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What Is Values-Based Financial Planning?

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Values-based financial planning is a personalized approach that aligns your financial decisions with your core beliefs and principles. Unlike traditional financial planning, which primarily focuses on numerical goals and wealth accumulation, values-based planning emphasizes the importance of integrating your personal values into your financial strategies. This method not only helps in achieving financial goals but also ensures that the journey toward those goals resonates with what matters most to you.

If you need help aligning your investments with your core beliefs and principles, a financial advisor can guide you in creating a plan.

An Overview of Values-Based Financial Planning

Values-based financial planning goes beyond traditional financial strategies by considering what matters most to an individual or family, such as sustainability, social responsibility or community impact. Effectively, this method of financial planning integrates financial goals with life values, resulting in a plan that reflects both monetary objectives and personal ethics.

In values-based financial planning, the process starts with deep reflection and conversation about what truly drives and motivates a person. Financial advisors work closely with clients to identify their core values and then tailor financial strategies that honor these principles. For example, a client passionate about environmental issues might focus on green investments and charitable giving to related causes.

Investing in this way can help people feel more connected and purposeful in their financial decisions. By integrating their values into the financial planning process, individuals can aim to achieve financial success in a way that feels authentic and meaningful to them.

How to Build a Values-Based Financial Plan

Here’s an example of how values-based financial planning might work: Consider a 45-year-old professional with a successful career, two children and a deep commitment to environmental sustainability and community service. Their values-based financial plan reflects their priorities and long-term goals.

First, the professional allocates a significant portion of their investments to socially responsible funds. These funds focus on companies with strong environmental, social and governance (ESG) practices, aligning their portfolio with their values. They regularly review these investments to ensure that they continue to meet both their financial goals and ethical standards.

Next, the professional sets up a charitable trust to support local environmental causes. This not only provides them with potential tax benefits but also guarantees a lasting impact on the community they care about. Their estate plan includes provisions for continued contributions to this trust, reflecting their lifelong commitment to these causes.

For their children’s future, the professional establishes education savings accounts, prioritizing low-fee, ESG-focused options. They believe in providing them with a solid educational foundation while instilling the importance of responsible investing.

The professional’s retirement plan includes a mix of traditional and Roth IRAs that emphasize ESG funds. They also plan to downsize their home upon retirement, using the proceeds to fund their travel dreams and volunteer opportunities abroad. This move aligns with their desire to live more sustainably and simplify their lifestyle.

Finally, the professional consults with a financial advisor who specializes in values-based financial planning. They work together to adjust their financial plan as needed over time, ensuring that it remains aligned with their evolving goals and values. 

By integrating their personal beliefs into their financial decisions, the professional creates a comprehensive plan that supports their aspirations and reflects their deepest values.

Pros of Values-Based Financial Planning

A financial advisor working with a client to develop a values-based financial plan.

These advantages make values-based financial planning a potentially powerful strategy for achieving both financial and personal goals:

  • Alignment with personal beliefs: Values-based financial planning integrates personal beliefs and values into financial decisions, ensuring that your investments and savings reflect what matters most to you.
  • Enhanced satisfaction: When financial choices align with your core values, it can lead to greater satisfaction and fulfillment, as your financial success may feel more meaningful and purposeful.
  • Improved decision making: Understanding your values can help clarify financial goals, making decision-making more straightforward and in greater alignment with long-term objectives.
  • Strengthened financial discipline: Committing to a values-based plan can encourage better financial habits and discipline, as your financial strategies are deeply rooted in personal convictions.
  • Holistic approach: Values-based financial planning considers not just returns but also the social and environmental impact of investments, promoting a more comprehensive view of financial well-being.
  • Legacy building: This approach to financial planning also supports the creation of a financial legacy that aligns with your values, ensuring that your wealth benefits the causes and people important to you.
  • Emotional resilience: Aligning finances with values can provide emotional strength during market volatility, as investment choices are driven by long-term values rather than short-term gains.

Cons of Values-Based Financial Planning

While there are many benefits to a values-based approach to financial planning, it also comes with several potential drawbacks:

  • Limited investment options: Aligning investments with specific values can restrict investment choices, potentially excluding profitable opportunities that don’t align with the defined criteria. This could also lead to a portfolio becoming too concentrated in one area, which could increase risk exposure.
  • Difficulty of ensuring impact: It is not always easy to determine whether companies’ claims about their ESG practices are overstated, a practice known as greenwashing. Further, as rating criteria for ESG is not always consistent, it can be difficult to tell for sure how ESG-friendly an investment actually is.
  • Performance variability: Prioritizing values over financial performance may lead to lower returns, especially if the chosen investments underperform compared to the broader market.
  • Complexity in implementation: Integrating personal values into a financial plan can be challenging, as it requires both thorough evaluation and an understanding of how different investments align with values.
  • Potential for conflict: Differing values among family members or advisors can create disagreements and complicate the planning process.

Bottom Line

Two values-based advisors discussing a financial plan for clients.

Values-based financial planning blends financial strategy and personal values, allowing individuals to achieve their monetary goals while staying true to their core beliefs. By prioritizing what matters most — whether that’s sustainability, social responsibility or community impact — this approach aims to foster a deeper connection to financial decisions, which may end up enhancing overall satisfaction and fulfillment. Despite the potential challenges associated with this approach, such as more limited investment options and overexposure to certain industries, the benefits of aligning your finances with your personal values may outweigh the drawbacks.

Tips for Financial Planning

  • A financial advisor can help you analyze investments and create a plan that aligns with your core beliefs and principles. Finding a financial advisor doesn’t have to be hard. SmartAsset’s free tool matches you with up to three vetted financial advisors who serve your area, and you can have a free introductory call with your advisor matches to decide which one you feel is right for you. If you’re ready to find an advisor who can help you achieve your financial goals, get started now.
  • If you’re looking to build your investment portfolio, SmartAsset’s free investment calculator can help you estimate your return and growth.

Photo credit: ©iStock.com/Jacob Wackerhausen, ©iStock.com/FatCamera, ©iStock.com/Drazen Zigic