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Top Financial Advisors in Grand Rapids, MI

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Finding a Top Financial Advisor Firm in Grand Rapids, Michigan

Sorting through all financial advisor firms in your area to find the right advisor for you can be a challenging undertaking. To simplify the search for Grand Rapids residents, SmartAsset has created this list of the top Grand Rapids financial advisor firms. After extensive research into the area’s firms, SmartAsset has laid out below what services each of the top firms offer, the account minimums required, the fees charged and more. To find an individual advisor, use SmartAsset’s financial advisor matching tool, which will pair you up with financial advisors near you based on your needs. For information on every advisor in your area, explore SmartAdvisor Match.

Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 FormulaFolio Investments, LLC FormulaFolio Investments, LLC logo Find an Advisor

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$3,186,961,462

$25,000

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Market timing services
  • Educational seminars/workshops

Minimum Assets

$25,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Market timing services
  • Educational seminars/workshops
2 Retirement Wealth Advisors, Inc. Retirement Wealth Advisors, Inc. logo Find an Advisor

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$1,940,481,868

$25,000

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops

Minimum Assets

$25,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops
3 Financial Advisory Corporation Financial Advisory Corporation logo Find an Advisor

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$582,583,616 No set account minimum; $9,500 minimum fee
  • Investments
  • Financial planning
  • Retirement plans

Minimum Assets

No set account minimum; $9,500 minimum fee

Financial Services

  • Investments
  • Financial planning
  • Retirement plans

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4 Midwest Capital Advisors, LLC Midwest Capital Advisors, LLC logo Find an Advisor

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$312,975,421 No set account minimum; reserves right to set minimum fee
  • Investment management
  • Financial planning
  • Cash flow analysis

Minimum Assets

No set account minimum; reserves right to set minimum fee

Financial Services

  • Investment management
  • Financial planning
  • Cash flow analysis
5 Grand Wealth Management, LLC Grand Wealth Management, LLC logo Find an Advisor

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$300,650,172

$1,000,000

  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops

Minimum Assets

$1,000,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops
6 Stonebridge Financial Stonebridge Financial logo Find an Advisor

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$232,500,000 No set account minimum
  • Retirement plan consulting
  • Asset management
  • Financial planning

Minimum Assets

No set account minimum

Financial Services

  • Retirement plan consulting
  • Asset management
  • Financial planning
7 Blue Water Asset Management, LLC Blue Water Asset Management, LLC logo Find an Advisor

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$190,341,207

No set account minimum

  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors (including private fund managers)

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
8 Calder Investment Advisors Calder Investment Advisors logo Find an Advisor

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$186,402,152 $100,000
  • Investment advice
  • Financial planning
  • Social Security planning

Minimum Assets

$100,000

Financial Services

  • Investment advice
  • Financial planning
  • Social Security planning
9 Voisard Asset Management Group Voisard Asset Management Group logo Find an Advisor

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$163,603,379

$250,000

  • Financial planning services
  • Portfolio management
  • Pensions consulting services
  • Selection of other advisors (including private fund managers)

Minimum Assets

$250,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Pensions consulting services
  • Selection of other advisors (including private fund managers)
10 Strategies Wealth Advisors Strategies Wealth Advisors logo Find an Advisor

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$102,663,517 $500,000
  • Financial planning
  • Portfolio management services
  • Business consulting
  • Tailored services

Minimum Assets

$500,000

Financial Services

  • Financial planning
  • Portfolio management services
  • Business consulting
  • Tailored services

How We Found the Top Financial Advisor Firms in Grand Rapids, Michigan

For this list, we considered any financial advisor firm in the Grand Rapids, Michigan area registered with the U.S. Securities and Exchange Commission (SEC). All SEC-registered firms are fiduciaries, legally binding them to act in clients’ best interests at all times. Financial advisor firms that did not manage individual accounts, did not offer financial planning or did not have a clean record were eliminated. The remaining firms are listed below, ordered from the most assets under management (AUM) to the least.

FormulaFolio Investments, LLC

FormulaFolio Investments, LLC

With nearly $3.19 billion in assets under management (AUM), FormulaFolio Investments, LLC is by far the largest financial advisor firm on this list. However, despite that staggering total of assets under the firm’s control, its team of advisors remains at just 13 members. The advisory team includes two certified financial planner (CFPs) and one chartered financial analyst (CFA).

This fee-only firm says it works almost exclusively with non-high-net-worth individuals, a claim supported by the fact that the firm serves 132 individuals for every one high-net-worth individual. This could be because of the firm’s comparatively modest $25,000 account minimum. 

Notably, Inc. 500 ranked this firm 10th on its list of the fastest-growing private companies in the U.S. in 2017. This was a five-spot jump from its 2016 ranking.

FormulaFolio Investments, LLC Background

FormulaFolio Investments, LLC was founded in 2011. The principal owner of this independent firm is founder and chief investment strategist Jason Wenk. Wenk also owns another firm on this list, Retirement Wealth Advisors, Inc.

FormulaFolio’s services are completely customizable and chosen for each client depending on their specific financial needs. The firm handles investment management, retirement planning, individual employer-sponsored retirement plan management and tax management.

FormulaFolio Investments, LLC Investing Strategy

FormulaFolio’s investment ideology is based on “emotion-free, proven investment formulas” that its advisors have built through academic research. The firm says that its algorithms will incorporate your financial and investment goals, risk tolerance and current tax situation to ensure your needs are met by your designated time horizon.

Once a formula has been built and agreed upon both by you and your advisor, the firm begins a three-step secondary process. The first step is deciding on asset allocations, followed by choosing a money manager and then by the ongoing management of your portfolio. These secondary steps are intended to add a personal touch to a portfolio-building process largely driven by formulas.

Retirement Wealth Advisors, Inc.

Retirement Wealth Advisors, Inc.

Retirement Wealth Advisors, Inc. is a fee-only financial advisor firm that connects clients to its large network of 189 financial advisors. The firm’s typical clients include individuals, businesses, trusts, estates, charitable organizations and pension and profit-sharing plans. You must have at least $25,000 in investable assets to open an advisory relationship with this firm.

Certain advisors may earn commissions from the sale of insurance policies. However, the firm is a fiduciary, meaning its advisors are required by law to act in your best financial interest.

Retirement Wealth Advisors, Inc. Background

Founder and president Jason Wenk established Retirement Wealth Advisors, Inc. in 2005. Wenk is also the founder, principal owner and chief investment strategist for the top firm on this list, FormulaFolio Investments, LLC.

As its name indicates, Retirement Wealth Advisors is heavily focused on retirement. The firm offers retirement planning for impending retirement and income planning for those who are already retired. The firm offers other types of financial services, as well, such as estate planning, trust creation and tax minimization.

Retirement Wealth Advisors, Inc. Client Experience

Your relationship with Retirement Wealth Advisors, Inc. will begin with an opening consultation, during which the firm will ask you about your current and desired financial circumstances, liquidity needs and risk tolerance. A portfolio is then built for you based on your preferences and needs. The firm primarily uses investments like stocks, exchange-traded funds (ETFs), bonds and mutual funds. Through these investing opportunities, the firm seeks to have your funds globally diversified to help mitigate risk.

Because the firm believes that managing an existing portfolio is just as important as the process of building a new portfolio, its advisors value rebalancing. This is done both to ensure that your asset allocations remain within target, and so that any new investment strategies can be implemented as quickly as possible.

Financial Advisory Corporation

Financial Advisory Corporation

Financial Advisory Corporation is a fee-only firm with more than $528.58 million in assets under management (AUM). The firm's clients include both individuals and high-net-worth individuals. It also advises institutional clients including pension and profit-sharing plans, charitable organizations and other corporations. There is no minimum account size requirement, but there is a minimum fee of $9,500, which makes it unlikely the firm is a match for those with accounts worth less than $750,000. Clients are charged a base fee, plus a percentage of net worth and a percentage of investments. The firm does not receive commissions for selling clients securities or insurance products.

There are 10 advisors on staff at Financial Advisory Corporation. The team includes five certified financial planners (CFPs) and five certified kingdom advisors (CKAs). 

Financial Advisory Corporation Background

Paul G. Anthes founded the firm in 1988. He remains the principal owner of the firm and acts as an advisor.

Services offered by the company include:

  • Investments
  • Financial planning
  • Retirement plans
  • Estate planning
  • Tax planning
  • Risk management
  • Retirement planning

Financial Advisory Corporation Investment Strategy

Asset allocation is a key part of the strategy for advisors at Financial Advisory Corporation. Clients get a portfolio with a balance of equity investments, fixed income and cash. The client’s investment goals and risk tolerance are used to determine the appropriate allocation.

Mutual fund analysis is used to pick which funds clients invest in. The track record of the fund manager is considered to see if the investment is a smart one over time. The fund is also compared to other funds the client invests in to make sure there is not significant overlap.

Midwest Capital Advisors, LLC

Midwest Capital Advisors, LLC

Midwest Capital Advisors, LLC, a fee-only firm, has nearly $312.98 million in assets under management (AUM). The firm has five advisors on staff, including three certified financial planners (CFPs), two accredited investment fiduciaries (AIFs) and one chartered retirement planning counselor (CRPC). The firm does not have a minimum investment requirement, but it reserves the right to charge a minimum fee. Fees for investment management are based on a percentage of assets under management, while fees for financial planning services are based on fixed hourly rates.

Midwest Capital Advisors advises both individuals and high-net-worth individuals, though most of its clients are not high-net-worth. It also does an institutional business, advising pension and profit-sharing plans, charitable organizations, state or municipal government entities, other corporations and a school district consortium.

Midwest Capital Advisors, LLC Background

Midwest Capital Advisors was founded in 2003, It is owned by Henry G. Swain, Michael D. DeSmyter and Jeffrey A. Gietzen. Swain and DeSmyter still work at the firm as advisors, while Gietzen is not listed on the firm’s employee page.

Services offered by the firm include:

  • Investment management
  • Financial planning
  • Cash flow analysis
  • Retirement income planning
  • Tax planning
  • Education planning
  • Estate planning

Midwest Capital Advisors, LLC Investment Strategy

Midwest Capital Advisors breaks down the global equity market into 12 asset classes including geography, development of the market, market cap and value vs. growth. Each asset class is analyzed using both historical and forward-looking research and analytics. 

Potential funds clients could invest in are analyzed for absolute and risk-adjusted returns, manager tenures, risk profile, fiduciary measures, fees and style drift, among other factors. All of this information is used to pick mutual funds for clients to invest in as part of their overall investing strategy.

Grand Wealth Management, LLC

Grand Wealth Management, LLC

The advisory staff at Grand Wealth Management, LLC has a total of eight certifications. These include four certified financial planners (CFPs), one certified investment management analyst (CIMA), one accredited investment fiduciary (AIF), one certified public accountant (CPA) and one personal financial specialist (PFS).

This fee-only firm also has the highest account minimum on this list. Grand Wealth Management requires $1 million in investable assets to open an account. Likely because of this fact, its advisors manage more than double the number high-net-worth individuals than individuals. The firm’s typical clients are individuals and their families, including professionals, executives, business owners and retirees.

Grand Wealth Management, LLC Background

Founded in 2004, Grand Wealth Management, LLC is independently owned by the firm’s top three advisors: managing principal Jeffrey Williams and principals Ellen Winter and Steven Starnes. The team of advisors at this firm has accrued, on average, more than 26 years in the financial management industry.

Grand Wealth Management believes that the comprehensive management of your wealth is the best way to help you achieve your financial goals. The firm offers the following services:

  • Investment management
  • Estate planning
  • Retirement planning
  • Risk management
  • Education planning
  • Charitable planning
  • Tax planning and minimization

Grand Wealth Management, LLC Investing Strategy

Grand Wealth Management says it bases its investment strategy solely on objective facts determined through peer-reviewed studies and other types of academic financial studies. The firm claims that this has taught its advisors to not to involve emotions and trends in their investment choices.

The firm primarily invests its clients’ assets in ETFs, other index funds and mutual funds to minimize risk for even the most risk-averse investor. Notably, the firm avoids using all personal securities and actively managed funds in its client portfolios.

Stonebridge Financial

Stonebridge Financial

Stonebridge Financial, legally known as Global Financial Group Advisors LLC, is a fee-based financial advisor firm managing more than $232.50 million. There are three advisors on staff, but the firm does not provide a list of what financial certifications they have on its website. Stonebridge does not have an account minimum requirement. It does business with mostly non-high-net-worth individuals, though a few high-net-worth individuals are among its clients. The only institutional clients the firm advises are pension and profit-sharing plans.

Asset management and retirement plan consulting fees are based on a percentage of assets under management. Financial planning fees are charged at a fixed hourly rate. Some advisors at the firm make money from commissions for selling securities to clients. This is a conflict of interest, but the firm is bound by fiduciary duty to act in the client’s best interest and clients retain the option to purchase the products from other brokers. 

Stonebridge Financial Background

Stonebridge was founded in 2012. The principal owner of the firm is Bradford James Pinter, who is also an executive and advisor with the firm.

The following services are offered by Stonebridge:

  • Retirement plan consulting
  • Asset management
  • Financial planning
  • Retirement planning
  • College planning
  • Debt/credit planning

Stonebridge Financial Investment Strategy

Stonebridge uses the following strategies to invest client money: long-term trading, short-term trading and options writing.

Long-term trading is holding stocks for longer than a year, while short-term trading is holding stocks for less than a year. Option writing could include covered options, uncovered options and spreading strategies.

Fundamental analysis, or focusing on the factors that determine a company’s value, is what informs Stonebridge’s investment choices. 

Blue Water Asset Management, LLC

Blue Water Asset Management, LLC

Blue Water Asset Management, LLC does not require a specific amount of investable assets to open an account. For every high-net-worth individual the firm serves, it works with almost seven individuals. Although Blue Water Asset Management primarily serves individuals, it also works with banks, pooled investment vehicles, investment companies, pension and profit-sharing plan providers, charitable organizations, state and municipal government entities, insurance firms and other investment advisors. 

Because this firm is fee-based, its advisors may earn commissions from trading certain securities in your account and from selling insurance policies. Don’t forget that the firm is bound by fiduciary duty, though, legally requiring it to act in your best interest.

Blue Water Asset Management, LLC Background

Blue Water Asset Management, LLC was founded in 2015, making it the youngest firm on this list. Although the firm was formed just a few years ago, its advisors have spent an average of 28 years in finance. Blue Water Asset Management is principally owned by managing member Mark Redfield and chief compliance officer Jay Greer.

Blue Water has a unique structure, in that it’s essentially a co-op of four financial advisor firms that work together so each can provide their strengths to the right clients. These firms include Jay Greer & Co., Redfield Financial Group, Stites Financial, LLC and Capital Income Consultants.

As a whole, Blue Water offers a broad array of advisory services, including wealth management, financial planning, investment consulting and pension consulting for plan sponsors and beneficiaries. More distinct choices regarding the management of your assets will be made once you’ve made your ultimate financial goals clear.

Blue Water Asset Management, LLC Investing Strategy

Blue Water Asset Management incorporates modern portfolio theory into all of its investing decisions. 

For those not familiar with this ideology, it focuses on striking a balance between risk and return, with the stipulation that higher levels of risk should only be accepted if there is a proportionate potential for return.

Blue Water Asset Management utilizes many different types of investments when enacting these principles, like money market funds, stocks, bonds, certificates of deposit (CDs), municipal securities, exchange-traded funds (ETFs), mutual funds, variable annuities, real estate investment trusts (REITs), options, warrants and limited partnerships.

Calder Investment Advisors

Calder Investment Advisors

Calder Investment Advisors is a fee-only financial advisor firm managing more than $186.40 million. It mostly serves individual investors, plus a small number of high-net-worth individuals. The firm also advises pension and profit-sharing plans and charitable organizations. There are six advisors on staff at Calder, including two certified financial planners (CFPs) and one certified public accountant (CPA). Investment advisory fees are based on assets under management while financial planning fees are billed at an hourly rate of $250. The firm generally requires a minimum account size of $100,000.

Advisors do not make commissions for selling clients securities or insurance products.

Calder Investment Advisors Background

Calder was founded in 1988. Its primary owners are Dirk Racette and Robert Stark. Both are advisors at the firm. Racette is also the CEO and Stark serves as the president of the firm.

Calder’s services include:

  • Investment advice
  • Financial planning
  • Social Security planning

Calder Investment Advisors Investment Strategy

Calder offers six model investment portfolios, which can be combined as needed:

  • Capital preservation strategy: focused on bonds to preserve principal and create moderate income
  • Moderate growth strategy: focused on equities and protecting against inflation with intermediate-term asset growth
  • Wealth building strategy: focused on stocks and seeking long-term capital appreciation
  • Equities strategies: nearly all equities and seeking capital appreciation over a long investment horizon
  • Equity growth: entirely equities investments, seeking capital appreciation and producing high short-term fluctuation
  • Market leaders: seeks to invest in the best-performing asset classes at all times, with frequent trades

Voisard Asset Management Group

Voisard Asset Management Group

Voisard Asset Management Group is a fee-only firm that typically serves individuals (both those with high net worths and otherwise), trusts, estates, charitable organizations, corporations and pension and profit-sharing plans. About three-quarters of its individual clients are non-high-net-worth individuals. To open an account with Voisard Asset Management Group, you’ll need at least $250,000.

Three members of Voisard Asset Management Group’s financial advisor team are certified financial planners (CFPs). 

Voisard Asset Management Group Background

Voisard Asset Management Group’s principal owner is company president Douglas Voisard, who founded the firm in 2002. Although Voisard is the most senior firm on this list, its advisors average just 11 years in personal finance.

Whether you need financial help with a specific area or simply want to invest your assets, this firm likely has a relevant service. Its extensive list of offerings are as follows:

  • Budgeting
  • Cash flow planning
  • Retirement planning
  • Estate planning
  • Investment management
  • Death/disability financial review
  • Insurance analysis
  • Tax management

Voisard Asset Management Group Investing Strategy

Voisard Asset Management Group prioritizes determining the appropriate asset allocations for its client portfolios. In general, the firm says that it uses securities, fixed income, cash, mutual funds and ETFs.

Voisard Asset Management Group utilizes five investment strategies: short-term purchases, long-term purchases, options, margin transactions and short sales. Although the firm says it focuses on long-term growth, it also attempts to take advantage of market conditions. This is not only done to satisfy clients’ liquidity needs, but also to make gains that can then open up more potential investment opportunities.

Strategies Wealth Advisors

Strategies Wealth Advisors

Strategies Wealth Advisors is a fee-based financial advisor firm with a minimum account size of $500,000. The firm has two advisors on staff. One is a registered financial consultant (RFC), and the other is a certified public accountant (CPA). The firm has more than $102.66 million in assets under management (AUM). Its client base is almost an even split between individual investors and high-net-worth individuals. It also does some institutional business, advising corporations. 

Fees are charged based on a percentage of assets under management. Advisors may also be registered to sell you securities on a commission basis. This is a conflict of interest, but all advisors at the firm are bound by fiduciary duty to act in the best interests of the client.

Strategies Wealth Advisors Background

The firm was founded in 2007 by Michael Berkemeier. In 2017, it registered with the SEC as an independent registered investment advisor (RIA). 

The firm offers the following services to clients:

  • Financial planning
  • Portfolio management services
  • Business consulting
  • Tailored services

Strategies Wealth Advisors Investment Strategies

Asset allocation and fundamental analysis are the basis of the investment strategies at Strategies Wealth Advisors. Assets advisors use include equities, fixed income, international and cash and equivalents. 

Strategies used by the firm seek to balance growth with risk and find a medium that works for the client.

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about cost of living in retirement there.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology SmartAsset calculated the average cost of living for retirees in the largest U.S. cities. Using that calculation, we determined how many years $1 million would last in retirement in each major city.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors throughout the country. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%, reflecting the typical return on a conservative investment portfolio. Finally, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would last in each of the cities in our study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research