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How to Become a Fiduciary Advisor

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Becoming a fiduciary financial advisor is about more than a title or regulatory standard, it’s a commitment to how you approach advice, relationships and responsibility. The fiduciary model asks advisors to put clients first in every decision, even when it’s inconvenient or challenging. For some, that responsibility is energizing; for others, it can feel restrictive. Understanding what the fiduciary path truly involves can help you decide whether it aligns with your values, strengths and long-term career goals.

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Fiduciary Financial Advisors vs. Other Advisors

The primary difference between fiduciary advisors and other types of advisors lies in the standards they must follow. Fiduciary advisors are legally bound to act in their clients’ best interests at all times, avoiding conflicts of interest and prioritizing the client’s financial goals over their own compensation.

At its core, a fiduciary duty is a legal and ethical obligation that requires an advisor to act in the best interest of their clients. This duty is the highest standard of care in the financial industry.

Non-fiduciary advisors, on the other hand, have historically been subject to the suitability standard, which requires recommendations to be merely “suitable” for the client’s financial situation. This has allowed non-fiduciary advisors to prioritize products that may benefit their own compensation, as long as the recommendations meet basic client requirements.

Regulation Best Interest (Reg BI), implemented by the SEC in 2020, bridges some of this gap. While it applies to broker-dealers and requires them to act in the client’s best interest when making recommendations, it stops short of imposing fiduciary-level duties.

Under Reg BI, broker-dealers must disclose conflicts of interest and ensure reasonable diligence in their recommendations. However, fiduciary advisors remain distinct because they have an ongoing obligation to serve their clients’ interests comprehensively, rather than only during specific transactions.

Fiduciary advisors are also held accountable for their actions. Should a dispute arise, clients have legal recourse to address grievances, providing an additional layer of security and peace of mind.

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How to Become a Fiduciary Advisor

Professional experience and networking is an important part of becoming a fiduciary advisor.

To become a fiduciary advisor, you simply need to be registered as an investment advisor representative (IAR) in accordance with Investment Advisers Act of 1940. This typically means passing the Series 65 exam or meeting a state-specific exemption from the test, and then registering with a registered investment advisor (RIA), which is the legal entity that provides advisory services for clients.

Below are additional considerations broken into four categories, but they are not hard requirements:

1. Education and Certification

Building a strong foundation through formal education and specialized certifications is a key step toward becoming a fiduciary financial advisor.

  • Obtain a bachelor’s degree: Most financial advisors start with pursuing a bachelor’s degree in a relevant field such as finance, accounting, economics, or business administration. These programs provide a solid foundation in financial principles, investment strategies and economic theory.
  • Consider advanced education: While not required, obtaining a master’s degree or MBA with a focus on finance or financial planning can enhance your knowledge and make you stand out from other financial advisors. Advanced courses in financial planning, personal finance management and wealth management can be particularly beneficial.
  • Consider specialized certifications: Consider enrolling in programs specifically designed for financial advisors, such as the Certified Financial Planner™ (CFP®) certification. The CFP® curriculum covers important areas like investment planning, tax planning, retirement and trust planning, and risk management, all of which are essential for fiduciary advisors. The certified trust and fiduciary advisor (CTFA) and chartered financial consultant (ChFC) designations also require charter holders to act as fiduciaries.

2. Professional Experience

Gaining practical experience and meeting state-specific requirements are essential for developing the skills and qualifications needed to excel as a fiduciary advisor.

  • Hands-on experience: While education and certification in becoming a fiduciary advisor is crucial, it’s no substitute for hands-on experience. Mentors and peers can also provide valuable guidance and insight into client management, financial analysis, and the day-to-day responsibilities that come with being a fiduciary advisor. Professional experience can also provide access to industry conferences, seminars and workshops that can help you stay up to date on industry trends and best practices.
  • State requirements: In order to become a fiduciary, most states require a certain amount of professional experience. For example, your state might require you to have a degree and five years of professional experience, or 10 years without a degree. You’ll want to confirm your state’s requirements to meet the criteria.

3. Registration and Licensing

Securing the appropriate licenses and adhering to fiduciary standards are critical components of establishing credibility and professionalism in this role.

  • Certified financial fiduciary (CFF): In addition to any licensing you’re required to hold as a financial advisor (such as the Series 3, Series 6, Series 7, Series 63 or Series 65 licenses), you may want to you to obtain the certified financial fiduciary (CFF) designation. In general, to become a CFF, you’ll need to hold a bachelor’s or master’s degree in a relevant field, have several years of professional experience, pass a background check, pass the CFF exam, and register with the National Association of Certified Financial Fiduciaries (NACFF).
  • Adhere to fiduciary standards: Once registered as a fiduciary advisor, you must adhere to fiduciary standards. This means always acting in the best interests of your clients, providing full disclosure of any potential conflicts of interest, and showing transparency in all financial dealings.

4. Continuing Education and Professional Development

Staying updated on industry trends and engaging in professional growth opportunities ensures long-term success as a fiduciary advisor.

  • Stay current with industry changes: As a fiduciary advisor, it’s important to stay informed about changes in laws, regulations and best practices. One way to do this is by participating in continuing education programs. Many certifications, including the CFP®, require ongoing education to maintain your credentials.
  • Join professional organizations: Consider joining professional organizations such as the Financial Planning Association (FPA) or the National Association of Personal Financial Advisors (NAPFA). These organizations provide resources, networking opportunities and continuing education to support your career development.

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What Skills Do Fiduciary Financial Advisors Have?

Fiduciary financial advisors share a core set of skills that support their obligation to act in clients’ best interests. Strong ethical judgment is foundational, as fiduciaries must identify and disclose conflicts of interest and consistently prioritize client outcomes over compensation or convenience. This ethical grounding builds trust and credibility over time.

Analytical and technical skills are also essential. Fiduciary advisors need a solid grasp of investments, retirement planning, taxes, insurance and estate considerations to evaluate options objectively. They must be able to synthesize complex information and translate it into clear, actionable guidance that aligns with each client’s goals and constraints.

Equally important are communication and listening skills. Fiduciary advisors spend significant time understanding client values, concerns and decision-making styles. Explaining trade-offs in plain language and setting realistic expectations helps clients make informed choices and stay committed to long-term plans.

Finally, fiduciary advisors demonstrate discipline and accountability. They document recommendations, monitor progress and revisit plans as circumstances change. This process-driven approach ensures advice remains prudent and aligned with clients’ evolving needs, reinforcing the fiduciary standard in everyday practice.

How to Know if Being a Fiduciary Financial Advisor Is For You

Choosing to become a fiduciary financial advisor starts with an honest look at your values. Fiduciary advisors are legally and ethically committed to putting clients’ interests ahead of their own at all times. If transparency, integrity and long-term client outcomes matter more to you than sales incentives or quick wins, the fiduciary path may be a strong fit.

Comfort with accountability is another key factor. Fiduciary advisors must document recommendations, disclose conflicts and stand behind their advice under regulatory scrutiny. This level of responsibility can feel demanding, but for many advisors it brings clarity and confidence in how they serve clients.

The fiduciary model also favors advisors who enjoy education and collaboration. Much of the role involves helping clients understand trade-offs, risks and long-term implications rather than simply delivering answers. Advisors who value thoughtful conversations and ongoing relationships tend to thrive in this environment.

Finally, consider your business and career goals. Being a fiduciary advisor can support deep client trust and long-term retention, but it may limit certain compensation structures or product-based models. If you’re motivated by building a client-centered practice grounded in trust and professionalism, becoming a fiduciary financial advisor may be the right choice for you.

Bottom Line

In becoming a fiduciary advisor, it’s important to stay informed about changes in laws, regulations and best practices.

For advisors, operating under a fiduciary duty is both a responsibility and a distinguishing feature. It sets them apart in a crowded marketplace, and can help attract clients who value integrity, as well as foster long-term relationships with those clients built on confidence and trust. While becoming a fiduciary advisor requires much of the same criteria as a financial advisor, key licensing and registration requirements, as well as the adherence to a fiduciary duty, sets this career pathway apart.

Tips for Becoming a Fiduciary Advisor

  • If you don’t have a lot of time to actively spend on marketing, you might consider using an online marketing service that brings leads to you. SmartAsset AMP (Advisor Marketing Platform) is a holistic marketing service financial advisors can use for client lead generation and automated marketing. Sign up for a free demo to explore how SmartAsset AMP can help you expand your practice’s marketing operation. Get started today.
  • The fiduciary standard does not apply to all financial professionals. Commission-based practices, such as brokerages, need special licenses to sell securities and other products. In these cases, the suitability standard applies.

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