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Stash Invest Review

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Stash Invest

Stash Invest is an app that simplifies the world of investing. By providing different tips and tools, it teaches you how to invest. Rather than constructing an investment portfolio for you, this app gives you the foundation to build your own investment portfolio. You have the freedom to invest in things you care about.

Unlike other online investment services, this is not a robo-advisor. Robo-advisors are online companies that offer investing advice and choose investments for customers. They’re affordable alternatives to traditional advisory firms. Often robo-advisors create investment portfolios for you based on your income and risk tolerance. They automatically invest your funds in things that best fit your financial situation. This is a popular hands-off approach to investing.

However, Stash puts that investing power in your hands. It believes that since it’s your money, you should have control over what you invest in. You choose the different investments that make up your portfolio. This may seem daunting, especially for those who have never invested before, but the company gives you the necessary guidance to help you make the right decisions for you.

Best for

Beginner investors looking for a hands-on experience; Investors who care about what they invest in.


Stash helps you start investing on your own, but its ETF costs may run higher than other services.

Pricing: How Much Does Stash Invest Cost?

Option Name Management Fee Minimum Balance Features
Stash Invest $1-$9/month $0 Monthly flat fee, no asset-based pricing, mobile app access, first month free

Stash Invest

Management Fee
Minimum Balance
Monthly flat fee, no asset-based pricing, mobile app access, first month free

Stash Invest offers investors three subscription plans that come with monthly flat fees and don’t take into account asset-based pricing. There are no minimums for investing, no matter which account you choose. All three plans feature unlimited free trading and no add-on commissions. Each plan offers users personal investment accounts and free financial education, but the pricing and perks vary for each.

Stash Invest’s first plan, Stash Beginner, is great for new investors looking for low-cost investing options. The company only charges a monthly flat fee of $1, and you won’t have to pay trading or commission costs. The plan also gives users access to a debit account, automatic saving and investing tools, free financial education, “stock-back” rewards and personalized guidance. 

The second plan, Stash Growth, charges investors a monthly flat fee of $3 but differs from the Stash Beginner plan in one distinct way. Along with the perks the first plan offers, Stash Growth gives users tax benefits for retirement investing. Stash+, the final plan, comes with a $9 monthly flat fee. This plan, unlike the first two, includes investing accounts for two kids, a metal debit card with 2x Stock-Backand a monthly market insights report.

The company's primary investments are in exchange-traded funds (ETFs). These are tradeable, inexpensive funds and are a popular way to invest. The annual fee of its ETFs range from 0.07% to 0.95%, with the average being 0.295%. When compared to the ETF fees of many robo-advisors, which run from 0.10% to 0.25%, Stash’s fees are on the higher end.

The company also offers retirement options through its Roth IRA and traditional IRA accounts. Clients who choose either account will have access to more than 250 exchange-traded funds (ETFs) and stocks. Both accounts have no account minimum, and they come with tax benefits. In addition, each account requires a maximum contribution of $5,500 a year for clients under the age of 50. For clients who are older than 50, they’ll need to contribute at least $6,500 per year.

Stash’s Investing Strategy

When it comes to investing with Stash, you’re in control. The company's mantra is “invest in what you believe in.” With over 30 different ETFs to choose from, you have a range of options to find an investment fund that you care about. 

You can start investing with as little as $5. The company primarily works through fractional shares, which allows for this low cost. This means buying a full share and splitting it up into smaller shares. If it splits up the ownership of a $100 share, you can own a portion of it for $5. Fractional shares allow you to invest in more and different funds, increasing your financial flexibility and portfolio diversification. It also smoothly transitions you into the investment world, rather than immediately jumping in and buying one high-priced share. 

Stash Coffee

Stash Invest offers a retirement account option, Stash Retire, which follows the same investment model as Stash Invest. In Stash Retire, you’ll be able to invest money in a tax-advantaged account, meaning you won’t need to pay taxes when you take out the money. But, you have to wait until you’re 59 ½ to withdraw.

You’ll need to use both Stash Invest and Stash Retire if you want to invest with a brokerage and retirement account.

Key Features

The company creates a complete hands-on investing experience for the user. It gives investing recommendations and tips – you do the rest. 

It offers more than 30 different ETFs, which is more than many robo-advisors offer. These ETFs are organized and renamed to better reflect their holdings. This renaming may help investors choose their investments and understand what they’re putting their money toward. 

The company also has a Smart-Save feature, which lets the user save more money automatically. Smart-Save analyzes users’ earning and spending habits to determine where they might have some money to spare, and then automatically puts that extra cash in their Stash account. This money can be left in the account to accrue interest, or it can be invested.

Stash Invest recently added round-ups, which allow customers to round up spare change from their everyday purchases. The feature rounds up all purchases to the nearest dollar and deposits the round ups to the client's personal account when they total more than $5.

Stash Invest also offers Stash Debit. The option pairs a user’s Stash debit card with a zero-hidden-fee bank account. The account is also FDIC-insured with no minimum balance required. 

Who Is Stash Invest For

If you want a hands-on experience with investing, then this is the option is for you. Often, robo-advisors pride themselves on a creating a hands-off experience for users: they do all the investing and trading for you. But with this one, those decisions are in your hands.

The company provides comprehensive help and guidance for first-time investors. If you want to start investing but don’t know where to start, it teaches you how to choose investments, manage your portfolio and when to trade. This involved experience gives you a practical education in investing.

Stash is also useful for long-term investors. It teaches you how to watch the market and be patient with your investments. This helps you get bigger returns in the long run.

With ETFs organized in a thematic fashion, the company encourages you to invest in what you care about. You’re able to control where your money goes.

If you have more $25,000 in investable assets though, you may want to consider getting a human advisor instead. You can use SmartAsset's financial advisor matching tool to get matched with an advisor in your area who suits your needs. To learn more about different individual advisors in your area, explore SmartAdvisor Match.

How Stash Invest Works

Stash claims that in order to get started, “all you need … is two minutes, $5 and a phone.” You can also create an account online, though the actual investing is only done on the app. If you want to give it a try before committing, the first month is free.

You start by creating your profile. You provide information like your age and investment goals. This helps the company determine factors, like risk level, which affects your suggested investments. Risk levels act as an accurate gauge of your financial standing. They’re there to help you choose investments that are appropriate for your situation. There are three different risk levels: conservative, moderate and aggressive. You cannot manually change your risk level – you’ll have to alter your personal details and investment plan to do so.

Once your account is created, you can choose your first investment. Because the company uses fractional shares, you can start investing with as little as $5. Investments are suggested based on your risk level. They’re divided into three categories: “I believe,” “I want” and “I like.” These categories are comprised of different, renamed ETFs to help you understand what’s in that investment. 

The “I believe” category has investments that are driven by a specific cause, whereas the “I want” category has investments that align with your investing goals. The “I like” category has investments that are dedicated to things you enjoy.

Stash App

For each investment, the company details its risk level, performance history and the holdings that make up that mix. You can only add the suggested ETFs into your portfolio. This helps create an investment portfolio that works with your situation. The company also indicates if the portfolio isn’t diversified enough, which helps minimize your risk and maximize your returns. 

The last step is to fund your account and verify your identify. You can only use your checking account as the funding account. When money is transferred from your bank to Stash, there are no transfer fees. However, you’ll be subject to overdraft fees if the account does not have enough funds to cover the transfers. Once everything is verified, you’ll be able to start investing.

Overall, the company gives you hands-on control of investing. To help you make the best decisions, it has investing tips and guides on its app and website. With this guidance, it educates and prepares you for long-term investing.

What's the Catch

You have the freedom to invest in more than 30 ETFs. But the power to choose comes at a higher fee. Some of these ETFs have high annual fees, going up to 0.95%. This is higher than the annual ETF fees of other robo-advisors, which usually goes up to only 0.25%.

Its website also isn’t the most informative. Though it’s clean and has a neat interface, it doesn’t provide a lot of information upfront. It also provides an email address but not a contact phone number. Plus, when it comes to investing itself, there is no web access.

Competition: How Stash Invest Stacks Up

Stash offers a truly unique service by giving you the complete freedom to choose your own investments. Other robo-advisors typically just gather and use your basic information to create an investment portfolio. This app takes personalization to the next level by having you create and choose the investments yourself.

Acorns, another robo-advisor app, has similar rates to Stash. Like Stash, Acorns, offers both a savings and investing option. Acorns also tracks your purchases, rounds up the change and invests that spare change. Stash analyzes your spending habits to find categories with extra cash. Acorns’ approach to investing is hands-off, at a similar cost to Stash’s investing service.

Robo-Advisor Management Fee  Minimum Balance  Best For
Flat monthly fee between $1 and $9 $0
  • Beginner investors looking for a hands-on experience
  • Investors who care about what they invest in
  Flat monthly fee between $1 and $3 $0 to open, $5 to start investing
  • College students with little or no regular income

If you want to choose and manage your investments, Stash is the better option. Not only will you learn the ins and outs of investing, but you’ll also be better equipped for hands-on investing.

Bottom Line: Should You Use Stash Invest?

Stash Invest gives you control over your investments. For a low cost, it allows you to create your own investment portfolio, putting your money toward your personal interests. For those who have never invested before, it provides the necessary knowledge to help you become a long-term investor. If you want to start investing while learning about the field, then this may be the right choice for you.

Tips to Help You Save for Retirement

  • If you’re investing primarily for retirement savings, you first should see how much you currently have. A retirement calculator will help you envision how your money will grow over time and how much more you need to save.
  • Stash Invest will help you start saving, but you can get more comprehensive expert guidance by working with a financial advisor. In addition to investing via ETFs, a planner can help you find savings and certificate of deposit (CD) accounts that also help you meet your financial goals. Even just talking once with a planner can help you understand how you can best allocate your savings. SmartAdvisor, a matching tool, will help you find financial advisors near you who cater to your particular needs.
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