Dana Investment Advisors is a fee-only advisor in Waukesha, Wisconsin. The firm advises both individual and institutional clients, managing billions in assets. Dana Investment Advisors focuses solely on portfolio management and does not offer financial planning services.
Dana Investment Advisors Background
Dana was founded in 1980. It became registered with the SEC in 1985. The firm is principally owned by Mark R. Mirsberger and Jerome (Joe) Veranth. It has been 100% owned by employees since its inception. Ownership is spread throughout senior management and portfolio management staff.
Dana Investment Advisors Client Types and Minimum Account Sizes
Dana has mostly individual clients, the majority of whom are of high net worth. Institutional clients include qualified pension and profit-sharing plans, Taft Hartley plans, unions, financial institutions such as banks and credit unions, insurance companies, public sector entities such as cities and counties, healthcare facilities, corporations, charitable foundations and other charitable organizations.
The targeted minimum account size at Dana is $1 million.
Services Offered by Dana Investment Advisors
Dana’s services include the following:
- Investment supervisory services
- Wrap fee programs
- Managed accounts
As mentioned above, the firm does not provide financial planning services like budgeting, retirement planning or tax planning. If you're looking for financial planning services, consider using SmartAsset's free tool to match with advisors who potentially offer financial planning.
Dana Investment Advisors Investment Philosophy
Dana Investment Advisors employs a disciplined investment strategy with a focus on risk-adjusted returns across various asset classes. Their approach integrates both quantitative and fundamental analysis to identify undervalued stocks with solid growth potential, balancing these selections with risk controls, such as position and sector limitations. For fixed income, Dana prioritizes high credit quality, current income, and manages interest-rate sensitivity.
The firm also offers specialized ESG (environmental, social and governance) strategies, screening investments for alignment with client values and ESG standards. Dana’s investment philosophy centers on long-term capital appreciation, income generation and aligning with clients' financial goals and ethical preferences.
Fees Under Dana Investment Advisors
Fees for asset management are based on a percentage of assets under management according to the following fee schedule:
| Assets in Equity Accounts | Annual Fee |
| First $10 million | 0.75% |
| Next $15 million | 0.65% |
| Over $25 million | 0.50% |
| Assets in Balanced Accounts | Annual Fee |
| First $10 million | 0.65% |
| Next $15 million | 0.55% |
| Over $25 million | 0.45% |
| Assets in Fixed-Income Accounts | Annual Fee |
| First $10 million | 0.35% |
| Next $15 million | 0.25% |
| Over $25 million | 0.20% |
| Assets in Wealth Management Accounts | Annual Fee |
| First $1 million | 1.00% |
| Next $4 million | 0.80% |
| Over $5 million | 0.65% |
Dana also earns performance fees if a client’s investment performance outpaces a mutually agreed-upon benchmark.
Learn more about advisors' typical costs here.
What to Watch Out For
According to the firm's latest SEC filing, there are no disclosures on the record for Dana in the past 10 years. Dana is also a fee-only advisory firm, meaning its compensation comes from client-paid fees, not sales commissions.
Opening an Account With Dana Investment Advisors
To open an account with Dana, fill out the form on this page or call the office at (262) 782-3631.
All information was accurate as of the writing of this article.
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