment Advisors has been in business for quite a long time, as it was founded in 1933. The firm’s majority owner is chief investment officer (CIO) Kurt Arvidson, and its minority owners are partners John Wisentaner, Charles Dutcher, Marilee Bartl and Daniel Lupo. In all, the firm’s advisory team has more than 100 years of experience.

Seven advisors at this firm hold a chartered financial analyst (CFA) designation. There are also two chartered private wealth advisors (CPWAs), three certified financial planners (CFPs), one chartered market technician (CMT) and one certified divorce financial analyst (CDFA).

NPF Investment Advisors Investment Strategy

As is stated above, NPF Investment Advisors looks to customize each and every one of its portfolios to the client’s specific financial needs and goals. In addition to this, the firm will take into account your investment preferences, including risk tolerance, time horizon and liquidity needs. Information relating to the client’s family composition may also be used during this time.

Although NPF is technically open to using any type of investment within its clients’ portfolios, it does have some securities it tends to use more often. More specifically, the firm has an affinity for equities, corporate bonds, municipal bonds, exchange-traded funds (ETFs) and no-load and load-waived mutual funds. On a less frequent basis, the firm may invest client assets in certificates of deposit (CDs), warrants, commercial paper, variable annuities, U.S. government securities and pooled investment vehicles.

Financial Advisory Corporation

Financial Advisory Corporation

Financial Advisory Corporation is a fee-only firm, which means all of its compensation comes from the fees that clients pay for its services. The firm's client base includes both non-high-net-worth and high-net-worth individuals. It also advises institutional clients, including retirement plans, charitable organizations and corporations.

There is no minimum account size requirement here, but there is a minimum annual fee of $9,500, which makes it unlikely the firm is a match for those with accounts worth less than $750,000. Clients are charged a base fee, plus a percentage of net worth and a percentage of investments.

The advisory team here includes six certified financial planners (CFPs), five certified kingdom advisors (CKAs) and one chartered financial analyst (CFA).

Financial Advisory Corporation Background

Paul G. Anthes founded Financial Advisory Corporation in 1988. Anthes remains the principal owner of the firm and acts as president and one of its wealth advisors.

Services offered by the firm include:

  • Investment planning
  • Financial planning
  • Retirement plans
  • Estate planning
  • Tax planning
  • Risk management
  • Retirement planning

Financial Advisory Corporation Investment Strategy

Asset allocation is a key part of the strategy for advisors at Financial Advisory Corporation. Clients get a portfolio with a balance of equity investments, fixed income and cash. The client’s investment goals and risk tolerance are used to determine the appropriate allocation.

Mutual fund analysis is used to pick which funds clients invest in. The track record of the fund manager is considered to see if the investment is a smart one over time. The fund is also compared to other funds the client invests in to make sure there is not significant overlap.

Grand Wealth Management

Grand Wealth Management, LLC

The advisory staff at Grand Wealth Management holds a total of nine certifications. These include five certified financial planners (CFPs), one certified investment management analyst (CIMA), one accredited investment fiduciary (AIF), one certified public accountant (CPA) and one personal financial specialist (PFS).

This fee-only firm also has one of the highest account minimums on this list. Grand Wealth Management's services generally call for $1 million in investable assets to open an account. Likely because of this fact, its advisors manage around double the number high-net-worth individuals than their non-high-net-worth counterparts. The firm’s typical clients are individuals and their families, including professionals, executives, business owners and retirees.

Grand Wealth Management Background

Founded in 2004, Grand Wealth Management is independently owned by the firm’s top four advisors: managing principal Jeffrey Williams, principal Steven Starnes, senior financial advisor Anastasia Wiese and chief operations manager/chief compliance officer (CCO) Janelle Anderson. The team of advisors at this firm has accrued, on average, more than 20 years in the financial services industry.

Grand Wealth Management believes that the comprehensive management of your wealth is the best way to help you achieve your financial goals. The firm offers the following services:

  • Investment management
  • Estate planning
  • Retirement planning
  • Risk management
  • Education planning
  • Charitable planning
  • Tax planning and minimization

Grand Wealth Management Investing Strategy

Grand Wealth Management says it bases its investment strategy solely on objective facts determined through peer-reviewed studies and other types of academic financial studies. The firm claims that this has taught its advisors to not to involve emotions and trends in their investment choices.

The firm primarily invests its clients’ assets in ETFs, other index funds and mutual funds to minimize risk for even the most risk-averse investor. Notably, the firm avoids using all personal securities and actively managed funds in its client portfolios.

Midwest Capital Advisors

Midwest Capital Advisors, LLC

Midwest Capital Advisors is a fee-only firm. The firm employs three certified financial planners (CFPs), two accredited investment fiduciaries (AIFs) and one chartered retirement planning counselor (CRPC). The firm does not have a minimum investment requirement, but it reserves the right to charge a minimum fee.

Midwest Capital Advisors advises both non-high-net-worth and high-net-worth individuals, though most of its clients fall into the former group. It also has an institutional business, advising pension and profit-sharing plans, charitable organizations, government entities, corporations and a school district consortium.

Midwest Capital Advisors Background

Midwest Capital Advisors was founded in 2003. It is owned by Henry G. Swain, Michael D. DeSmyter, Jack N. Tunge, Mark R. Satkoski and Jeffrey A. Gietzen. Each of them still work at the firm as advisors, while Gietzen is not listed on the firm’s employee page.

Services offered by the firm include:

  • Investment management
  • Financial planning
  • Cash flow analysis
  • Retirement income planning
  • Tax planning
  • Education planning
  • Estate planning

Midwest Capital Advisors Investment Strategy

Midwest Capital Advisors breaks down the global equity market into various asset classes, including geography, development of the market, market cap and value vs. growth. Each asset class is analyzed using both historical and forward-looking research and analytics. 

Potential funds clients could invest in are analyzed for absolute and risk-adjusted returns, manager tenures, risk profile, fiduciary measures, fees and style drift, among other factors. All of this information is used to pick mutual funds for clients to invest in as part of their overall investing strategy.

Strategies Wealth Advisors

Strategies Wealth Advisors, LLC

Strategies Wealth Advisors is a fee-based financial advisor firm with a minimum account size of $1 million. However, the firm may be willing to waive this minimum at its discretion. Its client base is almost an even split between non-high-net-worth individuals and high-net-worth individuals. It also does some institutional business, advising corporations and retirement plans. 

The firm's advisory staff includes one registered financial consultant (RFC), two certified financial planners (CFPs) and one certified public accountant (CPA). Advisors here may also be registered to sell you securities on a commission basis. This is a potential conflict of interest, but all advisors at the firm are bound by fiduciary duty to act in the best interests of clients at all times.

Strategies Wealth Advisors Background

Strategies Wealth Advisors was founded in 2017 by Michael Berkemeier. Berkemeier and Aaron Veldheer principally own the firm, with John Vande Guchte and Mark Ghafari being minority owners.

The firm offers the following services to clients:

  • Financial planning
  • Portfolio management services
  • Business consulting
  • Tailored services

Strategies Wealth Advisors Investment Strategy

Asset allocation and fundamental analysis are the basis of the investment philosophy at Strategies Wealth Advisors. Assets advisors use within clients' portfolios include equities, fixed-income, international investments, cash and cash equivalents. Strategies used by the firm seek to balance growth with risk, and find a medium that works for the client. Client needs that are factored into their portfolio plans include risk tolerance, income and liquidity needs, tax specifics and time horizon.

LaFleur & Godfrey Private Wealth Management

LaFleur & Godfrey Private Wealth Management

As a fee-only firm, LaFleur & Godfrey Private Wealth Management receives all of its compensation solely from client-paid fees. The firm is heavily individual-centric, as the vast majority of its client base is comprised of individuals with and without a high net worth. Charitable organizations, retirement plans and businesses make up the rest of its clients.

There is no specifically set account minimum at LaFleur and Godfrey. The firm's team of advisors include one chartered financial analyst (CFA), one certified financial planner (CFP) and one certified employee benefit specialist (CEBS).

LaFleur & Godfrey Private Wealth Management Background

LaFleur & Godfrey Private Wealth Management is one of the youngest firms on this list, as it was created in its current form in 2013. However, the history of its predecessor firm can be traced back to 1987, when it was founded by Jim Lafleur and Rick Godfrey, both of whom are now retired. Today, the firm is part of the Focus Financial Partners nationwide network of advisory firms.

Comprehensive wealth management is the premier offering at LaFleur & Godfrey. This service covers both financial planning and investment management.

LaFleur & Godfrey Private Wealth Management Investing Strategy

LaFleur & Godfrey Private Wealth Management meets with clients before even thinking about investing any of their money. This meeting involves attaining a deep understanding of the clients' situation and needs, as the firm will look to identify your risk tolerance, time horizon, income needs and short- and long-term financial goals. Based on these factors, your advisor will build a portfolio plan to reach your objectives.

Generally speaking, the firm tends to invest in individual stocks and bonds. On certain occasions, investments in mutual funds and ETFs may also be made.

Calder Investment Advisors

Calder Investment Advisors

Calder Investment Advisors is a fee-only financial advisor firm. It mostly serves non-high-net-worth individuals, plus a small number of high-net-worth individuals. The firm also advises retirement plans and charitable organizations. The advisory team at Calder includes two certified financial planners (CFPs), one certified public accountant (CPA), one enrolled agent (EA) and one chartered financial analyst (CFA).

Investment advisory fees are based on assets under management, while financial planning fees are billed at an hourly rate of $250. The firm generally requires a minimum account size of $25,000, though this is negotiable.

Calder Investment Advisors Background

Calder Investment Advisors was founded in 1988. Its primary owners are Dirk Racette, Brian Riefepeters and Daren Shavell, all of whom are advisors at the firm.

The firm's services include:

Calder Investment Advisors Investment Strategy

For individual clients, Calder Investment Advisors offers four model investment portfolios. They're listed below, and advisors can combine them as needed, depending on your needs.

  • CWS Conservative
  • CWS Conservative Growth
  • CWS Moderate Growth
  • CWS Growth

As your portfolio and investments age, the firm and your advisor will rebalance your portfolio so your investment composition remains intact. The firm may also decide to rebalance if your financial situation or long-term goals change.

Voisard Asset Management Group

Voisard Asset Management Group

Voisard Asset Management Group is a fee-only firm that typically serves individuals both with and without a high net worth, trusts, estates and charitable organizations. About three-quarters of its individual clients are non-high-net-worth individuals. To open an account with Voisard Asset Management Group, you’ll need at least $250,000 in investable assets.

Four members of Voisard Asset Management Group’s financial advisor team are certified financial planners (CFPs). One is also an accredited investment fiduciary (AIF).

Voisard Asset Management Group Background

Voisard Asset Management Group’s principal owner is company president Douglas Voisard, who founded the firm in 2002. The firm's advisors average around 15 years of experience in the financial services industry.

Whether you need financial help with a specific area or simply want to invest your assets, this firm likely has a relevant service. Its extensive list of offerings are as follows:

  • Budgeting
  • Cash flow planning
  • Retirement planning
  • Estate planning
  • Investment management
  • Death/disability financial review
  • Insurance analysis
  • Tax management

Voisard Asset Management Group Investing Strategy

Voisard Asset Management Group prioritizes determining the appropriate asset allocations for its client portfolios. In general, the firm says that it uses securities, fixed-income, cash, mutual funds and exchange-traded funds (ETFs).

Voisard Asset Management Group utilizes five investment strategies: short-term purchases, long-term purchases, options, margin transactions and short sales. Although the firm says it focuses on long-term growth, it also attempts to take advantage of market conditions. This is not only done to satisfy clients’ liquidity needs, but also to make gains that can then open up more potential investment opportunities.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research