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Top Financial Advisors in Herndon, VA

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Herndon, Virginia

To help you narrow down your list of options for financial advisors in Herndon, Virginia, we researched the town’s firms to find the top ones based on a number of factors. Here, we identify and compare each firm’s advisory services, fee structure, investment strategies and more. If you don’t have a financial advisor yet, finding one doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

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Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 Northwest Financial Advisors, LLC Northwest Financial Advisors, LLC logo Find an Advisor

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$1,408,022,578 Varies by account type
  • Portfolio management
  • Financial planning
  • Pension consulting
  • Selection of other advisors
  • Educational seminars

Minimum Assets

Varies by account type

Financial Services

  • Portfolio management
  • Financial planning
  • Pension consulting
  • Selection of other advisors
  • Educational seminars
2 Birks Financial Corp. Birks Financial Corp. logo Find an Advisor

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$160,900,000 $1,000,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors

Minimum Assets


Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors

What We Use in Our Methodology

To find the top financial advisors in Herndon, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.

Northwest Financial Advisors

Leading our list is fee-based firm Northwest Financial Advisors (NWFA). NWFA manages assets on behalf of non-high-net-worth individuals, high-net-worth individuals, trusts, estates, charitable organizations, pension plans and corporations. In total, the firm's team of nearly 30 advisors serves thousands of individuals.

For advisory fees, NWFA primarily charges asset-based fees and hourly fees. But certain advisors can also earn commissions from securities and insurance product sales. This transaction-based compensation arrangement can create a potential conflict of interest, but the firm has a fiduciary duty to work in each client’s best interest. 

Some of the firm’s advisors’ industry credentials include the certified financial planner (CFP), chartered financial consultant (ChFC), chartered advisor for senior Living (CASL), retirement income certified professional (RICP) and accredited asset management specialist (AAMS) designations.

Northwest Financial Advisors Background

Founded in 2013, NWFA is completely owned by NW Capital Management LLC, which in turn is a wholly owned subsidiary of Northwest Federal Credit Union. Kevin Fisher is the firm’s president and CEO.

As for advisory services, NWFA provides portfolio management, financial planning, pension consulting, selection of other advisors and educational seminars/workshops.

Northwest Financial Advisors Investment Strategy

NWFA’s investment philosophy is focusted on the long term, and advisors utilize several different asset management programs. These include its Strategic Wealth Management Program (SWM) and Strategic Wealth Management Program II (SWM II), Optimum Market Portfolios Program (OMP), Model Wealth Portfolios Program (MWP), Manager Access Select Program and Guided Wealth Portfolios (GWP) program. These programs have varying account minimums.

NWFA normally recommends an asset allocation mix of mutual funds, exchange-traded funds, equities, fixed-income investments or portfolio managers. The firm’s alternative strategy mutual funds may also utilize alternative investments.

Birks Financial Corp.

Birks Financial Corp. is a registered investment advisor (RIA) with assets under management (AUM) almost evenly split between those who do and don't have a high net worth. As for advisory fees and minimum account size requirements, the firm requires a minimum of $500,000 for ongoing financial planning engagements, and clients pay asset-based fees, hourly fees or fixed fees for advisory services.

This is a fee-only firm, as none of Birks' advisors can earn compensation outside of the standard client-paid fees. A fee-based firm, on the other hand, could earn commissions for things like insurance or securities sales, in addition to client-paid fees. However, as a fiduciary, Birks must put client interests' best interests first, at all times. Birks does note that third-party managers "providing investment advice on behalf of our firm are licensed insurance agents."

Birks Financial Background

Birks Financial began its operations in 1996, offering portfolio management, financial planning, pension consulting and independent money manager referral services. The firm’s is James M. Birks. He and James D. Birks own the firm.

The firm charges $1,000 per hour for financial planning services.

Birks Financial Investment Strategy

Birks Financial typically invests for the long term, employing fundamental analysis when evaluating securities and making investment decisions. Its sources for investment recommendations include financial newspapers, magazines, websites, corporate rating services, annual reports and company press releases. 

Birks offers investment advice on equity securities, corporate debt securities, commercial paper, certificates of deposit (CDs), municipal securities, investment company securities and U.S. government securities.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research