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Top Financial Advisors in Rockford, Illinois

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This review was produced by SmartAsset based on publicly available information. The named firm and its financial professionals have not reviewed, approved, or endorsed this review and are not responsible for its accuracy. Review content is produced by SmartAsset independently of any business relationships that might exist between SmartAsset and the named firm and its financial professionals, and firms and financial professionals having business relationships with SmartAsset receive no special treatment or consideration in SmartAsset’s reviews. This page contains links to SmartAsset’s financial advisor matching tool, which may or may not match you with the firm mentioned in this review or its financial professionals.

Finding a Top Financial Advisor Firm in Rockford, Illinois 

Choosing a financial advisor in Rockford, Illinois, can be a tough call when you have so many options to consider - and fine print to read. So to help, we did the initial research for you, collecting and analyzing the data to bring you the top financial advisor firms in Rockford. To cut to the chase even more, use our advisor matching tool. This interactive application recommends up to three vetted financial advisors who serve your area. 

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Rank Financial Advisor Assets Managed Minimum Assets Financial Services More Information
1 Savant Wealth Management Savant Wealth Management logo Find an Advisor

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$13,426,997,985 $300,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Pension consulting
  • Publication of periodicals or newsletters
  • Educational seminars/workshops

Minimum Assets


Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors (including private fund managers)
  • Pension consulting
  • Publication of periodicals or newsletters
  • Educational seminars/workshops
2 Bates Financial Advisors, Inc. Bates Financial Advisors, Inc. logo Find an Advisor

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$550,506,678 $100,000
  • Financial planning
  • Portfolio management

Minimum Assets


Financial Services

  • Financial planning
  • Portfolio management
3 Focus Financial Advisors Focus Financial Advisors logo Find an Advisor

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$114,397,219 $500,000
  • Financial planning
  • Portfolio management
  • Selection of other advisors

Minimum Assets


Financial Services

  • Financial planning
  • Portfolio management
  • Selection of other advisors

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What We Use in Our Methodology

To find the top financial advisors in Rockford, Illi, we first identified all firms registered with the SEC in the city. Next, we filtered out firms that don't offer financial planning services, those that don't serve primarily individual clients and those that have disclosures on their record. The qualifying firms were then ranked according to the following criteria:

  • AUM
    Firms with more total assets under management are ranked higher.
  • Individual Client Count
    Firms who serve more individual clients (as opposed to institutional clients) are ranked higher.
  • Clients Per Advisor
    Firms with a lower ratio of clients per financial advisor are ranked higher.
  • Age of Firm
    Firms that have been in business longer are ranked higher.
  • Fee Structure
    Firms with a fee-only (as opposed to fee-based) compensation structure are ranked higher.

All information is obtained through public records and is updated annually after the firms’ form ADV filing. This list may include firms that have a business relationship with SmartAsset, in which SmartAsset is compensated for lead referrals. Such relationships have no impact on our rankings, and firms are included and ranked based strictly on the above criteria. SmartAsset is not a client of the aforementioned firms, and did not receive compensation for including any of the firms on the aforementioned list.

Savant Wealth Management

Savant Wealth Management is a fee-only financial advisor that serves high-net-worth individuals and non-high-net-worth individuals, as well as pension and profit sharing plans, charitable organizations, investment advisers and corporations.

Account minimums vary, depending on the scope of services you seek. Wealth management service fees are based on the total assets under management, ranging from an annualized rate of 0.5% to 1%. Clients with less than $1,000,000 will pay a minimum $10,000 annual fee and a higher annualized rate than the 1% maximum.  

Savant Wealth Management Background 

Savant has been offering investment advisory services since 1986, when it operated under a different name. Today, SCMI, Inc. is its principal owner.

The firm provides portfolio management and financial planning services. It can create a personalized financial plan that touches upon some or all of the following topics: 

  • Estate planning and wealth transfer
  • Retirement savings
  • Tax consulting

Savant Wealth Management Investing Strategy 

Savant creates investment portfolios that seek to help clients meet their financial goals. When making asset allocation decisions, the firm emphasizes the following personal factors of each client: 

  • Risk tolerance
  • Long-term rate-of-return objective
  • Investment time horizon
  • Income and liquidity needs
  • Tax considerations
  • Recommended asset allocation/asset class guidelines
  • Limitations on investment holdings

Bates Financial Advisors, Inc.

Bates Financial Advisors, Inc. is a fee-based firm that works primarily with non-high-net-worth and high-net-worth individuals.

The team holds the certified financial planner (CFP) designation. 

Bates Financial requires a minimum $100,000 to open an investment account. It follows then that most of its individuals clients do not have a high net worth. Additionally, the practice works with:

  • Pension and profit-sharing plans (other than plan participants)
  • Charitable organizations
  • Corporations and other businesses 
  • State and municipal government entities

Bates Financial Advisors Background

Bates Financial Advisors was founded in 1984. QCR Holdings, Inc., a publicly traded company, owns the firm.

The practice provides portfolio management on a discretionary or non-discretionary basis. Advisors design portfolios tailored to clients' investment goals and risk tolerance. Bates Financial also offers financial planning and consulting. The firm may advise on numerous financial areas such as tax planning, insurance review, saving for your child’s education through 529 college savings plans and more. 

Bates Financial Advisors Investing Strategy

Asset allocation is at the heart of Bates Financial's investment strategy, which it bases on individual factors such as risk appetite, time horizon and tax situation. The firm uses both long-term purchases (securities held for at least a year) and short-term purchases (securiteis sold within a year).

Focus Financial Advisors

Focus Financial Advisors is a fee-only firm that manages assets for both non-high-net and high-net-worth individuals. Also known as Focus Wealth Planning, the advisory team holds multiple certifications, including certified financial planner (CFP) and certified public accountant (CPA). 

The minimum requirement for an investment account at Focus is $500,000, though the firm may waive it at its discretion. The firm charges clients a percentage of assets under management for investment advisory services, which typically ranges between between .60% and 1%.

Focus Financial Advisors Background

Established in 2018, Focus Financial Advisors has roots that go back to 1987 as Robert Lawrenze Consulting. Today, its principal owner is Jon Aldrich through a trust. Aldrich has been with the firm since 2004.

The firm provides investment management services. It may recommend Pinnacle Advisory Group to provide sub-advisory services. The firm also offers financial planning for topics such as retirement savings, estate planning and wealth transfer. 

Focus Financial Advisors Investment Strategy

Focus Financial Advisors uses both strategic and tactical asset allocation. It will diversify portfolios across a variety of asset classes. In analyzing securities, the firm applies fundamental and technical analyses.

How Long $1mm Lasts in Retirement

SmartAsset's interactive map highlights places where $1 million will last the longest in retirement. Zoom between states and the national map to see the top spots in each region. Also, scroll over any city to learn about the cost of living in retirement for that location.

Rank City Housing Expenses Food Expenses Healthcare Expenses Utilities Expenses Transportation Expenses

Methodology We analyzed data on average expenditures for seniors, cost of living and investment returns to determine how many years of retirement a $1 million nest egg would cover in cities across America.

First, we looked at data from the Bureau of Labor Statistics (BLS) on the average annual expenditures of seniors. We then applied cost of living data from the Council for Community and Economic Research to adjust those national average spending levels based on the costs of each expense category (housing, food, healthcare, utilities, transportation and other) in each city. Using this data, SmartAsset calculated the average cost of living for retirees in the largest U.S. cities.

We assumed the $1 million would grow at a real return (interest minus inflation) of 2%. Then, we divided $1 million by the sum of each of those annual numbers to determine how long $1 million would cover retirement expenses in each of the cities in our study. Cities where $1 million lasted the longest ranked the highest in the study.

Sources: Bureau of Labor Statistics (BLS), Council for Community and Economic Research