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Top Financial Advisors in San Diego, CA

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Finding a Top Financial Advisor Firm in San Diego, California

SmartAsset knows that choosing a financial advisor isn’t easy, so we compiled this list of the top San Diego financial advisor firms to make the search process a little easier. Through extensive research, we ranked the top 10 firms according to assets under management and then laid out the firms’ fees, investment strategies and more in tables and in reviews. If you’re still struggling to make a choice, SmartAsset’s financial advisor pairing tool can match you up with advisors near you.

Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 GuidedChoice Asset Management, Inc. GuidedChoice Asset Management, Inc. logo Find an Advisor

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$14,246,708,195 No set account minimum
  • Financial planning services
  • Portfolio management
  • Pension consulting services

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management
  • Pension consulting services
2 Dowling & Yahnke, LLC Dowling & Yahnke, LLC logo Find an Advisor

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$4,235,179,267 $1,000,000
  • Financial planning services
  • Portfolio management 
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters 
  • Educational seminars/workshops

Minimum Assets

$1,000,000

Financial Services

  • Financial planning services
  • Portfolio management 
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters 
  • Educational seminars/workshops
3 Pure Financial Advisors, Inc. Pure Financial Advisors, Inc. logo Find an Advisor

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$2,278,679,492 No set account minimum
  • Financial planning services
  • Portfolio management 
  • Pension consulting services
  • Educational seminars/workshops

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management 
  • Pension consulting services
  • Educational seminars/workshops
4 HoyleCohen, LLC HoyleCohen, LLC logo Find an Advisor

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$1,713,173,214 $500,000
  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops

Minimum Assets

$500,000

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Educational seminars/workshops
5 Delphi Private Advisors Delphi Private Advisors logo Find an Advisor

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$860,243,058 No set account minimum
  • Financial planning services
  • Portfolio management 
  • Pension consulting services
  • Selection of other advisors (including private fund managers)

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management 
  • Pension consulting services
  • Selection of other advisors (including private fund managers)
6 Private Asset Management, Inc. Private Asset Management, Inc. logo Find an Advisor

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$696,873,252 $100,000
  • Financial planning services
  • Portfolio management

Minimum Assets

$100,000

Financial Services

  • Financial planning services
  • Portfolio management
7 Telos Capital Management, Inc. Telos Capital Management, Inc. logo Find an Advisor

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$561,442,974 $250,000
  • Financial planning services
  • Portfolio management

Minimum Assets

$250,000

Financial Services

  • Financial planning services
  • Portfolio management
8 Ariston Services Group, LLC Ariston Services Group, LLC logo Find an Advisor

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$437,092,000 No set account minimum
  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management
  • Selection of other advisors (including private fund managers)
9 Rowling & Associates Rowling & Associates logo Find an Advisor

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$354,002,478 No set account minimum
  • Financial planning services
  • Portfolio management 
  • Pension consulting services

Minimum Assets

No set account minimum

Financial Services

  • Financial planning services
  • Portfolio management 
  • Pension consulting services
10 Creative Capital Management Investments LLC Creative Capital Management Investments LLC logo Find an Advisor

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$329,701,448 $500,000
  • Financial planning services
  • Portfolio management 
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters

Minimum Assets

$500,000

Financial Services

  • Financial planning services
  • Portfolio management 
  • Selection of other advisors (including private fund managers)
  • Publication of periodicals or newsletters

How We Found the Top Financial Advisor Firms in San Diego, California

We only considered San Diego firms that are registered with the U.S. Securities and Exchange Commission for this list, as these firms have a fiduciary duty to act in their clients' best interests. To further narrow our list, we eliminated any firms that did not have clean records, did not manage individual accounts or did not have financial planners on staff. We then ranked the remaining firms according to assets under management (AUM), from highest AUM to lowest.

GuidedChoice Asset Management, Inc.

GuidedChoice Asset Management, Inc.

Coming in at the top of our list is GuidedChoice Asset Management, Inc. The firm also claims the third spot on our rundown of the top financial advisors in the state of California. In total, the firm's five-advisor team manages $14 billion in client assets, with most of that sum belonging to individuals. The firm is also known to work with pension plans, profit-sharing plans and retirement plans.

There's one chartered financial analyst (CFA) employed at this fee-only firm.

GuidedChoice Asset Management, Inc. Background

GuidedChoice Asset Management was established in 1999 by founder Sherrie E. Grabot. Grabot currently serves as the firm's CEO. In terms of ownership, the firm is a wholly owned subsidiary of GuidedChoice.com, Inc., a financial services company that develops various software programs to help with retirement plan management and retirement income planning.

GuidedChoice is an investment-centric firm, and its services reflect that. In fact, the services it offers are especially beneficial for 401(k) account holders. To help you manage your investment portfolio, the firm will put together an asset allocation that's tuned for your goals, while also monitoring your assets on a regular basis.

GuidedChoice Asset Management, Inc. Investing Strategy

Before making an investment decisions on your behalf, GuidedChoice Asset Management will do a deep dive into your personal risk tolerance, liquidity needs, time horizon and eventual retirement goals. Only then will its advisors feel comfortable giving investments recommendations that can help you reach your objectives.

Dowling & Yahnke, LLC

Dowling & Yahnke, LLC

Dowling & Yahnke, LLC ranks first on the list because it has by far the most assets under management (AUM). The fee-only firm manages nearly $4.12 billion, which is more than twice the AUM of the second-ranking firm on this list, Pure Financial Advisors Inc.

The firm’s staff boasts an impressive array of certifications. There are 17 certified financial planners (CFPs), 12 chartered financial analysts (CFAs), two certified public accountants (CPAs), two certified divorce financial analysts (CDFAs), one chartered financial consultant (ChFC) and one chartered life underwriter (CLU). 

To be a client, you'll need at least $1 million. Only one other firm on this list, Clelland & Company Inc., has an account minimum this high. As such, it’s unsurprising that the firm primarily serves high-net-worth individuals. It also provides advisory services to trusts, estates, corporate pension and profit?sharing plans, individual retirement plans, charitable organizations, foundations, endowments and other entities

In 2017, Dowling & Yahnke was ranked No. 25 on Barron's list of the year's top 100 independent financial advisors. That was the 11th consecutive year that the firm made Barron's list.

Dowling & Yahnke, LLC Background

Dowling & Yahnke, LLC was founded in 1991, just two years after the oldest firm on this list, Clelland & Company Inc. The independent firm is completely owned by Dowling and Yahnke, Inc., whose shareholders include the firm's founding partner and CEO Dale Yahnke; partner, CIO and President William Beamer; COO and partner Mark Muñoz; portfolio manager and partner Alana Asmussen; portfolio manager and partner Michael Brown; and portfolio manager and partner Paul Temby.

The firm provides comprehensive portfolio management, financial planning, executive equity and compensation planning, Social Security and Medicare planning, education planning, retirement planning and charitable giving.

Dowling & Yahnke, LLC Investment Philosophy

Dowling & Yahnke's investment philosophy is largely based on modern portfolio theory. This theory, centered on the belief that the markets are efficient though not always rational, emphasizes the importance of long-term investing, diversification, asset allocation and cost minimization.

The firm's investment process begins with an initial discovery phase, which leads to the formulation of a customized investment policy. This policy, which specifies clients' asset allocation targets, risk and return profile, income requirements, tax considerations and any constraints, serves as the roadmap for reaching clients' goals. Only once the firm and the client mutually agree on the plan is it implemented. Dowling & Yahnke focuses on determining the proper mix of taxable and tax-deferred accounts to optimize after-tax return rates. This ensures that hefty taxes don't cut into your investment growth over time

Pure Financial Advisors, Inc.

Pure Financial Advisors, Inc.

Pure Financial Advisors, Inc. ranks second in terms of assets under management, but it has the most advisors of any firm on this list, with 23 advisors on staff. The fee-only firm’s team isn’t just the biggest - it’s also highly certified. Pure Financial Advisors requires all of its financial planners to either be a certified financial planner (CFP), certified public accountant (CPA) or chartered financial analyst (CFA) with at least five years of financial planning experience. Within their first year of joining the firm, financial planners must also become accredited investment fiduciaries (AIFs).

Pure Financial Advisors does not require a set account minimum. The firm says that it serves mid- to high-net-worth individuals as well as pension and profit-sharing plans. 

Pure Financial Advisors, Inc. Background

Pure Financial Advisors, Inc. was formed in 2007. The firm's principal shareholder is its founder and CEO, Michael Fenison. In addition to its main office in San Diego, the firm has offices in the Golden State in Irvine, Sherman Oaks and Brea.

The firm's services include both model and individual portfolio management, pension consulting and financial planning. Its financial planning services encompass tax planning, cash flow, investments, risk management and estate planning.

Pure Financial Advisors, Inc. Portfolios

As mentioned above, Pure Financial Advisors, Inc. offers two types of portfolio management: individual and model portfolio management.

As its name suggests, individual portfolio management is centered on a client's individual needs, time horizon, liquidity needs and risk tolerance, determined through the financial planning process. Pure says that this service is typically only provided for fixed income portfolios or to accommodate existing clients.

Most of Pure's clients instead use the firm's model portfolio management services. Unlike individual portfolios, these portfolios are managed based on the portfolio's goals rather than on clients' individual goals, though the firm does consider clients' unique circumstances when selecting a model portfolio. The firm has several model portfolios, which are designed to meet different risk and return profiles and which have equity exposure ranging from 0% to 100%. Typically, these portfolios are globally diversified and contain a combination of ETFs, no-load index funds and/or institutional class mutual fund shares.

HoyleCohen, LLC

HoyleCohen, LLC

HoyleCohen, LLC is a part of Focus Financial Partners, a partnership that offers support and resources to independent wealth management firms. The firm, which requires a minimum of $500,000 in aggregate investments, says that it caters to high-net-worth individuals and families "in all stages of life and with varying financial concerns, challenges and complexities." Uniquely, HoyleCohen also has a women's practice, designed to serve the unique needs of financially independent women. 

This San Diego firm boasts an impressive 15 certified financial planners (CFPs). In addition. HoyleCohen has two chartered financial analysts (CFAs), one chartered alternative investment analyst (CAIA) and one certified investment management analyst (CIMA). 

HoyleCohen is a fee-based firm, as it may offer insurance services to its clients through HC Insurance Services, LLC. The firm may receive compensation for these sales, but that compensation is separate from firm's compensation for its advisory services. Moreover, because HoyleCohen is a fiduciary, it's bound to act in its clients' best interests.

The firm was ranked among 2017's top 300 registered investment advisors by Financial Times.

HoyleCohen, LLC Background

HoyleCohen, LLC was founded in 2001. In 2006, HoyleCohen became part of the Focus Financial Partners network of independent firms. It's now a wholly owned subsidiary of Focus Operating, LLC, which also owns other registered investment advisors, broker-dealers, pension consultants and insurance firms.

The firm offers financial planning, investment management, risk management and wealth simplification. While financial planning may be a lesser focus for some investment management firms, HoyleCohen considers financial planning a "core capability."

The firm insists on crafting a clear plan of action for each of its clients and strongly believes that "one size doesn't fit all." HoyleCohen calls its financial planning method "wealth by design," which focuses on digging into what you ultimately want to accomplish by growing your wealth. The firm uses what it calls "intelligent planning" to create a specific analysis for each client.

HoyleCohen, LLC CorePlus Investing

HoyleCohen, LLC says it developed its CorePlus investing system "to deliver our clients a more stable, inflation-beating return with lower downside risk than a comparable stock/bond portfolio." The firm supplements the traditional core stock and bond portfolio, which it believes lacks "key ingredients to successful investing," with specific strategies.

These strategies include taking advantage of opportunities outside of traditional stock and bond classes, including investments in direct real estate, distressed credit and mortgage-backed securities. HoyleCohen says that it also includes built-in “cushions” that can offer even greater downside protection than traditional diversification alone would.

The firm's CorePlus program offers numerous special programs, which are designed to address at least one of three concerns: stability, protection or opportunistic growth. 

Delphi Private Advisors, LLC

Delphi Private Advisors

Delphi Private Advisors, LLC requires a minimum annual fee of $10,000. However, Delphi does not state a set account minimum. This fee-only firm serves a mix of high-net-worth and non-high-net-worth clients, with a focus on families.

In comparison to many of the other firms on this list, Delphi’s staff does not have a wide range of certifications. Its team, which includes nine advisors, includes three certified financial planners (CFPs).

Delphi Private Advisors, LLC Background

Delphi Private Advisors, LLC was founded in 2009. The firm's founders, Keith McKenzie and Darren Reinig, who previously worked at a large New York-based money manager, envisioned creating a firm that made institutional wealth management accessible to families and individuals, without sacrificing personalized service. McKenzie and Reinig, Delphi’s founding partners, are equal owners of the firm.

Delphi offers investment advisory, financial planning and consulting services. Clients may purchase these services separately or through a wrap fee program. In addition, Delphi provides 401(k) advisory planning services to 401(k) plan sponsors.

Delphi Private Advisors, LLC Investing Process

Delphi Private Advisors, LLC says that it emphasizes tax efficiency and risk-adjusted returns in its portfolios. The first step in creating these portfolios is an assessment, in which the firm will learn about a client's financial situation. After that is the planning phase, during which the client and the firm work together to determine the client's goals, which will in turn inform his or her customized investment strategy. After that comes portfolio construction.

The firm's primary focus when building portfolios is on asset allocation. Delphi believes that long-term returns are much more influenced by the combination of asset classes than by specific securities. The firm says that it mixes asset classes that "do not move in the same direction at the same time."

Once the portfolio is built, Delphi systematically rebalances it. The firm will also collaborate with its clients' other advisors to ensure their banking, legal, insurance and tax advisors are on the same page.

Private Asset Management, Inc.

Private Asset Management, Inc.

Of all the firms on this list that have set account minimums, Private Asset Management, Inc.'s is the lowest: To be a client of the firm, you'll need just $100,000.

Though the staff at Private Asset Management does have a decent number of certifications, it does not have as many as other firms on this list that are comparable in size. Private Asset Management has two certified financial planners (CFPs) on staff, in addition to two chartered financial analysts (CFAs), two certified public accountants (CPAs) and one certificate in investment performance measurement (CIPM) holder.

Notably, the firm only provides financial planning through one of its employees. This is a fee-based firm. One of the firm's employees earns compesation for preparing tax returns for clients, and another employee earns a separate fee from providing fiduciary services through acting as a trustee or paying bills for clients. The firm is a fiduciary, requiring it to always act in clients' best interests.

Private Asset Management, Inc. Background

Private Asset Management, Inc. was founded in 1993 by Stephen Cohen. After Cohen's death in 2016, ownership of the firm was transferred to The Stephen J. Cohen Trust, which also serves as the management committee for the firm's day-to-day operations. Several of the firm's employees, including its current president and CEO, Jonathan Elsberry, are the co-trustees and members of the management committee.

The firm offers four main categories of services: asset management, fiduciary trustee services, bill pay services and tax services.

Private Asset Management, Inc. Investment Style

Private Asset Management, Inc. creates customized portfolios for its clients based on their financial needs. Its portfolio options include equity/growth, either taxable or tax-free income or balanced with a blend of equity and income. The firm takes a long-term approach to growth and aims to minimize volatility and trading.

Though each account is individually managed, Private Asset Management said that most of its accounts contain similar securities. The firm primarily invests its clients' assets in stocks, bonds, mutual funds, federal and state government obligations, exchange-traded funds, options and ADRs. The firm has a team of in-house research analysts and portfolio managers who are responsible for making investment decisions.

Telos Capital Management, Inc.

Telos Capital Management, Inc.

Telos Capital Management, Inc. primarily provides advisory services to individuals, though it also serves a number of high-net-worth investors. This fee-only firm has the lowest set account minimum on this list. To be a client, you’ll need just $250,000. 

For a firm with just five advisors, Telos Capital Management’s team has a decent spread of certifications. There are four certified financial planners (CFPs), four chartered financial analysts (CFAs), one accredited investment fiduciary (AIF) and one investment advisor certified compliance professional (IACCP). 

Telos Capital Management, Inc. Background

Telos Capital Management, Inc. was originally founded back in 2003 as A&M Investment Management. The firm changed its name to its current name in 2009. Telos Capital Management is primarily owned by Stefan Meierhofer, the firm's founder, president, CEO and chief investment officer. Jonathan Fairchild, Telos' executive vice president, director of financial consulting and business development principal, holds a minority interest in the firm. 

The firm's name, Telos, is derived from the Greek word meaning "ultimate purpose" or "goal." The firm says that its name reflects its belief that investment success can only be achieved if investors lay out clear goals and purposes. Telos subsequently invests its clients' assets with the objective of helping them to achieve their unique goals. 

Telos' services include investment management and financial planning.

Telos Capital Management, Inc. Investing

Telos Capital Management, Inc. says that it specializes in separately managed portfolios, which it describes as highly customized and tax efficient. The firm focuses more so on achieving long-term results, rather than on quarterly performance. Its investment philosophy is grounded in careful stock selection, diversification and proper asset allocation.

The firm offers two main investment management programs:

  • TCM Legacy Portfolios: These portfolios strive to achieve long-term capital appreciation and preservation. The methodology for these portfolios, which invest in companies with long-term, fundamental investment value, is based on value and growth investing. 
  • Sherman Core Portfolios: Telos' Sherman Core Portfolios uses three different types of investments, which are combined according to a client's investment objectives. The firm's individual equities portfolio, for instance, uses individual stocks, closed-end mutual funds and ETFs.

Within each of those portfolio types, there are numerous different portfolio styles to choose from.

Ariston Services Group, LLC

Ariston Services Group, LLC

Ariston Services Group, LLC is a relatively exclusive investment management firm with just over 60 current clients. The firm's client base includes a roughly even split between individuals with and without a high net worth. Ariston can also provide advisory services to pension and profit-sharing plans, trusts, estates, charitable organizations and corporations or business entities. It does not impose an account minimum requirement.

The fee-only firm has just one financial advisor overseeing its more than $430.45 million in assets under management (AUM). The advisor, Peter E. Shenas, is also the firm's president and chief investment officer. He holds certified financial planner (CFP) and certified investment management analyst (CIMA) designations, and has more than 30 years of experience, including as a senior investment management consultant and financial planning specialist at Smith Barney.

Ariston Services Group, LLC Background

Ariston Services Group was founded in 2008. The firm is completely owned by president, chief investment officer and financial advisor Peter Shenas.

The firm provides investment management, financial planning and consulting services to its clients. It particularly specializes in addressing retirement planning issues, and it can also help its clients address estate, tax and trust management issues.

Ariston Services Group, LLC Investing Strategy

Ariston Services Group invest clients' assets in both active  and passive investment strategies. Active investments include more concentrated stock and bond portfolios managed by third parties, while passive investments include exchange-traded funds (ETFs) and mutual funds. Ariston uses both strategies in an effort to produce positive portfolio returns regardless of market conditions.

In addition to this blend of active and passive strategies, Ariston also emphasizes diversification across asset classes, investment style and capitalization size to minimize volatility. It will further balance these  investments with investments international equities, real estate investment trusts (REITs), commodities, private equity and hedge funds.

Rowling & Associates

Rowling & Associates

Rowling & Associates, the smallest firm on our list in terms of assets under management (AUM), manages nearly $340.89 million in assets. The fee-only firm specializes in tax planning services, and its financial planning services are focused on getting retirement ready. The firm is also registered as a professional accounting firm, and it may recommending its accounting services to clients. This is a potential conflict of interest because clients pay a separate fee for each service. However, the firm is bound by fiduciary duty.

Rowling & Associates primarily serves individuals and high-net-worth individuals. It does not have a set account minimum. The firm’s staff includes two certified financial planners (CFPs). As a testament to its tax expertise, it also has two certified public accountants (CPAs) on staff, one of whom is also a personal financial specialist (PFS).

Rowling & Associates Background

Founded in 2012, Rowling & Associates is one of the younger firms on this list. The firm is owned and managed by Sheryl Rowling, a principal at the firm who is a CFP/PFS. 

The firm offers an array of services. Its investment management services, which are tailored to clients' unique goals, include sustainable investing. The firm's financial planning services encompass retirement planning, college funding, estate planning, life insurance needs and free financial workshops. Meanwhile, its tax planning services include income tax planning, charitable planning, tax preparation services and tax strategies for stock options.

Rowling & Associates Investment Philosophy

As one might expect from a firm that specializes in tax planning, Rowling & Associates prioritizes tax efficiency when investing its clients' assets. The firm offers two levels of investment management services. With Intricity, which is recommended for young professionals, you manage your portfolio with Rowling's guidance. With Rowling's wealth management, the firm does it all for you, including advanced year-end tax planning. Rowling recommends this option for retirees and executives.

Rowling considers a client's age, risk tolerance, income tax bracket and required rate of return when crafting an investment strategy. The firm determines your portfolios performance in three ways: asset allocation, investor behavior and location optimization, which describes the firm's positioning of assets in taxable, tax-deferred and tax-free accounts.

Creative Capital Management Investments, LLC

Creative Capital Management Investments LLC

Creative Capital Management Investments LLC (CCMI) ranks last on our list of the top San Diego financial advisor firms with nearly $330 million in assets under management (AUM). The firm has four advisors on staff, and each one is a certified financial planner (CFP).

To be a client, you’ll need at least $500,000. The fee-only firm serves business owners, professionals, individuals and families. 

Creative Capital Management Investments LLC Background

Creative Capital Management Investments, LLC was established in 2016, but many of its client relationships are carried over from its predecessor firm, Creative Capital Management, Inc., which was founded 1980. The firm is owned in equal parts by JAMES Family Holdings and M. Ohana Holdings, which are owned by Matt Showley and Brian Matter, respectively. Both Showley and Matter are principals at CCMI.

CCMI says that it specializes in "highly personalized and proactive" financial planning and investment management services. More specifically, the firm's financial planning services include cash flow planning, estate planning, retirement planning, income tax planning, educational funding, debt management, household budgeting, home affordability and more. For business owners, CCMI offers advice on liquidity events, succession planning, family meeting facilitation and business consulting. 

Creative Capital Management Investments LLC Investing Process

CCMI's investment management process is a comprehensive nine steps long. The first steps are to identify investment goals and to determine risk tolerance and time horizon. Based off of that information, the firm drafts a written investment policy statement, which guides portfolio creation.

After the investment policy statement is written up, CCMI establishes a client's accounts and allocates his or her investments. From there, CCMI provides quarterly investment reports and an annual portfolio review and reoptimization. The firm also continues to monitor the portfolio and provide tax planning data.

The firm operates under the beliefs that the markets are efficient, structure determines performance and risk and return are related. CCMI emphasizes diversification and it strives to minimize costs and taxes. Though Creative Capital tailors its strategies according to clients' individual objectives, its primary investment strategies are long-term purchases with a buy and hold philosophy and period rebalancing, as well as short-term purchases.

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about cost of living in retirement there.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology SmartAsset calculated the average cost of living for retirees in the largest U.S. cities. Using that calculation, we determined how many years $1 million would last in retirement in each major city.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors throughout the country. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%, reflecting the typical return on a conservative investment portfolio. Finally, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would last in each of the cities in our study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research