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Barber Financial Group Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Barber Financial Group

Barber Financial Group is a Lenexa, Kansas-based financial advisor firm that has over $1.8 billion in client assets under management (AUM). The firm’s client base almost entirely comprises individuals, but Barber Financial also works with some retirement plans. The firm specializes in investment management and financial planning services.

As a fee-based firm, some of its advisors can earn income from sources other than the advisory fees that clients pay. In the case of Barber Financial, these advisors can earn insurance sales commissions, which may incentivize them to recommend such products. This differentiates it from a fee-only firm, which is compensated exclusively by client-paid fees.

Barber Financial Group Background

Barber Financial Group was founded in 1998, though it has only been a registered investment advisor (RIA) since 2010. Chief executive officer Dean Barber founded the firm and remains its principal owner to this day. Barber has over 30 years of experience in the financial services industry.

This firm's staff of financial advisors is equipped with a variety of professional certifications. Eight advisors are certified financial planners (CFPs), 11 are accredited investment fiduciaries (AIFs), one is a chartered retirement planning counselor (CRPC), one is a chartered life underwriter (CLU) and four are certified public accountants (CPAs).

Barber Financial Group Client Types and Minimum Account Sizes

Barber Financial Group works with more than 2,500 clients. The vast majority of these clients are individuals who don't have a high net worth. The firm also works with some high-net-worth individuals and retirement plans.

Barber requires new clients to have at least $500,000 in investable assets. However, it may decide to waive or lower this minimum under certain circumstances.

Services Offered by Barber Financial Group

Barber Financial Group's main offering is what it calls the Guided Retirement System™ (GRS). This service is a combination of the firm's investment management and financial planning services; the latter includes tax planningestate planning, insurance analysis and annuity analysis. If the client wishes, the firm can also provide either stand-alone investment management or stand-alone financial planning.

Barber Financial Group Investment Philosophy

The investment ideology at Barber Financial Group generally centers around long-term investing. However, advisors may recommend short-term strategies if a client requests it or if the advisor determines such a strategy to be the most appropriate for the client's situation.

Barber Financial Group will meet with each client at the start of every advisory relationship to establish their ultimate investment goals, tolerance for risk, cash flow needs and more. Once these factors have been clearly established, the firm's advisors will then create an asset allocation that best aligns with the client's needs.

The firm may also rely on model asset allocation programs that are researched and provided by a third-party firm.

Fees Under Barber Financial Group

Barber Financial Group typically charges its clients a percentage-based fee for its investment management services. The exact fee percentage you'll pay generally adheres to the following schedule:

Barber Financial Group Investment Management Fee Schedule
Assets Under Management Guided Retirement System (GRS) Stand-Alone Investment Management
Up to $499,999 Negotiable 1.50%
$500,000 - $749,999 1.60% 1.35%
$750,000 - $999,999 1.50% 1.25%
$1,000,000 - $1,999,999 1.25% 1.00%
$2,000,000 - $2,999,999 1.15% 0.90%
$3,000,000 - $3,999,999 1.05% 0.80%
$4,000,000 - $4,999,999 0.95% 0.70%
$5,000,000 - $9,999,999 0.85% 0.60%
$10,000,000 and above 0.75% 0.50%

Clients who engage the firm for stand-alone financial planning services will typically pay a flat fee between $500 and $5,000. If the client receives tax planning and estate planning services as part of this plan, they can expect to pay a fee toward the higher end of this range.

What to Watch Out For

Barber Financial Group has two disclosures listed on its Form ADV. The Kansas Board of Insurance took action against the firm in 2011 for allegedly failing to report FINRA actions subsequent to its application for an insurance license. The firm resolved the issue by paying a $1,000 civil penalty.

The other regulatory action involved an advisory affiliate, not the firm directly. Details surrounding this disclosure were not included in the Barber Financial Group's most recent Form ADV. 

Remember, Barber Financial Group is a fee-based firm, as certain advisors may earn commissions from selling insurance products. While this creates the potential for a conflict of interest, the firm and its advisors are still bound by fiduciary duty to act in their clients’ best interests at all times.

Opening an Account With Barber Financial Group

There are a few different ways you can get in touch with Barber Financial Group. You can call the firm at (913) 393-1000 or you can visit the firm’s website and fill out its contact form with your name, email address and a description of the services you're looking for.

Investing Tips

  • SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • There are a number of tax rules that investors need to pay attention to. The most important among these is the capital gains tax. If you're unsure of how this tax works, stop by SmartAsset's capital gains tax calculator.

How Long $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Least
Most
Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We weighed potential expenditures for a prospective retiree with a  $1 million nest egg to assess how many years that fund would cover in retirement in America’s largest cities.

We applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in metro areas across the U.S.

We assumed the $1 million would grow at a net annual return of 2% after inflation. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.