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Primerica Advisors Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Primerica Advisors

It's not uncommon for financial advisor firms to have a number of specialties, but Primerica Advisors really stands out. In fact, beyond the standard portfolio management services, the firm's parent company provides clients with services like term life insurance, identity theft protection, auto and home insurance shopping and legal protection.

Primerica is a fee-based financial advisor firm that primarily operates out of Duluth, Georgia. However, the firm has advisors across all 50 states, as well as Canada and Puerto Rico. 

Primerica Advisors Background

Founded in 1977, Primerica Advisors is an independent financial services firm serving clients in the United States, Canada and Puerto Rico. The firm’s legal name is PFS Investments, Inc., and Primerica is a subsidiary of Primerica, Inc., a financial services company that trades on the New York Stock Exchange (NYSE). 

Primerica Advisors Client Types and Minimum Account Sizes

Primerica Advisors offers investment services to high-net-worth individuals, non-high-net-worth individuals, corporations and charitable organizations.

Although the firm generally requires $25,000 as an initial investment, certain program models require other minimum investment amounts. In other words, Primerica doesn’t utilize a standard, firm-wide minimum account size.

Services Offered by Primerica Advisors

Primerica Advisors offers the following services:

  • Portfolio management
    • Mutual funds
    • Managed investments
    • Annuities
    • Business retirement plans
    • Wrap fee programs
  • Financial planning 
    • Financial needs analysis
    • Education funding
    • Income protection
    • Retirement planning
    • Debt solutions
    • Estate planning
    • Insurance planning
  • Auto & home insurance referral program
  • Identity theft protection

Primerica Advisors Investment Philosophy

Primerica Advisors says on its website that it strives to help middle-income families learn personal finance, reduce consumer debt and prepare for the unexpected. The firm’s advisors offer a range of investment solutions, and Primerica often uses third parties to distribute investment and financial products.

Advisors provide clients with investment models through a wrap fee investment program called the "Lifetime Investment Platform." Through this program, the firm selects an appropriate model portfolio for each client based on their risk tolerance, time horizon, investing preferences, tax situation and personal objectives. Each model is typically comprised of some combination of mutual funds and exchange-traded funds (ETFs).

Fees Under Primerica Advisors

Primerica Advisors divides its platform management fees into three components: program fees, advisor fees and administration fees. The program fee represents the percentage investors pay for the services offered through the firm’s Lifetime Investment Platform. Clients pay the advisor and administration fees as part of the program fee schedule, as well as asset manager fees.

Each of the fee schedules at Primerica are listed below, starting with the total program fee rates:

Primerica Advisors Total Program Fee Schedule
Account Value Program Fee (Maximum)
$250K or less 2.24%
$250K - $500K 2.21%
$500K - $1MM 2.02%
$1MM - $3MM 1.88%
$3MM - $5MM 1.7%
$5M - $10M 1.55%
$10M - $15M $1.45%
$15M - $25M 1.20%
$25M and up 1.10%


Primerica Advisors Administration Fee Schedule
Account Value Administration Fee
$250K or less 0.49%
$250K - $500K 0.46%
$500K - $1MM 0.42%
$1MM - $3MM 0.38%
$3MM and up 0.35%

Below is a table that shows what you'd pay in total program fees for Primerica Advisors' Lifetime Investment Platform:

*Estimated investment management fees do not include brokerage, custodial, third-party manager or other fees, which can vary in amount.
Estimated Investment Management Fees at Primerica Advisors*
Your Assets Primerica Advisors Fee Amount
$500K $11,125
$1MM $21,975
$5MM $95,575
$10MM $180,575

What to Watch Out For

Primerica Advisors has 15 disclosures listed on its Form ADV, although only two were associated with the firm itself. The rest were related to advisory affiliates of the firm.  

Primerica also offers brokerage services, meaning some of its employees are registered representatives of a broker-dealer. Advisors can therefore earn commissions from clients invested in certain mutual funds offered through the firm’s brokerage business. The firm also generates commissions from clients who buy annuities. This can create a potential conflict of interest, but the firm’s fiduciary obligation requires it to act in your best interest.

Opening an Account With Primerica Advisors 

Interested in becoming a client of Primerica Advisors? You can visit any of the firm’s locations to speak with an advisor, or you can reach the firm’s principal office at (800) 544-5445.

All information is accurate as of the writing of this article.

Investing Tips

  • A financial advisor can help you select investments for your portfolio and then manage them for you. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
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How Many Years $1 Million Lasts in Retirement

The interactive version of this map is only available on Desktop devices.

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.