Huntington Financial Advisors provides a variety of clients with access to different investment advisory programs. Also known as the Huntington Investment Company, the firm operates as a registered investment advisor (RIA) and a broker-dealer.
Huntington Financial Advisors Background
Huntington Financial Advisors was incorporated in 1991 as the Huntington Investment Company. It registered as an investment advisor with the Securities and Exchange Commission (SEC) as in 2000. It’s also a member of the Financial Industry Regulatory Authority (FINRA) and Securities Investor Protection Corporation (SIPC).
The firm is a wholly-owned subsidiary of Huntington Bancshares Incorporated, which lists The Huntington National Bank as a principal subsidiary.
Huntington Financial Advisors Client Types and Minimum Account Sizes
Huntington Financial Advisors works with non-high-net-worth individuals, charitable organizations and corporations.
Account minimums vary, depending on the advisory program. These minimums range from $25,000 (for certain wrap fee programs) to $250,000 for unified managed accounts (UMAs).
Services Offered by Huntington Financial Advisors
Huntington Financial Advisors offers investment advisory services to individual clients through its wrap programs on the Envestnet Managed Account Solutions (MAS) platform. The firm partners with Envestnet Asset Management and National Financial Services (NFS) to provide clients with different asset management programs. These exist as separately managed accounts (SMA) and unified managed accounts (UMA). Depending on your needs and risk tolerance, you may invest in a variety of securities, including mutual funds and exchange-traded funds (ETFs). They may also adhere to model portfolios by firms like Vanguard and American Funds.
These programs break down as follows:
Separately Managed Account (SMA) Wrap Program
- Huntington Investments – Guided Portfolio Solutions – Premier
Unified Managed Account (UMA)
- Huntington Investments – Guided Portfolio Solutions – Total
- Huntington Investments – Guided Portfolio Solutions – Select
Mutual Fund & ETF Wrap Programs (different fee schedules for each)
- SEI Asset Allocation Programs, SEI Investments Management Corp.
- Vanguard Strategic Model Portfolios, Vanguard Advisers, Inc.
- Fund Evaluation Group, LLC FEG Managed Portfolios
- Wilshire Total Allocation Portfolios
- American Funds PMC Active Core Portfolios
Huntington Financial Advisors Investment Philosophy
When making investment decisions, the firm aims for broad diversification. Its investment advisor program committee doesn’t restrict itself to specific securities and tailors asset allocations to the goals and risk appetites of different clients. Portfolios may invest in a variety of securities, including:
- Large-, mid- and small-capitalization stocks
- Government, agency and corporate fixed-income bonds
- Real estate investment trusts (REITs)
- International assets and other alternative strategies
- Sector-specific assets
Fees Under Huntington Financial Advisors
Fees depend on the investment products recommended by the advisor, so they can vary widely from client to client. These brief overviews of fees are based on a percentage of client assets under management (AUM). For tax and impact overlay services there will be a fee between 5 and 10 basis points assessed.
Huntington Investments – Guided Portfolio Solutions – Premier Separately Managed Account (SMA) Wrap Program
| Separately Managed Accounts | Separate Account Manager-Equity | Separate Account Manager Fixed Income |
| First $250,000 | 2.00% | 1.50% |
| Next $250,000 | 1.75% | 1.25% |
| Next $500,000 | 1.50% | 1.15% |
| Next $1,000,000 | 1.35% | 1.00% |
| Next $3,000,000 | 1.10% | 0.85% |
| Above first $5,000,000 | 0.90% | 0.70% |
Huntington Investments – Guided Portfolio Solutions – Total Unified Managed Account (UMA) Wrap Program
| Unified Managed Accounts- Mutual Funds, ETFs and Managers | Fees |
| First $100,000 | 1.75% |
| Next $150,000 | 1.60% |
| Next $250,000 | 1.45% |
| Next $500,000 | 1.25% |
| Next $1,000,000 | 1.10% |
| Next $3,000,000 | 1.00% |
| Above first $5,000,000 | 0.85% |
Huntington Investments – Guided Portfolio Solutions – Select (GPS Select) Mutual Fund and ETF Wrap Program
| Unified Managed Accounts- Mutual Funds and ETFs only | Fees |
| First $100,000 | 1.50% |
| Next $150,000 | 1.35% |
| Next $250,000 | 1.20% |
| Next $500,000 | 1.00% |
| Next $1,000,000 | 0.85% |
| Next $3,000,000 | 0.75% |
| Above first $5,000,000 | 0.65% |
SEI Asset Allocation Programs, SEI Investments Management Corp. (SIMC)
| Account Size | Fees |
| First $100,000 | 1.50% |
| Next $150,000 | 1.35% |
| Next $250,000 | 1.20% |
| Next $500,000 | 1.00% |
| Next $1,000,000 | 0.85% |
| Next $3,000,000 | 0.75% |
| Next $5,000,000 | 0.65% |
Vanguard ETF Strategic Model Portfolio
| Account Size | Fees |
| $100,000 | 1.50% |
| $150,000 | 1.35% |
| $250,000 | 1.20% |
| $500,000 | 1.00% |
| $1,000,000 | 0.85% |
| $3,000,000 | 0.75% |
| More than $5,000,000 | 0.65% |
American Funds/PMC Active Core Portfolios
| Account Size | Fees |
| $100,000 | 1.50% |
| $150,000 | 1.35% |
| $250,000 | 1.20% |
| $500,000 | 1.00% |
| $1,000,000 | 0.85% |
| $3,000,000 | 0.75% |
| $5,000,000 | 0.65% |
Huntington Dynamic Portfolios (HDP)
| Account Size | Fees |
| $100,000 | 1.50% |
| $150,000 | 1.35% |
| $250,000 | 1.20% |
| $500,000 | 1.00% |
| $1,000,000 | 0.85% |
| $3,000,000 | 0.75% |
| $5,000,000 | 0.65% |
Fund Evaluation Group (FEG) Managed Portfolios
| Account Size | Fees |
| $100,000 | 1.50% |
| $150,000 | 1.35% |
| $250,000 | 1.20% |
| $500,000 | 1.00% |
| $1,000,000 | 0.85% |
| $3,000,000 | 0.75% |
| More than $5,000,000 | 0.65% |
Wilshire Total Allocation Portfolios Managed by Wilshire Advisor Solutions (WAS)
| Account Size | Fees |
| $100,000 | 1.50% |
| $150,000 | 1.35% |
| $250,000 | 1.20% |
| $500,000 | 1.00% |
| $1,000,000 | 0.85% |
| $3,000,000 | 0.75% |
| $5,000,000 | 0.65% |
What to Watch Out For
Huntington Financial Advisors has 10 disclosures reported on its FIRM ADV. As a result, the firm has paid fines and disgorgements as well as being forced to censure and cease and desist.
The firm operates as a broker-dealer as well as an investment advisor. So the dual roles of financial advisors who are also brokers can pose potential conflicts of interest. That said, the firm, as an SEC-registered investment advisor, must uphold its fiduciary duty to act in the best interest of its clients - or face legal consequences.
All information was accurate as of the writing of this article.
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