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The SmartStart Personal Finance Scholarship (for College Students)


SmartAsset’s mission is empowering people to make smart financial decisions, which it does by matching people with financial advisors and guiding them to educational content and calculators. It also means playing an active role in youth financial literacy. Since 2019 SmartAsset has mentored local high school students in financial literacy with its SmartStart program, with the goal of empowering young people with the knowledge and skills to manage their finances. And now, SmartAsset is expanding its efforts with a scholarship to support college students interested in furthering their financial education.

Visit to apply for the SmartStart Scholarship today.

The SmartStart Personal Finance Scholarship

As a fintech company focused on personal finance education, SmartAsset aspires to help college students with financial need by supporting them throughout their college journey.

The rising cost of college tuition leaves many students with no choice but to take out student loans to afford a degree, leaving tens of millions of Americans saddled with debt. This scholarship aims to support college students who are interested in furthering their education and completing their college degree.

Personal Finance Scholarship Description and Essay Topic

This scholarship provides financial support to college students with an interest in personal finance. Any undergraduate who has a 3.0 GPA or higher and is interested in continuing their financial education may apply for this scholarship.

To apply, please visit the SmartStart scholarship page on and hit “apply now.” There, you’ll be asked to answer the following essay prompt with a 700-1,000 word essay:

What is the best piece of financial advice you have received, and how do you plan to utilize that advice throughout your college career and beyond?

The winner of the essay contest will receive $5,000 to put toward their college tuition. The application deadline is June 1, 2023, and winners will be announced on July 1, 2023.

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