10 Blogs and Bloggers for Financial Advisors to Read

Consuming financial content online can help advisors stay current on the latest economic, market and regulatory trends. Your content menu may include videos, podcasts and a financial advisor blog or two. While the blogging landscape has shifted significantly in recent years, certain blogs remain highly relevant for advisors with a passion for learning and connecting with like-minded experts. If you’re searching for sites to bookmark, consider financial advisor blogs that regularly share valuable content to help you scale your business and better serve your clients.

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1. The Big Picture

Barry Ritholtz, co-founder, chairman, and chief investment officer of Ritholtz Wealth Management LLC, is the face and voice behind The Big Picture. The blog has covered all things investment-related since 2003 and receives more than half a million visits from readers each month. Topics are far-reaching, as Ritholtz tackles everything from real estate to hedge funds to behavioral finance. If you’re looking for insights from other thought leaders, you can also tune in to the Masters In Business podcast, where Ritholtz interviews some of the brightest minds in the business and finance space. If you prefer to stick with a written format, episode transcripts are also shared on the blog.

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2. Nerd’s Eye View

Nerd’s Eye View is the creation of Michael Kitces and it’s consistently rated as one of the most respected and informative blogs for financial advisors. Kitces takes deep dives into strategies and techniques that advisors can use to better serve their clients, including an exploration of effective marketing tactics that includes in-depth original research. You’ll also find the latest industry news and updates covered here. Kitces hosts the Financial Advisor Success podcast as a companion to the Nerd’s Eye View blog, and advisors who are looking to increase exposure for their business can apply to be a guest.

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3. Downtown Josh Brown

Joshua M. Brown, CEO of Ritholtz Wealth Management LLC, previously ran The Reformed Broker blog and is back with a new site and new things to talk about. Brown’s style combines factual research with humor (and a touch of sarcasm) as he covers the latest market news and economic trends. Recent topics include the rise of agentic AI services, fund manager secrets and reasons to stay long when the markets become volatile. If you’re interested in tuning in to a business and investing podcast, you can also check out The Compound & Friends where Brown, Michael Batnick and a recurring guest list discuss the biggest trends and news from the week.

4. Mish Talk

Written by Mike “Mish” Shedlock, this financial advisor blog is focused primarily on two topics: global economics and politics. If you’re interested in discussions on how changes to the gross domestic product might influence the odds of a recession or what’s really behind the surge in bond yields, you’ll find those kinds of updates here. Shedlock posts daily and sometimes multiple times per day, so there’s a steady stream of up-to-date content to absorb. And his posts tend to get quite a few comments, which is a plus if you’re interested in becoming part of an active blogging community.

5. Meb Faber Research

Meb Faber Research offers transcript versions of The Meb Faber Show podcast, which you may prefer to read through if you don’t have time to listen in. The focus of the content here is primarily stock market analysis and investing. On each episode, host Meb Faber chats with financial industry experts about topics like long-term value investing, real estate and what the future of investing looks like as AI continues to disrupt industries. You’ll also find links to data resources, including valuation models and portfolio visualizer tools.

6. Advisor Perspectives

Advisor Perspectives is more online magazine than a blog but it’s still worth mentioning as a helpful and informative publication for financial advisors who want to stay in tune with the latest news and trends. Active management and fixed income are the featured topics here, but you’ll also find plenty of content covering things like practice management, tax planning and issues that are specific to registered investment advisors. You can also find resources here for earning continuing education credits to maintain financial certifications or designations.

7. Abnormal Returns

Abnormal Returns uses a round-up approach to keep advisors up to speed on what’s happening in the financial space. The site was founded by Tadas Viskanta, who is also the director of investor education at Ritholtz Wealth Management LLC. Viskanta aggregates the best investment news stories, articles, and blog posts from around the web, allowing advisors to choose what they’re most interested in reading. New round-ups are posted daily and sometimes multiple times per day so there’s a consistent stream of fresh content to explore.

8. Investing Caffeine

Founded by chartered financial analyst and Certified Financial Planner™ (CFP®) Wade Slome, Investing Caffeine offers once-monthly updates on the state of the market. Slome covers the trends of the moment, with recent posts focusing heavily on AI and its place in the global economy. The content shared is not your typical blog post; Slome covers a single topic in lengthy detail, supporting key points with plenty of examples and published research. You might want to try this financial advisor blog if you’re interested in examples of how to create thought leadership content for your own site.

9. Alpha Architect

Alpha Architect offers insight into a wide range of topics, from the impact of ESG strategies on market movements to tips for crushing the CFP® exam. Blog articles are authored by a team of financial experts, several of whom come from academic backgrounds. For example, a recent article on complex retail investments was authored by a Ph.D. If you’re specifically interested in academic research and insights, you’ll find both here. There’s also an extensive library of podcasts and video files to browse featuring interviews with members of the Alpha Architect team.

10. The Irrelevant Investor

Founded by Michael Batnick, The Irrelevant Investor takes an inside look at industry issues and market trends. Batnick covers the latest news and research thoroughly, with plenty of charts breaking down key information. You can also tune in to the Animal Spirits podcast, which Batnick co-hosts with colleague Ben Carlson, who maintains the financial blog, A Wealth of Common Sense. Carlson’s blog is another potential bookmark addition if you’re interested in topics related to wealth management, investments, financial markets and investor psychology.

Do Financial Advisors Need a Blog?

A blogger writing about finance for advisors.

A blog isn’t mandatory for financial advisors, but it can be a powerful tool when used strategically. Blogging gives advisors a way to explain complex topics in plain language, demonstrate expertise and answer the questions clients are already asking. Over time, consistent content can help build credibility and trust before a prospect ever schedules a meeting.

From a marketing standpoint, blogs support long-term visibility. Well-written articles can improve search engine presence, drive organic traffic and give advisors content to share through email newsletters or social media. Unlike paid ads, blog posts can continue delivering value months or even years after they’re published.

Maintaining a blog can be time-consuming, however, and it requires a certain amount of strategy and planning to drive traffic to your site. You could outsource blogging tasks to someone else to save time or consider other methods for marketing your business.

Creating social media content or video content, for example, could offer a more immediate return in terms of increasing your brand visibility. The key to successfully marketing with social media is understanding where your target client base spends their time online and what type of content they tend to be most responsive to.

How to Grow a Financial Advisor Blog

If you have an advisor website, you may already have the framework you need to publish a blog. Most website templates include the option to add a blog page that updates automatically when a new post is published. Once your page is established, consider these common tips to build a blog that attracts readers and engagement.

Understand Where Your Blog Fits Into the Marketing Puzzle

Blogging works best when it supports, rather than replaces, an advisor’s broader marketing efforts. Each post can serve as a foundation for other channels, such as email newsletters, LinkedIn updates or client communications. Repurposing blog content this way helps advisors stay visible without constantly creating new material from scratch.

Create a Content Strategy

A clear strategy for growth ties blog topics to business goals. Advisors can write content that addresses common client questions, supports a specific niche or aligns with services they want to grow. When blog themes mirror an advisor’s ideal client profile and offerings, the content feels more intentional and relevant.

Be Consistent

Consistency matters more than volume. Publishing on a realistic schedule and maintaining a consistent voice reinforces credibility over time. Even a modest blogging cadence can be effective when content is timely, educational and aligned with the advisor’s overall brand and messaging. Developing a content calendar can help you stay on track with regard to what topics you want to share, and when it makes sense to publish them.

Write for Humans, But Make Content Easy to Find

Optimizing your blog for search engines can increase your online presence and make it easier for your target audience to find you. In 2026, writing for search engine optimization also means considering answer engine optimization and AI-powered searches. Any content you create for your blog should address a real pain point your audience faces, but it should be structured in a way that’s designed to appeal to AI search engines. Researching SEO and AEO tactics can help you craft blog posts that get noticed by AI and human readers alike.

Share Your Blog and Engage

SEO can bring traffic to your blog, but you don’t have to rely on search alone. You can also promote your blog on social media and include links to your site in your email newsletters. This cross-promotion extends the reach of your content and drives more traffic back to your website. Engage with your readers by responding to comments and sharing their feedback. Actively participating in discussions could help you build stronger relationships with your audience and encourage them to return and share your content with others.

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Frequently Asked Questions

Is Blogging Dead in 2026?

Blogging isn’t dead and it still has value as a marketing tool. However, it’s important for advisors to recognize what’s changed about blogging and which tactics or strategies work in 2026. For instance, writing for both SEO and answer engine optimization can improve search rankings and visibility in AI overviews, both of which could help draw in more traffic to the site.

Can You Start a Financial Advisor Blog for Free?

It’s possible to start a financial advisor blog for free using a basic platform like WordPress. If you already have a website established for your advisory firm, your site design or template may include an option to add a blog page, which you could do for no additional cost. If you’d like to invest a little into your blog, you may consider purchasing AI writing tools, premium stock images or a custom logo to place in the header.

What Are the Compliance Rules for Financial Advisor Blogs?

SEC-registered investment advisors must follow the SEC’s marketing rule when blog content qualifies as advertising. Claims must be accurate and substantiated, and discussions of benefits, risks and specific investment advice must be fair and balanced. Hypothetical performance is permitted only when applicable requirements are met, and firms must retain required advertising records. State-registered advisors should check their state’s rules. Your chief compliance officer can help review your blog strategy and content before publication.

Bottom Line

Reading through a financial advisor blog or two can help you stay in the loop where the latest news is concerned, and you can also expand your knowledge as well. The blogs mentioned here are just some of the sites that are worth checking out if you’re looking for a way to stay connected to what’s happening in the industry and markets.

Tips for Growing Your Advisory Business

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If you’re exploring the possibilities of social media marketing for your business, automation can be a helpful way to manage it all. Using scheduling tools, for example, means you don’t have to be tied to your computer or phone all the time. And AI tools like ChatGPT can help you with creating social media content or email marketing content to share with your audience.