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Fidelity Go Review

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Existing Fidelity customers are the natural fit for Fidelity Go, the robo-advisor arm of the Boston-based company. Clients will pay a management fee immediately with any amount.

However, if you already have a retirement account and would rather not pay an active manager for it, you can use this robo-advisor as a less expensive, hands-off option for your IRA.

Best for

Existing Fidelity customers or general hands-off investors.


No fee breaks for low or high accounts; you can't transfer securities into an account.

Pricing: How Much Does Fidelity Go Cost?

On par with many other robo-advisors, Fidelity Go doesn’t charge trading commissions, transaction fees or rebalancing fees. Customers are not charged any management fee for accounts with balances of less than $10,000. For accounts of $10,000 to $49,999 there is a flat monthly fee of $3. Higher account balances draw an all-in fee of 0.35% with no additional investment expenses.

In addition to the 0.35% fee, you’ll pay Securities and Exchange Commission (SEC) fees, which Fidelity Go estimates will bring you to a total of 0.40%. The extra 0.05% is for mandatory SEC charges. The company focuses on zero-cost funds for investments, specifically its no-fee index funds. They are available only through managed accounts. 

Wondering how you’ll be charged for fees? Each quarter your advisory fee is calculated and automatically deducted from your account. Mutual funds usually have embedded fees, called expense ratios. But since Fidelity Go uses only Fidelity funds, you will not be charged the expense ratio fees. In other words, Fidelity does not double dip.

Additionally, you can withdraw money from your Fidelity Go account without having to pay fees. However, if you decide to close your account and withdraw the entire balance, you will be charged the net advisory fee for the time your account was managed. There aren’t fees for the account termination itself. 

Option Name Management Fee Minimum Balance Features
Fidelity Go 0.35% $0 ($10 to start investing) Monthly progress reports, goal target tracking, professional management of your fund, 24/7 access to your account, Fidelity planning tools and resources

Fidelity Go

Management Fee
Minimum Balance
$0 ($10 to start investing)
Monthly progress reports, goal target tracking, professional management of your fund, 24/7 access to your account, Fidelity planning tools and resources

Fidelity Go's Investing Strategy

Your account’s day-to-day investment and trading is in the hands of Strategic Advisors, a Fidelity company. Your account will be invested in a variety of mutual funds that hold domestic stocks, foreign stocks, bonds or short-term investments. Your portfolio depends on your risk tolerance and time horizon. The initial strategy is determined when you answer the questions in the initial onboarding questionnaire process. You can’t buy and sell individual investments, but you can place certain restrictions on the management of it. To do so, you have to call and speak with an investment professional. 

At any time, you can change your investment strategy to any of the suitable options available to you. You’ll have to change the information in your account profile for this to occur. 

If your portfolio asset allocation strays from the strategy you selected, Fidelity Go will rebalance your holdings as part of its included services. Rebalances include buying or selling certain types of assets to bring your account back to the selected strategy. 

Only four kinds of accounts are offered: Roth IRAs, traditional IRAs, taxable accounts and rollover IRAs

Supported Accounts

  • Individual and joint taxable accounts
  • IRA
  • Roth IRA
  • Rollover IRA

Unsupported Accounts

  • 401k

Key Features

One of Fidelity Go’s benefits is automatic rebalancing with every account, regardless of how much money is in it. If your holdings drift away from your asset allocation, Fidelity Go will correct it. You don’t have to login and ask for it, it’s an automatic feature. When your account seems off course, certain funds will be bought or sold to realign you to it. There’s no fee for this feature.

fidelity go dashboard

Another stand-out feature is the fact that human advisors are doing this rebalancing. Typically, an algorithm does the rebalancing for robo-advisors, ergo the "robo" in their names. But Fidelity Go has taken a hybrid approach. These human advisors are not available to provide investment guidance to investors. But they are doing the investment decision-making, so are taking economic conditions into account in a way an algorithm may not be. 

Additionally, Fidelity Go provides free access to planning tools and resources offered to Fidelity customers. This can help you better plan for retirement and other financial decisions. There's also a mobile app for on-the-go monitoring and banking, and you can use live chat or a phone call to get in touch with the company. As with almost all robo-advisors, you can set up automatic deposits into the account from a linked Fidelity account or an external linked bank account. 

Who Fidelity Go Is For

If you’re already a Fidelity customer, you may want to try Fidelity Go. The site offers account linking to existing accounts for Fidelity customers. Using the digital “robo-advisor” function for some of your investment accounts can help you save fees that active management charges. Or if you opened an investment or retirement account assuming you’d actively manage it, but instead neglected it or gave up actively monitoring it, Fidelity Go may be for you.

It may also be for you if you are opening an IRA account or otherwise not worried about taxes. That's because this robo-advisor doesn’t offer tax-loss harvesting on taxable accounts. 

While this could be a solid choice with its basic but reasonable offerings and fees, many potential investors could be better served elsewhere where more options are available. Fidelity Go is an OK choice for retirement management, but fees are slightly higher than competitors, with no significant benefit for using them over a competitor. 

Available Features

  • Automatic Rebalancing

Unavailable Features

  • Tax-Loss Harvesting
  • Direct Indexing
  • Fractional Shares
  • Human Advisors

How Fidelity Go Works

Signing up for a Fidelity Go managed account is a simple process. First, you have to be at least 18 years old and a U.S. resident to open an account. Once you navigate to the website, you’ll click through a number of questions about your age, financial situation and financial goals. The company will come up with a recommendation for what account or accounts you should open on the site and the mix of investments your portfolio should have. It’s up to you though, so if you don’t agree with the suggestions, you can still open the account of your preference and change around the portfolio ratios. What you can’t do is pick individual mutual funds or stocks yourself. That’s what you sacrifice when opting for a robo-advisor. The service will manage your funds for you, but you can’t actively participate more than changing your preferred investment strategy.

If you want to know how much you’ll pay for the service, you can use the slider estimator to see what your estimated monthly costs will be with the balance you maintain in the account. There's a flat 0.35% gross advisory fee. Mandatory SEC fees will be added to your costs as well. You won’t be charged trading commissions, transaction fees or account rebalancing fees. 

Once your account is set up, you’ll need to fund it. You can move cash from an existing Fidelity account by transferring funds. You have the option to make a one-time transfer or automatic monthly transfers. For outside customers, you can link your external bank account so that you can use electronic funds transfers. The last method it through a check. You have the option to scan it in using the company’s mobile application or you can mail it in. 

After your money has been received and invested, you can try out the target tracking feature. You input the dollar amount you’d like to reach by a certain date and you’ll get an estimated likelihood of success and suggestions of how to get there. 

You can monitor your portfolio online and update your information and preferred strategy at any time. Each month you’ll receive an email with a monthly progress report, so you don’t even have to log on if you don’t want to. And if you want to speak to someone, the company offers live chat and phone support. 

What’s the Catch?

There’s always a trade-off when you opt for someone else (or something else, in this case) to manage your money. First of all, you have to pay a fee for the service. If you wanted to invest on your own, you could save on fees, but it would take up a portion of your time. Next, if you’re deadset on using a robo-advisor, Fidelity Go doesn’t offer as many account options as its competitors. With only four options listed: traditional IRAs, Roth IRAs, taxable accounts or rollover IRAs, you miss out on the wider range of options that other services provide. This can include accounts such as 529 college savings plans, trusts or SEP-IRAs.  

The company also doesn’t offer tax-loss harvesting which is a feature other robo-advisors offer for taxable investment accounts. If you’re using an online investment company for a tax-advantaged retirement account, that won’t matter to you, of course.

Competition: How Does Fidelity Go Stack Up?

Fidelity Go isn't the most affordable robo-advisor. Case in point: Wealthfront charges a flat 0.25% fee across all accounts. With Fidelity Go, on the other hand, the fee is 0.35%.

Fidelity Go also lacks some of the account options found in other robo-advisor companies, such as 529 college savings plan accounts and trusts. If you want to use one company to passively manage all of your accounts from your retirement to your investments for your children, you’d be better served with a different company that offers those type of accounts.

You also can’t sync a 401(k) you have through your employer. Blooom is an online service that will optimize your 401(k) options. Betterment also has the capability to sync your outside 401(k) account so you can monitor it through your investment dashboard. Fidelity Go does offer 401(k) rollovers to an IRA, but that’s the extent of the integration you can do with it. 

Tax-loss harvesting is another feature that Fidelity Go lacks. This could be important to you if you’re planning to open a taxable investment account. If this is the case for you, you could consider Betterment or Wealthfront to see how tax-loss harvesting could potentially benefit you.

If you’re looking for free online management, you do have a few options. WiseBanyan offers free portfolio management starting at the $0 account minimum. You’ll still be charged for regular investment costs that accompany certain securities, which is non-negotiable, but you won’t be charged for the management of your account. Schwab Intelligent Portfolios requires a minimum investment of $5,000, but it doesn’t charge for portfolio management. 

When you’re comparing each advisor, you’ll have to focus on what features matter the most to you. If it’s a large variety of account options, you might want Wealthfront or Betterment. If it’s low management fees, you may consider the companies that offer the service for free. Whatever you choose, it’ll be up to you and your current financial goals.  


Robo-Advisor Management Fee  Minimum Balance  Best For
0.35% $0 ($10 to start investing)
  • Existing Fidelity customers or hands-off investors
  0.25%   $500
  • Investors will smaller amounts to invest
  • Investors who don’t need a human advisor
  0.25% - 0.40%  $0 
  • First-time investors with low savings balances
  • Goal-based investors


Bottom Line: Should You Use Fidelity Go?

If you like the idea of a robo-advisor firm that is part of a larger company that has years rooted in the investment world, you may find Fidelity Go a good fit. While other companies may have been in robo-advising longer, Fidelity has been in the investing realm for a long time. That said, account options are limited and advisory fees are a bit higher than at some other newer companies. Additionally, free advising for low balance accounts is not an option at this company. One advantage is that fees don’t scale up with higher investments, which differs from some online investment management companies that increase fee percentages as your account balance grows. But the negatives still outweigh the positives with no tax-loss harvesting for taxable accounts. If you want the biggest bang for your buck, you may want to consider the other options out there before committing your money. 

Tips for Investing

  • Consider your risk tolerance before investing your assets. This can help figure out the best asset allocation for your portfolio. 
  • Start sooner than later. Once you've paid off any debt and established an emergency fund, start investing so your money can grow over time.
  • If you don’t have the time or know-how, hire a professional to help you. The SmartAdvisor matching tool makes it easy to find someone to work with. Simply answer a series of questions about what you’re looking for in an advisor and the program will pair you with up to three advisors who suit your needs.

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