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Top Financial Advisors in Santa Rosa, CA

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SmartAsset.com maintains strict editorial integrity. This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, in which SmartAsset is compensated for lead referrals, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Santa Rosa, California

Finding the best advisor for your financial situation doesn’t have to be difficult. We’ve compiled a list of the top advisors in Santa Rosa, California to make your search easier. If you’d like additional help with your search, try SmartAsset’s free financial advisor matching service. It will connect you with up to three advisors who serve your area.

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Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 Core Wealth Partners Core Wealth Partners logo Find an Advisor

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$393,227,585 $250,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors (including private fund managers)

Minimum Assets

$250,000

Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors (including private fund managers)
2 Sonoma Allocations Sonoma Allocations logo Find an Advisor

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$350,000,000 $500,000
  • Financial planning
  • Portfolio management
  • Pension consulting

Minimum Assets

$500,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
3 JDH Wealth Management, LLC JDH Wealth Management, LLC logo Find an Advisor

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$494,918,850 $1,000,000
  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors (including private fund managers)

Minimum Assets

$1,000,000

Financial Services

  • Financial planning
  • Portfolio management
  • Pension consulting
  • Selection of other advisors (including private fund managers)

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4 Enspire Wealth Management, LLC Enspire Wealth Management, LLC logo Find an Advisor

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$119,296,012 $1,000,000
  • Financial planning
  • Portfolio management

Minimum Assets

$1,000,000

Financial Services

  • Financial planning
  • Portfolio management

What We Use in Our Methodology

To find the top financial advisors in Santa Rosa, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.

Core Wealth Partners

Core Wealth Partners is the No. 1 firm on our list of the top financial advisors in Santa Rosa. 

This fee-based practice primarily serves individuals and high-net-worth individuals, as well as retirement plans and businesses. The firm typically requires a $250,000 minimum investment.  

Core Wealth Partners has advisors on staff who can receive third-party compensation for selling insurance products, which creates a conflict of interest because they have a financial incentive to recommend clients purchase insurance. However, as a fiduciary firm, Core Wealth Partners and its representatives must always act in your best interests when serving as your advisors.

The team at Core Wealth Partners includes advisors who hold the Certified Financial Planner™ (CFP®), certified public accountant (CPA) and chartered financial consultant (ChFC) designations.

Core Wealth Partners uses a tactical investment approach that adjusts allocations among equities, fixed income and cash in response to changing market conditions, rather than relying exclusively on a traditional buy-and-hold strategy. The firm also may incorporate private investments, including hedge funds and real estate funds, to provide exposure to strategies with returns that are less correlated with public stock and bond markets.

For publicly traded securities, Core Wealth Partners generally uses subadvisors who rely on quantitative models and technical indicators to guide market positioning.

 

Sonoma Allocations

Sonoma Allocations is up next on our Santa Rosa list. Founded in 2021, the firm generally requires a $500,000 account minimum, though this threshold may be waived at the firm's discretion. Sonoma Allocations offers services to individuals, high-net-worth individuals, pension and profit-sharing plans, charitable organizations, corporations and other business entities.

As a fee-based firm, its principals may earn commissions as independent licensed insurance agents, which is a potential conflict of interest. However, as a fiduciary, the firm is legally obligated to act in the best interests of clients.

The firm provides portfolio management, pension consulting and financial planning services. Clients can also benefit from the firm’s income strategies, tax guidance, education planning, legacy planning, risk management, insurance planning, retirement planning and investment management services.

The advisory team includes professionals with the CFP®, accredited investment fiduciary (AIF) and accredited asset management specialist (AAMS) designations.

Sonoma Allocations primarily uses long-term trading strategies designed to capture market rates of return and risk. The firm may use cyclical analysis, fundamental analysis, Modern Portfolio Theory, quantitative analysis and technical analysis to evaluate and select investments. Client portfolios may use mutual funds, fixed income securities, equities, ETFs, annuities, inflation-linked bonds, non-U.S. securities and other investments as appropriate for diversification.

JDH Wealth Management

Founded in 2000, JDH Wealth Management is the oldest practice on this list. The firm has a $1 million account minimum for new investment management accounts, with an annual minimum fee of $12,500. For fixed-income portfolios, the minimum is a lower $400,000, though individual bonds can be bought in smaller increments. Finally, for financial planning services, the firm charges hourly and fixed fees for financial planning services.

JDH offers services to non-high-net-worth and high-net-worth individuals, qualified retirement plans, trusts and small businesses. As a fee-based firm, advisors may earn commissions from financial product sales, which is a potential conflict of interest. However, as a fiduciary, the firm is legally obligated to act in the best interests of clients.

The firm provides financial, investment and retirement plan services. Clients can also access the firm’s insurance, nonprofit, charitable, business, tax and estate planning services.

Committed to long-term investment plans, JDH creates an investment policy for each client to help that client pursue their investment objectives. The firm principally uses asset allocation and portfolio diversification as a means of generating long-term investment returns. The practice generally uses open-end mutual funds, conservative fixed-income securities, and mutual funds and ETFs invested in domestic and international equities.

Enspire Wealth Management

Enspire Wealth Management is a fee-only advisory firm that opened for business in 2023. The firm generally requires a $1 million account minimum, though it may combine extended family accounts to meet this threshold or reduce or waive the requirement at its discretion. Standalone financial planning fees may apply when a client does not meet the minimum.

Enspire offers services to individuals, high-net-worth individuals, trusts, estates, small businesses, pension and profit-sharing plans and participant-directed retirement plans. Unlike fee-based firms, Enspire does not sell investment products or accept commissions of any kind. 

Enspire has a small team of advisors who hold the CPA and CFP® designations. 

The firm provides discretionary investment management, financial planning and non-discretionary advisory services for participant-directed retirement plans, such as 401(k) and 403(b) plans. Its financial planning services may cover retirement, investment strategy, estate planning, tax planning, stock options, insurance, cash flow, education funding, charitable giving, debt management and employee benefits. 

Enspire generally builds diversified portfolios using mutual funds and ETFs. Its approach may include long-term holding strategies, passive and active management, defensive cash allocations, quarterly rebalancing and fundamental analysis for mutual fund selection. The firm may also recommend flexible or multi-strategy funds where appropriate.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research