The profitability index (PI) is a valuable tool for investors when evaluating the long-term success of a project. This financial metric, also known as the profit investment ratio, calculates the relative profitability of an investment by comparing the present value of future cash flows to the initial investment cost. However, like any analytical tool, the PI has advantages and drawbacks.
A financial advisor can help you analyze and manage investments for your portfolio.
How the Profitability Index Works
The PI is a financial metric that helps investors assess the profitability of a project by comparing the present value (PV) of its expected future cash flows to the initial investment. It’s calculated using the following formula:
Profitability Index = Present Value of Future Cash Flows ÷ Initial Investment
A PI greater than one indicates that the project’s PV exceeds its cost and therefore suggests a potential profit. A PI less than one, on the other hand, implies that the project’s PV is less than the initial investment.
As an example, let’s consider a project with an initial investment of $10,000 and an expected annual cash inflows of $3,000 for five years. Assuming a discount rate of 10%, we first calculate the PV of each year’s cash inflow:
- Year 1: $3,000 ÷ (1 + 0.10)^1 = $2,727.27
- Year 2: $3,000 ÷ (1 + 0.10)^2 = $2,479.34
- Year 3: $3,000 ÷ (1 + 0.10)^3 = $2,253.04
- Year 4: $3,000 ÷ (1 + 0.10)^4 = $2,048.22
- Year 5: $3,000 ÷ (1 + 0.10)^5 = $1,861.11
Adding these PVs gives a total PV of $11,369.98. We would then apply the PI formula:
PI = $11,369.98 ÷ $10,000 = 1.136
Since the PI is greater than one, the project is likely to be profitable.
Investors use the PI to prioritize projects, especially when capital is limited. By ranking projects based on their PI values, investors can allocate resources to those that offer the highest value per dollar invested and thereby maximize returns.
However, you should use the PI alongside other financial metrics, such as net present value (NPV) and internal rate of return (IRR), to get a deeper perspective of an investment.
Profitability Index Pros

Investors use PI to evaluate investment opportunities. Here are four common benefits to consider:
- Simplifies investment decisions: The PI offers a straightforward way to compare different projects by providing a ratio that indicates the value created per unit of investment. This simplification helps businesses prioritize projects that offer the highest returns relative to their costs.
- Accounts for the time value of money: By incorporating the time value of money, the PI can help investors make sure that future cash flows are appropriately discounted to reflect their present value. This consideration is important for accurately assessing the true profitability of long-term projects, as it acknowledges that money today is worth more than the same amount in the future.
- Facilitates risk assessment: The PI can help in assessing the risk associated with different investment opportunities. Projects with a higher PI are generally considered less risky, as they promise greater returns relative to their costs.
- Enhances capital budgeting: Using the PI in capital budgeting processes enables companies to rank projects based on their potential profitability. This ranking helps invest limited capital in the most promising projects.
Profitability Index Cons
Make sure you don’t overlook these five drawbacks:
- Bad at scale: The PI does not account for the size of the investment. A project with a high PI might seem attractive, but if the initial investment is small, the overall financial impact could be minimal compared to a larger project with a slightly lower index.
- Assumes constant discount rate: This metric assumes that the discount rate remains constant when,in reality, interest rates and risk factors can fluctuate. These changes can impact the project’s actual profitability, which makes the index less reliable.
- Overlooks project duration: The PI does not consider the time span of the investment. Projects with longer durations face risks not reflected by the index, which leads to potentially misleading results.
- Limited in multi-project comparisons: When comparing multiple projects, the PI might not provide a clear picture if projects have different scales or durations. It can lead to prioritizing projects with higher indices but lower overall returns or strategic value.
- Does not reflect cash flow timing: The timing of cash flows is not captured by the PI. Projects with similar indices might have vastly different cash flow patterns, affecting liquidity and financial planning.
Bottom Line

The PI is a valuable tool for comparing the costs and benefits of investment projects, helping investors prioritize those with the highest returns relative to their costs. However, its accuracy depends on precise cash flow projections, which can be challenging, especially for long-term projects. Therefore, it’s best to use the PI alongside other financial metrics to form a comprehensive investment analysis strategy.
Investment Planning Tips
- A financial advisor can help you pick investments for your portfolio. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
- If you want to know how much your investments could grow over time, SmartAsset’s investment calculator could help you get an estimate.
Photo credit: ©iStock.com/chabybucko, ©iStock.com/Dmytro Sheremeta, ©iStock.com/Erdark