Based in San Diego, GuidedChoice Asset Management, Inc. serves various individual and institutional clients, with more than $14 billion in assets under management (AUM). The fee-only financial advisor's client base totals to more than 195,000.
GuideChoice says on its firm brochure that it provides investment advisory services for institutional clients. If you’re an individual looking for investment guidance and you’re not in a qualified retirement plan, you may want to consider other firms. Our free financial advisor matching service can help.
GuidedChoice Asset Management, Inc. Background
GuidedChoice was founded in 1999 and functions as a subsidiary of GuidedChoice.com, Inc. The financial services provider is an independent firm that specializes in retirement plan advisory service and solutions. Sherrie E. Grabot is the firm’s founder and chief executive officer (CEO), and Louis van Zijl is the firm’s chief operating officer (COO).
GuidedChoice Asset Management, Inc. Client Types and Minimum Account Sizes
The firm primarily offers retirement planning advice for individuals in qualified retirement plans, but it also serves institutional clients. GuidedChoice’s institutional clients include financial institutions, service providers and qualified plans.
The firm doesn’t impose a minimum account balance for its advisory services.
Services Offered by GuidedChoice Asset Management, Inc.
Guided Choice offers the following advisory services:
- Portfolio management
- Financial planning
- Pension consulting
GuidedChoice Asset Management, Inc. Investment Philosophy
GuideChoice says on its website that its mission is to bring financial freedom to everyone. The firm also says it strives to provide investment allocations that allow individuals to reach retirement income goals with appropriate levels of risk. To create personalized plans, the firm uses a software model to combine client needs with actuarial data, probability analysis and mean-variance optimization.
The firm also offers individuals within qualified plans a range of investment options, including open-ended mutual funds, exchange-traded funds (ETFs), money market funds, money market deposit accounts, exchange-listed securities, stable value funds, separate and commingled trusts, real estate investment trusts, guaranteed investment contracts and variable and fixed annuities.
Fees Under GuidedChoice Asset Management, Inc.
The firm primarily charges clients plan level, individual level and sub-advisory fees. GuidedChoice’s plan level fees must be negotiated with plan providers and plan sponsors, and the exact fees are highlighted in the agreement between the client and firm. The firm offers guidance and advice services through GuidedSavings, its digital accumulation service. GuidedChoice doesn’t charge fees for those services.
Clients using the firm’s retirement income planning digital service, GuidedSpending, will pay up to $299 annually. The firm charges individuals up to 0.45% for managed account advisory services. Additionally, GuidedChoice may also impose other charges, such as licensing or platform fees, implementation fees and development fees.
What to Watch Out For
There isn’t much to be wary of when it comes to GuidedChoice. The firm is compensated through a fee-only fee structure, meaning you won’t encounter any conflicts of interest since advisors can’t earn commission-based compensation.
This firm doesn’t have any disclosures.
Opening an Account With GuidedChoice Asset Management,Inc.
GuidedChoice offers several options for prospective clients interested in opening an account. You can either fill out the firm’s contact form, contact its inquiry email, or reach out through its customer support line. You can also visit the firm’s office to speak with an advisor, or you can call its main office at 1-888-675-4532.
Tips for Finding a Financial Advisor
- Investing can be one of the best ways to save, but you’ll want to have a strategy before you make your investments. Whether you’re an active or passive investor, portfolio diversification and asset allocation can be instrumental in determining how much you earn compared to how much you spend. Our asset allocation calculator can help you.
- If you’d like help narrowing down your financial advisor search, SmartAsset’s free financial advisor matching tool will pair you with up to three local financial advisors within minutes.
All information was accurate as of the writing of this article.