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60/40 vs. 70/30 Asset Allocation: Which Is Better for You?


The right asset allocation is critical to your financial success. It’s a strategic mix of investments in your portfolio designed to help you meet your financial goals. Weighing the differences in an allocation of 60% stocks and 40% bonds (60/40) vs. 70% stocks and 30% bonds (70/30) can help you find the best option for your situation. Let’s compare both allocations for your portfolio. A financial advisor could help you create a financial plan for your investment needs and goals.

What Is Asset Allocation?

On the surface, asset allocation seems simple. After all, it’s just how you allocate your assets in an investment portfolio. But asset allocation is an incredibly important part of investing. For the purposes of allocating your investment assets, three groups of securities are considered: stocks (equities), bonds (fixed income) and cash.

Stocks are small portions of companies purchased for a price determined by the market. You can buy stock in many of the biggest companies in the world, like Apple, Microsoft and General Motors. You can also buy stock in smaller companies that have chosen to go public. Stock prices fluctuate throughout the day. When investing in stocks, the general idea is to sell the stock for a higher price than you bought it, creating return on investment. While capable of producing capital appreciation, stocks are also a volatile asset so the proportion of stocks that you have depends on your risk profile.

Bonds are a certificate of debt you purchase. Companies, governments and municipalities sell bonds. Bonds pay back with interest at a certain point, known as the maturity date. They generally have less upside than stocks, but are also less risky and offer a stream of income.

Cash is just that: cold, hard cash that you can access at any time, without having to make another financial maneuver. It experiences no capital appreciation and offers virtually no income. It can be stored in a traditional savings account or in a money market account.

Comparing 60/40 vs. 70/30 Asset Allocation

When considering the best asset allocation for your financial situation, you will have to take into account different factors, including current interest rates, inflation and your specific risk tolerance. Let’s take a closer look at the 60/40 and 70/30 asset allocation strategies:

60/40 asset allocation 

The 60/40 portfolio includes an asset allocation of 60% equities and 40% bonds. The goal of this strategy is to offset the risk associated with equities by allocating a substantial portion of your assets to lower risk bonds.

Financial experts say this asset mix offers a relatively safe way to grow your assets. Conversely, investors could tap into higher returns by investing more heavily in stocks. But bonds help mitigate the risk that comes with stock market volatility.

70/30 asset allocation

A 70/30 asset allocation increases your equity holdings to 70% of your portfolio and decreases the bond holdings in your portfolio to 30%.

In recent years, the 70/30 asset allocation has become more popular. But many investors still prefer a 60/40 portfolio based on lower risk tolerance.

Essentially, this portfolio takes on more risk in exchange for higher returns. As an individual investor, you’ll need to weigh the risks and rewards for your unique financial goals.

When You Should Choose a 60/40 Asset Allocation 

SmartAsset: 60/40 vs. 70/30 Asset Allocation:

Investors with a moderate risk tolerance or short investment horizon could benefit most from a 60/40 asset allocation.

For reference, the American financial services firm Morningstar says that large-cap stocks returned an average of 10.2% annually between 1926 and 2017. And within the same time period, long-term government bonds returned almost half annually (5.5%).

While Morningstar’s data indicates that your portfolio could grow more over time with equities, market volatility will also expose your investments to added risks that would otherwise be offset by bond investments.

Playing it safer with your investment portfolio could make sense when you are closer to retirement or already in retirement when your time horizon is much shorter and you may need your retirement assets to pay for both fixed and variable costs. Though some financial experts have also recommended a more aggressive asset allocation when you have more guaranteed sources of retirement income.

When You Should Choose a 70/30 Asset Allocation

Investors who have a higher risk tolerance or a longer investment timeline, could benefit from increasing their allocation to a 70/30 strategy.

This could include investors who are still decades away from retirement and might be able to handle more risk than older investors. As stated earlier, given that large-cap stocks have bigger returns than bond investments, younger investors could have enough time to boost their portfolios and recover from potential losses due to market volatility.

It’s important to note that both the 60/40 and 70/30 asset allocations are considered moderately risky. But the exact amount of risk you are comfortable with will depend on your specific needs and goals.

Bottom Line

SmartAsset: 60/40 vs. 70/30 Asset Allocation:

When choosing between a 60/40 and 70/30 asset allocation, you’ll need to decide what percentage of your portfolio will be invested in stocks. This will depend on the time horizon of your portfolio and your risk tolerance. In either case, you’ll be able to adjust your allocation of bonds to minimize risk during periods of market volatility.

Investing Tips for Beginners

  • Work with an advisor. The right asset allocation can be tricky to determine. Finding a qualified financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three financial advisors who serve your area, and you can interview your advisor matches at no cost to decide which one is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • Pick an asset profile. SmartAsset’s free asset allocation calculator will assist you in picking a profile to help align your portfolio allocation with your risk tolerance.

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