Finding a Top Financial Advisor Firm in Santa Fe, New Mexico
Finding the right financial advisor to meet your needs is easier said than done, especially if you have a lot of local advisors to choose from. If you're looking for an advisor in Santa Fe, we've tried to make your search a little easier. Below you’ll find facts about each firm, including information regarding their minimum requirements, client bases, types of services and more. If you still find yourself looking for an advisor, consider using SmartAsset’s free advisor matching tool. It'll connect you with up to three advisors who serve your area.
Find a Fiduciary Financial Advisor
We match more than 50,000 people with financial advisors per month. Get connected to an advisor that serves your area today.Rank | Financial Advisor | Assets Managed | Minimum Assets | Financial Services | More Information |
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1 | LongView Asset Management, LLC Find an Advisor | $239,655,567 | $500,000 |
| Minimum Assets$500,000Financial Services
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2 | Better Money Decisions Find an Advisor | $197,887,888 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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3 | Santa Fe Advisors, LLC Find an Advisor | $158,333,000 | $1,000,000 |
| Minimum Assets$1,000,000Financial Services
|
4 | Horizons Sustainable Financial Services Find an Advisor | $111,161,223 | No set account minimum |
| Minimum AssetsNo set account minimumFinancial Services
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5 | Financial Partners, LLC Find an Advisor | $99,538,508 | Varies based on account type |
| Minimum AssetsVaries based on account typeFinancial Services
|
What We Use in Our Methodology
To find the top financial advisors in Santa Fe, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:
- AUMFirms with more total assets under management are ranked higher.
- Individual Client CountFirms who serve more individual clients (as opposed to institutional clients) are ranked higher.
- Clients Per AdvisorFirms with a lower ratio of clients per financial advisor are ranked higher.
- Age of FirmFirms that have been in business longer are ranked higher.
All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.
LongView Asset Management LLC
LongView Asset Management is a fee-only firm that works with high-net-worth and non-high-net-worth individuals, as well as charities.
The firm generally imposes a $500,000 minimum account balance, though this requirement is waivable.
As a fee-only firm, advisors earn compensation only from client fees. It does not collect transaction-based fees from third parties.
LongView Asset Management Background
LongView Asset Management was founded in 2002 by Director David A. Cantor and Elizabeth Roy, who has since retired. Today, Cantor and Harlan Flint, a portfolio manager, are the firm's principal owners.
LongView provides active portfolio management services on a discretionary basis. The firm also offers an automated environmental, sustainability and governance (ESG)-focused portfolio management program and retirement plan services.
LongView Asset Management Investing Strategy
LongView Asset Management looks to implement investment plans that fit the individual needs of each of client. Advisors seek to generate long-term returns while keeping risk at an acceptable level for the client's risk tolerance. To best achieve these results, the firm analyzes macro-economic conditions and market trends, and then carefully selects an optimal spread of mutual funds, exchange-traded funds (ETFs) and other securities. Over the past 15 years, the firm has made an effort to incorporate more socially responsible investing into its portfolio plans.
The firm takes a top-down approach to investing, and employs small-, mid- and large-cap equities where appropriate. To keep transaction costs to a minimum, Longview employs a longer-term horizon when possible.
Better Money Decisions
Better Money Decisions has no minimum asset or income level requirement. However, it does impose a minimum fixed fee of $2,500 for financial planning services and another minimum fixed fee of $1,875 quarterly for financial subscription services.
For clients engaging in portfolio management services with more than $300,000, the firm charges a percentage of assets under management that ranges between 1.25% and 0.75%. Rates for accounts over $10 million are negotiable.
This fee-only firm that works with high-net-worth and non-high-net-worth individuals, as well as charities.
Better Money Decisions Background
CEO Lorraine Ell is the majority owner of the firm that's been in operation since 2014. She is the author of "Bozos, Monsters and Whiz-bangs: Bad Advice from Financial Advisors and How to Avoid It!". She leads a team that includes certified financial planners (CFPs).
The firm offers portfolio management on a discretionary or non-discretionary basis. It also provides comprehensive financial planning.
Better Money Decisions Investing Strategy
The firm says that it emphasizes risk control, "believing that avoid losses allows appreciation potential of equities to be realized." As a result, it looks for value, safety and quality when making investment decisions. Securities it uses include bonds, equities, mutual funds and exchange traded funds (ETFs).
Santa Fe Advisors, LLC
Santa Fe Advisors (SFA) typically imposes a minimum account balance of $1 million to engage in investment management services. Clients engaging only in financial planning services will need $3 million in investable assets. But SFA says each of these requirements are waivable under certain circumstances.
This fee-only firm serves with high-net-worth clients and non-high-net-worth clients, as well as retirement plans and charities.
SFA charges clients engaging in investment management services a percentage of assets under management ranging between 1% for the first $1 million and 0.35% for assets over $10 million. Fees for clients with non-discretionary investment accounts range from 1.25% for the first $1 million to 0.50% for assets over $10 million.
As a fee-only financial firm, advisors get compensation from client fees and do not take transaction-based fees such as sales commissions.
SFA also appears on our list of the top financial advisors in New Mexico.
Santa Fe Advisors Background
Founded in 2014, Santa Fe Advisors currently has three principal owners: partners David Marion, Kristina Alley and David Kantor.
SFA offers investment management and financial planning services. Financial planning typically goes hand-in-hand with the firm’s investment management services, but they are also available on a stand-alone basis.
Santa Fe Advisors Investment Strategy
Each client relationship at Santa Fe Advisors begins with a detailed discussion to determine the client’s preferences and objectives. Advisors then use this information to design portfolios that suit each client. The firm looks to manage risk, taking into account each client’s risk tolerance. It also usually takes a long-term approach and allows clients to accept or reject specific investment decisions.
All prospective investments are analyzed on an individual basis. However, advisors primarily use mutual funds and exchange-traded funds (ETFs) to construct clients' portfolios, while also relying on hedge funds and separately managed accounts (SMAs) where appropriate.
Horizons Sustainable Financial Services
Horizons Sustainable Financial is a fee-based firm. Advisors don’t act as broker-dealers, but some do sell insurance and can earn commissions. This is a conflict of interest, though all advisors must still act in the client’s best interest.
Fees at Horizons can be charged hourly or based on a percentage of assets under management. There is no set account minimum.
The majority of clients are high-net-worth and non-high-net-worth individuals. The only institutional clients are charitable organizations.
Horizons Sustainable Financial Background
Horizons was founded in 2013 and is owned by Jogann Klassen.
Services include investment management, financial planning, retirement planning, risk management, employee benefits, tax planning strategies, education planning, estate planning, investment consultation and periodic reviews.
Horizons Sustainable Financial Investment Strategy
Mutual fund investments make up more than half of the assets under management at Horizons. Around a quarter of money is invested in non exchange-traded equities, a higher percentage than at most firms. Stocks, bonds and cash holdings are also used.
Financial Partners, LLC
Financial Partners is a fee-based firm that works entirely with non-high-net-worth and high-net-worth individuals. Account minimums vary by account type.
As a fee-based firm, some of its advisors earn commissions from the sale of specific insurance products or securities. This creates the potential for a conflict of interest, but the firm is a fiduciary, legally obligating it to act in clients' best interests at all times.
Financial Partners Background
Financial Partners was founded in 2010 under the name Santa Fe Investment Group, LLC. In 2013, the firm became New Mexico Financial Partners, LLC, before settling on its current name in 2016. Charles A. Goodman, the chief compliance officer, owns 58% of the firm. And Peter Murphy, a partner, owns 42%.
This firm provides investment management services on a discretionary basis through a selection of advisory programs. It also offers financial planning and consulting services that encompass general personal finance needs, retirement planning, education planning, estate planning and more.
Financial Partners Investment Strategy
Financial Partners works with each client individually to determine their investment and financial goals before the creation of a specific investment strategy. While these will ultimately vary from program to program and client to client, the firm tends to utilize a mix of long- and short-term purchases when managing clients' assets. A long-term purchase refers to any security that is held for at least a year, whereas a short-term purchase is sold within a year of purchase.
The firm primarily engages in technical and fundamental methods of analysis when evaluating investments. As with its investment strategies, the firm does not utilize particular types of securities more than others. Rather, advisors look to pick the investments that best fit each client's risk tolerance, time horizon and liquidity needs.