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How to Choose a Suitable Financial Goal for You

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Setting goals is an important part of any financial plan. Without goals, it’s impossible to know if you’re on the right track. Choosing a good financial goal starts with understanding your current financial situation and envisioning where you want to be in the future. Whether you’re aiming to save for a comfortable retirement, buy a home or pay off debt, the right goal aligns with your long-term aspirations and short-term necessities. A solid financial goal is both realistic and specific, tailored to your unique circumstance and plans. While they can be long-term, short-term or somewhere in between, your financial goals should support your overall financial well-being.

A financial advisor can help you set financial goals and create a plan to reach them.

Short-Term vs. Long-Term Financial Goals

Short-term and long-term financial goals serve different roles in your overall financial strategy. But both can help you maintain financial stability and achieve personal wealth.

Short-term goals can usually be achieved within one to three years and focus on immediate needs. A short-term goal could be saving for a car down payment, establishing an emergency fund or paying off a personal loan. The key to these goals is their accessibility – they require less time to achieve and can motivate you with quick, tangible results.

On the other hand, long-term financial goals require more patience and commitment, often stretching over several years or decades. These goals help you build future financial security and might include saving for retirement, buying a home or funding a child’s education. Long-term goals usually involve large sums of money and require a more disciplined approach to saving and investing.

What Is a Good Financial Goal?

A woman hugs her husband as they move into the new home they just purchased.

A good financial goal not only reflects your current financial reality but also pushes you toward future aspirations. By setting goals with the following characteristics, you can make sure they’re not only achievable but also relevant to the financial future you want to build. 

Specific and Measurable

Your goals should be as specific as possible so you know exactly what you’re working toward. For example, rather than a general desire like “save more money,” choose an exact amount and deadline for saving it. This could be something like, “save $5,000 by the end of next year.” This specificity helps you track your progress, stay motivated and feel accomplished when you reach your goal.

Aligned with Financial Reality

Your goals should reflect your actual financial circumstances so they’re practical and realistic. Assess your income, expenses and debts so you know exactly what you’re working with, then set goals accordingly. For example, if you carry a balance on a high-interest credit card, you may want to set a goal to pay off your balance before setting a goal to take a luxury vacation. 

Flexible

The best financial goals can evolve as needed. Since life can be unpredictable, your financial planning should be adaptable to shifts like changes in income, unforeseen expenses or economic trends. Don’t let these events derail your plans; instead, let your goals be flexible. 

Motivating

Set goals that resonate with you personally rather than goals you think you “should” have. Whether it’s purchasing a home, launching a business or planning extensive travel, your goals should mirror your values and motivate you to make progress. A strong personal connection to your goals makes it so much easier to stick to them when the going gets tough.

Time-bound

Each of your financial goals should have a clear timeline. Short-term goals might range from a few months to a few years, while long-term goals could span decades. Having a timeline helps prioritize taking the right actions and can influence the type of saving or investment strategies you choose.

5 Common Financial Goals and How to Pursue Them

A couple works on their budget together and tracks their progress toward their goal of buying a home.

Building financial stability and preparing for the future involves setting and pursuing several key financial goals. Here’s a breakdown of some of the most common financial goals, along with effective strategies to achieve them:

1. Build an Emergency Fund

A financial safety net acts like a buffer against unexpected expenses like medical emergencies, job loss or urgent home repairs. Creating a fund for these emergencies can help you stay on track when something comes up and avoid taking on unnecessary debt. Ideally, you should save three to six months’ worth of living expenses in your emergency fund. 

Start by automatically depositing a set percentage of your monthly income — whatever you can afford — into a high-yield savings account designated for emergencies. Whenever possible, increase your contributions until your account is fully funded. Depending on your ability to save, this goal may take you between one and three years to achieve.

2. Pay Off Debt

Getting rid of debt, especially high-interest debt like credit cards or payday loans, goes a long way as you pursue financial goals. Strategies like paying off smaller debts first (the snowball method) or prioritizing those with the highest interest rates (the avalanche approach) can be powerful tools for debt repayment. How long it takes to complete this process will vary, but it generally requires anywhere from two to five years, depending on the size of your debt and how much you’re able to pay each month.

3. Save for Retirement

Saving for retirement requires a long-term commitment and early planning. The goal is to accumulate enough savings to maintain your lifestyle in retirement without financial strain. Starting in your 20s or 30s or as soon as possible, consistently contribute to retirement accounts, like a 401(k) or IRA. Saving a big enough nest egg typically means saving continuously for 20 to 40 years.

4. Buy a Home

Becoming a homeowner often involves years of saving for a down payment, which is usually 10-20% of the home’s purchase price, but can also be less. Making regular contributions to a savings or investment account can help you reach this goal within a five- to 10-year timeframe.

5. Save for Education

Saving for a child’s future education can be a major financial undertaking. Setting up and contributing to a 529 plan or similar education savings account early in a child’s life allows you to grow an educational fund over 10 to 18 years, reducing your family’s reliance on student loans.

Bottom Line

Setting and achieving financial goals looks different for everyone. The goals you set and the future you work toward depend on your own values and desires. Regardless of the goals you set, they should guide you toward financial stability and a secure future. 

From building an emergency fund to planning for retirement, each goal not only brings you closer to financial independence but also provides peace of mind. Plus, the consistency and resilience you develop while managing both short-term and long-term goals allow you to adapt to life’s financial challenges with confidence. 

Financial Planning Tips

  • Establishing a realistic budget helps you manage your income and expenses effectively. Track spending to ensure you’re not overspending and allocate funds toward savings and investments. Plan for major life events like buying a home or having a child by adjusting your budget and savings goals accordingly to avoid financial stress later.
  • A financial advisor who offers financial planning can be a valuable resource and guide. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.

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