- How to Move Past the “I Already Have a Financial Advisor” Response
Here’s a scenario most advisors can identify with: You connect with a prospect, and while your initial rapport seems good, the conversation ends with them saying, “Thanks, but I already have a financial advisor.” It’s a common objection that every savvy advisor should be prepared for. Converting clients who already have a financial advisor is… read more…
- What to Include in Your Introduction Letter to a New Client
Establishing a strong first impression is crucial in any professional relationship, and an introduction letter to a new client serves as your initial handshake. This letter is more than just a formality—it is an opportunity to set the tone for future interactions and to convey your commitment to meeting the client’s needs. Crafting an effective introduction… read more…
- Advisor Advice: How Do I Get Leads to Return My Calls? What Issues or Topics Seem to Resonate With Them?
Finding ways to re-engage with prospective clients can be one of the bigger conundrums we face as advisors. In an industry where non-market growth can be difficult to achieve, the last thing we want to do is accept that a lead has slipped away. But what if we could encourage prospects to reconnect without feeling… read more…
- Ways Financial Advisors Can Follow Up With Potential Clients
Lead generation is critical to your long-term success as an advisor, but getting a prospect into your sales funnel is just one part of the picture. Once you make first contact, it’s time to begin nurturing that relationship so you can convert prospects into clients. Knowing how to follow up with a potential client –… read more…
- IUL Lead Generation Strategies for Financial Advisors
Generating indexed universal life (IUL) insurance leads requires a focused approach that connects with individuals interested in this type of coverage. Effective strategies for generating IUL leads include targeted digital advertising, educational webinars and partnering with referral networks like CPAs and estate planners. Leveraging social media platforms and content marketing can also attract prospects interested… read more…
- How Financial Advisors Can Build a Referral Network
Building a referral network is an effective way for financial advisors to grow their client base. Referrals often come from satisfied clients, but they can also be nurtured through relationships with other professionals, such as attorneys, accountants and real estate agents. These professionals often serve clients who may need financial advice, making them valuable sources… read more…
- Client Acquisition vs. Retention for Financial Advisors
Client acquisition and client retention are two sides of the same growth coin. For your advisory business to thrive, you need a base of loyal clients as well as a solid strategy for acquiring new ones. When you have limited time and resources to devote to growth, it’s important to understand how to strike the… read more…
- Lead Magnet Strategies for Financial Advisor Firms
Lead magnets are a powerful, yet often underutilized, tool capable of grabbing the attention of prospective clients. A lead magnet is something you offer to prospects in exchange for their email address or other contact information. Financial advisor lead magnets take different forms. And as they can help you build out your list, it’s helpful… read more…
- Prospecting Strategies for Financial Advisors
Effective prospecting is crucial for financial advisors aiming to expand their client base. There are a number of prospecting strategies for financial advisors to try, such as leveraging personal and professional networks and utilizing digital marketing. Advisors might also consider partnering with other professionals, such as accountants and attorneys, to offer comprehensive financial planning solutions.… read more…
- Financial Advisor First Meeting Script Example
Your first meeting with a prospective client can set the tone for your relationship moving forward. It’s important to make a good impression and ask the right questions so you understand the prospect’s needs, concerns and goals. Developing a financial advisor first meeting script can ensure that the conversation stays on track and flows smoothly.… read more…
- How Financial Advisors Can Convert Prospects to Clients
Lead generation is integral to growing a thriving practice, but converting prospects to clients isn’t always a given. Successful advisors understand that getting a potential client’s attention is only the first step, and closing the deal takes much more than that. It’s necessary to have an effective conversion strategy to expand your book of business… read more…
- Guide to Business Development for Financial Advisors
Business development focuses on strategies that are designed to help an organization grow and achieve its goals. For financial advisors, that often means connecting with new clients and increasing annual revenues. There are different growth strategies advisors might employ to realize success in the short and long term. Ready to grow your client base? SmartAsset… read more…
- 7 Financial Advisor Business Growth Strategies
Planning for growth is key to your firm’s long-term success in a competitive market. Researching and studying financial advisor business development can help you identify which methods are most likely to produce results. There are different paths you can follow to scale your business, and your goals may determine which ones make the most sense… read more…
- How Financial Advisors Can Use Sales Navigator
Social media offers a variety of opportunities for financial advisors to connect with prospective clients. While LinkedIn might seem like a less obvious choice than Facebook or Instagram for advisor marketing, the platform’s Sales Navigator feature offers some unique possibilities. This premium service can be used to facilitate lead generation so you can grow your… read more…
- Comprehensive Guide to Financial Advisor Sales Funnels
Financial advisor sales funnels are structured processes that guide prospects from initial awareness to becoming clients. These funnels typically combine online and offline strategies to generate leads, qualify them and move them toward a consultation or discovery call. By identifying each stage of the sales funnel, advisors can tailor their messaging, automate outreach and increase… read more…
- 5 Sales Strategies for Financial Advisors
Financial advisors rely on different sales strategies to drive growth. These strategies focus on client acquisition and retention, thereby helping advisors identify and engage with potential clients, communicate value propositions effectively and differentiate themselves in a competitive market landscape. Here’s are five things to keep in mind when developing your own sales strategy. SmartAsset’s Advisor… read more…
- Pure Financial Advisors, LLC Reports an Added $1 Billion in New Assets Under Management With SmartAsset Leads
Partnering with SmartAsset, Pure Financial Advisors reports recently crossing a major milestone in raising over $1 billion in new assets under management through the platform. The success Pure has had with lead generation through SmartAsset has helped the business expand organically beyond its California headquarters and into other states. “Our team is proud to celebrate… read more…
- Financial Advisor Sales Pitch Examples
The ability to quickly and effectively communicate your value as a financial advisor can make all the difference. A sales pitch is a strategic way to encapsulate your expertise and services in a brief, compelling narrative. Moreover, in situations where time is limited, such as networking events or chance encounters, a concise pitch could allow… read more…
- How to Improve Your Financial Advisor Sales Process
Being a financial advisor today requires more than understanding your client’s financial picture. It now demands a mastery of client relationships and sales processes to attract clients and keep growing. As the financial landscape evolves, so too must the strategies employed by advisors to remain competitive and meet the ever-changing needs of their clients. Empathy and… read more…
- Tips for Smooth Onboarding of Wealth Management Clients
Attracting wealth management clients to your firm can increase revenues and allow you to build a sustainable business. And developing a seamless wealth management client onboarding process is a big part of that, as it can help build the foundation for a lasting relationship. By understanding what your wealthier clients expect during each phase of… read more…
- Client Referral Gift Ideas for Financial Advisors
Referrals are a sign of client trust and loyalty and can be integral to your business’s long-term growth. Encouraging client referrals begins with delivering top-notch service that exceeds expectations, but it doesn’t stop there. Offering gifts is a powerful way to incentivize clients to continue referring their friends, family members and coworkers to your firm.… read more…
- 6 SEO Strategies for Financial Planners That Work
Effective SEO strategies are instrumental for financial planners who wish to capture the attention of high-quality leads actively seeking their expertise. The process starts with keyword optimization which involves meticulous research and integration of terms and phrases that potential clients are likely to use when searching for financial advice. This ensures that a financial planner’s… read more…
- 45 Questions Financial Advisors Ask
When you’re embarking on a new client relationship it’s important to set the right tone. That includes getting to know their needs and expectations better by asking the right questions and absorbing what they have to say. There are certain questions financial advisors ask that may be helpful to include as you sit down for… read more…
- How Financial Advisors Can Ask Clients for Referrals
Requesting referrals can be a powerful and cost-effective way to generate new leads for your advisory business. If your clients are satisfied with your services, they can become a valuable source of ongoing referrals. The key to successfully leveraging client referrals lies in how you make the request. SmartAsset’s Advisor Marketing Platform offers financial advisors… read more…
- How to Get Annuity Leads as a Financial Advisor
To successfully expand a practice and increase annuity sales, financial advisors need a steady pipeline of qualified leads. Experienced advisors use a combination of strategies, such as strategic networking, targeted social media advertising, upselling to existing clients, fostering referrals and purchasing leads from reputable sources. A diversified, multi-channel strategy is often the most effective. However,… read more…