AssetMark is a fee-based investment adviser headquartered in Concord, California that primarily provides its services through independent financial advisors. These advisors work directly with clients, while AssetMark delivers investment solutions, platform services, and support to both advisors and their clients.
The firm offers a variety of advisory services, with affiliated advisors around the country managing almost over $90 billion in client assets.
AssetMark Background
Founded in 1996, today AssetMark is owned by GTCR, a private equity firm based in Chicago. AssetMark primarily offers wealth management services and technology solutions, and it also provides an array of tools and solutions to help advisors serve their clients.
Lou Maiuri is AssetMark's chairman and group chief executive officer, while Michael Kim serves as the company's president and CEO. In 2025, the firm was named the No. 1 turnkey asset management program in The Wealth Advisor's 2025 America's Best TAMPs Guide.
AssetMark Client Types and Minimum Account Sizes
AssetMark serves several different types of clients. These include both non-high-net-worth and high-net-worth individuals, pension and profit-sharing plans, investment companies, partnerships, corporations, trusts, insurance companies and charitable organizations.
The firm’s minimum account sizes vary based on account type. Generally speaking, these requirements can be anywhere from $10,000 to $1 million.
Services Offered by AssetMark
AssetMark provides a selection of individual and institutional investment management services. These offerings include a number of different programs, investing strategies and preferred securities recommendations, all of which carry their own minimums. The firm will pair clients with the program that best fits their needs, which include risk tolerance, time horizon, income needs and more.
When it comes to services available for AssetMark's affiliated advisors, the firm offers business consulting services, technology solutions and continuity services. Advisors are free to choose which of AssetMark's services they want to take advantage of.
AssetMark Investment Philosophy
AssetMark’s investment philosophy centers on aligning portfolios with each client’s risk tolerance, return objectives and overall financial goals through a structured, goals-based framework. The firm emphasizes diversification, risk management and customization, offering a range of risk/return profiles from conservative to aggressive.
Portfolios are typically constructed using a mix of asset classes, including equities, fixed income, and alternative investments, with additional exposure to private markets in some strategies.
AssetMark provides several implementation approaches, including model portfolios, separately managed accounts and individual fund solutions. Strategies may focus on core multi-asset allocation, equity growth or income, fixed income stability, or alternative investments for diversification. The firm also incorporates both proprietary and third-party managers, allowing flexibility in portfolio construction while maintaining a consistent framework for managing risk and pursuing long-term returns.
Fees Under AssetMark
All of AssetMark’s fees are subject to negotiation. However, the firm lists advisory fees for its no-load mutual funds. Advisory rates for the GuideMark Funds range from 0.45% to 0.57%, while the rates for GuidePath Funds range from 0.25% to 1.05%. AssetMark only retains a portion of these fees, though.
What to Watch Out For
AssetMark has one regulatory disclosure listed on its Form ADV that dates back to 2016.
AssetMark has advisors who are registered representatives of broker-dealers, resulting in earned commissions from transactions that involve brokerage firms' sub-advising of their mutual funds. However, the firm and its advisors have a fiduciary duty to always act in clients' best interests.
Opening an Account With AssetMark
If you’d like to set up an account with AssetMark, you can either fill out the firm’s contact form on its website or you can speak with an advisor by calling (800) 664-5345.
All information is accurate as of the writing of this article.
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