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RiverFront Investment Group Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

RiverFront Investment Group, LLC is a financial advisor firm located in Richmond, Virginia. The firm works with a wide range of clients, including individuals, investment companies, charities, corporations and retirement plans. RiverFront provides two main services: asset allocation model portfolios for sponsor firms, and sub-advisory services for exchange-traded funds (ETFs) and mutual funds.

This is a fee-based firm, because it can earn management fees from the ETFs and mutual funds it sub-advises, which can incentivize advisors to allocate the assets of advisory clients to those funds.   

RiverFront Investment Group Background

RiverFront Investment Group was founded in 2007, though it became registered with the U.S. Securities and Exchange Commissions (SEC) in 2008. The firm is owned by a holding company, RiverFront Investment Holding Group, LLC. That company, in turn, is principally owned by various employees of the firm, and indirectly owned by Robert W. Baird & Co. Incorporated, an investment advisory firm.

The firm's advisory staff holds multiple certifications, including the chartered financial analyst (CFA), certificate in investment performance measurement (CIPM), certified financial planner (CFP) designations.

RiverFront Investment Group Client Types and Minimum Account Sizes

RiverFront Investment Group has a client base of non-high-net-worth individuals, corporations, pensions and other retirement plans, investment companies, charitable organizations, trusts and foundations. RiverFront currently doesn’t manage assets for any high-net-worth individuals.

RiverFront Investment Group requires either a $100,000 or $200,000 investment minimum, depending upon the type of account you open. The lower minimum listed above typically applies to the firm’s ETF programs.

Services Offered by RiverFront Investment Group

RiverFront Investment Group’s offerings can be split into two main areas. First, the firm provides a host of different asset allocation model portfolios that investors can access through wrap fee programs sponsored by third-party firms. These model portfolios mostly focus on one specific asset class, like equities or fixed-income securities. In some cases, there will be a balance of multiple classes within a portfolio.

Wrap fee programs here have three main categories: “Advantage,” “ETF Advantage” and “RiverShares.” The main difference between Advantage and Advantage ETF is that the former’s portfolios invest in individual stocks and bonds while the latter invests exclusively in ETFs. RiverShares portfolios only invest in actively-managed ETFs that the firm provides sub-advisory services.

RiverFront Investment Group Investment Philosophy

RiverFront Investment Group maintains seven different investment strategies that it makes available via its three wrap fee programs. Here’s a quick breakdown of them:

  • Fixed-Income Strategies
    • Dynamic Fixed-Income: Invests in fixed-income securities for the purpose of generating regular income.
  • Equity Strategies
    • Global Growth: Invests in equity securities around the globe, seeking long-term growth potential.
    • International Opportunities: Similar to “Global Growth,” but focuses solely on equities outside the U.S. market.
  • Conservative Income Builder: Invests in a combination of equity and fixed-income securities with a low risk tolerance.
  • Moderate Growth & Income: Invests in multiple securities with an equal emphasis on growing both capital and income.
  • Dynamic Equity Income: Invests with an eye toward growth and income, with an especially deep focus on dividend-paying stocks.
  • Global Allocation: Investing with a long-term view, seeking to maximize total return.

Fees Under RiverFront Investment Group

As most of RiverFront’s investment management offerings come in the form of externally sponsored wrap fee programs, there’s no single schedule for the advisory fees you can expect to pay. This is because different sponsor firms may decide to charge different fees. For these programs, RiverFront generally charges the sponsor firm a negotiable fee that won’t exceed 0.5%.

What to Watch Out For

RiverFront Investment Group has one disclosure listed on its Form ADV. According to this paperwork, the SEC found that the RiverFront, “did not promptly update its Form ADVs when it began to significantly increase its trading away activity during the 2009 to 2011 timeframe, causing certain information in the March 31, 2010, August 31, 2010, and March 31, 2011 Form ADVs to become materially inaccurate and misleading.” The firm paid a $300,000 fine without admitting or denying the allegations. 

Also, keep in mind that Riverfront doesn't offer financial planning services. If you're looking for more holistic planning, you may want to look elsewhere. 

Opening an Account With RiverFront Investment Group

Interested in working with RiverFront Investment Group? According to the firm's website, you can contact them by sending an email to or calling (804) 549-4800.

All information was accurate as of the writing of this article.

Investing Tips

  • While RiverFront doesn't offer financial planning services, many financial advisors do. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • One downside to seeing big returns in the market? You'll have to pay taxes on your earnings, with your tax hit depending on both how long you hold the investment and whether it's in a tax-advantaged retirement account. To figure out how much you might owe, stop by our capital gains tax calculator.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research