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Primerica Advisors Review

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Primerica Advisors

Fee-based financial advisor firm Primerica Advisors primarily operates in Duluth, Georgia. The firm has more than 3,000 advisors managing nearly $3.1 billion in assets under management (AUM).

Primerica Advisors Background

Founded in 1977, Primerica Advisors is an independent financial services firm serving clients in America, Canada, Puerto Rico and Guam. The firm’s legal name is PFS Investments, Inc., and Primerica is a subsidiary of Primerica, Inc. Its international headquarters is located in Duluth, Georgia, but the firm operates in more than 50 U.S. states and territories total.

Primerica Advisors Client Types and Minimum Account Sizes

The firm offers investment services and solutions to middle income families, high-net-worth individuals and non-high-net-worth individuals, corporations and charitable organizations. Primerica’s account minimum varies based on account type. 

The firm generally requires $25 million as an initial investment, but certain program models require other minimum investment amounts. Primerica doesn’t specify a minimum account size requirement. 

Services Offered by Primerica Advisors

Primerica offers the following services:

  • Portfolio management
    • Mutual funds
    • Managed investments
    • Annuities
    • Business retirement plans
  • Financial needs analysis
    • Education funding
    • Income protection
    • Retirement planning
    • Debt solutions
  • Wrap fee programs 
  • Term life insurance
  • Auto & home insurance referral program
  • Identity theft protection 
  • Primerica Legal Protection Program

Primerica Advisors Investment Philosophy

Primerica says on its website that it strives to help middle-income families learn personal finance, reduce consumer debt and prepare for the unexpected. The firm’s advisors offer a range of investment solutions, and Primerica uses third parties to distribute investment and financial products. 

Advisors offer clients actively managed investment models through an investment platform called the Lifetime Investment Platform. The firm selects the appropriate model based on client risk tolerance, time horizon, investing preferences and personal objectives. Each model is typically invested in mutual funds and exchange-traded funds (ETFs). 

Fees Under Primerica Advisors

Primerica divides its platform management fees into three components: program fees, advisor fees and administration fees. The program fee represents the percentage investors pay for the services offered through the firm’s Lifetime Investment Platform. Clients pay the advisor fee to compensate advisors for any advice they provide. The administration fee compensates Primerica Advisors for management, sponsorship and administration services, as well as TD Ameritrade for its brokerage service contributions to the platform. The fee schedules are listed below.

Program Fee Schedule:

Account value  Program Fee (Maximum)
$250,000 or less  2.07%
$250,000.01 - $500,000 2.03%
$500,000.01 - $1,000,000 1.99%
$1,000,000.01 and up 1.80%
Over $3,000,000 1.55%

Advisor Fee:

Account value  Program Fee (Maximum)
$250,000 or less  1.25%
$250,000.01 - $500,000 1.25%
$500,000.01 - $1,000,000 1.25%
$1,000,000.01 - $3,000,000 1.10%
Over $3,000,000 0.85%

Administration Fee:

Account Value  Administration Fee
$250,000 or less 0.52%
$250,000.01 - $500,000 0.48%
$500,000.01 - $1,000,000 0.44%
$1,000,000.01 and up 0.40%

What to Watch Out For

Primerica also utilizes brokerage services, and more than 3,000 of its employees are registered representatives of a broker-dealer. Advisors can therefore earn commissions from clients invested in mutual funds offered through the firm’s brokerage business. The firm also generates commissions from clients using annuities. 

This can create a conflict of interest if advisors favor commission-based products over client needs, but the firm’s fiduciary obligation prevents any potential conflicts of interest. 


Primerica has more than 10 disclosures listed on its Form ADV over the past 10 years. One of its disclosures lists that the Financial Industry Regulatory Authority (FINRA) alleged that the firm failed to provide clients with account information 30 days after the accounts were opened. 

The disclosure reveals that FINRA also alleged that the firm’s investor profile questionnaire had deficiencies which affected certain clients who made short-term investments in mutual funds. All of Primerica’s disclosures are related to regulatory actions. The firm doesn’t have any civil judicial or criminal disclosures. 

Opening an Account With Primerica Advisors 

Interested in opening an account with Primerica? You can visit any of the firm’s locations to speak with an advisor, or you can reach the firm’s principal office at (800) 544-5445. 

Tips for Investing

  • Professional advice can be instrumental in helping you meet your financial goals. If you’d like additional help with narrowing down your financial advisor search, SmartAsset’s free financial advisor matching service connects you with up to three local advisors suitable to your preferences. 
  • Whether you’re an active or passive investor, knowing how much return your investments may earn you can guide your investing decisions moving forward. Our investment calculator can give you a better idea of how much your investments could generate over time.

All information was accurate as of the writing of this article. 

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology To determine how long a $1 million nest egg would cover retirement costs in cities across America, we analyzed data on average expenditures for seniors, cost of living and investment returns.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. This reflects the typical return on a conservative investment portfolio. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research