Liberty Financial Group is a fee-only firm based in Elm Grove, Wisconsin managing money for individuals. Most of the firm’s clients are non-high-net-worth individuals, though a small number of high-net-worth clients are also at the firm.
Liberty Financial Group Inc. Background
Liberty was founded in 1981. Since 2021, the sole owner of the firm is Shannon Nook. Certifications at the firm include two certified financial planners (CFPs), one chartered financial analyst (CFA) and one financial paraplanner qualified professional (FPQP).
Investment Minimum and Client Types
Most of the clients at Liberty are individuals who are not high-net-worth. There are also a small number of high-net-worth clients. There are no institutional clients at Liberty.
There is no minimum account size at Liberty. There is a minimum annual fee of $4,500.
Services Offered by Liberty Financial Group Inc.
Liberty offers the following services to clients:
- Investment management
- Financial planning
- Mortgage selection
- College funding planning
- Risk management
- Estate planning
- Tax planning
- Retirement preparation and planning
- Annual tax loss review
- Financial decisions on major purchases
Investment Philosophy
Advisors at Liberty measure investors risk tolerance, time horizon, goals and objectives by interviewing them and giving questionnaires. Generally, it approaches investment conservatively and looks for long-term choices.
Mutual funds are the preferred investment for tax deferred accounts, while individual securities and exchange traded funds (ETFs) are the preferred choice for taxable accounts.
Fees Under Liberty Financial Group Inc.
There are two types of fees charged by Liberty. The first is an investment management fee based on assets under management. A fee of 1% is charged on assets up to $1 million and 0.75% is charged on all assets over $1 million.
Another plan is available where there is an asset-based annual retainer fee.
The table below shows what an investor will owe at different investment levels:
| *Estimated investment management fees do not include brokerage, custodial, third-party manager or other fees, which can vary in amount. | |
| Estimated Investment Management Fees at Liberty Financial Group* | |
| Your Assets | Liberty Financial Group Fee Amounts |
| $500K | $5,000 |
| $1MM | $10,000 |
| $5MM | $40,000 |
| $10MM | $77,500 |
What to Watch Out For
This is a fairly small firm with only a few advisors. If you are looking for a firm with lots of resources and connections to major financial institutions, this firm doesn’t have that.
There are no disclosures on the record at Liberty in the past 10 years.
Opening an Account With Liberty Financial Group Inc.
Contact the firm at (262) 785-1377 or info@lfgwi.com.
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All information was accurate as of the writing of this article.
