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Why Is Gold Valuable?


Recent history, including the pandemic-caused recession, has piqued an interest in gold. That interest has further grown as inflation has soared and the value of the dollar has declined. As a result, many people seek gold as a more reliable store of value than normally stable paper currencies. Here’s what to know about why gold has value.

Work with a financial advisor as you determine if precious metals have a place in your portfolio.

The Current Basis for Gold’s Value

Inflation lies at the heart of many investors’ interest in gold. Think of an online auction. The more bidders for an object (i.e. the more money pursuing an object), the higher the price or value of that object. Remember, money is essentially worth whatever we believe is valuable enough to trade it for.

An aggravating factor: The money printing and availability of cheap money via extremely low interest rates comes during a major recession. When inflation occurs during a recession, you get stagflation. This can lead to hyper unemployment and extremely low purchasing power. So it’s no surprise that inflation is linked to what’s called the Misery Index, an economic bellwether that measures, in part, how the average person is faring against inflation.

Think of inflation as a tax on holding cash. Given the concerns that cash will soon be less valuable because it is being “taxed” by inflation, it’s reasonable to look for alternative ways to “hold” it. One alternative could be investing in securities, like stocks. However in this scenario, stocks would now be priced at historically high levels – a direct result of monetary support – meaning that prospects that allow for a downward adjustment of the inflation rate are more compelling, especially since the economy is in a recession. In the absence of a reasonably priced security, gold emerges as a rational alternative.

The Historical Basis for Gold’s Value

Gold’s value is rooted in its history as currency. For centuries, governments minted coins out of the metal. Until the mid-20th century, even after shifting to paper money, most Western governments still based their currency on it. Several properties of gold have made the metal a solid and reliable currency without compromising its value:

  • Malleability. Gold is a soft metal with a relatively low melting point, which means it can be easily shaped into coins and bars. It is found at depths that were accessible to pre-industrial societies.
  • Portability. Gold is fairly lightweight compared to many other metals, making it easier to carry than, say, a lump of iron.
  • Stability and safety. Gold doesn’t react with most other elements, making it what is known as a “noble metal,” and it isn’t radioactive or otherwise dangerous to hold.
  • Inability to tarnish. Gold doesn’t tarnish with age, meaning that once a coin has been minted, it will remain intact and recognizable indefinitely.
  • Practicality. Finally, gold is rare enough to be valuable but not too rare to be impractical.

Remarkably, virtually no other element on the periodic table actually meets all of these criteria. Even silver, the second-most common metal used for money, corrodes over time.

Gold’s reliability over time wasn’t just about what made it easy to carry and work with, either. A good currency needs to have little, if any, other intrinsic value. A currency with inherent value would distort every price in an economy by the underlying value of the currency itself. For example, if the U.S. based its currency on salt, as the Roman empire did once, prices would constantly fluctuate not just based on economic forces but also based on the market demand for salt. We didn’t necessarily need gold for any other purpose, which made it an ideal currency.

Things began to change in the 19th century, however, with the industrial revolution. That was the first time in history that economies began to experience sustained growth. Miners could no longer pull gold out of the ground fast enough to keep prices stable, leading to a century over which economies gradually disentangled themselves from using gold as the basis for an economy.

Two Problems With Gold As Money

Why Is Gold Valuable?

Today, as in days past, there are two primary problems with using gold as currency.

The first is that gold, as the basis for an economy, gives a government no power to affect a balance between currency supply and economic growth. In the 16th and 17th centuries, Spain colonized much of what we now know as South and Central America. During this period, the empire shipped the gold that explorers found back across the Atlantic. This flooded the markets of Spain, causing spiraling inflation and an economic crisis.

Prices in an economy are set in part by the availability of currency. All things being equal, if access to currency expands faster than the economy can produce new goods and services on which to spend that currency, then inflation will set in. If people have more money but there’s nothing new to spend that money on, they will begin to offer more money for existing products, and in turn push prices up.

A second problem with gold as a currency is that it can be deflationary, meaning that it can cause the price of goods and services to drop. Consider the U.S. gross domestic product (GDP). The U.S. generally targets an annual growth rate of between 2% and 3% for its GDP. This means that the total value of all goods and services produced across the economy should increase by this much over the previous year. If bakers produced 100 loaves of bread in the previous year, this year their target should be to produce 102 loaves. If lawyers produced 100 hours of legal services last year, this year they should aim to produce 103. And so on.

To keep prices stable, the amount of money available to consumers needs to expand at a comparable rate. If bakers produce 100 loaves of bread and consumers have $100 in circulation, bread will most likely stabilize at $1 per loaf. If bakers produce 102 loaves of bread and consumers, overall, still only have access to $100, the price of bread is likely to drop. Bread will now cost around $0.98 per loaf. It will drop again when 2% growth means 104 loaves of bread available to buy, and again during each subsequent year of economic expansion. A rational consumer might slow down the rate at which they purchase bread, waiting for it to get inevitably cheaper as time goes on.

This is relevant to gold because governments lack control over how much gold they can access at any given time. With paper money, when the economy grows the mint can print currency to keep up. With gold, having access to or creating more of it is rarely an option. Deflation encourages rational consumers to hoard their cash because they expect falling prices and, in some cases, because they fear an economic apocalypse. This impetus to hold on instead of spend can cause businesses to lose customers, lay off workers and slow the economy in general.

The Bottom Line

Why Is Gold Valuable?Gold, which can be owned in a mutual fund or IRA, has been the basis of money for thousands of years because its specific chemical properties and level of rarity have deemed it valuable in a practical way. Recent gains in the price of gold stem from people’s use of it as a store of value when the economy looks shaky or vulnerable to disruption, or when people fear that paper currency will lose its value and alternatives are unavailable.

Tips for Investing

  • Gold is one of the most popular investments on the market, both for institutions and individual investors. A financial advisor can help you determine if owning gold would be a good strategy for your portfolio. Finding the right financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • Knowing what it means to have a “strong” currency vs. a “weak” one, and why that matters, can help you improve your personal finances. An easy-to-use currency calculator can tell you how much the dollar is worth, which can also help you know how to handle your money.

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