Wealthbox vs. Salesforce: Comparing CRMs for Advisors

Advisors rely on customer relationship management (CRM) systems to organize client data, identify growth opportunities and stay connected to their team. If you’re in the market for a new CRM, Wealthbox and Salesforce are two of the options vying for your business. If you’re torn over whether to use Wealthbox vs. Salesforce, it helps to know what each one has to offer and what you’ll pay to use them.

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What Is Wealthbox?

Wealthbox is a customer relationship management (CRM) platform built specifically for financial advisors and wealth management firms. It focuses on simplifying how advisors manage client information, track interactions and collaborate with team members in a single, centralized system. Unlike general-purpose CRMs, Wealthbox is designed around the workflows and regulatory considerations common in advisory practices.

The platform is known for its clean, intuitive interface that resembles modern social apps, which can reduce the learning curve for advisors and staff. Features such as contact management, task tracking and activity timelines are designed to make day-to-day client management more efficient. Advisors can quickly see recent interactions, notes and follow-ups tied to each client relationship.

Wealthbox also integrates with a wide range of financial planning, portfolio management and compliance tools. These integrations allow advisors to streamline data flow across systems and reduce manual entry. For firms that prioritize ease of use and advisor-friendly design, Wealthbox is often positioned as a CRM that supports productivity without adding unnecessary complexity.

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What Is Salesforce?

Salesforce is a widely used, enterprise-level CRM platform that serves businesses across many industries, including financial services. Unlike advisor-specific CRMs, Salesforce is a highly customizable system that can be tailored to fit the needs of independent advisors, RIAs and large wealth management firms. Its flexibility allows firms to build workflows, dashboards and automation around their unique processes.

One of Salesforce’s biggest strengths is its scalability. Advisors can start with core CRM functionality and expand over time by adding features for reporting, marketing automation or advanced analytics. This makes Salesforce appealing to larger or rapidly growing firms that need a system capable of handling complex operations and multiple teams.

However, Salesforce’s power often comes with added complexity. Most advisory firms require configuration, customization or third-party integrations to adapt the platform to financial planning workflows. As a result, Salesforce is often best suited for firms with dedicated technology resources or those willing to invest in setup and ongoing management to fully leverage its capabilities.

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Wealthbox vs. Salesforce Features and Benefits

Wealthbox

Salesforce

Secure client portal: Wealthbox’s portal feature allows your clients to log in to a secure dashboard to view their financial information and communicate with you directly.

Contact management: Contact management tools make it easy to track client information and jot down important notes. The Click-to-Call feature allows you to call clients through the Wealthbox platform.

Activity streams: A dynamic activity feed lets you and other members of your team track tasks in real time, taking some of the guesswork out of collaboration.

Workflows: Establishing workflows can ensure that key tasks are completed on schedule, increasing your business’s efficiency and your team’s overall productivity.

Reporting: The Wealthbox Reports Engine enables you to generate customized reports and visualizations, making it easier to dig into data and look for areas of opportunity.

Document management: Wealthbox allows you to store, manage and share documents through your CRM. You can set permissions to determine who has access to these documents.

Calendar: Wealthbox makes it easy to create customized, color-coded calendars and connect them to the scheduling tools you already use. Calendars sync with Outlook and Google for portability.

Mobile functionality: In addition to a desktop version, you’ll have access to a user-friendly mobile app. The app fully syncs with your web-based Wealthbox account, so you always have a complete picture of key information.

Integrations: Wealthbox seamlessly connects with dozens of tools and is continually adding new ones to its offerings.

Relationship center: The relationship center is built into the Financial Services Cloud, and offers a multi-layered view of client information to help you identify opportunities to strengthen relationships and boost revenue.

Segmentation: Salesforce enables you to segment prospect and client lists to prioritize engagement so that you’re able to stay connected with your most promising leads.

Onboarding: Salesforce features tools that simplify and streamline the new client onboarding process, including the option to send clients digital documents for signatures.

AI tools: AI tools promote self-service through the Salesforce platform so that you’re not tying up all of your time answering client calls. Einstein, for instance, is a built-in feature that uses generative AI to answer client questions.

Data analysis: The Salesforce Data Cloud helps you drive growth through personalization. You can create customized data reports and visualizations to help with scaling up your prospecting efforts or closing more sales with existing clients.

Integrations: Salesforce integrates with many top tech solutions including G Suite, Slack, QuickBooks, DocuSign and Dropbox, making it easier to coordinate tasks across your team.

Learning: If you’re interested in tracking the latest technology trends in financial services or would like to develop your skills to use Salesforce more effectively, the CRM offers numerous learning resources.

Mobile app: Salesforce offers a mobile app that allows you to collaborate with your team and track client information on the go. Like the desktop version, the mobile app is powered by AI tools.

Wealthbox vs. Salesforce Pricing

Wealthbox offers straightforward, subscription-based pricing that’s tailored to financial advisory firms of different sizes. Advisors typically pay a per-user, per-month fee that includes access to core CRM features like contact management, activity tracking and integrations with planning tools. Because the pricing is transparent and built for advisors, firms can more easily budget for licensing without unexpected add-ons, though advanced integrations may carry additional costs.

The chart below shows pricing for Wealthbox plans and what you’ll pay for the Salesforce Sales CRM only.

Wealthbox	Salesforce
Basic Plan: $59 per user/month (includes Starter CRM features) Pro Plan: $75 per user/month (includes Core CRM features) Premier Plan: $99 per user/month (includes advanced features for power users) Enterprise Plan: Contact Wealthbox for a custom plan quote	Starter Suite: $25 per user/month billed monthly or annually (includes a simple CRM suite with marketing, sales, service and commerce) Pro Suite: $100 per user/month billed annually (includes an enhanced CRM with added tools) Enterprise Suite: $165 per user/month billed annually (includes a web API)

Pricing for Salesforce financial services enterprise plans starts at $300 per user, per month. These plans include industry-specific data models, advanced AI and automation tools, and financial planning tools that you can use to guide your clients to success. You may prefer a Financial Services Cloud package to the Starter Suite if you need a broader range of tools to run and grow your business.

Wealthbox vs. Salesforce: Which Is Better for Financial Advisors?

An advisor reviews the pricing options for Wealthbox vs. Salesforce.

Wealthbox and Salesforce take different approaches, and you might prefer one to the other, based on your firm’s needs. Here are the advantages and disadvantages of each one, at a glance.

Where Wealthbox Stands Out

Ease of use is one of Wealthbox’s biggest selling points. Compared to other CRMs, the learning curve is shorter, and you don’t need to complete any special training to get started. Wealthbox also offers free database migration, making the transfer process as smooth as possible.

Some of the features Wealthbox users love most include:

Mobile accessibility
Integration options
Note-taking features
Simple, user-friendly design

They also appreciate the value you get for the money, as well as Wealthbox’s commitment to continually improving its functionality and integrations.

Where Wealthbox Falls Short

Wealthbox has some drawbacks that could make another CRM look more attractive. In terms of what advisors dislike about Wealthbox, the list includes:

Lack of phone/chat support and slow response times when submitting a help request
Fewer customization options compared to other CRMs

Some advisors have also noted that the tagging and note-taking features could be improved so that it’s easier to apply filters when searching for keywords.

Where Salesforce Shines

Salesforce has earned a solid reputation among CRMs thanks to its ever-expanding range of products and services. It’s one of the most comprehensive platforms out there, whether you’re using it for financial services or another industry.

Some of the things financial advisors like about Salesforce include:

Access to automated workflows to simplify tasks
Ability to bring together all of a client’s financial data in one place
Heavy focus on the use of AI-driven tools to organize data, identify opportunities and provide customer support to clients
Phone support

Salesforce also offers plenty of flexibility since you can build a plan that meets your needs. If you want to opt for a simple Starter Suite, you can do that. And if you need more than just the basics, the Financial Service Cloud delivers.

Where Salesforce Falls Short

Salesforce does have some downsides, and it’s important to weigh them when choosing a CRM. Some of the factors that make Salesforce a less attractive option include:

Potentially higher costs than other CRMs if you’re going beyond the basic Starter Suite
Too many options for customization, which could be overwhelming for advisors who want a CRM that’s easy to learn
Ongoing maintenance burdens and/or the possibility of poor implementation that makes the CRM more challenging to use

Here’s one more con. Unlike other CRMs, Salesforce doesn’t migrate your data for you. You’ll have to handle that step yourself, which may add time to the transition process.

Bottom Line

An advisor reviews the plans and packages for Wealthbox vs. Salesforce.

When comparing Wealthbox and Salesforce pricing, the key difference is simplicity versus flexibility. Wealthbox offers transparent, advisor-focused pricing that’s easier to budget and implement, while Salesforce provides a highly customizable platform with costs that can grow as features and support are added. Advisors should look beyond monthly fees and consider total cost of ownership, technical resources and long-term growth needs to determine which CRM delivers the best overall value for their firm.

Schedule a free trial of Wealthbox or try Salesforce for free.

Tips for Growing Your Advisory Business

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Compliance is an important consideration when choosing which CRM to use. The best platforms are designed to help you remain compliant with federal and state regulatory guidelines at all times, while fully integrating with any existing compliance software you’re currently using.