- How to Create Buyer Personas as a Financial Advisor
Buyer personas are an important part of a financial advisor marketing plan. A buyer persona is a fictional representation of your firm’s ideal client. Personas can help you tailor your marketing to develop effective campaigns designed to convert those types of clients. Let’s look at how to create buyer personas based on the types of… read more…
- What to Know About Valuations of a Financial Advisor Firm
If you’re interested in buying an established advisory practice, or selling one that you currently own, you first need to have a good idea of what it’s worth. After all, value is central to the discussions when a business is set to change hands. Here’s what you need to know about financial advisor firm valuation… read more…
- Actionable Ways to Grow Your Financial Advisor Business
Growing a thriving advisory business takes patience and planning. A slow and steady approach can help you win the race, if you have a plan to follow. We’ll show you how to grow a financial advisor business using measures that are both actionable and impactful. SmartAsset’s Advisor Marketing Platform (AMP) offers financial advisors services like… read more…
- How to Build an Ideal Client Profile as a Financial Advisor
Financial advisors need clients to maintain a thriving business, and attracting the right clients to your firm matters. One of the keys to growth is understanding who your ideal clients are and what they need from you to reach their goals. Let’s examine the value of creating an ideal client profile for financial advisors and… read more…
- Financial Advisor Job Description Template for Hiring Managers
If hiring top talent is part of your firm’s strategic growth plans, it’s to your advantage to know how to stand out among the competition. Drafting a compelling job description is critical for grabbing the attention of job seekers. Let’s look at how to create a financial advisor job profile to attract highly qualified candidates.… read more…
- How to Drum Up New Client Assets as a Financial Advisor
Being a young financial advisor has both advantages and disadvantages. While you bring a fresh perspective to the table, you may have a lot to learn about marketing and how to attract new clients. You may have clear goals for increasing your assets under management, but maybe haven’t quite figured out a strategy for reaching… read more…
- How to Hire a Branding Agency as a Financial Advisor
If you’re struggling to develop your unique identity and voice in the marketplace, you might consider hiring a branding agency. Branding agencies work with business owners to help them flesh out and maintain the brand image they use to sell their products or services. If that sounds like something you could benefit from, it’s important… read more…
- 5 Business Growth Strategies for Financial Advisors
Growth is sometimes an elusive goal for financial advisors. You want to expand your client base and increase revenues, but the path forward isn’t always clear. If this sounds familiar, it’s important to understand that you don’t have to stay stuck in a rut. Studying financial advisor growth strategies can help you chart a course… read more…
- How Financial Advisors Can Develop a New Service Offering
Are you looking to ramp up revenues for your business? Expanding your services can be an effective way to attract new clients to your advisory firm and generate more sales from your existing client base. If you’re ready to make a move, it helps to know how to develop a new service offering that’s both… read more…
- Can You Be a Financial Advisor Without Doing Sales?
Selling is typically a big part of a financial advisor’s job – if you’re not closing deals, your business may stagnate. But what if you’re looking for a different kind of career in financial services? Can you be a financial advisor without sales? It might surprise you to learn that yes, it is possible to… read more…
- How to Leverage Retainer Fee Structure as a Financial Advisor
Choosing a fee structure is one of the most important decisions for your business. Clients want to pay fees that reflect the level and quality of services they receive, while you want to feel fairly compensated for your effort and expertise. A retainer fee model can satisfy both parties and potentially help you attract new… read more…
- Wealthbox vs. Salesforce: Comparing CRMs for Advisors
Advisors rely on customer relationship management (CRM) systems to organize client data, identify growth opportunities and stay connected to their team. If you’re in the market for a new CRM, Wealthbox and Salesforce are two of the options vying for your business. If you’re torn over whether to use Wealthbox vs. Salesforce, it helps to… read more…
- Wealthbox vs. Redtail: Comparing CRMs for Advisors
Managing client relationships is a key part of any advisor’s success. This is why it’s so important to choose the right customer relationship management (CRM) solution for your business. Wealthbox and Redtail are two of the most popular CRM solutions for advisors, with each using a different approach to help you drive growth. If you’re… read more…
- How to Use Salesforce at a Financial Advisor Firm
Savvy advisors understand the importance of building a robust tech stack featuring a comprehensive customer relationship management (CRM) system. But which one should you choose? If you’re interested in a cloud-based, AI-powered tool you can use to attract new prospects, drive engagement and manage client data more efficiently, Salesforce is one option you might want… read more…
- Wealthbox CRM Review 2025: Pricing, Pros and Cons
Whether you’re shopping for a new platform to replace your current one or just starting your advisory business, you might consider Wealthbox CRM. Wealthbox is a modern CRM that offers advisors everything they need to connect with prospects, clients and team members. Before deciding to move forward, it’s important to ensure it’s a good fit… read more…
- Should You Hire an Anti-Money Laundering (AML) Analyst?
Financial institutions, including broker-dealers, are subject to anti-money laundering regulations. These regulations help prevent financial crimes and related criminal acts, such as terrorism. Hiring an anti-money laundering analyst is something you might consider if you’re concerned about your firm’s risk exposure to such activity. Are you looking to expand the marketing of your financial advisor… read more…
- How to Manage a Donor-Advised Fund (DAF) as an Advisor
When wealthy investors with a philanthropic bent are interested in creating a financial legacy for a worthy cause, they may consider contributing to a donor-advised fund (DAF). A donor-advisor fund is an investment fund or account managed by a 501(c)(3) organization that exists specifically for charitable giving. Investors who contribute to donor-advised funds can hand… read more…
- Redtail CRM Review 2025: Pricing, Pros and Cons
Choosing the right customer relationship management (CRM) software is an important decision for the long-term success of your business. Redtail CRM is one of the most popular options for financial advisors who want to capture more leads, grow revenues and nurture client relationships. Before deciding, it might be helpful to review the software’s features, pricing,… read more…
- How a Client Portal Can Help Financial Advisors
Improving the client experience is central to building and maintaining lasting relationships with the investors you serve. Offering a user-friendly client portal is one of the most effective ways to achieve that goal. A well-designed portal enables collaboration and communication, while encouraging clients to become more fully engaged with you and their financial plans. Ready… read more…
- 12 Tips for Completing a Management Buyout
A management buyout (MBO) can be an attractive option for financial advisors looking to take ownership of the practice they manage. This process typically involves securing funding, negotiating terms with current owners and ensuring a smooth transition of leadership. The first step that advisors considering a management buyout should take is to assess the practice’s… read more…
- Client Review Checklist for Financial Advisors
Client account reviews are an opportunity to learn more about what your clients need from you as an advisor. Scheduling annual reviews with clients to discuss what’s changed in their financial situation over the past 12 months can help you chart out the year ahead. And using a financial advisor client review checklist to guide… read more…
- 4 Tips for Financial Advisors to Tell Clients They Are Retiring
As a financial advisor, announcing your own retirement requires a thoughtful approach to ensure a smooth transition for your clients. This process involves more than just a simple notification—it demands a strategic plan that prioritizes the continuity of care and the preservation of trust that has been built over time. Whether you’re on the brink of… read more…
- How to Value a Book of Business as a Financial Advisor
A financial advisor’s book of business — made up of the clients and accounts they manage — is one of their most valuable assets. Whether you’re looking to buy or sell a book of business, accurately determining its value is a crucial part of the transaction. We’ll review how to properly value a financial advisor’s… read more…
- What Opportunities Are There for a Financial Advisor Franchise?
There are many paths advisors can follow to go independent, and for some, the franchise model proves to be most appealing. Establishing a financial advisor franchise allows you to operate your own business under the umbrella of a larger, recognized brand. Franchising allows for freedom, flexibility and expanded earning potential for advisors who are able… read more…
- How to Use Generative AI to Grow Your Wealth Management Firm
There are numerous possibilities for using generative artificial intelligence (AI) in the wealth management space, ranging from back-office operations to financial planning. Adopting generative AI for wealth management can deliver value through increased efficiency, time savings and reduced costs. Ready to grow your client base? SmartAsset AMP helps you connect with leads. Understanding Generative AI… read more…