Homrich Berg is a financial advisory firm with a large team of on-staff advisors managing billions in client assets. Its headquarters is located in Atlanta. Thomas Carroll is the firm's president and CEO, while Andy Berg serves as chairman. The works with a fairly diverse array of clients, including individuals, retirement plans, businesses, investment funds and trusts.
Homrich Berg currently holds spots on SmartAsset's lists of the top financial advisors in Atlanta and top financial advisors in Georgia. It's a fee-only firm, so all of its compensation comes from the management fees that clients pay. This avoids the potential conflicts of interest found at a fee-based firm, which allows advisors to also earn compensation through commission-based transactions like insurance sales.
Homrich Berg Background
Homrich Berg traces its roots back to 1989 when Homrich & Berg Inc. was founded. Today, the firm is principally owned by Homrich & Berg and NMSEF I Holdings V, L.P.
There are many advisors employed by Homrich Berg, and the team’s list of advisory certifications is quite lengthy. Among them are Certified Financial Planners™ (CFPs®), chartered financial analysts (CFAs), certified public accountants (CPAs), among others.
In addition to its headquarters in Atlanta, the firm has offices throughout Georgia in Alpharetta, Sandy Springs and Augusta
Homrich Berg Types of Clients and Minimum Account Sizes
Homrich Berg works with over 4,000 clients, most of whom are individuals either with or without a high net worth. The firm also manages assets for pension and profit-sharing plans, charitable organizations, government entities and businesses, among others.
Homrich Berg doesn’t typically impose a minimum account size. However, the firm may decide to charge a minimum annual fee of $12,500. Note that this policy could make the firm’s services cost-prohibitive for certain clients.
Services Offered by Homrich Berg
Homrich Berg specializes in wealth management services, which can include investment management, financial planning and other advice. Here’s a more detailed breakdown:
- Financial planning and consulting
- Cash flow planning
- Planning for retirement income needs
- Wealth transfer and estate planning
- Insurance planning
- Income tax planning
- Investment management
- Portfolio construction
- Third-party manager selection
- Private Investments
- Provides investment advice to affiliated funds
- Provides investment advice to unaffiliated funds
Homrich Berg Investment Philosophy
Homrich Berg generally invests in a range of securities, including mutual funds, exchange-traded funds (ETFs), exchange-traded notes (ETNs), bonds, stocks, hedge funds, private equity funds, real estate funds and natural resources funds.
When analyzing potential investments for client portfolios, the firm will review a number of quantitative and qualitative factors. In the case of third-party investment managers or mutual funds, the firm will identify key decision makers and analyze their ability to invest and create value over time and in different economic environments.
Liquidity is also a factor the firm looks at, particularly in the case of ETFs. Overall, Homrich Berg’s advisors will seek to devise an asset allocation of diversified investments that best aligns with each client’s investment goals, time horizon and risk tolerance.
Fees Under Homrich Berg
For the most part, Homrich Berg charges fees as a percentage of each client’s assets under management (AUM). Although some clients may pay different fee rates depending on specific circumstances, investment management and financial planning services adhere to the fee schedule below. Generally speaking, the firm does not charge clients any additional fees for financial planning if they are also receiving investment management services.
| Investment Management & Financial Planning Fees | |
| Assets Under Management (AUM) | Fee Percentage |
| First $1,000,000 | 1.25% |
| Next $4,000,000 | 1.00% |
| Next $5,000,000 | 0.75% |
| Over $10,000,000 | 0.50% |
Here is the estimated dollar amount you'd pay in advisory fees based on the size of your account:
| *Estimated investment management fees do not include brokerage, custodial, third-party manager or other fees, which can vary in amount. | |
| Estimated Investment Management Fees at Homrich Berg* | |
| Your Assets | Annual Fee Amount |
| $500K | $6,250 |
| $1MM | $12,500 |
| $5MM | $52,500 |
| $10MM | $90,000 |
Homrich Berg Awards and Recognition
Homrich Berg has received many awards in recent years. They include the following:
- Barron's Top 100 Independent Wealth Advisors (2009-2019)
- Financial Times Top 300 U.S. Registered Investment Advisors (2014-2020)
- Financial Advisor Top 50 Registered Investment Advisors (2010-2020)
- Forbes Top 250 Wealth Advisors Award (2018-2019)
- InvestmentNews Top 50 Largest Fee-Only RIAs (2013-2019)
What to Watch Out For
Homrich Berg has no disclosures on its most recent Form ADV, meaning it has a clean legal and regulatory record.
Opening an Account with Homrich Berg
To get in touch with Homrich Berg, you can call the firm at (404) 264-1400 or you can send an email to info@homrichberg.com. If you’d like, you can also head online and fill out the firm’s contact form with your name, email address, phone number and a short message.
All information is accurate as of the writing of this article.
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