Homrich Berg is a financial advisor firm with around 60 financial advisors managing $5.45 billion in client assets. Its headquarters are located in Atlanta, with three offices total in the metro area. The firm works with a fairly diverse array of clients, including individuals, retirement plans, businesses, investment funds and trusts.
Homrich Berg is a fee-only firm, so all of its compensation comes from the management fees that clients pay. This avoids the conflicts of interest found at a fee-based firm, which allows advisors to also earns compensation through commission-based transactions like insurance sales.
Homrich Berg Background
Homrich Berg opened in 1989 and its principal owner is founder and CEO Andrew Berg, who has worked in the financial services industry for more than 30 years. Outside of Berg, the rest of the firm’s ownership shares belong to a collection of around 20 advisory employees.
There are 59 advisors employed by Homrich Berg, and the team’s list of advisory certifications is quite lengthy. Among them are 38 certified financial planners (CFPs), nine chartered financial analysts (CFAs) and 14 certified public accountants (CPAs).
What Types of Clients Does Homrich Berg Accept?
Homrich Berg works with just over 2,000 clients, more than 1,800 of whom are a individuals (either with or without a high net worth). The firm also manages assets for investment companies, pooled investment vehicles, pension and profit-sharing plans, charitable organizations, government entities, businesses and trusts.
Homrich Berg Minimum Account Sizes
Homrich Berg doesn’t typically impose a minimum account size. However, the firm may decide to charge a minimum annual fee to accounts that are less than $500,000 in size. Note that this policy could make the firm’s services cost prohibitive for certain clients.
Services Offered by Homrich Berg
Homrich Berg specializes in wealth management services, which can include investment management, as well as financial planning and other advice. Here’s a more detailed breakdown:
- Financial planning and consulting
- Cash flow planning
- Planning for retirement income needs
- Wealth transfer and estate planning
- Insurance planning
- Income tax planning
- Investment management
- Portfolio construction
- Third-party manager selection
Homrich Berg Investment Philosophy
Homrich Berg generally invests in a range of securities, including mutual funds, exchange-traded funds (ETFs), exchange-traded notes (ETNs), bonds, stocks, hedge funds, private equity funds, real estate funds and natural resources funds.
When analyzing potential investments for client portfolios, the firm will review a number of quantitative and qualitative factors. In the case of third-party investment managers or mutual funds, the firm will identify key decision makers and analyze their ability to invest and create value over time and in differing economic environments.
Liquidity is also a factor the firm looks at, particularly in the case of ETFs. Overall, Homrich Berg’s advisors will attempt to devise an asset allocation of diversified investments that best align with each client’s investment goals, time horizon and risk tolerance.
Fees Under Homrich Berg
For the most part, Homrich Berg charges fees as a percentage of each client’s assets under management (AUM). Although some clients may pay different fee rates depending upon specific circumstances, wealth management and financial planning services adhere to the fee schedule below:
|Investment Management & Financial Planning Fees|
|Assets Under Management (AUM)||Fee Percentage|
Generally speaking, the firm does not charge clients any additional fees for financial planning if they are also receiving investment management services.
Opening an Account with Homrich Berg
To get in touch with Homrich Berg, you can call the firm at (404) 264-1400 or you can send an email to email@example.com. If you’d like, you can also head online and fill out the firm’s contact form with your name, email address, phone number and a short message.
Where Is Homrich Berg Located?
Homrich Berg has three offices in the Atlanta metro area. Its headquarters are located in Buckhead near where Lenox Road crosses T. Harvey Mathis Parkway. Additionally, the firm has an office in Alpharetta, Georgia near the North Point Mall and an office in Cobb County, near the intersection of I-75 and I-285.
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