Menu burger Close thin Facebook Twitter Google plus Linked in Reddit Email arrow-right-sm arrow-right
Tap on the profile icon to edit
your financial details.

Northstar Asset Management Review

Your Details Done
by Updated

This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Northstar Asset Management LLC

Northstar Asset Management is a boutique wealth manager based in Andover, New Jersey, that also has a branch in Philadelphia. The four-person firm has two financial advisors and about $93.2 million in assets under management (AUM) on a non-discretionary basis. In addition to portfolio services, the team can help with life insurance and annuity needs.

Northstar Asset Management Background

John Paoloni founded Northstar Asset in 2004. The independent firm is a family shop, with his wife Carol Paoloni serving as the director of operations. The other advisor in the firm, Andrew Peters, joined the firm in 2013, after working in asset management at JP Morgan Private Bank. 

What Types of Clients Does Northstar Asset Management Accept?

Northstar Asset works with individuals who are or aren’t high net worth, pension and profit-sharing plans, trusts, estates, charitable organizations, corporations and other business entities.

Northstar Asset Management Minimum Account Sizes

The firm generally requires an account minimum of $100,000, though it may waive the requirement at its discretion.

Services Offered by Northstar Asset Management

Northstar Asset provides ongoing portfolio advisory services on a non-discretionary basis. They include investment strategy, asset allocation, asset selection, risk tolerance and regular portfolio monitoring. 

The firm also offers financial planning that may include investment planning, life insurance, tax planning, retirement planning and college planning.  

Northstar Asset Management Investing Philosophy

The firm applies charting analysis, fundamental analysis, technical analysis, and cyclical analysis. The strategies it employs include long-term trading, short-term trading, short sales, margin transactions, purchase of call/put options and options writing (including covered options, uncovered options, or spreading strategies).

Fees Under Northstar Asset Management

Northstar Asset bases its management fee on a percentage of the client’s AUM. Though the firm may waive or negotiate its fees, it generally charges an annual 1.0%, payable quarterly in arrears. 

For investment consulting services, fees range from $300 to $5,000, depending on the complexity of the situation and client needs. For financial planning services, the fixed fee is $1,000 to $3,000, and any follow-up is on an hourly basis of $150 to $300 - all depending on the level and scope of services. 

What to Watch Out For

Advisors at the firm may be insurance agents or representatives of a broker-dealer who receive commissions on sales. That said, you are free to buy securities, life insurance and annuities from other agents. Also, as a fiduciary, Northstar Asset is legally bound to work in clients’ best interests.


Northstar Asset had no legal or disciplinary events in the past 10 years to report in its most recent SEC filings.

Opening an Account With Northstar Asset Management

To contact Northstar Asset, send an email to Or call either its New Jersey office at 908-850-9991 or Philadelphia office at 215-854-4056.

Where Is Northstar Asset Management Located?

Headquarters are located at 1605 County Road 517, Hackettstown, New Jersey 07840. Its Philadelphia office is at 1515 Market Street, Suite 1200, Philadelphia, Pennsylvania 19102.

All information was accurate as of the writing of this article. 

Tips for Finding a Financial Advisor 

  • Ask if prospective advisors are fiduciaries. Ideally, you want one who is. By law, fiduciaries must put your interests before their own or their firm’s. If they don’t, you can sue them.
  • Use SmartAsset’s pro matching tool for advisors vetted by us. Simply answer questions about your financial situation and preferences, and the program will match you with up to three advisors in your area.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research