ForUsAll is a privately held company that offers investment advisory and retirement plan consulting services to qualified retirement plan sponsors and their participants. The firm serves as a fiduciary advisor to these plans, and it currently oversees more than $1.7 billion dollars in client assets.
This is a fee-only firm, which means all of its compensation comes from client-paid fees. A fee-based firm, on the other hand, receives client fees and third-party compensation.
ForUsAll, which also goes by ForUsAll Advisors, LLC, began operations in November 2012. Today, it’s a wholly owned subsidiary of ForUsAll, Inc., which, in turn, is a privately held company backed by venture capital funding. Cindy Bloch, chief compliance officer (CCO), Justin Ramirez, chief investment officer (CIO), and Jeffrey Schulte, CEO all have small stakes.
ForUsAll Client Types and Minimum Account Sizes
ForUsAll works with qualified retirement plans sponsored by corporations, non-profit organizations and government entities. The firm also extends its services to the participants of these plans.
The firm generally doesn’t require plan sponsors to have a minimum asset level in order to establish a working relationship. Any minimums would be discussed with the particular client.
Services Offered by ForUsAll
ForUsAll provides investment management and consulting services to qualified retirement plans, their sponsors and their participants. The firm helps plan sponsors remain compliant with rules set by the Employer Retirement Income Security Act (ERISA) and other government entities that oversee the employer-sponsored retirement plan industry.
The firm also advises plan sponsors on enrollment efforts and extends educational services directly to plan participants. Additionally, the firm builds investment fund menus for these retirement plans, establishes a qualified default investment alternative (QDIA) for participants who fail to make an investment selection after a set enrollment period and helps plan sponsors establish an Investment Policy Statement (IPS) that details the policies and objectives of the overall plan. The firm will monitor this statement over time to ensure goals are being met and make adjustments if deemed necessary.
Additionally, the firm can offer advice around the following objectives:
- Plan eligibility requirements
- Enrollment strategies
- Company match formulas
- Vesting schedules
The firm established the ForUs 401(k), a multi-employer plan. ForUsAll administrates this plan for the benefit of various participants from different companies. It also provides ERISA fiduciary services, investment selection, educational initiatives and more on behalf of the plan.
ForUsAll Investment Philosophy
ForUsAll determines investment strategies following detailed conversations with its retirement plan sponsor clients. It considers the entire investment universe available to 401(k)s and other qualified plans when constructing investment menus. It also takes into account the plan sponsor’s objectives and their make-up of plan participants when making investment selection decisions. ForUsAll uses the IPS as a reference point and considers the following when evaluating securities for fund menus:
- Expense ratios
- Historical investment performance
- Expected returns
- Asset class exposure
The firm will continually monitor these investments and make changes if it deems them necessary.
Fees Under ForUsAll
ForUsAll principally charges its plan sponsor clients a fee based on a percentage of the plan’s assets under management (AUM) for advisory services. This fee won’t exceed 0.50% of AUM and is typically charged quarterly in arrears. Employers are also charged a monthly fee of up to $120 and a per participant fee of $6 a month.
These fees may be billed directly to the plan sponsor or retirement plan recordkeeper directly from plan assets, accounts or investments. In addition, these fees may be negotiable. Advisory fees would be clearly detailed in the Investment Advisory or Plan Services Agreement with ForUsAll or in its Joinder Agreement with the ForUs 401(k).
What to Watch Out For
As of its most recent filings with the Securities and Exchange Commission, ForUsAll has no legal or regulatory events to disclose.
Opening an Account With ForUsAll
To contact ForUsAll, call (844) 401-2253.
All information was accurate as of the writing of this article.
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