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Crawford Investment Counsel Review

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Crawford Investment Counsel, Inc.

Crawford Investment Counsel, Inc.

Crawford Investment Counsel is an asset management firm with more than $5.65 billion in assets under management (AUM). The Atlanta-based financial advisory firm generally works with high-net-worth individuals who have at least $2 million in investable assets.  

If $2 million is beyond your asset level, you can use our advisor matching tool. It connects you with up to three suitable advisors in your area. 

Crawford Investment Counsel Background

Crawford Investment Counsel first opened its doors in 1980. It currently is owned by founder John H. Crawford III, John H. Crawford IV, and David B. Crawford. Crawford III serves as chairman and chief investment officer (CIO). His sons, who own the rest of the firm and joined in the 1990s, serve in leadership positions. 

Crawford Investment Counsel Client Types and Minimum Account Sizes

In addition to high-net-worth individuals, Crawford Investment Counsel works with investment companies, pension and profit-sharing plans, trusts, estates, charitable organizations, municipalities, Taft-Hartley plans, corporations and other business entities. 

Crawford imposes different account minimums based on the asset class. They are listed in the chart below: 

Investment Strategy Account Minimum
Equity only and balanced $2 million
Small cap equity $5 million
Fixed income $3 million

Services Offered by Crawford Investment Counsel

Crawford provides financial planning and portfolio management services. The firm may allow clients to impose light restrictions on certain securities or industry sectors. 

Generally, the firm can advise on the following types of securities: 

  • Exchange-listed securities
  • Securities traded over the counter
  • Foreign issues
  • Corporate debt securities
  • Commercial paper
  • Certificates of deposit
  • Municipal securities
  • Mutual fund shares
  • U.S. government securities

Crawford Investment Counsel Investment Philosophy

Crawford Investment Counsel’s philosophy emphasizes income and growth. They aim to generate both by investing in high-quality stocks with a strong history of consistent increases in dividends

The firm also engages in fixed-income and balanced strategies that invest across the universe of stocks and bonds. Its strategies are driven by in-depth research into the markets. As the firm notes, its equity and fixed income investment teams are made up of 13 investment professionals, many of whom have MBAs and/or the chartered financial analyst (CFA) designation.

Fees Under Crawford Investment Counsel

Crawford Investment Counsel charges fees as a percentage of client assets under management (AUM). The current fee schedules are below: 

Balanced and equity only accounts

Market Value of Portfolio Annual Fee
First $3 million 1.00%
More than $3 million 0.50%

Small Cap Equity

Market Value Portfolio Annual Fee
First $25 million 0.85%
Next $25 million 0.80%
Balance of more than $50 million 0.75%

Fixed Income Only 

Market Value of Portfolio Annual Fee
First $5 million 0.40%
Next $5 million 0.35%
Balance of More than $10 million 0.30%

The firm bills these fees quarterly in advance, based on the market value of your account at the beginning of the quarter. 

However, you should be aware that these advisory fees are separate from external expenses your account may face. These include transaction costs paid to the custodian, brokers and third-party consultants. 

For clients who want just one bundled fee, the firm also offers a wrap-fee program. Generally, clients pay 1.00% to 2.50% of their AUM and that fee covers management fees, custodian fees and transaction costs. 

What to Watch Out For

Crawford Investment Counsel manages pooled funds that it may recommend to clients. This arrangement can pose a conflict of interest for advisors. But as fiduciaries, they must make their recommendations in the best interests of clients. Also, investors in these funds should not be charged the traditional asset management fee, because the firm already receives a management fee from the fund sponsors. 


According to Crawford Investment Counsel’s Form ADV, a regulatory authority has found that an individual advisory affiliate was involved in a violation of investment-related regulations or statutes. A regulator also may have entered an order against the firm or an advisory affiliate in connection with the investment-related activity. 

Tips for Finding the Right Financial Advisor

  • Want to hire an advisor that you know has a clean record? Use our advisor matching tool. It connects you with up to three advisors vetted by us.  
  • Don’t forget to ask a potential advisor questions about certifications, industry credentials and their fiduciary status. Advisors working as fiduciaries are legally obligated to provide advice only in the best interests of their clients. 

All information was accurate as of the writing of this article.


How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology To determine how long a $1 million nest egg would cover retirement costs in cities across America, we analyzed data on average expenditures for seniors, cost of living and investment returns.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. This reflects the typical return on a conservative investment portfolio. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research