ForUsAll Advisors, LLC is a privately held company that offers investment advisory and retirement plan consulting services to qualified retirement plan sponsors and their participants. The San Francisco-based firm serves as a fiduciary advisor to these plans, and it currently oversees more than $770 million in assets under management (AUM).
ForUsAll Advisors Background
ForUsAll Advisors began operations in November 2012. Today, it’s a wholly owned subsidiary of ForUsAll, Inc., which, in turn, is a privately held company backed by venture capital funding. Co-founder Cindy Bloch serves as chief compliance officer of the advisory firm.
What Types of Clients Does ForUsAll Advisors Accept?
ForUsAll Advisors works with qualified retirement plans sponsored by corporations, non-profit organizations and government entities. The firm also extends its services to the participants of these plans.
ForUsAll Advisors Minimum Account Size
ForUsAll generally doesn’t require plan sponsors to have a minimum asset level in order to establish a working relationship with the firm. Any minimums would be discussed with the particular client.
Services Offered by ForUsAll Advisors
ForUsAll provides investment management and consulting services to qualified retirement plans, their sponsors and their participants. The firm helps plan sponsors remain compliant with rules set by the Employer Retirement Income Security Act (ERISA) and other government entities that oversee the employer-sponsored retirement plan industry.
The firm also advises plan sponsors on enrollment efforts and extends educational services directly to plan participants. Additionally, the firm builds investment fund menus for these retirement plans, establishes a qualified default investment alternative (QDIA) for participants who fail to make an investment selection after a set enrollment period and helps plan sponsors establish an Investment Policy Statement (IPS) that details the policies and objectives of the overall plan. The firm will monitor this statement over time to ensure goals are being met and make adjustments if deemed necessary.
Additionally, the firm can offer advice around the following objectives:
- Plan eligibility requirements
- Enrollment strategies
- Company match formulas
- Vesting schedules
The firm established the ForUs 401(k), a multi-employer plan. ForUsAll Advisors administrates this plan for the benefit of various participants from different companies. It also provides ERISA fiduciary services, investment selection, educational initiatives and more on behalf of the plan.
ForUsAll Advisors Investment Philosophy
ForUsAll Advisors determines investment strategies following detailed conversations with its retirement plan sponsor clients. It considers the entire investment universe available to 401(k)s and other qualified plans when constructing investment menus. It also takes into account the plan sponsor’s objectives and their make-up of plan participants when making investment selection decisions. ForUsAll Advisors uses the IPS as a reference point and considers the following when evaluating securities for fund menus:
- Expense ratios
- Historical investment performance
- Expected returns
- Asset class exposure
The firm will continually monitor these investments and make changes if it deems it necessary.
Fees Under ForUsAll Advisors
ForUsAll Advisors charges its plan sponsor clients a fee based on a percentage of the plan’s AUM for advisory services. This fee currently can’t exceed 0.35% of AUM and is typically charged quarterly in arrears. The firm charges a minimum revenue fee of $2,500 per year.
These fees may be billed directly to the plan sponsor or retirement plan recordkeeper directly from plan assets, accounts or investments. In addition, these fees may be negotiable. Advisory fees would be clearly detailed in the Investment Advisory or Plan Services Agreement with ForUsAll Advisors or in its Joinder Agreement with the ForUs 401(k).
Check out the table below to see how Merriman’s fees for its management services compared to those at similar financial advisor firms. Note that these fees are only estimates and actual costs may vary. We're also applying the maximum advisory fee currently allowed by ForUsAll.
|Estimated Fee Comparison*|
|Your Assets||ForUsAll Advisors||National Median Advisory Fees**|
|$1MM||$3,500||$8,500 - $10,000|
|$5MM||$17,500||$25,000 - $32,500|
|*Fee estimates only consider the maximum base fees for the services each firm provides. You may also pay manager fees and other fees, which can vary in amount. **All figures are based on median fee levels according to Bob Veres' 2017 Planning Profession Fee Survey. The above estimates solely take into account AUM-only fees. Total costs will likely be higher due to additional expenses.|
What to Watch Out For
Though ForUsAll Advisors communicates with retirement plan participants, helping to educate and onboard them, the firm primarily works with employers. It does not offer financial planning or investment advice to individuals.
ForUsAll Advisors Disclosures
According to its SEC filings, ForUsAll Advisors did not have any disciplinary events within the past 10 years to disclose as of the time of this writing.
Opening an Account With ForUsAll Advisors
To contact the company, call (832) 524-0085. You can also email firstname.lastname@example.org
Where Is ForUsAll Located?
You can find ForUsAll at the following address:
665 Third Street, Suite 400
San Francisco, California 94107
Saving for Retirement Tips
- Get your match. If your company’s 401(k) plan matches a percentage of your contribution, make sure you are contributing that percentage, at the very least. Doing so doubles your savings (at the minimum match rate).
- Don’t go it alone. A financial advisor can help you design and build your portfolio, monitor and rebalance it and, when the time comes, determine how to draw down your nest egg. To find a financial advisor who fits your needs, use our SmartAsset financial advisor matching tool. It connects you with up to three local financial advisory firms based on your answers to questions about your goals.
All information was accurate as of the writing of this article.