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Top Financial Advisors in Grand Rapids, MI

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Finding a Top Financial Advisor Firm in Grand Rapids, Michigan

Sorting through all financial advisor firms in your area to find the right advisor for you can be a challenging undertaking. To simplify the search for Grand Rapids residents, SmartAsset has created this list of the top Grand Rapids financial advisor firms. After extensive research into the area’s firms, SmartAsset has provided information on the services that each firm offers, the account minimums required, the fees charged and more. You can also use SmartAsset’s financial advisor matching tool to get connected with financial advisors near you, then interview them to figure out which one best fits your needs.

Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 FormulaFolio Investments FormulaFolio Investments logo Find an Advisor

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$3,135,001,995 $25,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Market timing services
  • Educational seminars

Minimum Assets

$25,000

Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors
  • Market timing services
  • Educational seminars
2 Retirement Wealth Advisors, Inc. Retirement Wealth Advisors, Inc. logo Find an Advisor

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$2,005,282,927 $25,000
  • Financial planning services
  • Portfolio management
  • Selection of other advisors
  • Educational seminars

Minimum Assets

$25,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors
  • Educational seminars
3 Norris, Perné & French, LLP Norris, Perné & French, LLP logo Find an Advisor

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$1,660,705,974 $500,000
  • Financial planning
  • Portfolio management
  • Consultation services

Minimum Assets

$500,000

Financial Services

  • Financial planning
  • Portfolio management
  • Consultation services

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4 Financial Advisory Corporation Financial Advisory Corporation logo Find an Advisor

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$678,446,626 $9,500 minimum annual fee
  • Financial planning
  • Portfolio management

Minimum Assets

$9,500 minimum annual fee

Financial Services

  • Financial planning
  • Portfolio management
5 Midwest Capital Advisors, LLC Midwest Capital Advisors, LLC logo Find an Advisor

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$481,659,934 No set account minimum
  • Financial planning
  • Portfolio management
  • Educational seminars
  • Retirement plan consulting

Minimum Assets

No set account minimum

Financial Services

  • Financial planning
  • Portfolio management
  • Educational seminars
  • Retirement plan consulting
6 Grand Wealth Management, LLC Grand Wealth Management, LLC logo Find an Advisor

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$404,205,689 $1,000,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

Minimum Assets

$1,000,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
7 Blue Water Asset Management Blue Water Asset Management logo Find an Advisor

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$229,506,185 No set account minimum
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

Minimum Assets

No set account minimum

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
8 Voisard Asset Management Group Voisard Asset Management Group logo Find an Advisor

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$216,134,260 $250,000
  • Financial planning
  • Portfolio management
  • Pensions consulting
  • Selection of other advisors

Minimum Assets

$250,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pensions consulting
  • Selection of other advisors
9 Calder Investment Advisors Calder Investment Advisors logo Find an Advisor

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$211,460,745 $25,000
  • Financial planning
  • Portfolio management
  • Pension consulting

Minimum Assets

$25,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
10 Hungerford Financial, LLC Hungerford Financial, LLC logo Find an Advisor

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$209,248,450 $100,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

Minimum Assets

$100,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

How We Found the Top Financial Advisor Firms in Grand Rapids, Michigan

For this list, we considered any financial advisor firm in the Grand Rapids, Michigan area registered with the U.S. Securities and Exchange Commission (SEC). All SEC-registered firms are fiduciaries, legally binding them to act in clients’ best interests at all times. Financial advisor firms that did not manage individual accounts, did not offer financial planning or have disclosures of past regulatory actions were eliminated. The remaining firms are listed below, ordered from the most assets under management (AUM) to the least. All information is accurate as of the writing of this article.

FormulaFolio Investments

FormulaFolio Investments

FormulaFolio Investments is by far the largest financial advisor firm on this list. The advisory team here includes two certified financial planner (CFPs), one chartered retirement planning counselor (CRPC) and one chartered financial analyst (CFA). Notably, Inc. 500 ranked this firm 10th on its list of the fastest-growing private companies in the U.S. back in 2017.

This fee-only firm works mostly with non-high-net-worth individuals, a claim supported by the fact that the firm serves 62 such individuals for every one high-net-worth individual. This could be because of the firm’s comparatively modest $25,000 account minimum. 

FormulaFolio Investments Background

FormulaFolio Investments was founded in 2011. The principal owner of this independent firm is founder and chief investment strategist Jason Wenk. Wenk also owns another firm on this list, Retirement Wealth Advisors, Inc.

FormulaFolio’s services are completely customizable and chosen for each client depending on their specific financial needs. The firm handles investment management, retirement planning, individual employer-sponsored retirement plan management and tax management.

FormulaFolio Investments Investing Strategy

FormulaFolio’s investment approach is based on emotion-free, long-term investment formulas that its advisors have built through academic research. The firm says that its algorithms will incorporate your financial and investment goals, risk tolerance and current tax situation to ensure your needs are met by your designated time horizon.

Once a formula has been built and agreed upon both by you and your advisor, the firm begins a three-step secondary process. The first step is deciding on asset allocations, followed by choosing a money manager and then by the ongoing management of your portfolio. These secondary steps are intended to add a personal touch to a portfolio-building process largely driven by formulas.

Retirement Wealth Advisors, Inc.

Retirement Wealth Advisors, Inc.

Retirement Wealth Advisors, Inc. (RWA) is a fee-only financial advisor firm that connects clients to its financial advisors around the country. The firm’s typical clients include individuals, businesses, trusts, estates, charitable organizations and pension and profit-sharing plans.

You must have at least $25,000 in investable assets to open an advisory relationship with this firm. RWA reserves the right to waive or alter this minimum investment requirement.

Retirement Wealth Advisors, Inc. Background

Founder and president Jason Wenk established Retirement Wealth Advisors, Inc. in 2005. Wenk is also the founder, principal owner and chief investment strategist for the top firm on this list, FormulaFolio Investments.

As its name indicates, Retirement Wealth Advisors is heavily focused on retirement. The firm offers retirement planning for impending retirement and income planning for those who are already retired. The firm offers other types of financial services, as well, such as estate planning, trust creation and tax minimization.

Retirement Wealth Advisors, Inc. Investment Strategy

Your relationship with Retirement Wealth Advisors, Inc. will begin with an opening consultation, during which the firm will ask you about your current and desired financial circumstances, liquidity needs and risk tolerance. A portfolio is then built for you based on your preferences and needs. The firm primarily uses investments like stocks, exchange-traded funds (ETFs), bonds and mutual funds. Through these investing opportunities, the firm seeks to have your funds globally diversified to help mitigate risk.

Because the firm believes that managing an existing portfolio is just as important as the process of building a new portfolio, its advisors value rebalancing. This is done both to ensure that your asset allocations remain within target, and so that any new investment strategies can be implemented as quickly as possible.

Norris, Perné & French, LLP

Norris, Perné & French, LLP

Norris, Perné & French, LLP (NPF) is a largely individual-centric firm, as more than 95% of its clients are either high-net-worth or non-high-net-worth individuals. However, the firm does maintain advisory relationships with retirement plans, charitable organizations and businesses as well. In general, the firm prefers to work with clients who have at least $500,000 in investable assets.

NPF’s premier offering is its investment management services, which involves the creation of a personalized investment portfolio for each client. Financial planning services are also available at the firm. These include estate planning, insurance needs analysis, retirement planning, charitable planning, debt management, education planning, special needs planning and more.

As a fee-only firm, the only compensation that Norris, Perné & French receives is the advisory fees that clients pay themselves.

Norris, Perné & French, LLP Background

Norris, Perné & French has been in business for quite a long time, as it was founded in 1933. The firm’s majority owner is chief investment officer (CIO) Kurt Arvidson, and its minority owners are partners John Wisentaner, Charles Dutcher, Marilee Bartl and Daniel Lupo. In all, the firm’s advisory team has more than 100 years of experience.

Six advisors at this firm hold a chartered financial analyst (CFA) designation. There are also two chartered private wealth advisors (CPWAs), two certified financial planners (CFPs) and one certified divorce financial analyst (CDFA).

Norris, Perné & French, LLP Investment Strategy

As is stated above, Norris, Perné & French looks to customize each and every one of its portfolios to the client’s specific financial needs and goals. In addition to this, the firm will take into account your investment preferences, including risk tolerance, time horizon and liquidity needs. Information relating to the client’s family composition may also be used during this time.

Although NPF is technically open to using any type of investment within its clients’ portfolios, it does have some securities it tends to use more often. More specifically, the firm has an affinity for equities, corporate bonds, municipal bonds, exchange-traded funds (ETFs) and no-load and load-waived mutual funds. On a less frequent basis, the firm may invest client assets in certificates of deposit (CDs), warrants, commercial paper, variable annuities, U.S. government securities and pooled investment vehicles.

Financial Advisory Corporation

Financial Advisory Corporation

Financial Advisory Corporation is a fee-only firm, which means all of its compensation comes from clients. The firm's client base includes both non-high-net-worth and high-net-worth individuals. It also advises institutional clients, including pension and profit-sharing plans, charitable organizations and corporations.

There is no minimum account size requirement, but there is a minimum annual fee of $9,500, which makes it unlikely the firm is a match for those with accounts worth less than $750,000. Clients are charged a base fee, plus a percentage of net worth and a percentage of investments.

The advisory team here includes six certified financial planners (CFPs), five certified kingdom advisors (CKAs) and one chartered financial analyst (CFA).

Financial Advisory Corporation Background

Paul G. Anthes founded the firm in 1988. He remains the principal owner of the firm and acts as president and a wealth advisor.

Services offered by the firm include:

  • Investment planning
  • Financial planning
  • Retirement plans
  • Estate planning
  • Tax planning
  • Risk management
  • Retirement planning

Financial Advisory Corporation Investment Strategy

Asset allocation is a key part of the strategy for advisors at Financial Advisory Corporation. Clients get a portfolio with a balance of equity investments, fixed income and cash. The client’s investment goals and risk tolerance are used to determine the appropriate allocation.

Mutual fund analysis is used to pick which funds clients invest in. The track record of the fund manager is considered to see if the investment is a smart one over time. The fund is also compared to other funds the client invests in to make sure there is not significant overlap.

Midwest Capital Advisors, LLC

Midwest Capital Advisors, LLC

Midwest Capital Advisors, LLC is a fee-only firm. The firm employs three certified financial planners (CFPs), two accredited investment fiduciaries (AIFs) and one chartered retirement planning counselor (CRPC). The firm does not have a minimum investment requirement, but it reserves the right to charge a minimum fee. Fees for investment management are based on a percentage of assets under management, while fees for financial planning services are based on fixed hourly rates.

Midwest Capital Advisors advises both individuals and high-net-worth individuals, though most of its clients are not high-net-worth. It also has an institutional business, advising pension and profit-sharing plans, charitable organizations, state and municipal government entities, corporations and a school district consortium.

Midwest Capital Advisors, LLC Background

Midwest Capital Advisors was founded in 2003. It is owned by Henry G. Swain, Michael D. DeSmyter, Jack N. Tunge, Mark R. Satkoski and Jeffrey A. Gietzen. Swain and DeSmyter still work at the firm as advisors, while Gietzen is not listed on the firm’s employee page.

Services offered by the firm include:

  • Investment management
  • Financial planning
  • Cash flow analysis
  • Retirement income planning
  • Tax planning
  • Education planning
  • Estate planning

Midwest Capital Advisors, LLC Investment Strategy

Midwest Capital Advisors breaks down the global equity market into 12 asset classes including geography, development of the market, market cap and value vs. growth. Each asset class is analyzed using both historical and forward-looking research and analytics. 

Potential funds clients could invest in are analyzed for absolute and risk-adjusted returns, manager tenures, risk profile, fiduciary measures, fees and style drift, among other factors. All of this information is used to pick mutual funds for clients to invest in as part of their overall investing strategy.

Grand Wealth Management, LLC

Grand Wealth Management, LLC

The advisory staff at Grand Wealth Management, LLC has a total of eight certifications. These include four certified financial planners (CFPs), one certified investment management analyst (CIMA), one accredited investment fiduciary (AIF), one certified public accountant (CPA) and one personal financial specialist (PFS).

This fee-only firm also has one of the highest account minimums on this list. Grand Wealth Management requires $1 million in investable assets to open an account. Likely because of this fact, its advisors manage around double the number high-net-worth individuals than individuals. The firm’s typical clients are individuals and their families, including professionals, executives, business owners and retirees.

Grand Wealth Management, LLC Background

Founded in 2004, Grand Wealth Management, LLC is independently owned by the firm’s top three advisors: managing principal Jeffrey Williams, principal Steven Starnes and chief compliance officer (CCO) Janelle Anderson. The team of advisors at this firm has accrued, on average, more than 25 years in the financial services industry.

Grand Wealth Management believes that the comprehensive management of your wealth is the best way to help you achieve your financial goals. The firm offers the following services:

  • Investment management
  • Estate planning
  • Retirement planning
  • Risk management
  • Education planning
  • Charitable planning
  • Tax planning and minimization

Grand Wealth Management, LLC Investing Strategy

Grand Wealth Management says it bases its investment strategy solely on objective facts determined through peer-reviewed studies and other types of academic financial studies. The firm claims that this has taught its advisors to not to involve emotions and trends in their investment choices.

The firm primarily invests its clients’ assets in ETFs, other index funds and mutual funds to minimize risk for even the most risk-averse investor. Notably, the firm avoids using all personal securities and actively managed funds in its client portfolios.

Blue Water Asset Management

Blue Water Asset Management

Blue Water Asset Management does not require a specific amount of investable assets to open an account. For every high-net-worth individual the firm serves, it works with more than five non-high-net-worth individuals. Although Blue Water Asset Management primarily serves individuals, it also works with charitable organizations, state and municipal government entities, businesses, private schools and investment advisors.

Because this firm is fee-based, its advisors may earn commissions from trading certain securities or selling insurance policies. Don’t forget that the firm is bound by fiduciary duty, though, legally requiring it to act in your best interest.

Blue Water Asset Management Background

Blue Water Asset Management was founded in 2015, making it one of the youngest firms on this list. Although the firm was formed relatively recently, its advisors have spent an average of almost 30 years in finance. Blue Water Asset Management is principally owned by managing member Mark Redfield and chief compliance officer (CCO) Jay Greer.

Blue Water has a unique structure, in that it’s essentially a co-op of three financial advisor firms that work together so each can provide their strengths to the right clients. These firms include Jay Greer & Co., Redfield Financial Group and Capital Income Consultants.

As a whole, Blue Water offers a broad array of advisory services, including wealth management, financial planning, investment consulting and pension consulting for plan sponsors and beneficiaries. More distinct choices regarding the management of your assets will be made once you’ve made your ultimate financial goals clear.

Blue Water Asset Management Investing Strategy

Blue Water Asset Management incorporates modern portfolio theory into all of its investing decisions. For those not familiar with this approach, it focuses on striking a balance between risk and return, with the stipulation that higher levels of risk should only be accepted if there is a proportionate potential for return.

Blue Water Asset Management utilizes many different types of investments when enacting these principles, like money market funds, stocks, bonds, certificates of deposit (CDs), municipal securities, exchange-traded funds (ETFs), mutual funds, variable annuities, real estate investment trusts (REITs), options, warrants and limited partnerships.

Voisard Asset Management Group

Voisard Asset Management Group

Voisard Asset Management Group is a fee-only firm that typically serves individuals both with and without a high net worth, trusts, estates, charitable organizations, corporations and pension and profit-sharing plans. About three-quarters of its individual clients are non-high-net-worth individuals. To open an account with Voisard Asset Management Group, you’ll need at least $250,000.

Three members of Voisard Asset Management Group’s financial advisor team are certified financial planners (CFPs). 

Voisard Asset Management Group Background

Voisard Asset Management Group’s principal owner is company president Douglas Voisard, who founded the firm in 2002. Although Voisard is one of the most senior firms on this list, its advisors average around 12 years in the financial services industry.

Whether you need financial help with a specific area or simply want to invest your assets, this firm likely has a relevant service. Its extensive list of offerings are as follows:

  • Budgeting
  • Cash flow planning
  • Retirement planning
  • Estate planning
  • Investment management
  • Death/disability financial review
  • Insurance analysis
  • Tax management

Voisard Asset Management Group Investing Strategy

Voisard Asset Management Group prioritizes determining the appropriate asset allocations for its client portfolios. In general, the firm says that it uses securities, fixed income, cash, mutual funds and exchange-traded funds (ETFs).

Voisard Asset Management Group utilizes five investment strategies: short-term purchases, long-term purchases, options, margin transactions and short sales. Although the firm says it focuses on long-term growth, it also attempts to take advantage of market conditions. This is not only done to satisfy clients’ liquidity needs, but also to make gains that can then open up more potential investment opportunities.

Calder Investment Advisors

Calder Investment Advisors

Calder Investment Advisors is a fee-only financial advisor firm. It mostly serves non-high-net-worth individuals, plus a small number of high-net-worth individuals. The firm also advises pension and profit-sharing plans and charitable organizations.

The advisory team at Calder includes two certified financial planners (CFPs), one certified public accountant (CPA), one enrolled agent (EA) and one chartered financial analyst (CFA). Investment advisory fees are based on assets under management, while financial planning fees are billed at an hourly rate of $250. The firm generally requires a minimum account size of $25,000, though this is negotiable.

Calder Investment Advisors Background

Calder was founded in 1988. Its primary owners are Dirk Racette, Brian Riefepeters and Robert Stark, all of whom are advisors at the firm. Racette is also the CEO, Stark serves as president and Riefepeters is a partner.

Calder’s services include:

  • Investment advice
  • Financial planning
  • Social Security planning

Calder Investment Advisors Investment Strategy

Calder offers six model investment portfolios, which can be combined as needed:

  • Capital preservation strategy: focused on bonds to preserve principal and create moderate income
  • Moderate growth strategy: focused on equities and protecting against inflation with intermediate-term asset growth
  • Wealth building strategy: focused on stocks and seeking long-term capital appreciation
  • Equities strategies: nearly all equities and seeking capital appreciation over a long investment horizon
  • Equity growth: entirely equities investments, seeking capital appreciation and producing high short-term fluctuation
  • Market leaders: seeks to invest in the best-performing asset classes at all times, with frequent trades

Hungerford Financial, LLC

Hungerford Financial, LLC

Hungerford Financial, LLC is financial advisor firm that tends to work with individuals below the high-net-worth threshold. Although this group represents the vast majority of this firm’s client base, it also maintains advisory relationships with high-net-worth individuals, retirement plans, businesses and charitable organizations.

If you’re interested in becoming a client of Hungerford, you’ll likely need to have at least $100,000 in investable assets. Note that the firm is willing to waive this requirement for certain clients, though.

The financial planning services at Hungerford are quite extensive. They include investment planning, retirement planning, business succession planning, banking and credit management, risk management, tax planning, charitable gift planning, education and family support planning and much more. Portfolio management services involve the formulation and management of clients’ investments.

As a fee-based firm, certain advisors at Hungerford can earn commissions when they sell insurance products or securities to clients. Although this presents a potential conflict of interest, the firm still abides by fiduciary duty.

Hungerford Financial, LLC Background

Hungerford Financial hasn’t been around for very long, as the firm was first established in 2015. Today, the firm’s ownership is split between lead advisor Thomas Price and Hungerford Nichols, a related accounting firm. Price has been employed in the financial services industry for over 30 years.

The advisory team at Hungerford includes one certified wealth strategist (CWS), one certified retirement counselor (CRC), one accredited investment fiduciary analyst (AIFA) and one chartered retirement planning counselor (CRPC).

Hungerford Financial, LLC Investment Strategy

At the dawn of each client relationship, Hungerford Financial will work with clients to create an asset allocation plan that fits their personal needs. To do this accurately, the firm will utilize pieces of information, like the client’s short- and long-term goals, risk tolerance, time horizon and more.

Once your portfolio is created, the firm will rebalance it regularly to try and take advantage of strong areas of the market. The firm places an especially strong emphasis on risk, as it believes controlling risk can lead to the maximization of securities that generally have a strong return potential, such as stocks.

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology To determine how long a $1 million nest egg would cover retirement costs in cities across America, we analyzed data on average expenditures for seniors, cost of living and investment returns.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. This reflects the typical return on a conservative investment portfolio. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research