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Top Financial Advisors in Holland, MI

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Holland, Michigan 

If you’re looking for a financial advisor in Holland, Michigan, we can help. Our researchers conducted a deep analysis to find the top financial advisor firms in the city. We explain everything you need to know from account minimums to fee structures and the experience of their staff. You can also use our financial advisor matching tool. It connects you with up to three advisors who serve your area.

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Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 CapTrust Financial Advisors CapTrust Financial Advisors logo Find an Advisor

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$1,709,089,081 $3,500 minimum annual fee
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors

Minimum Assets

$3,500 minimum annual fee

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors
2 LVZ, Inc. LVZ, Inc. logo Find an Advisor

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$917,501,000 $100,000
  • Financial planning

Minimum Assets


Financial Services

  • Financial planning
3 S.A. Mason, LLC Find an Advisor

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$544,361,523 $250,000
  • Financial planning
  • Portfolio management

Minimum Assets


Financial Services

  • Financial planning
  • Portfolio management

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4 DB & C Advisors, LLC DB & C Advisors, LLC logo Find an Advisor

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$184,999,503 No set account minimum
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisers

Minimum Assets

No set account minimum

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisers
5 West Michigan Advisors, LLC West Michigan Advisors, LLC logo Find an Advisor

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$285,761,141 No required minimum
  • Investment management
  • Retirement plan advisory
  • Financial planning

Minimum Assets

No required minimum

Financial Services

  • Investment management
  • Retirement plan advisory
  • Financial planning

What We Use in Our Methodology

To find the top financial advisors in Holland, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.

CapTrust Financial Advisors

At the top of our list, CapTrust Financial Advisors is a registered investment advisor (RIA) with more than $1.7 billion in assets under management (AUM). The team includes a variety of certified investment management analysts (CIMAs), certified financial planners (CFPs), certified private wealth advisors (CPWA) and professionals with a certificate in investment performance measurement (CIPM).

CapTrust Financial is a fee-only firm, which means all of its compensation comes from client-paid fees and not third-party sales commissions. You generally don’t need a minimum investment to work with CapTrust Financial. Most clients are non-high-net-worth individuals, with the rest of its client base being high-net-worth individuals, businesses, retirement plans and charitable organizations.

There is no account balance minimum, but there is a $3,500 minimum annual fee.

CapTrust Financial Advisors Background

Also known as Well Done, LLC, CapTrust Financial Advisors was founded in 1997. Bruce Johnson, Brian VandenBrink and Dirk Zwiep run the employee-owned firm. The wider team collectively shares decades of experience in the financial services space.

The firm offers investment management services on a discretionary or non-discretionary basis. Its discretionary services are also available through a wrap fee program, where custodial, brokerage and management fees are bundled into one fee. You can also hire the firm to provide financial planning, either stand-alone or with investment management services. Additionally, the firm may recommend unaffiliated money managers or platforms to manage your assets and it provides advisory services to retirement plan sponsors.

CapTrust Financial Advisors Investing Strategy

When making investment decisions, CapTrust Financial Advisors utilizes fundamental and technical analysis. Fundamental analysis pertains to measuring the intrinsic value of a security by studying economic factors like overall market conditions and the financial quality of the business security is tied to. Technical analysis involves studying past market data to make forecasts which can help guide investment choices. The firm generally uses a long-term strategy, holding positions for at least a year.  


With hundreds of millions in assets under management (AUM), LVZ works with a variety of clients from individuals to institutions. More specifically, its client base includes non-high-net-worth and high-net-worth individuals, trusts, estates, charitable organizations, corporations and government entities.

On its staff, the firm has two certified financial planners (CFPs), one chartered financial consultant (ChFC) and one certified investment management analyst (CIMA). Members of the team may be affiliated with external firms in the financial services industry. In these individual capacities, they may earn commissions for recommending third-party products to clients. However, the firm has a fiduciary duty to act in the best interests of its clients at all times.

To become a client of LVZ, you generally need a minimum of $100,000 in cash or securities. However, the firm may waive this requirement under certain circumstances.

LVZ Background

LVZ first began offering financial services way back in 1960. However, it wasn't until 1960 that it became a registered investment advisor (RIA) with the SEC. Nate Baumann and Ryan Vander Zwart are the firm’s principal owners. They alone share around four decades in the financial services space.

The advisors here specialize in the following: 

  • Money management
  • Business development
  • Marketing solutions and materials for other financial advisors

LVZ Investing Strategy

LVZ generally invests client assets in one of its two management styles: Classic or Specialty. The former has four main iterations, which are Growth, Growth and Income, Balanced and Income and Growth. Portfolios that use these strategies are generally managed actively, with stocks and fixed-income securities making up a large portion of the investments. Classic portfolios can also be altered to be biblically responsible.

There are far more options when it comes to Specialty portfolios as there are 12 different portfolio models. These include Capital Preservation and Income, Dynamic Growth, Elite Growth, Elite Growth and Income, Elite Balanced, Elite Income and Growth, Equity Alpha, Multi-Asset Income, Strategic Income, Tactical Advisor and VA Tactical.

S.A. Mason

S.A. Mason is an independent wealth management firm with millions in assets under management (AUM). The firm’s investment advisory team works with high-net-worth and non-high-net-worth individuals, trusts, estates, charities and businesses. 

To open an account with the fee-only firm, you typically need a minimum investment of $250,000. But the company may waive this requirement under certain circumstances.

S.A. Mason Background

S.A. Mason can trace its roots back to 2009 when it was founded by Samuel Arthur Mason. He has spent more than two decades in the financial services space and previously worked as senior portfolio manager for Fifth Third Bank. Mason is also the firm's principal owner.

The advisory offers ongoing portfolio management programs featuring the following services: 

  • Investment strategy 
  • Personal investment policy 
  • Asset allocation 
  • Regular portfolio monitoring

It also offers financial planning services on topics such as income tax projections, life insurance summary and estate document analysis. 

S.A. Mason Investing Strategy

S.A Mason evaluates the financial situation of each client to determine risk tolerance, investment goals, time horizon and other relevant factors. It uses this information to build diversified portfolios on a discretionary or non-discretionary basis. Generally speaking, it looks to hold positions for at least one year and uses fundamental and technical securities analysis.

DB & C Advisors

DB & C Advisors has a fairly small advisory staff, though the group does hold a few different certifications. These include certified public accountant (CPA), certified financial planner (CFP), certified pension consultant (CPC) and certified wealth strategist (CWS). Some of the firm’s representatives are also broker-dealer representatives or insurance agents, in which capacity, they may earn commissions from third parties. However, DB & C Advisors has a fiduciary duty to offer advice in the best interest of the client at all times.

You don’t need a minimum investment to become a client of this firm. It works with individuals above and below the high-net-worth threshold, retirement plans, trusts, estates and charitable organizations.

There is no set account minimum.

DB & C Advisors Background

DB & C Advisors kicked off operations in 2010. James Michener, Mark Veenstra and George Gardner indirectly own the firm through DB & C Investment Services, LLC. The firm’s team can reflect on decades of experience in the financial services space when working with clients.

In addition to portfolio management services, the firm offers advice on such topics as: 

DB & C Advisors Investing Strategy

When evaluating securities for client portfolios, DB & C Advisors applies fundamental, technical and cyclical methods of analysis. It will generally allocate assets among independent managers, mutual funds, exchange-traded funds, individual debt and equity securities and/or options, depending on the client's profile and goals. When appropriate, it may recommend hedge funds.

West Michigan Advisors

Rounding out our list is West Michigan Advisors. You don’t need a minimum investment to become a client of this firm. Its advisors work with individuals, high-net-worth individuals, trusts, estates, charitable organizations and businesses. 

The firm is fee-based, which means that some of its advisors may receive commissions when its clients invest in recommended products. While this can create a potential conflict of interest, the firm and its advisors are bound by a fiduciary duty to put the clients' needs first. 

West Michigan Advisors Background

West Michigan Advisors was founded in 2021 and has four partners: Kevin Clark (Managing Partner), Shane Ailes, Clint Myers and Aaron Clark. Many of the team members now carry significant certifications and designations, including WMS, RCC, AIF, RICP, CASL and AAMS. With decades of advisory experience on the team, its advisors can help in financial planning, retirement plans consulting, asset allocation, portfolio construction and investment management. 

West Michigan Advisors Investing Strategy

West Michigan Advisors aims to provide services to help improve the financial impact of families, up to and including generational wealth transfer. Its advisors create individual investment strategies that are unique to the long-term goals of each client.  The typical portfolio is constructed utilizing exchange-traded funds (ETFs), mutual funds, individual equities, and individual bonds. 

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research