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Wealthfront Review

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by Derek Silva Updated
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Wealthfront is one of the largest and fastest-growing robo-advisors in the U.S. with more than $6 billion in assets under management. Like other robo-advisors, Wealthfront offers online financial services and advice without much human intervention. Wealthfront’s services are completely automated. There are no human financial advisors who you can talk with. The company’s goal is to simplify the investing process by automating as much as possible. Answer a short questionnaire and it will create an investment plan that is personalized to your risk tolerance and your goals. It sounds great, but is this the right robo-advisor for you? Let’s take a look.

Best for

Investors with less than $10,000; Those who prefer to work with a well-known company; Investors who don’t need to talk with human advisors


There are no human advisors at all. If you think you’ll want access to human advisors, you’ll have to look elsewhere.

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SmartAsset reviewed dozens of robo-advisors and rated them based on three categories that shed light on how many services the robo-advisors offer and at what price. The categories include basics (fees and account minimum), accounts offered and features. The three categories were indexed individually, and the robo-advisor with the greatest average index received the highest rating of 5 stars.

Pricing: How Much Does Wealthfront Cost?

Investment Option Management Fee Minimum Balance Features
Wealthfront 0.25% $500 No management fee for the first $10,000. Direct indexing if you have at least $100,000


Management Fee
Minimum Balance
No management fee for the first $10,000. Direct indexing if you have at least $100,000

You need to invest at least $500 to start an account, but your first $10,000 has no fee. You also have the potential to earn an additional $5,000 of fee-free investment every time you refer someone. After that first $10,000, there's a flat-rate management fee of 0.25%. This fee is an annual cost and applies to the assets you have under management. There are no other pricing plans with special features but investors with at least $100,000 and $500,000 receive additional management services. There are no trading commissions. You’ll never pay fees to purchase ETFs. Don’t forget that ETFs have their own operational fees that you will need to pay. These fees are generally less than 0.15% but may be over 0.40% in some cases.

Wealthfront’s Investing Strategy

When you open an account, you will need to answer a short questionnaire about yourself, your income and your investing goals. This questionnaire helps the company to understand your risk tolerance and what you want from your portfolio. The company will then create two personalized investing plans for you. One plan is a portfolio for a taxable account and the other is a portfolio for a retirement account. You can then choose to create an account using either one of those plans. There is very little customization available for these plans but you can change your risk tolerance at any time.

Wealthfront Homepage

Like most robo-advisors, this one uses an investment philosophy called modern portfolio theory. Modern portfolio theory was developed by Dr. Harry Markowitz and it won him a Nobel Prize in 1990. The idea behind the theory is investing in a diversified portfolio, across multiple asset classes, in order to maximize your returns. Wealthfront has 11 potential asset classes that it could use to build your portfolio. A typical portfolio consists of ETFs from six - eight asset classes. All portfolios are made with ETFs. Individual stocks are not used. If you want to know more about a specific class, there are graphics you can click on to learn more. The company makes a point of being transparent with where and how it invests your money.

After your portfolio options are created, you can choose one and create an account. Individual taxable accounts, Joint and trust savings accounts, traditional IRAs, Roth IRAs, SEP-IRAs and 401(k) rollovers are offered. 401(k) accounts are not currently available.

Supported Accounts

  • Traditional IRA
  • Roth IRA
  • 401(k) rollover
  • Personal and joint savings
  • Trust
  • 529 college savings

Unsupported Accounts

  • 401(k)

Key Features

One of the company's investment keys is having a well-balanced and diversified portfolio. Automated portfolio rebalancing, which is done daily by software, ensures that your portfolio stays balanced and diverse. Account rebalancing is one instance where it’s beneficial to have computer software managing your investing. With a human broker, you would likely have to meet in person to go over rebalancing your portfolio. Because of the time and money involved in meeting face-to-face, you might end up rebalancing your portfolio as little as once per year. Software does all the work so your portfolio gets balanced daily without the need to meet or even talk with anyone.

There's also a suite of investing features offered called PassivePlus®. PassivePlus® includes tax-loss harvesting, direct indexing and advanced indexing. All of these features are available at no additional fee but only apply to taxable accounts.

Wealthfront Path

Tax-loss harvesting is a common portfolio management practice. When ETFs in your portfolio lose value, they're sold at a loss. The losses are then used to offset the taxes you pay on your gains. At the same time, the company will purchase a similar asset to the one it sold in order to keep your portfolio in balance. Wealthfront has established models that sell and buy ETFs at the right time to maximize your tax benefits.

Direct indexing is an enhanced form of tax-loss harvesting and only applies to accounts with at least $100,000. Instead looking at ETFs or index fund to invest in U.S. stocks, direct indexing looks for movement in individual stocks (the stocks that comprise the funds). This allows the company to harvest more losses and lower your tax bill even more.

Advanced indexing is an improved form of smart beta and only applies to accounts with at least $500,000. Index funds (like the S&P 500®) traditionally weigh stocks in proportion to their market capitalization. This means that index funds will invest more of their funds in the stock of a large company and less in the stock of a small company. Smart beta is a strategy that considers more factors than just market capitalization, and advanced indexing is Wealthfront’s version of smart beta. Wealthfront looks at six factors when deciding how to weight the stocks in your portfolio.

The company's invite program is a referral program that gives you an additional $5,000 of fee-free funds every time you invite someone who ends up investing. If you refer one friend who decides to invest, the first $15,000 you invest is managed for free (instead of the first $10,000). Anyone you refer also gets the $5,000 bonus. If you are a big influencer, this program has the potential to save you a lot of money. Someone who invites five people would get $35,000 of fee-free investments ($10,000 + (5 x $5,000)).

Who Wealthfront Is For

Wealthfront has a low annual fee and is open to anyone who can invest at least $500. But what kind of customer would benefit the most? In general, the robo-advisor is geared toward the average investor who wants to invest her money for the long-term without having to do the work. Its services are completely online. This is great for someone who doesn’t want or need to meet with a real person to talk about his investments.

Your first $10,000 has no fee. Combined with the powerful investing tools, this naturally makes Wealthfront a great option for investors with less than $10,000. Even if you have $20,000, this robo-advisor can still be a good deal because you still don’t pay a fee on the first $10,000. You can also increase that fee-free amount by $5,000 for every person you invite. That could save you lot of money if you get others to join.

Wealthfront is an SEC-registered company with a strong reputation. When people talk about robo-advisors, it's one of the best-recognized names. Brand recognition isn’t everything, but some people will feel safer working with one of the biggest names in the industry.

If money is tight and you have the know-how to do your own investing, you could save money by eliminating the middle man. Wealthfront puts investors’ money in Vanguard ETFs. You could save on fees by investing directly in Vanguard ETFs. This is true of many robo-advisors including one of Wealthfront’s biggest competitors, Betterment. The trade-off is that Wealthfront’s services will save you a lot of time and work.

Available Features

  • Tax loss harvesting
  • Automatic rebalancing
  • Direct indexing
  • Secured loans
  • Automated portfolio planning

Unavailable Features

  • Fractional Shares
  • Human advisors

How Wealthfront Works

You can start an account by going to Wealthfront's website. The website offers useful information about the company, its features and about investing in general. The website also offers contact information (email and a phone number) in case you have further questions.

But how do you actually open an account? On the website there is an “Invest Now” button in the top corner. You click on the button and it will take you to a short questionnaire, which is eight simple questions about you, your income and your investing goals. As soon as you finish the questionnaire, Wealthfront will calculate two personalized investing plans based on your answers - one plan for a taxable account and one for a retirement account.

Wealthfront Risk Profile

Your plans will appear as a graphic that shows the asset classes where your money would be invested. The company generally creates a portfolio of six to eight classes. If you want to know more about a specific class, you can click on the graphic to learn more. For example, let’s say Wealthfront recommends investing 20% of your portfolio in foreign exchanges, but you don’t know anything about foreign exchanges. You can click on the foreign exchanges in your recommended portfolio to learn more about foreign stocks, about the leading EFTs for foreign stocks and about the yearly expenses (fees) you can expect from those ETFs.

Wealthfront will also calculate your risk tolerance. Risk tolerance is the amount of variability you can handle with your investments. If you have a low tolerance, you wouldn’t handle it well (financially) if the stock market made a big down turn and the returns from your stocks went down. If you have a high tolerance, you can more easily handle fluctuations in the market. After answering the online questionnaire, your personal risk tolerance is assessed on a scale of one - 10. This is a recommended level that you can change. You can also change your risk tolerance in the future if you, say, experience a major life change like a big change in income.

After reviewing the recommendations, you can select the option to open your account. This will start your application. Enter an email and password, choose your account type (e.g. traditional IRA or 529 college savings plan) and enter your personal information. The final part of your application is to transfer money into your account. Then you can submit your application. Once your account is approved, you can log in either online or through the mobile app to access your dashboard. The dashboard lets you view an account summary, view your investing plan, track your transactions and access documents. Come tax time, you will be able to find yours 1099 tax documents through the dashboard. Wealthfront also integrates with TurboTax, making it easier to file your taxes.

What’s the Catch?

This robo-advisor is not the best choice for you if you prefer discussing your investments with another person. Wealthfront’s services are completely automated and online. There are no human financial advisors. For some people, this is a selling point. You don’t have to worry about the hassle of face-to-face meetings or phone calls. For others, the lack of real advisors is undesirable. In that case, there are other robo-advisors that offer access to full-time or part-time human advisors who you can talk with.

A minimum investment of $500 is required. Some robo-advisors have no minimum. At the same time, some of Wealthfront’s features aren’t available to everyone. Direct indexing is only for accounts with at least $100,000. People investing at least $100,000 may find cheaper robo-advisor services elsewhere.

Competition: How Wealthfront Stacks Up?

This robo-advisor’s closest competitor is Betterment. Wealthfront charges lower fees overall than Betterment but the biggest difference is that Betterment offers access to human financial experts. Wealthfront is completely online with no human financial advisors.

Betterment offers two different investing options. The first (and cheaper) option is called Betterment Digital. It charges the same 0.25% fee (though the first $10,000 you invest is free with Wealthfront) and has no minimum balance. This could make Betterment an affordable option if you can’t make Wealthfront’s $500 minimum. However, the Betterment Digital plan will charge 0.25% on all your investments. Wealthfront doesn’t charge a fee on your first $10,000. The features of Betterment Digital and Wealthfront are very similar if you invest less than $100,000. Both give you online access to your portfolio and both offer tax-loss harvesting.

For people who don’t feel comfortable with a completely automated portfolio, Betterment has a plan that allow you to talk on the phone with a certified financial planner. The Betterment Premium plan requires a minimum investment of $100,000 and charges a fee of 0.40%. It includes unlimited phone consultations with a Betterment financial planner.

Betterment does not offer direct indexing at any level. Wealthfront provides direct indexing for no additional cost once your account hits $100,000, and it also offers the additional feature of advanced indexing if you invest more than $500,000. Remember though that tax-loss harvesting and direct indexing don’t apply to retirement accounts. If you use either robo-advisor for an IRA, these features won’t affect you. Your main concern with an IRA would be management fees.


RoboAdvisor SmartAsset Rating Management Fee Minimum Balance Best For
0.25% of balance above $10,000 $500 Investors with less than $10,000 Apply Now
0.25% - 0.40% $0 First-time investors with low savings balances Apply Now

Bottom Line: Should You Use Wealthfront?

Wealthfront is a great, low-cost option for online investing services. It has powerful software that is particularly useful if you have less than $10,000 to invest. You won’t pay any management fees on your first $10,000 of investments. Wealthfront is best for people who are interested in long-term investing and it offers a number of account types. Its flat-rate fee of 0.25% is hard to beat. Investors with over $100,000 get the benefits of direct indexing and investors with over $500,000 also get access to advanced indexing, Wealthfront’s version of smart beta. The thing to remember is that this robo-advisor is completely automated and online. There are no human advisors who you can discuss your investments with. This may be a drawback for some people but a selling point for others.

Cities with the Most Financially Savvy Residents

SmartAsset’s interactive map highlights the places in the country where people are the most financially savvy. Zoom between states and the national map to see where people are smartest when it comes to managing their finances.

Rank City Credit Utilization Late Payments Rate Personal Savings Rate

Methodology Our study aims to find the places where people are the smartest when it comes to managing their finances. To find these financially savvy places, we looked at three factors: credit utilization, late payment rates and personal savings rates.

The credit utilization represents the average credit card balance as a percent of credit card limit. The late payment rate represents the average number of late payments in a billing cycle. To calculate the personal savings rate, we looked at data from the Bureau of Economic Analysis (BEA) on the average income per capita for each city in the U.S. We then applied an estimated tax rate to that number to determine disposable income per capita. Next we subtracted the average spending for someone at that income level, which includes things such as consumer spending, charitable giving and interest on debt. Finally, we divided the amount leftover, the savings per capita, by disposable income per capita to determine the personal savings rate.

To calculate the Financially Savvy Index, we weighted credit utilization 30%, late payment rates 35% and personal savings rates 35%. We ranked the cities on each of the categories and then indexed each category. We then added those indices together and indexed that. A financially savvy city means people there have low credit utilization, low late payment rates, and high personal savings rates.

Sources: Bureau of Economic Analysis (BEA), Bureau of Labor Statistics (BLS), Experian