- Reputation Management Strategies for Financial Advisors
A good reputation can help attract new clients to your advisory firm, as well as retain the ones you have. A 2025 Wealthtender study of households earning more than $100,000 found that 83% of respondents took time to research an advisor’s reputation, taking into consideration online reviews and awards1. This highlights just how important online… read more…
- Financial Planning Sales Strategies for Advisors and Planners
If you want to grow your practice, building a high-converting sales funnel is a skill that’s worth developing. Developing sales systems can help you attract more clients who fit your ideal buyer persona and increase conversion rates. The challenge lies in determining which financial planning sales strategies are most effective for your business and the… read more…
- How to Evaluate ROI for Lead Generation as a Financial Advisor
Sourcing leads through multiple channels offers more opportunities for you to connect with your ideal clients, but it’s important to consider the return you’re getting for your investment. Otherwise, you could be wasting time and money on lead gen strategies that might not pay off. Here’s how to evaluate lead generation ROI for advisors. Are… read more…
- How to Navigate Lead Generation Options for Financial Advisors
Maintaining a healthy pipeline of leads is fundamental to your success as an advisor. While you may be working on increasing wallet share with existing clients, you still need regular infusions of new clients to drive growth. And a diversified approach is key when it comes to how to navigate lead gen channels for financial… read more…
- Can Financial Advisors Pay Fees for Referrals?
In an increasingly competitive advisory landscape, the role word-of-mouth marketing plays in building a thriving practice can’t be overlooked. Referrals, whether they come from your existing clients or other professionals in your circle of influence, can lead to more conversions and lay the groundwork for long-lasting advisor-client relationships. Developing a referral program may open the… read more…
- How to Grow Your Financial Advisor Business
Building a thriving practice takes planning, dedication and, sometimes, just a little luck. When it comes to how to grow your financial advisor business, the fundamentals include actively building your brand, optimizing your marketing efforts and delivering a superior client experience. That being said, there are some strategies you can implement that can help you… read more…
- 5 Ways to Ask and Pay for Referrals as a Financial Advisor
Referrals make getting on a prospect’s radar easier, and delivering a superior client experience can help you generate them organically. If referrals come to your firm in a trickle rather than a flood, it may be a good idea to master the art of the ask. Some of the most valuable financial advisor referrals may… read more…
- How to Build a Strong Referral Program as a Financial Advisor
Word of mouth remains one of the most powerful marketing tools for growing your advisory business. Referrals attest to your firm’s credibility and to the level of satisfaction your clients feel when working with you. Building a financial advisor referral program is one way to maintain a full prospect pipeline so your business continues to… read more…
- How to Target Specific Client Asset Amounts as a Financial Advisor
Increasing assets under management (AUM) is a common goal for growth-focused advisors. You may know, however, that building a book of business is sometimes easier said than done. Niching down to focus on clients in a particular asset range is one way to counter the challenges of growing in a competitive market. Here’s how to… read more…
- How to Get Estate Planning Clients as a Financial Advisor
Adding estate planning to your slate of services can be an effective way to scale your business. Not only is it possible to provide more value to your existing clients, you may attract new ones to your firm, as well. A variety of possibilities exist when it comes to how to get estate planning clients… read more…
- Using Email Blasts for Prospecting as a Financial Advisor
Successful advisors know the value of email marketing in a competitive landscape. Email offers a direct connection to the people you want to reach with your services. It’s an opportunity to cultivate relationships, build trust and convert prospects to clients. Blast email campaigns are one strategy you might consider to grab and hold a prospect’s… read more…
- Free Email Templates for Financial Advisors
Email marketing can be a game-changer for your advisory business, whether you’re using drip campaigns to nurture leads or sending weekly newsletters to boost client engagement. The challenge is finding the time to craft the perfect email to send when you’re busy tackling everything else that goes into running your business. If you’re looking for… read more…
- How to Nurture Leads as a Financial Advisor
Leads can help your business continue growing. But once you’ve made an initial connection, you’ll need to spend time building a rapport to gain trust from a prospective client. Emails and texts are an effective way to keep the lines of communication open. If you’re looking for ways to save time in this area, automated… read more…
- Tactics for Finding Warm Leads as a Financial Advisor
Building a sustainable advisory business requires a steady flow of incoming leads. The more warm leads you can generate, the more opportunities you may have to convert prospects to clients. And adding some tried and true strategies to your marketing toolbox can help you attract warm leads for financial advisors. SmartAsset’s Advisor Marketing Platform (AMP)… read more…
- Financial Advisor Guide to Finding Clients for Life Insurance
Expanding your service offerings to include life insurance could help fuel growth in your advisory firm if it allows you to attract new clients or increase the revenue you generate from your existing book of business. When it comes to how to find clients for life insurance services, there are multiple marketing avenues you might… read more…
- How to Find Your Ideal Clients as a Financial Advisor
Establishing or growing an advisory firm requires a certain level of understanding as to what your clients need and expect. And building your business around ideal clients can set the stage for long-term sustainability. In a broad sense, ideal clients for financial advisors are those customers who are most closely aligned with your services, experience… read more…
- How to Find and Attract Affluent and UHNW Clients
Working with ultra-high-net-worth (UHNW) clients requires a distinct approach built around trust, discretion and a deep understanding of complex financial needs. These individuals often seek personalized solutions, multi-generational planning and access to private investment opportunities. Financial advisors who want to attract UHNW clients typically focus on building credibility, expanding professional networks, and delivering highly tailored… read more…
- Financial Advisor Prospect Letter Example
Prospecting is an important part of growing your business, and as you make your initial contact with potential clients, first impressions matter. Creating a financial advisor prospect letter template can allow for smoother communication and set the stage for discussing the prospect’s planning needs, as well as help you save time on preparation. Let’s review… read more…
- 10 Engaging Questions to Ask Prospects as a Financial Advisor
Speaking with a prospective client is an opportunity to gain a better understanding of what they need, and assess whether you’re a good fit as their advisor. Asking the right questions can reveal how a prospect thinks about money, what they want to achieve and how you might support them. The conversation becomes more productive… read more…
- How to Drum Up New Client Assets as a Financial Advisor
Increasing assets under management (AUM) is a goal many advisors share, and it’s one that can help fuel long-term growth. Top-performing RIAs added a median $49.2 million in assets from new clients and $16.9 million in assets from existing clients in 2024, according to Schwab’s 2025 RIA Benchmarking Study. However, there’s no magic bullet for… read more…
- How to Buy Leads for Sale as a Financial Advisor
Generating leads is often one of the toughest hurdles that financial advisors face when growing an advisory business. You might be taking all the right steps – creating a professional website, enhancing your brand’s presence on social media and expanding your email list – yet only seeing a slow trickle of new prospects instead of… read more…
- 7 Financial Advisor Follow-Up Email Tips
Regular follow-ups are key to closing sales with prospects. And they can also help you stay connected with your existing clients between meetings. If you don’t want to pester prospects or clients with frequent calls, you could follow up via email instead. Before hitting send, it’s helpful to know what goes into a winning financial… read more…
- 12 Ways to Get New Clients as a Financial Advisor
Attracting new clients is a challenge that every financial advisor faces at some point in their career. While traditional marketing methods still hold value, the industry’s shift toward digital tools and relationship-driven strategies has opened up new opportunities for growth. For instance, using social media, creating engaging content and optimizing your website for search engines… read more…
- How to Move Past the “I Already Have a Financial Advisor” Response
Here’s a scenario most advisors can identify with: You connect with a prospect, and while your initial rapport seems good, the conversation ends with them saying, “Thanks, but I already have a financial advisor.” It’s a common objection that every savvy advisor should be prepared for. Converting clients who already have a financial advisor is… read more…
- What to Include in Your Introduction Letter to a New Client
Establishing a strong first impression is crucial in any professional relationship, and an introduction letter to a new client serves as your initial handshake. This letter is more than just a formality—it is an opportunity to set the tone for future interactions and to convey your commitment to meeting the client’s needs. Crafting an effective introduction… read more…