Advisor Resources

February 5, 2026Facebook may be packed with viral videos and personal updates, but it remains a powerful tool for financial advisors looking to reach prospective clients. With the right marketing strategy, you can use the platform to build credibility, share insights and generate leads. Whether you’re just getting started or refining your marketing strategy, several proven tactics… read more…

May 7, 2026Video marketing can help financial advisors connect with new clients through a dynamic platform that showcases their expertise, builds advisor-client trust, educates audiences and establishes personal connections in the finance industry. Ninety-one percent of businesses use video as a marketing tool, and video is the top ROI-driving content format, according to Hubspot’s 2026 State of… read more…

April 15, 2026Seminar marketing is a promotional strategy that involves hosting informational workshops on specific topics designed to attract potential clients. Twenty-five percent of advisors use this strategy to promote growth, according to a 2024 Kitces marketing report.1 Financial advisor seminar marketing can be an effective conduit for lead generation and may improve conversion rates. Sharing your… read more…

March 12, 2026In today’s fast-paced financial advisory landscape, automation is transforming how advisors operate, enhancing client engagement and maximizing growth. Integrating streamlined workflows into your practice to handle repetitive tasks can help you realize a considerable reduction in labor and time costs, as well as potential increases in lead generation and conversion rates. Automating marketing tasks can… read more…

January 30, 2026Financial advisors seeking growth opportunities often explore new markets to expand their client base. Identifying niche demographics, including specific professionals, small business owners or retirees with complex estate planning needs, can help advisors tailor their services effectively. The demand for specialized financial guidance continues to rise, making new markets a key factor in long-term business… read more…

February 4, 2026Knowing how to market yourself as a financial advisor is key to building a successful and sustainable practice. In today’s competitive landscape, even the most skilled advisors can struggle to attract new clients without a clear and effective marketing strategy. The right approach can help you differentiate your services, build trust with your target audience… read more…

March 18, 2026Being a successful financial advisor requires more than just the right certifications, licensing or knowledge of financial planning. There are also certain hard and soft skills that advisors need to master in order to deliver top-tier service to their clients and grow their practices. Developing these financial advisor skills can take time, but the return… read more…

March 26, 2026When deciding what to include in your financial advisor tech stack, portfolio rebalancing tools are a must-have. Rebalancing software makes it possible to create customized portfolio solutions for clients while allowing you to scale your business more efficiently. Portfolio rebalancing tools offer a comprehensive range of features and benefits, ideally at an affordable cost. SmartAsset’s… read more…

August 2, 2025The Directional Movement Index (DMI) is way to project an asset’s price movement by combining a handful of individual metrics, often for the sake of technical analysis in market trading. Using historical price movements and current circumstances, investors may use the DMI to estimate the direction and strength of an asset’s price. While it may… read more…

February 2, 2026Registered investment advisors (RIAs) must adhere to a multitude of regulations and compliance requirements. Staying on top of these ever-evolving rules and regulations can be a daunting task and failing to adhere to them can result in significant penalties. This is where a RIA compliance consultant can help. Let’s break down what these professionals do, why… read more…

March 5, 2026Embarking on a career as a financial advisor requires the proper education and certification to help ensure you’re qualified to offer advice to clients. Many firms offer development programs that are designed to prepare you for your entry into the financial services industry. Joining a financial advisor development program could help you build a solid… read more…

May 7, 2026Achieving your goals as a financial advisor may be easier when you have someone to guide you along the path. That’s where financial advisor coaching comes in. A coach can help you to fine-tune your strategy for growth and become a better advisor. Considering the potential benefits and return on investment can help you decide… read more…

February 5, 2026Estate planning is an important service that financial advisors offer to support a smooth transfer of wealth and the protection of a client’s financial legacy. Utilizing the right tools for estate planning can greatly enhance the accuracy and efficiency of developing estate plans for your clients. For financial advisors looking for estate planning software, several… read more…

January 14, 2026Over the next decade, the job outlook for financial advisors looks extremely promising, with abundant opportunities nationwide. The Bureau of Labor Statistics predicts the employment of financial advisors will expand much faster than the average occupation. Growth is concentrated in cities with strong financial services sectors, but jobs can be found almost anywhere. An aging… read more…

February 9, 2026Earning the Certified Financial Planner™ credential is a multi-step process that combines education, exam preparation and hands-on experience in financial planning. For many aspiring CFP® professionals, the timeline spans roughly one to two years, though individual circumstances can shorten or extend that range. Factors such as prior education, existing industry experience and the pace at… read more…

January 29, 2026The SEC’s Division of Examinations (commonly known as EXAMS) is the oversight branch of the Securities and Exchange Commission that’s charged with ensuring registrants adhere to regulatory standards. Established advisors can expect to be examined roughly every four to seven years, which should allow you plenty of time to prepare. Reviewing SEC exam priorities for… read more…

March 26, 2026The financial advisory industry has rapidly evolved with the rise of digital technology. Today, fintech solutions offer advisors a wide range of tools that can help streamline operations, automate routine tasks and enhance client service. From financial planning and portfolio management to lead generation, these financial advisor tools can be tailored to meet the unique… read more…

May 7, 2026Becoming a senior financial advisor can open up new avenues for career success. Taking on this type of role can also mean a significant pay increase. But what’s a typical senior financial advisor salary? The average base pay ranges from around $103,000 to $133,000 annually. However, salaries operate on a range, with some advisors earning… read more…

February 5, 2026Opportunities to connect with new clients can arise at any moment, and when they do, it’s to your advantage to be prepared. Having a well-crafted elevator pitch ready to go can help you make a great first impression on a prospective client and grab their attention and spark interest in learning more. Knowing how to… read more…

April 7, 2026Marketing plays a important role in growing your advisory business, helping you attract new clients, build brand recognition and differentiate yourself in a competitive industry. When looking for an advisor to work with, 18% of investors say they turn to the internet to research options, while 10% seek out popular brand firms, according to “How… read more…

April 7, 2026Direct mail is often overlooked as a marketing tool for financial advisors, despite its potential to create deeper connections with prospects. Less than 5% of advisors reported using postal mail for promotion, according to a 2024 Kitces report on how financial planners market their firms.1 By understanding how to design an effective direct mail campaign,… read more…

May 27, 2026Becoming an independent financial advisor can offer more freedom and flexibility in how you serve clients and build your business. By 2027, independent and hybrid RIAs are expected to control nearly one-third of asset market share, growing at a faster rate than any other advisor channel, according to Cerulli Associates.1 Advisors pursuing independence may choose from… read more…

May 13, 2026In today’s digital age, financial advisors must maximize tools like email prospecting to grow their client base. This involves identifying prospects, sending personalized emails and following up to nurture relationships. Done effectively, email prospecting is a low-cost way to reach a wide audience, build relationships and track engagement. SmartAsset’s Advisor Marketing Platform offers financial advisors… read more…

January 30, 2026Digital marketing has become an essential growth tool for financial advisors, but success depends on choosing the right strategies. From building a strong social media presence to using video and targeting local audiences, small, consistent efforts can create meaningful visibility over time. When aligned with an advisor’s brand and ideal client, digital marketing ideas can… read more…

May 19, 2026Custodians and broker-dealers are often mentioned together, but they serve different roles in an advisory business. Custodians hold and safeguard client assets, while broker-dealers facilitate securities transactions and supervise brokerage activity. For advisors, the difference can shape how a firm operates, how clients are served, how compensation works and which regulatory obligations apply. Understanding the… read more…