Investing in a Roth IRA account is similar to other retirement accounts as you can choose certain securities once your account is created. The beauty of a Roth IRA lies in its tax-free growth potential, which can significantly enhance your retirement savings over time. However, the key to maximizing this benefit is making informed investment choices that align with your financial goals and risk tolerance. Whether you’re considering stocks, bonds, mutual funds, or ETFs, each option offers unique advantages and risks. Diversification is often recommended to mitigate risk and optimize returns. Additionally, it’s important to regularly review and adjust your investment strategy to reflect changes in the market and your circumstances.
When you’re considering how to invest funds in your Roth IRA, a financial advisor can help you identify and select the options that fit your situation.
Roth IRA Investing Basics
A Roth IRA is a tax-advantaged retirement savings account that is funded with after-tax contributions. Earnings from investments made with funds in the account grow tax-free. After you reach age 59 ½, you can take money out of the account without owing taxes as long as it’s been at least five years since you opened it.
You open a Roth IRA at a sponsor, typically a brokerage or bank, which decides how you can invest funds in the account. Investment options in many Roth IRAs are limited and consist of a limited number of specific money market accounts, mutual funds, exchange-traded funds, index funds and target date funds. A smaller number of accounts may allow account holders to select individual stocks and bonds. With some plans, you can choose to work with a robo-advisor or human investment manager who will help you make selections.
Self-directed Roth IRAs permit account holders to select investments from a much wider range of options. Depending on the specifics of the self-directed account, these may include real estate, business partnerships, gold and other precious metals and even cryptocurrency and derivatives such as options.
While self-directed accounts offer greater freedom, that comes with added responsibility and risk. A sponsor that offers a fully self-directed account is required to inform you about the risk, return and other characteristics of available investment options, but may require you to release the sponsor from any fiduciary duties to match you only with investments that suit your goals and capacities.
Some investments, as well as certain types of financial transactions, are not allowed for Roth IRAs. Banned investments include collectibles such as antiques, art, stamps and jewelry. You can invest in some coins made of gold and other precious metals, but not as collectibles. Prohibited transactions include lending money to disqualified people, which include you the account holder as well as your spouse, children and grandchildren.
Choosing Your Investments

When you set up your Roth IRA account you will be asked to select investments you want to buy with your contributions. This choice is typically made in the form of a percentage. For instance, you may opt to put 60% of your contributions into one or more bond index funds and the remaining 40% into equity index funds, with that 40% divided equally between small growth stocks and dividend-paying large companies. Future contributions will be allocated among these investments according to the percentages you pick.
Later on, you may want to change your investment choices. For example, you may rebalance your portfolio on an annual or other basis, selling some investments and buying others in order to maintain your desired asset allocation. You may also change your investments as your objectives change, such as when you shift toward a more conservative risk profile as your planned retirement date nears.
Many plans allow you to change your investment choices online. For instance, Roth IRA account holders may log onto their company’s website and select the “Investments” tab. This leads to a screen where you can buy or sell investments or reallocate your existing portfolio.
Tips for Setting Up Your Roth IRA
Setting up a Roth IRA is a smart move for anyone looking to secure their financial future. This type of retirement account offers tax-free growth and tax-free withdrawals in retirement, making it an attractive option for many investors. Here are some essential tips to help you get started with your Roth IRA.
- Choose the right financial institution: Selecting the right provider for your Roth IRA is crucial. Consider factors such as fees, investment options, and customer service. Banks, credit unions, and brokerage firms all offer Roth IRAs, so compare their offerings to find the best fit for your investment strategy and financial goals.
- Decide on your investment strategy: Determine how you want to allocate your funds within the Roth IRA. Options include stocks, bonds, mutual funds and ETFs. Your choice should align with your risk tolerance and retirement timeline, ensuring a balanced portfolio that can grow over time.
- Set up automatic contributions: Automating your contributions can help you stay consistent with your savings plan. Most financial institutions allow you to set up automatic transfers from your bank account to your Roth IRA. This approach ensures you regularly contribute, maximizing your retirement savings potential.
- Stay informed about contribution limits: Keep track of annual contribution limits to avoid penalties. For 2025, the maximum contribution is $7,000 or $8,000 if you’re 50 or older. Staying informed about these limits helps you plan your contributions effectively and avoid excess contributions.
By following these tips, you can confidently set up and manage your Roth IRA, paving the way for a financially secure retirement. Remember, the earlier you start, the more time your investments have to grow, so take action today to secure your future.
Bottom Line

Investing in your Roth IRA can be a strategic way to secure your financial future, offering both tax-free growth and withdrawals in retirement. To make the most of your Roth IRA, it’s essential to understand the types of investments that align with your financial goals and risk tolerance. Diversifying your portfolio with a mix of stocks, bonds and mutual funds can help balance risk and reward, ensuring your investments grow steadily over time. Regularly reviewing and adjusting your investment strategy can help you stay on track to meet your retirement goals.
Tips for Retirement Planning
- Whether you have a self-directed Roth IRA or a more conventional one with limited investment options, a financial advisor can help you determine which investment choices fit your needs and risk tolerances. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
- After entering a few details including your birth year, income, location and planned age at retirement, SmartAsset’s retirement calculator provides an instant estimate of how much you may need to save to retire comfortably.
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