Equitable Advisors, LLC
Equitable Advisors is a financial advisor firm headquartered in New York City. The firm manages assets for individuals with and without a high net worth, as well as charitable organizations, pension plans and corporations.
This is a fee-based firm that specializes in financial planning and investment management, with programs being available through a number of outside advisory firms.
Prior to June 2020, Equitable Advisors, LLC operated under the name AXA Advisors, LLC. Aside from this name change, the firm remains the same as it was before.
Equitable Advisors Background
Equitable Advisors opened for business in 1999. However, the firm can trace its history back all the way to 1859, when Henry Hyde founded its distant predecessor, the Equitable Life Assurance Society of the United States. As is stated above, this firm changed its name from AXA Advisors to Equitable Advisors on June, 15 2020.
Equitable Advisors is a wholly owned subsidiary of Equitable Holdings, Inc., a holding company. Equitable Holdings is, in turn, controlled by an independent board of directors. Equitable Holdings also owns Equitable Life Insurance Company, a life insurance business, and AllianceBernstein, another registered investment advisor (RIA) firm.
Equitable Advisors employs over 3,700 advisors, and some of these advisors have earned professional certifications. These include certified financial planner (CFP), chartered financial consultant (ChFC) and chartered life underwriter (CLU).
Equitable Advisors Client Types and Minimum Account Sizes
The vast majority of Equitable Advisors’ client base is made up of both non-high-net-worth and high-net-worth individuals, as well as pension profit-sharing plans, charitable organizations and corporations.
Clients of Equitable Advisors can choose from a wide range of investment management and wrap fee programs, many of which have minimum account sizes. These minimums start at $10,000 and can reach as high as $1 million.
Services Offered by Equitable Advisors
Financial planning services at Equitable Advisors can cover the following topics:
- Financial goal-setting
- Financial positioning
- Insurance needs analysis
- Asset allocation and investment planning
- Retirement and distribution planning
- Education cost planning
- Estate planning
- Stock options
- Income tax planning
- Major purchase planning
- Divorce planning
Equitable Advisors generally offers investment management through programs sponsored by separate advisory firms. These programs fall into five broad categories:
- Mutual Fund Advisory Programs
- Allocates client assets across a portfolio of mutual funds
- Exchange-Traded Fund (ETF) Advisory Programs
- Programs in which clients invest in a variety of ETFs
- Financial Professional as Advisor Programs
- Non-discretionary or discretionary programs in which client invest in multiple types of investments (mutual funds, ETFs, equities, bonds, etc.)
- Separately Managed Account (SMA) Advisory Programs
- Programs in which client assets are managed by a third-party money manager
- Unified Managed Account (UMA) Programs
- Programs that may combine aspects of any of the above programs
The firm provides access to more than 50 different investment programs from a number of firms, including:
- LWI Financial, Inc.
- LPL Financial
- Optimum Market Portfolios (OMP)
- Strategic Asset Management (SAM)
- Personal Wealth Portfolios (PWP)
- Manager Select
- Model Wealth Portfolios (MWP)
- Manning & Napier Advisors, LLC
- Morningstar Investment Services, Inc.
- Nationwide Investment Advisors
- PlanMember Securities Corporation
- ProNvest, Inc.
- Sage Advisory Services, Ltd. Co.
- SEI Investments Management Corporation
- The Pacific Financial Group
- Ancora Inverness
- Cleveland Capital, LLC
- CLS Investments, LLC
- Lockwood Advisors, Inc.
- Meeder Advisory Services, Inc.
- Taurus Asset Management
- The Colony Group
- UBS Financial Services
- USA Financial Portformulas Corporation
- Wells Fargo Advisors, LLC
Equitable Advisors Investment Philosophy
Generally speaking, the task of constructing investment portfolios for clients falls to the investment program sponsors and not Equitable Advisors itself. So in the case of each program, the truly pertinent investment philosophy is that of the sponsor of whichever program you choose to invest your money in. These strategies are typically available for beforehand review through Equitable Advisors.
However, this firm and its advisory professionals conduct investment research by reviewing various kinds of research materials made available through LPL Financial. In addition, it may review fund prospectuses or other market publications.
Fees Under Equitable Advisors
Financial planning services at Equitable Advisors may come with a fixed fee or an hourly fee. For the first year, fixed fees usually range from $250 to $25,000. In special circumstances, the fee may be higher, though. Periodic reviews of financial plans can result in a fixed fee of between $250 to $12,500. Hourly fees are negotiable and can vary from $100 to $400 per hour.
Fees for the various asset management programs at the firm are listed below. For reference, a recent study by RIA in a Box found that the average annual advisory fee is 0.95% of AUM.
| Asset Management Program Fees Through Equitable Advisors | ||
| Program | Minimum Fee | Maximum Fee |
| ACM Model Separate Account Strategies | 0.50% | 1.95% |
| ACM Private Account Strategies | 0.50% | 2.15% |
| Ancora Inverness | 0.25% | 0.25% |
| AssetMark GMS | 0.50% | 1.30% |
| AssetMark Privately Managed Portfolios | 0.50% | 1.30% |
| AssetMark Active Return Opportunities | 0.50% | 1.30% |
| AssetMark PMAS (IMA) | 0.50% | 1.30% |
| AssetMark PMAS (CMA) | 0.50% | 1.30% |
| AssetMark PMAS (PRX) | 0.50% | 1.30% |
| AssetMark ETF Portfolios | 0.50% | 1.30% |
| AssetMark No-Load Mutual Funds – AssetMark Funds | 0.50% | 1.30% |
| AssetMark No-Load Mutual Funds – Other Fund Strategies | 0.50% | 1.30% |
| AssetMark GPS & GPS Select Solutions | 0.50% | 1.30% |
| Bauer Captain & Johnson, Inc. "BCJ Capital Management" | 0.50% | 1.25% |
| Boyd Watterson | 0.20% | 0.80% |
| Brinker Destinations | 0.50% | 2.25% |
| Brinker Personal Portfolios | 0.50% | 2.11% |
| Brinker Core Asset Manager | 0.50% | 2.11% |
| Brinker Personal Benchmark | 0.50% | 2.49% |
| Brinker Retirement Plan Services (including Retirement Plan Services Plus) | 0.30% | 1.25% |
| Cleveland Capital, LLC | 0.30% | 1.20% |
| CLS – Nationwide Tactical Strategies | 0.20% | 0.20% |
| CLS – IAM Portfolio | 0.50% | 1.50% |
| CLS – IAM Hybrid Portfolio | 0.50% | 1.50% |
| CLS – ETF Portfolio | 0.50% | 1.50% |
| CLS – Advisor One Protection (formerly CPM 3) | 0.50% | 1.50% |
| CLS – Master Manager Strategy Portfolio | 0.50% | 1.50% |
| CLS – Wealth Accumulation – AdvisorOne Portfolio | 0.50% | 1.50% |
| Envestnet SMA | 0.50% | 1.85% |
| Envestnet FSP | 0.50% | 2.27% |
| Envestnet MMA | 0.50% | 1.95% |
| EPS UMA | 0.50% | 1.65% |
| Flexible Plan Investments | 0.50% | 1.50% |
| Lockwood Separately Managed Accounts | 0.50% | 2.11% |
| Lockwood Investment Strategies | 0.50% | 2.20% |
| Lockwood Asset Allocation Portfolios | 0.50% | 2.30% |
| LPL Optimum Market Portfolios Advisory (OMP) | 0.50% | 2.50% |
| LPL Strategic Asset Management (SAM I & SAM II) | 0.50% | 2.50% |
| LPL Manager Select | 0.50% | 2.265% |
| LPL Model Wealth Portfolios (MWP) | 0.50% | 2.00% |
| LPL Personal Wealth Portfolios (PWP) | 0.50% | 2.31% |
| LWI Financial “Loring Ward” | 0.50% | 2.00% |
| Manning & Napier Advisors | 0.50% | 1.25% |
| Meeder Advisory Services | 0.30% | 0.45% |
| MIS Mutual Fund Portfolios | 0.50% | 1.10% |
| MIS ETF Portfolios | 0.50% | 1.10% |
| MIS Select Equity Portfolios | 0.50% | 1.10% |
| MIS SDBA | 0.50% | 1.10% |
| Nationwide ProAccount | 0.20% | 0.45% |
| PlanMember Elite | 0.50% | 1.35% |
| PlanMember OptiFund Managed Account Option | 0.55% | 1.15% |
| Sage Fixed Income Strategies | 0.50% | 2.15% |
| Sage ETF Strategies | 0.50% | 2.10% |
| SIMC MAP | 0.50% | 2.50% |
| SIMC iMAP | 0.50% | 2.40% |
| SIMC MF Asset Allocation | 0.50% | 2.30% |
| Taurus Asset Management | 0.50% | 2.50% |
| The Colony Group | 0.25% | 1.00% |
| The Pacific Financial Group | 0.50% | 1.00% |
| UBS Financial Services | 0.25% | 0.25% |
| USA Financial Portformulas | 0.50% | 1.20% |
| Wells Fargo Advisors | 0.25% | 0.25% |
What to Watch Out For
According to its Form ADV, Equitable Advisors has multiple disclosures in its recent past. These include events like failing to adequately supervise an advisor who violated federal securities law, and failing to comply with certain statutory requirements regarding life insurance practices.
Certain members of Equitable Advisors' staff are licensed to sell insurance products, such as variable annuities. The sale of these insurance products may generate commissions for the advisors who sell them, and these commissions can cause a potential conflict of interest.
Equitable Advisors acts as a registered securities broker-dealer in addition to being an investment advisory firm. This means that many of the firm’s advisors are authorized to conduct securities transactions that could result in the earning of commissions. Similarly, these commissions can cause a potential conflict of interest, as they can incentivize advisors to recommend transactions that will result in commissions.
Despite each of the aforementioned potential conflicts of interest, fee-based Equitable Advisors is a fiduciary, which means it’s required to act in your best interest at all times.
Opening an Account With Equitable Advisors
You can get in touch with Equitable Advisors through a number of different routes. To contact a specific office, you can visit the firm’s website to find the phone number or address of the branch closest to you.
Equitable Advisors is headquartered on the Avenue of the Americas in the New York City borough of Manhattan. The firm employs more than 3,700 advisors in offices across the country, though.
All information is accurate as of the writing of this article.
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