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A robust CRM can streamline operations and simplify client relationship management for financial services professionals. Redtail CRM ranked as the most popular choice, used by approximately 43% of financial planning firms, according to the 2026 T3/Inside Information Software Survey. If you’re interested in replacing your current CRM, or you’re building your tech stack from scratch, Redtail is one solution you might consider. Learn how Redtail measures up in terms of features, support and pricing.
Are you looking to expand the marketing of your financial advisor practice? Try SmartAsset AMP, a holistic client prospecting and marketing automation platform.
About Redtail CRM
Redtail CRM is a customer relationship management solution for financial advisors and wealth managers. It’s one of the most widely used CRM applications, providing financial professionals with a comprehensive suite of tools designed to help you strengthen client relationships and simplify collaboration across your team, while enhancing client loyalty and retention rates.
Redtail CRM’s integration capabilities offer a low barrier to entry for adoption and implementation, and it’s suitable for financial planning firms of all sizes. Advisors get access to service and support, including opportunities to participate in training through Redtail University. Here are all of the scheduled training dates for 2026 and their locations:
- April 28, Atlanta
- June 9-10, Minneapolis
- Aug. 25, Salt Lake City
- Sept. 22-23, Pittsburgh
- Oct. 20, St. Louis
- Nov. 10-11, Phoenix
If those dates don’t align with your schedule, you can always check the Redtail University page to see what’s on the calendar for 2027.
The CRM was developed by Redtail Technology, which was founded in 2003 and acquired by Orion in 2022. Redtail now functions as part of Orion’s broader advisor tech platform, which enables deeper integration between Redtail CRM, Orion Planning and Orion Portfolio View.
Client Acquisition Simplified: For RIAs
- Ideal for RIAs looking to scale.
- Validated referrals to help build your pipeline efficiently.
- Save time + optimize your close rate with high-touch, pre-built campaigns.
CFP®, CEO
Joe Anderson
Pure Financial Advisors
We have seen a remarkable return on investment and comparatively low client acquisition costs even as we’ve multiplied our spend over the years.
Pure Financial Advisors reports $1B in new AUM from SmartAsset investor referrals.
Redtail CRM Features
In evaluating a CRM, it’s important to consider the range of features offered. Here are some of the most notable features included with Redtail CRM:
- Workflows: Redtail allows you to establish automated workflows for key tasks, including new client onboarding, client communications and reviews. Workflows standardize these processes, minimizing room for error and increasing consistency across all members of your team.
- Integrations: Redtail partners with 100+ industry-leading brands to offer seamless integration with software programs or applications you’re already using, including SmartAsset AMP. Whether you’re using compliance tools, marketing automation or portfolio management tools, Redtail is designed to work with them to streamline your front and back office processes.
- Reporting: Capturing client data is another key feature Redtail offers. You can create standard or custom reports to track account data and activity, contact information and more. You also have the option to use segmented lists and tags to make client records easily searchable.
- Calendar: Redtail’s Calendar feature allows you to track your team’s schedule, important tasks and events in one place. The calendar uses a color-coding system to categorize activities and syncs with both Office 365 and Google Calendar.
- Notes: The Notes feature is designed for tracking prospect and client interactions for compliance, including who you spoke with, the purpose behind your chat and when the conversation took place. You can add a blank note or use one of the note templates included in the CRM. You also have the option to set permissions to control who can view or change notes.
- Seminar management: If you offer seminars as part of your marketing plan, Redtail CRM makes it easy to plan and manage them inside the application. You can track the seminars you offer, add guests and review attendance numbers to identify your best-performing topics.
- Opportunities: With the Opportunities feature, you can track leads as they move through your pipeline, identify opportunities to engage with prospects and close sales. You can also incorporate workflows and easily export tracking data.
- Client Reviews: The Client Reviews function helps you track and prepare for client reviews, filtered by activity type. You can use this feature to set reminders and review the status of every review you have in progress through a single view. As of August 2026, this feature is still in Early Access and may not be available to all users or firms.
- Imaging and Email: Redtail Imaging centralizes client document management with secure, cloud-based storage. You can easily tag, search and share documents compliantly. The Email feature is an archiving solution that automatically tracks and stores inbound and outbound communications, with compliance safeguards built in.
- AI assistant: Redtail’s Speak communication platform now includes an AI assistant to help streamline advisor-client communication. This feature is part of the Growth plan.
Redtail features an interface that’s built for an advisory team. That helps simplify information-sharing and task management across key processes and workflows. The platform’s features are accessible online and through a mobile app for maximum convenience. The Redtail CRM app is free to use and is available on both Apple and Android devices.
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Redtail CRM Pricing
Redtail offers three pricing plans to choose from, based on your business’s size and needs.
| Launch | Growth | Enterprise | |
|---|---|---|---|
| What you get | Basic CRM | Premium CRM plus Redtail Imaging and Redtail Speak | Customized plan |
| What you pay | $39 per user, per month if billed annually $45 per user, per month if billed monthly Up to 5 users | $59 per user, per month if billed annually $65 per user, per month if billed monthly Unlimited users | Minimum license commitment required |
A 30-day free trial period is available with both the Launch and Growth plans. Here are the features you’ll have access to with Launch and Growth plans. Enterprise plans are built to meet the needs of your firm, so the features may vary.
| Feature | Launch | Growth |
|---|---|---|
| Contact Management | Yes | Yes |
| Document Storage | Yes | Yes |
| Contact & Account-Level User Defined Fields | Yes | Yes |
| Multiple Methods for Client Segmentation | Yes | Yes |
| Account Management | Yes | Yes |
| Compliant Note Entry & Archiving | Yes | Yes |
| Activity, Custom Export, Mail Merge, & Note Templates | Yes | Yes |
| Shareable, Customizable Calendaring | Yes | Yes |
| Automated, Customizable Reports | Yes | Yes |
| Customizable Database Lists | Yes | Yes |
| Sales Pipeline Tracker | Yes | Yes |
| Seminar/Event Management | Yes | Yes |
| Mobile App | Yes | Yes |
| Contact, Note, & Opportunity Permissions | Yes | |
| Automated Workflows | Yes | |
| Suite Sync (Email, Calendar, & Contact Syncing) | Yes | |
| Automation, Email, & Workflow Templates | Yes | |
| Bulk Emails | Yes | |
| Redtail Imaging | Yes | |
| Redtail Speak | Yes |
The Growth plan also includes access to all Orion Planning features, including behavioral finance tools, 3D risk analysis and a secure client portal.
Pros and Cons of Redtail CRM
No CRM is perfect, and what works well for another advisor may not be suited to you. Here’s a look at what makes Redtail shine and where there’s room for improvement.
| Where Redtail Stands Out | Where Redtail CRM Falls Short |
|---|---|
| Redtail CRM is designed with the needs of advisors and wealth managers in mind and provides industry-specific solutions to meet them. | While the advisor interface is user-friendly, some advisors have said that its aesthetic appeal is somewhat lacking. |
| Advisors have multiple ways to segment client lists inside the application, allowing you to easily identify opportunities to pursue. | Most AI functionality is accessed through Redtail Speak or Orion integrations, not embedded throughout the CRM itself, which requires choosing the Growth plan. |
| Redtail’s calendar and scheduling tools allow you to toggle between individual and team views, and the range of seminar planning tools is something you won’t often find with competitor CRMs. | Redtail doesn’t allow room for as much customization as you might find with other CRMs. |
| Integration capabilities span some of the most popular advisor tech tools on the market, allowing for a more seamless relationship management experience from end to end. | Customer service is highly rated overall, but Redtail doesn’t offer 24/7/365 support. |
| Recent Orion integration enhancements further extend capabilities for financial planning, document sharing and meeting prep. | Although Redtail offers plenty of value to advisors, its pricing structure is a bit higher than some of its competitors. |
| Redtail’s notes and archiving features encourage recordkeeping compliance and can be made accessible to all members of your team for easier collaboration. | There may be a steeper learning curve with Redtail compared to other CRMs, and training sessions may not be convenient to attend. |
| Redtail Speak now includes an AI assistant, helping teams respond more efficiently to client messages. | Larger firms that require an Enterprise solution may find Redtail’s features to be more limited than other CRM platforms. |
Redtail CRM Alternatives
Redtail is just one of many options you have when searching for a new CRM. The right one for you is going to depend on several factors. If you don’t think Redtail is the right fit, perhaps one of these two other possibilities might work.
Redtail vs. Wealthbox
Wealthbox touts itself as “the most modern CRM on the market” and simplicity is a major selling point. There’s no training required to begin using Wealthbox, and you’ll have access to an onboarding representative to guide you through setup. Wealthbox integrates with a wide range of advisor tools and incorporates email syncing for easier inbox management.
If you’re looking for an AI-friendly CRM, Wealthbox offers an AI notetaking tool, as well as agentic AI services. Pricing for the Basic plan starts at $59 per user, per month; Pro and Premier plans start at $75 and $99 per user, per month respectively. Pricing does not include AI note-taker access; that requires a separate fee of $49 per user, per month.
Redtail vs. Salesforce
Salesforce CRM is not specific to the financial services industry, but many advisors prefer it over Redtail, Wealthbox and other competitors. Salesforce is highly customizable, which is both an advantage and a disadvantage since it has a steeper learning curve compared to Redtail. AI is a prominent feature with Salesforce and is built into everything from workflows to client communications to email marketing.
If you’re interested in the Salesforce Financial Services Cloud, which is designed specifically for financial services professionals, you can choose from a Sales plan, a Service plan, or combine them into one. Pricing for the Sales and Service plans starts at $325 per user, per month, while pricing for the combined plan starts at $350 per user, per month. Plans are billed annually.
Frequently Asked Questions (FAQs)
Can Redtail Help With Lead Generation?
Redtail is a CRM, not a lead generation tool, but it can make organizing prospect data and tracking interactions easier. You can also use Redtail to manage your seminar offerings if you use them to connect with potential leads. If you need a lead generation solution, SmartAsset’s Advisor Marketing Platform (AMP) can supply leads to your pipeline, along with email and text messaging tools to help you nurture relationships automatically. Schedule a demo today to learn more.
What Is the Best CRM Software for Financial Advisors?
There is no single “best” CRM for financial advisors, as different platforms may fulfill different needs. Some of the most popular CRMs for financial services include Redtail, Wealthbox and the Salesforce Financial Services Cloud, but those aren’t the only options. Determining what you need a CRM to do for you is a good starting point for deciding which software belongs in your tech stack.
What Size Firms Use Redtail CRM?
Redtail is not designed for advisory firms of only one size. Its features and functionality can work well for new RIAs starting with zero AUM, small boutique firms and larger, more established firms that are focused on growth. Signing up for a free trial can allow you to explore Redtail’s features in more detail, so you have all the information you need to make a decision.
Bottom Line: Is Redtail CRM a Good Choice for Advisors?
Redtail CRM could be a good fit for advisors who are unhappy with their current CRM and want to make a smooth transition to a new one. Redtail is designed to be ready to use right away, though it does lack some of the AI sophistication and UI customization you might enjoy with other CRMs. The collaborative tools make it a solid choice for smaller teams, though some advisors may prefer a CRM that has a broader range of AI capabilities. If you’re interested in exploring the possibilities of Redtail CRM, watch the Redtail demo or schedule a free trial to learn more about how it works.
Tips for Growing Your Advisory Business
- A CRM should integrate with the marketing tools that you’re already using to build your brand and grow your book of business. If you’re looking for tools that can help you simplify your promotion efforts, you might consider partnering with an advisor marketing platform. SmartAsset AMP uses a holistic approach to help growth-minded advisors connect with leads and nurture client relationships. Schedule a demo to learn how you can leverage it to grow your business.
- Finding the right CRM means knowing what to look for and how to compare the options you have. Some of the most important considerations include the range of features offered, how easily a particular CRM might integrate with the rest of your tech stack, the level of customization offered, online and mobile app user interfaces, and of course, how much you’ll pay to use it. Reading user reviews can offer insight into what other advisors do or don’t like about the CRM(s) you’re considering.
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