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Key Investment Services Review

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Key Investment Services, LLC

Key Investment Services, LLC (KIS) is a financial advisor firm with $2.36 billion in assets under management (AUM). Its large team of 350 financial advisors provide clients with a range of financial services. These offerings center around investment management, but you’ll also find retirement planning, long-term financial planning and other services. KIS accepts a wide range of clients, but mainly works with individuals.

KIS is a fee-based advisory firm. Although it charges fees based on clients’ total AUM, some of its advisors can also earn commissions from insurance sales and securities transactions. This differs from a fee-only operation, which is a firm that receives compensation solely from client fees.

Key Investment Services Background

Key Investment Services, established in 2005, is a subsidiary of KeyBank Capital Markets, Inc. KIS is one of several subsidiaries of KeyBank, one of the largest banks in the U.S. The firm's leadership team is headed by CEO Paul Hansen. He’s been with the company since 2005 and has over 30 years of financial services experience.

What Types of Clients Does Key Investment Services Accept?

KIS currently manages nearly 17,000 client accounts. The vast majority of these accounts are held by individuals beneath the high-net-worth threshold. However, the firm also manages a handful of accounts that belong to high-net-worth individuals. It also manages accounts for institutional investors including pension and profit-sharing plans, businesses and charitable organizations.

Key Investment Services Minimum Account Size

For most of the firm's advisory services, there are no specific account minimums. If you subscribe to any of the firm’s wrap fee programs, though, you may need to meet a minimum.

For example, the Lockwood Investment Strategies account requires a minimum investment of $250,000, while the Separately Managed Account (SMA) Program calls for a $100,000 minimum. The rest of the strategies available at KIS have minimums between $10,000 and $25,000. The Key Digital Portfolio robo-advisor program comes with just a $5,000 minimum.

Services Offered by Key Investment Services

KIS helps with five main categories of wealth management:

  • Asset allocation planning
  • Education savings planning
  • Retirement planning
  • Saving for a major purchase
  • Life, annuity and long-term protection planning

Investors with KIS offers a number of investment account options, including individual retirement accounts (IRAs), education savings plans and HSA investment accounts.

KIS provides some of its financial advising services through third-party firms, such as Lockwood Advisors, Inc. These account options include:

  • Lockwood Investment Strategies
  • Lockwood AdvisorFlex portfolios
  • Lockwood WealthStart program
  • 11 model strategies programs
  • Envestnet Asset Management, Inc. programs
  • Separately managed account program
  • Lockwood/American Funds core portfolios

Key Investment Services Investment Philosophy

KIS pursues markedly different portfolio management strategies for clients depending on the type of account they wish to open. However, each account typically pursues a strategy of long-term sustainable growth that limits risk to a level deemed acceptable by the client. KIS and its advisors use financial models and other software to analyze current market conditions and pick investments that will help clients meet their investment goals.

Many clients hold their money in mutual funds managed by KIS advisors. Managed investment portfolio accounts take a more comprehensive view, though, investing in exchange-traded funds (ETFs) as well as mutual funds and other asset classes. As noted, the specific investment strategy of each of these various programs also depends on which account you’re looking to open.

Fees Under Key Investment Services

KIS is a fee-based financial advisory firm. It charges a fee based on a percentage of your total AUM, but also receives compensation from other sources. More specifically, some members of the advisory staff at the firm earn commissions from certain insurance or securities transactions.

The Lockwood Investment Strategies and SMA programs utilize the most complex fee schedules at KIS. Fees are charged depending on the composition of your portfolio.

Fees for the Lockwood Investment Strategies Program
Portfolio Value > 50% Equities > 50% Fixed-Income
$250,000 - $500,000 3.00% 2.50%
$500,001 - $1,000,000 2.50% 2.00%
$1,000,001 - $2,500,000 2.00% 1.50%
$2,500,001 and above 1.50% 1.00%


Fees for the SMA Program
Portfolio Value Equities/Balanced Fixed-Income
First $500,000 3.00% 2.00%
Next $500,000 2.50% 1.75%
Next $1,500,000 2.00% 1.50%
$2,500,001 and above 1.50% 1.50%

Almost every other KIS account follows the same fee schedule below. Note that this doesn’t include individual money manager fees, which typically hover around 0.20%.

All Other KIS Fees
Portfolio Value Maximum Annual Fee
Program minimum - $500,000 1.80%
$500,001 - $1,000,000 1.30%
$1,000,001 and above 1.00%

The two exceptions to the above fee schedule are the Lockwood AdvisorFlex Portfolio Program and the Digital Portfolio Advisor Program. For the former, fees range from 2.00% for balances up to $500,000 to 1.00% for balances above $1 million. The latter charges a 0.50% flat fee for all accounts.

The MoneyGuidePro™ software offered by KeyBank is completely free to use.

What to Watch Out For

As is the case with any fee-based firm, the fact that certain KIS financial advisors can be compensated for the sale of insurance products or securities creates the potential for a conflict of interest. That said, the firm is still legally obligated to abide by fiduciary duty, legally binding it to act in your best interests at all times.


Based on information in the company's Form ADV, the firm was found in 2016 to have “failed to identify and apply sales charge discounts to certain customers’ eligible purchases of UITs resulting in customers paying excessive sales charges of approximately $95,254.34.” As a result of this, the firm was censured, fined $100,000 and ordered to pay $100,247.02 in restitution to customers.

Opening an Account With Key Investment Services

To open an account with KIS, you can sign up on its website, visit a branch or call (888) 547-2968.

Where Is Key Investment Services Located?

The firm has its principal office location in Brooklyn, Ohio at 4900 Tiedeman Road. You can find other branches in 16 states.

Tips for Financial Planning

  • Finding the right financial advisor that fits your needs doesn’t have to be hard. SmartAsset’s free tool matches you with financial advisors in your area in 5 minutes. If you’re ready to be matched with local advisors that will help you achieve your financial goals, get started now.
  • Wondering if you have enough money saved for retirement? Check out our retirement savings calculator to see if you're on pace, and don't forget to take Social Security payments into account. 

How Many Years $1 Million Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology To determine how long a $1 million nest egg would cover retirement costs in cities across America, we analyzed data on average expenditures for seniors, cost of living and investment returns.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. This reflects the typical return on a conservative investment portfolio. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research